About
I am a Business Leader with 17+ years of experience in the technology industry. I have…
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Articles by Madhuranath
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I had my first fight with Gen AI and won... or did I?
I had my first fight with Gen AI and won... or did I?
Microsoft Copilot offers a Designer in #Bing #Copilot powered by #GenAI. I was working seriously on generating an image…
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The Magic of CONVA: How an AI-Powered App Transformed One Woman's Shopping Experience of a young Indian woman...
The Magic of CONVA: How an AI-Powered App Transformed One Woman's Shopping Experience of a young Indian woman...
In the bustling city of Bengaluru, amidst the vibrant streets and bustling markets, there lived a young woman named…
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Mission Impossible: #Magic10000
Mission Impossible: #Magic10000
Like Tom Cruise in this picture, even I am hanging by a thread from a towering goal! 😵💫 I am faced with a…
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Embracing a new jurisprudence in IPC that makes penalties worth the effort!
Embracing a new jurisprudence in IPC that makes penalties worth the effort!
Some issues with the current judicial system The Indian Penal Code comprises a vast number of sections that deal with…
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How do you measure success? Vanity v/s Reality Metrics
How do you measure success? Vanity v/s Reality Metrics
Metrics are the foundation of successful business management. Every level of management and the leadership will be…
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When startups stop being startups...
When startups stop being startups...
Worldwide we have seen thousands of startup ideas take birth, transform into cocoons of vigorous actions until a…
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How can startups continue to work like startups as they grow?
How can startups continue to work like startups as they grow?
Right Leadership & Management If you need to clean up your act, you need to start from the top. Otherwise, no matter…
Contributions
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What are the top 5 best practices for partnering with a startup?
The biggest challenge to partnering with a startup is the size of their teams. Most startups have small teams with single person handling multiple roles or functions. When such a person has to run around and manage multiple stakeholders on the opposite side (enterprise) it becomes a big challenge and lots of communication gaps can emerge at this point. So, enterprises need to appoint a Single Point of Contact who has experience in handling techno functional requirements and has some understanding of design and user experience. One versatile person with the ability to define, understand and clarify requirements and scope across multiple functions can actually help move things along much faster for both the startup and the enterprise.
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How can you maximize virtual teams for Business Strategy?
Managers should focus on "enabling" the team members to be the best of themselves. The ideal way is to invest more time up front in planning, discussing, explaining and enabling rather than start quick and monitor daily. Most people will perform well if they understand why they are doing it. After that, the only gaps that can occur in performance are because of lack of skill (which is a training problem) or a circumstance that prevents them from working (not manageable by us).
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How can you maximize virtual teams for Business Strategy?
I think trust is a two-way street. Most of the times managers get into the mode of "are they really working?" kind of thinking. This is detrimental to the overall trust building. Only when we assign ownership and trust them to take it up seriously, without micro managing, will they realize that they're being trusted. Assigning tasks and micro managing them only gives the signal that we don't trust the employee. 🙂
Activity
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Of all the elevator pitches made to me after speaking events, the one that got my attention the most for its unique delivery was by Abadur Rahman…
Of all the elevator pitches made to me after speaking events, the one that got my attention the most for its unique delivery was by Abadur Rahman…
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🚀 Scrabble is Hiring a Vice President - Sales! We are seeking a dynamic Vice President - Sales to join a mission-driven B2B organization with a…
🚀 Scrabble is Hiring a Vice President - Sales! We are seeking a dynamic Vice President - Sales to join a mission-driven B2B organization with a…
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*EDIT* - Form Closed. We have received around 350 applications. Team shall review and revert to the applicants. As we continue to undertake more…
*EDIT* - Form Closed. We have received around 350 applications. Team shall review and revert to the applicants. As we continue to undertake more…
Liked by Madhuranath R.
Experience
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Education
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Asian Institute of Management
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Activities and Societies: Vice-President - AIM Popcorn Club [education via movies], Top-3 of 724 teams in NUS Cerebration-2012, Top-4 out of 24 in Marketing Plan Contest at AIM, 4+ GPA (Top-5%) in Marketing & Strategy courses.
Graduated on 09-Dec-2012
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Activities and Societies: Organized the Kannada Debate for Annual Day
B.E. in Computer Science & Engineering
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Activities and Societies: Played for the College Cricket Team
Pre University Course in PCMB
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Activities and Societies: Volleyball, High Jump, Quiz, Essay Writing, Theater, Mad Ads, Poetry Writing
SSLC
Licenses & Certifications
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LOMA Level-I
LOMA - Life Office Members Association
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Spanish Basic Level
World Language Labs
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LOMA StepOne
LOMA - Life Office Members Association
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VLSI - ETYE
MS Ramaiah School of Advanced Studies
Issued Expires
Volunteer Experience
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Management Consultant
Gawad Kalinga Community Development Foundation
- 4 months
Environment
Developing a Sustainable Strategy for procuring investments for installing renewable sources of energy for the Gawad Kalinga communities
The team of 4 developed a Business Model that would benefit the Gawad Kalinga communities immediately and the investing companies would reap benefits within 5 years of investment
The key challenges addressed by this Business Model were:
- Procuring large investment outlays with no additional financial burder
- Sustainability of the Business Model…Developing a Sustainable Strategy for procuring investments for installing renewable sources of energy for the Gawad Kalinga communities
The team of 4 developed a Business Model that would benefit the Gawad Kalinga communities immediately and the investing companies would reap benefits within 5 years of investment
The key challenges addressed by this Business Model were:
- Procuring large investment outlays with no additional financial burder
- Sustainability of the Business Model for replication across all Gawad Kalinga communities
- Assessing the energy needs of the growing GK communities
Gawad Kalinga (GK), which means to "give care" in Filipino, is a Philippine-based poverty alleviation and nation-building movement. Its mission is to end poverty for 5 million families by 2024.
Publications
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Investment Decision-making Framework
SlideShare
See publicationA Strategy & Marketing framework which may be used by a wide range of industries to select use cases or projects depending on the investment limitations and the strategic goals of the company.
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Target Market Selection Framework
SlideShare
See publicationAn original Marketing & Strategy framework that simplifies the target market selection and the applicable strategy for that segment.
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Stragegy Evaluation Framework
SlideShare
See publicationA prescriptive framework for selecting strategic options from multiple choices available. It can be used for idea selection in the New Product Development, strategic option selection in the Corporate Strategy Planning, marketing campaign options selection in the Marketing Planning, etc.
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STAR Framework for Strategy Planning
SlideShare
See publicationA strategy framework that ensures strategic alignment from Vision to Value Innovation. To apply the framework, the user needs an understanding of the basic strategy frameworks like SWOT, KSF, ERRC, etc. This is suitable for start-ups and enterprises undertaking strategic transformation.
Patents
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MooScore
Filed IN 02806342302201750125
MooScore is an objective measure of a mobile app quality that is rated on a maximum possible value of 5.0. The patent application comprises a unique algorithm to determine the rating of the mobile app quality based on a patent set of tests that are run on the mobile app and the whole solution is implemented as a software application.
Projects
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No AIDS Movement
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A Philippines NGO approached the AIM to get help on devising a Marketing Communication Strategy to solve 3 key problems:
1. Control the rapid spread of HIV among gay/bisexual men
2. Encourage gay/bisexual men to get themselves tested for HIV
3. Sustainable fund sourcing model
Our team assessed the NGOs current processes, functions and people to understand their existing model of working. We also did a brief survey of the gays to understand their preferences, behaviours and…A Philippines NGO approached the AIM to get help on devising a Marketing Communication Strategy to solve 3 key problems:
1. Control the rapid spread of HIV among gay/bisexual men
2. Encourage gay/bisexual men to get themselves tested for HIV
3. Sustainable fund sourcing model
Our team assessed the NGOs current processes, functions and people to understand their existing model of working. We also did a brief survey of the gays to understand their preferences, behaviours and attitudes towards the problems in their community. Based on these, we created a comprehensive Marketing Communication Strategy and presented it to the chief coordinators of the NGO.Other creators -
Honors & Awards
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Winners (Lenovo Track) and 3rd Prize (Overall) in NUS Cerebration-2012
NUS Business School, Singapore
NUS Cerebration is the world's largest Business Case Competition. This year 724 teams from global Top B-schools competed across the 4 rounds. The competition had 3 case tracks for each of the case sponsors - BP: Geopolitical Risk Management, Lenovo: Sustainable Market Leadership, Cognizant: Future of Work.
In semi-finals held at Singapore, we won the Lenovo case track to reach the Grand Finale where we were pitched against the toppers from the other 2 case tracks.
In the Grand…NUS Cerebration is the world's largest Business Case Competition. This year 724 teams from global Top B-schools competed across the 4 rounds. The competition had 3 case tracks for each of the case sponsors - BP: Geopolitical Risk Management, Lenovo: Sustainable Market Leadership, Cognizant: Future of Work.
In semi-finals held at Singapore, we won the Lenovo case track to reach the Grand Finale where we were pitched against the toppers from the other 2 case tracks.
In the Grand Finale, we were adjudged the Second Runners, just behind the highly experienced teams from London Business School and CEIBS. -
Second Prize - Business Venture Plan
Asian Institute of Management
The DE Expo was a battle of Business Models with 17 contestant groups. Each group presented their Business Plan for a new venture, developed over a duration of 10 weeks, to two groups of seasoned Venture Capitalists. The aggregated score decided the only two winners of the competition.
Our Business Model on Solar Farming was appreciated by the veteran VCs for the completeness of analysis, articulation of the Business Model and clarity of the 3-minute pitch on the day of exposition.
Organizations
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Beta Gamma Sigma International Honor Society
Founding Member, Philippines Chapter
- PresentBeta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International. It was started in 1907 at the University of Wisconsin and was later joined by the University of Illinois and the University of California in 1913 to create a…
Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International. It was started in 1907 at the University of Wisconsin and was later joined by the University of Illinois and the University of California in 1913 to create a national organization. Beta Gamma Sigma has inducted more than 700,000 outstanding students into membership since its founding in 1913. These 700,000 members have served in corporate, government, non-profit, educational, and other management positions at every level of responsibility. Members currently reside in all 50 U.S. states and more than 160 countries around the world. The Society maintains an active database with more than 500,000 members' mailing addresses and other information. In 2011-12, the Society inducted about 24,872 new members.
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In addition to the global experience, everyday we are reminded even in India, that more roads is not the solution to traffic congestion. More roads…
In addition to the global experience, everyday we are reminded even in India, that more roads is not the solution to traffic congestion. More roads…
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At eChai Ventures, we are collaborating with the Accel on the Accel Atoms program, along with many other good folks from the ecosystem. ..... Accel is back with the fourth cohort of their pre seed accelerator - Accel Atoms. Over the last 3 cohorts, they’ve funded 30+ startups who’ve collectively raised more than $200 Million. With their fourth cohort they’re looking to invest in founders building in two thriving sectors - AI & Bharat. What is the AI opportunity? 🤖 Microprocessors led the first tech revolution, which was followed by the internet. The third tech revolution is led by Artificial Intelligence (AI). This is a global opportunity for any Indian-origin founder to build AI applications for business cases or to building development/ foundational tools in the AI ecosystem. What is the Bharat opportunity? 🇮🇳 The top 20 per cent of the rural population has a higher monthly per capita expenditure (MPCE) than about 50 per cent of the urban population. This highlights the substantial purchasing power & opportunity that is often overlooked in Bharat. Who should apply for Accel Atoms? 🫵🏻 Accel Atoms is looking ambitious founders with an ambitious idea in AI or Bharat. This includes startups at the pre-seed stage to startups in the idea-stage/ pre-product stage. Why should you apply for Accel Atoms? 🤔 When selected, you’ll receive up to $1 Million in funding, perks worth $5 Million & access to a community of 300+ founders. You will also get access to a dedicated learning track to set up your startup for long term success. Applications are open till the 17th Nov. You can learn more and apply for this program here: https://lnkd.in/dQwxHzQg
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SHRADDHA PAUNIKAR
Day 1 at Rising Rajasthan Global Investors Summit 2024 The energy here in Jaipur is nothing short of electrifying! From visionary startups to seasoned VCs and groundbreaking innovators, the conversations have been inspiring, insightful, and brimming with potential. This summit isn’t just about networking; it’s about redefining the future of innovation and investments. Whether it’s exploring renewable energy, digital transformation, or agri-tech, the possibilities are endless. A special highlight of the day was witnessing major announcements like the Adani Group’s commitment to invest ₹7.5 trillion in Rajasthan. This is a testament to the state’s growing appeal as a hub for sustainable and inclusive growth. Exciting things are cooking up—stay tuned! 😋🔥 Let’s make this summit a turning point for innovation and collaboration. #RisingRajasthan #Innovation #InvestmentSummit #Networking #FutureForward
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Pranav Mistry
LiveMint, India's leading business and financial daily newspaper, covers SUTRA by TWO.AI. As always Leslie D'Monte, captures the key essence of SUTRA's tech and how how its new LLM architecture is superior to mere fine-tuned models from others. #SUTRA by TWO.AI Read the article here. https://lnkd.in/g44fxa7R
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Startup77
ZEPIC: Pioneering Hyper Personalized Customer Engagement In a landscape marked by economic uncertainty, ZEPIC has emerged as a beacon of innovation, promising to redefine customer engagement through its cutting-edge SaaS platform. Founded by industry veterans Naveen Venkat, Bharathi Kannan Ravikumar, Sunil Kumar Somarajan Pillai and Sreelesh Pillai , ZEPIC leverages over 20 years of combined experience from their tenures at Zoho and Freshworks to offer unparalleled solutions in the customer data platform space. The inception of ZEPIC is a story of vision and perseverance. After gaining extensive experience and learning from mentors like Raju Vegesna at Zoho and Girish Mathrubootham at Freshworks, Naveen was inspired to create a platform that integrates the family culture of Zoho with the growth mindset of Freshworks. His co-founders, Sunil and BK, were instrumental in this journey, bringing their expertise and passion to the table. The team was later joined by Sreelesh Pillai, a key player in Freshworks’ success, known for his strategic acumen and leadership. ZEPIC’s mission is to address the fragmentation of customer data across various platforms and tools. By creating a no-code customer data platform powered by AI, ZEPIC aims to provide businesses with a 360-degree view of their customers, facilitating hyper-personalized engagement. This platform is designed to empower marketing, sales, and customer success teams by offering unified customer records that streamline customer interactions and improve campaign effectiveness. ZEPIC’s unique approach allows businesses to harmonize and segment data from disparate sources, enabling precise and timely customer engagement. For marketers, the platform offers data points to create targeted campaigns across preferred channels like email, SMS, and WhatsApp. The company’s innovative platform recently caught the attention of investors, leading to a successful $2.1 million pre-seed investment round. This funding will bolster ZEPIC’s product and engineering efforts and expand its market outreach in the US and other regions. Siddhartha Ahluwalia, Managing Partner at Neon Fund, praised ZEPIC’s potential, citing the founders’ extensive B2B SaaS experience and the platform’s advanced capabilities. He believes ZEPIC has the potential to become a flagship SaaS company from India, thanks to its global customer base and revolutionary product design. ZEPIC’s platform has already begun to make an impact, with early adopters like Hockey Australia and Tourism Fiji benefiting from its comprehensive customer insights. David Lee, Chief Revenue Officer at Hockey Australia, highlighted ZEPIC’s ability to provide a 360-degree understanding of audiences, which is crucial for achieving fan engagement and commercial goals.
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Headstart Kerala
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ZapScale
The seeds of adoption are set during onboarding, but they are actually planted even earlier—almost during the sale. - Clay Telfer Have you checked out this insightful episode of the Scale Tale podcast? Mausmi Ambastha (COO & Co-founder, ZapScale) dives deep with the customer success expert Clay Telfer on two essential topics: 🎯 Helping customers define their definition of success. 🎯 Tailoring the onboarding experience to meet their needs. Tune in now 👉🏻 https://lnkd.in/gPD3JnKh #CustomerSuccess #CustomerOnboarding #SaaS
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All Bout Corps
Clodura.AI, a provider of AI-powered sales prospecting solutions, has secured $2 million in pre-Series A funding led by Bharat Innovation Fund, with participation from Malpani Ventures. This investment will be used to enhance Clodura.AI's platform, which leverages Large Language Models and generative AI to streamline the sales process from prospecting to closure. Founded by Kapil Khangaonkar, Clodura.AI equips sales professionals with a comprehensive suite of tools for identifying key decision-makers, gathering actionable sales intelligence, and automating outreach campaigns. This significantly scales their sales pipeline by providing high-quality, up-to-date data and improving targeting and communication. A standout feature of Clodura.AI is its email cadence, which allows sales professionals to automate the creation and sending of outreach emails and follow-ups, generating more interactions and booking more meetings. This automation reduces the manual workload, freeing up time for strategic client engagement activities. The investment from Bharat Innovation Fund underscores the increasing importance of AI and automation in sales. Bharat Innovation Fund focuses on disruptive, technology-driven enterprises with significant economic and social impact. Malpani Ventures, known for early-stage strategic investments, also recognizes Clodura.AI's transformational technology. With this new funding, Clodura.AI aims to enhance its product offerings and scale operations to meet the growing demand for AI-driven sales solutions. As the sales landscape evolves, AI and automation are becoming essential for boosting efficiency and productivity. Clodura.AI is at the forefront of this change, empowering sales teams to remain competitive in a data-driven market by automating repetitive tasks and providing deep insights into potential leads, thereby increasing conversion rates and driving performance improvements. Clodura.AI is pushing the boundaries of innovation in the global sales technology market. This recent funding round highlights the company's potential and the growing investor confidence in AI-driven sales solutions. With support from Bharat Innovation Fund and Malpani Ventures, Clodura.AI is well-positioned to seize new opportunities and achieve substantial growth in the coming years. This milestone marks significant progress for Clodura.AI, reflecting the company's success in developing cutting-edge technology to address critical sales process challenges. By continually enhancing its platform capabilities, Clodura.AI ensures it adds value to sales professionals, improving efficiency and effectiveness. #CloduraAI #ArtificialIntelligence #SalesSolutions #Funding #FundingAlert #FundraiserAlert #MalpaniVentures #BharatInnovationFund #SalesTech #SalesProspecting #SalesAutomation #SalesIntelligence #AIinSales #Innovation #VentureCapital #SalesPipeline #SalesEfficiency #AllBoutCorps
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Plotline
In boardrooms across Bangalore, product roadmaps and growth strategies are meticulously crafted. Data is analyzed, A/B tests are run, and KPIs are tracked. But moments that truly inspire us often get lost amid Slack notifications and Google Meet invites. On November 21st, join us as we create space for inspiration at Product & Progress: Year-End Soiree, where fellow product and growth leaders will gather to share good food and even better stories. No agendas. No presentations. No speed networking. Just hit pause, rediscover the joy of conversation and find inspiration. We’re excited to partner with Mixpanel to bring this highly-curated event to product leaders in Bangalore. Here’s to closing out the year the right way :
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