Malini Agarwal

📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

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ZEE5, the streaming platform from Zee Entertainment, is doubling down on family-friendly content, advanced technology, and cost-efficiency to fuel its growth while minimising losses, according to Chief Business Officer Manish Kalra. This approach has allowed the platform to increase both advertising and subscription revenues while cutting operational costs, The Economic Times has reported... Read More At:- https://lnkd.in/gat4rd92 ZEE5 #ZeeEntertainment #FamilyFriendly #content #technology #ZEE5 #advertising #news #NewsUpdate #newsfeed #dailynews #IBWNews

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HONASA CONSUMER Good conversation with Varun Alagh Takeaways: - Acquired cosmogenesis for 4 Cr, gives access to R&D capabilities - Will grow >20% in FY25; Margin improvement of 150 Bps expected - Target offline reach of 300-400k stores from 188k now, in 2-3 years - Derma Co should be at 1000 Cr ARR in 1-2 years - He also addressed concerns around the ASCI complains #FMCGisLife #MamaEarth #Honasa #StockMarket #Consumer #Beauty #Retail #India #FMCG Ghazal Alagh Here’s the video link of the conversation

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JioCinema, India’s leading digital entertainment platform, has announced the appointment of Ishan Chatterjee as its Chief Business Officer (CBO)... Read More At:- https://lnkd.in/gEAaj_XW JioCinema Ishan Chatterjee #digital #entertainment #CBO #jiocinema #news #newsupdate #newsfeed #dailynews #ibwnews

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Get the inside scoop! Read my latest article on the explosive growth of nano influencers during the festive season. I'm thrilled to be making meaningful connections and seizing last-minute opportunities. Special thanks to Zefmo CEO Shudeep Majumdar and KlugKlug Co-founder Vaibhav Gupta for sharing valuable insights. If you are intrested in Influencer Marketing trends, I'd love to hear your opinions on the topic in the comments bellow.

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This week #BrandStories brings to you how Nirmit Bhandari is helping #VasantMasala in capturing mind space of consumers , and what was that last link in the chain of the #KayamChurna ad campaigns. vedant sheth Nemi Shah Falak Sheth kiku sharda Tring

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How easy or difficult is it to engage with a company once you have been hooked and booked? How much time does a PR professional spend thinking about those kinds of questions? Do we lurch from launch to launch? Or are we thinking holistically? Take for example the task of building an employer brand. Don’t just think about cracking the great place to work ranking. Do a deep dive into the induction process and see if PR can add value there. Check out how the interns who come into to company are treated and whether are they leaving as glowing brand ambassadors for your industry and company. Post-purchase PR presents so many wonderful opportunities for our profession to make a meaningful contribution and impact. We just need to find the energy and resources to look beyond the next launch event. Or is it easier to say that is not the job of PR and leave all those audience to fend for themselves?What better day than World PR Day to pause and think about ways to push the edges of the envelope and allow PR to deliver to its full potential #WPRD2024 

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As I sat and thought about the ways in which PR could be utilised better, the world of post purchase engagement seemed to be an underserved arena worth exploring.So much of what public relations is asked to do is about grabbing attention and attracting customers, investors, or other audiences toward a product, service, brand, or company. This relentless pursuit of attracting the new and creating news is so all-consuming that we often forget it is just the beginning of the communication journey. What happens after the customer buys the product or the investment is made?Post-purchase experience plays a big role in creating a lasting reputational impact (good or bad) and this part of the PR puzzle tends to get far less focus than it should. #WPRD2024 World PR Day

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Alyque Padamsee, known as the Father of Indian Advertising, balanced two distinct worlds - advertising and theatre. As CEO of Lintas (now MullenLowe Lintas Group), Padamsee shaped the agency’s growth while directing over fifty full-length plays for one of India’s most active theatre groups. For him, theatre developed his imagination while advertising honed his analytical powers. His double life was marked by some of India’s most iconic ad campaigns, including the Liril girl, Surf Excel’s Lalitaji, Hamara Bajaj, and Kamasutra Condoms, alongside theatre productions like Jesus Christ Superstar, Evita, and Death of a Salesman. His ability to juggle these careers came from an understanding of time management, a skill he honed after an experience in college. His time management, creativity, and strategic planning not only shaped the culture at Lintas but also influenced the broader advertising industry. More importantly, he mentored many of today’s leaders and his legacy lives on through the people he inspired and the values he instilled. I got an opportunity to speak to his peers about their experience working with the legend and the lessons today’s professionals can emulate from his life. A heartfelt thank you to the seasoned industry professionals who shared their cherished memories with me. Experts: Pops KV Sridhar, Global Chief Creative Officer, Nihilent & HyperCollective - a division of Nihilent Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy Paul Josy, Chairperson & Chief Creative Officer at BBDO India Sumit Roy, Founder Director, Univbrands Follow the link in the comments to know more! #TeachersDay #AlyquePadamsee #Advertising

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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Thanks ADGULLY, for capsuling this interview with Rashi Ray , on how #brands advertise during the festive season. #branding #advertising Read here: https://lnkd.in/gzRaDEnQ

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I am delighted to announce the introduction of our new fortnightly page dedicated to media, advertising and marketing insights. The media landscape in India and all over the globe is evolving at an unprecedented pace, influenced by technological advancements and shifting consumer behaviours. Similarly, the marketing realm is undergoing transformative changes, becoming increasingly data-driven and personalised. These sectors are not just growing but merging in ways that redefine their boundaries and possibilities. Our new page aims to explore these dynamics thoroughly, offering you a curated blend of analysis, expert opinions, and the latest trends. This addition is particularly timely, as the need for reliable, insightful commentary on media and marketing has never been more critical. These industries directly impact how businesses communicate with their audiences and shape public discourse. The page will feature contributions from some of the sharpest minds in the industry, along with our in-house experts who have their fingers on the pulse of media and marketing. We will strive to bring you stories that are not only informative but also thought-provoking, dissecting how marketing strategies are formulated and how media entities are steering the narrative in innovative directions. We are eager to embark on this new journey, and we encourage your participation. Your feedback and insights are invaluable to us, and we hope to incorporate them as we grow and refine our content to better suit your interests and needs. Links Cover story -- https://lnkd.in/dtKVnw5b Interview -- https://lnkd.in/dPWxUSj6 Guest column by Yesudas S Pillai - https://lnkd.in/dSEAWgCC LiveMint #Advertising #Marketing #Media

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₹22,400 Crore ($2.7 Billion) Lost to Piracy in India’s Entertainment Industry 1. Rising Piracy: A Growing Concern for Content Creators 51% of Indian consumers access content through pirated sources, posing a significant challenge to the entertainment industry’s revenue streams. 2. Streaming Dominates Piracy Landscape 63% of pirated content comes from streaming platforms, with mobile apps following closely behind as a major channel for illicit content distribution. 3. Massive GST Revenue Losses Up to INR 43 billion in GST revenues may have been lost due to piracy in India, underscoring the financial impact of unauthorised content consumption on the economy. 4. Post-Pandemic Surge in Subscription Revenue Subscription revenue has surged by 150% since the pandemic, signalling a strong rebound for OTT services, but piracy continues to hinder further growth. 5. Filmed Entertainment Industry Poised for Growth. India’s filmed entertainment sector is projected to reach INR 146 billion by 2026, signalling significant opportunity—but piracy remains a critical hurdle. 6. Pirates Don’t Want Paid Subscriptions 70% of pirated content consumers report no interest in purchasing OTT subscriptions, highlighting a major gap in monetisation strategies for streaming services. 7. Young Demographics Driving Piracy A significant 6% of pirated content users are aged between 19-34 years, suggesting that younger audiences are more likely to engage with unauthorized content. 8. Language Preferences in Pirated Content 40% of pirated content is consumed in Hindi, with 31% opting for English content, reflecting language preferences and potential areas for localisation. 9. Consumer Willingness to Switch to Legal Platforms 64% of pirated content users would prefer accessing content via authorized channels, even with ads, if offered for free—indicating potential for ad-supported business models. 10. Resistance to Paying for Movie Tickets A strong 84% of pirated content consumers report that they have no intention of purchasing movie tickets, pointing to the need for more affordable or flexible viewing options.

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ZOMATO Acquires PAYTM’s ticketing business for a total of 2048.4 Cr To buy subsidiaries of Event, Sports and Movie Ticketing business from One97 Communications Zomato has cash of 12539 Cr on books as of Q1 PayTM’s Combined entertainment ticketing business did 297 Cr in revenue and 29 crore in Adj EBITDA in FY24 Key to track - How Zomato scales this! Remember post Q1 Deepinder Goyal had said, they see use cases in the going out space increase to movies, sports ticketing, live performances, shopping, staycations etc. They intend to do that with the new District (by Zomato) app. "Going out" will be the 3rd large B2C business emerging out of Zomato. #StockMarket #zomato #paytm #deal #acquisition #fmcg #india

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With Subhash Chandra's increased involvement in Zee Entertainment Enterprises Limited's affairs, questions arise over his influence and the implications for the company's future and concerns surrounding Chairman Emeritus arrangement. Read more👇 https://lnkd.in/gCgStmit #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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