Kushal Khandelwal

🚀 Advanced Strategies to Overcome Customer Acquisition Challenges in SaaS. 1. Deploy Intent Data: Utilize intent data to identify prospects who are actively searching for solutions like yours. Tailor your outreach based on their specific interests and needs to boost conversion rates. 2. Optimize Your Freemium Model: If you offer a freemium version, ensure it delivers substantial value while highlighting the benefits of upgrading. Use in-app prompts and personalized recommendations to encourage free users to convert. 3. Develop a Scalable Referral Program: Encourage satisfied customers to refer others by offering attractive incentives. Make the process seamless and trackable to maximize participation and reach. 4. Focus on Micro-Moments: Identify and capitalize on micro-moments where potential customers seek quick answers or solutions. Use targeted ads, quick demos, and actionable content to capture their attention precisely when they're ready to decide. 5. Create a Robust Partner Ecosystem: Collaborate with complementary SaaS providers to create bundled solutions. This expands your reach and adds value by offering integrated tools that solve broader business problems. 6. Leverage AI for Lead Scoring: Implement AI-driven lead scoring to prioritize high-potential leads. This helps your sales team focus on prospects most likely to convert, improving efficiency and success rates. 7. Invest in Community Building: Foster a community around your product through forums, social media groups, and regular virtual events. Engaged communities drive word-of-mouth referrals and increase brand loyalty. Overcoming customer acquisition pain points in SaaS requires innovative and targeted strategies. Implement these advanced tactics to elevate your approach and achieve sustainable growth! 💡 #SaaS #CustomerAcquisition #AdvancedStrategies #GrowthHacking #LeadGeneration #IconPromo

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🛠️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗠𝗮𝗻𝗹𝗶𝘁𝗶𝗰𝘀 𝗕2𝗕 𝗜𝗧𝗘𝗦 🎯 Account-Based Marketing (ABM) is a powerful approach for targeting high-value accounts and driving meaningful engagements. At Manlitics B2B ITES, we excel in crafting and executing ABM strategies that deliver results. Here’s what we offer: 🔍 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: We help you identify and prioritize key accounts that align with your business objectives, ensuring you focus your efforts where they matter most. 📈 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Our ABM strategies include personalized campaigns tailored to each target account’s unique needs and pain points, increasing the likelihood of engagement. 🔄 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: We utilize various channels, including email, social media, and direct mail, to reach your target accounts through multiple touchpoints. 📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: We monitor and analyze ABM campaign performance, providing insights and recommendations to continuously improve your approach. 💡 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our team works closely with your sales and marketing teams to ensure alignment and maximize the impact of your ABM efforts. Transform your ABM strategy with Manlitics B2B ITES and drive higher engagement with your most valuable accounts. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱𝗅 #abm #accountbasedmarketing #personalization #multichannel #performance #b2bmarketing

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Pipeline velocity, a key metric in marketing planning, guides ROI maximization. 📏 To calculate it, you have to: (ACV x # of opps x Win rate) / sales cycle length in days. The cool aspect lies in the segmentation done before calculating PV -dividing deals by factors like geography, pipeline source, sub-ICP, or last touch source. 🌟 This approach offers a comprehensive view, allowing businesses to identify top-performing mediums in terms of revenue. #b2bmarketing #pipeline #miam

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Scaling outbound sales? It's not just about the numbers. Bharadwaj Giridhar and Siddhanth Agrawal break down the real deal: • The true cost of scaling (especially pre-brand investment) • In-house SDRs vs. specialized expertise • Tools like Salesloft vs. Instantly.ai/Smartlead Bharadwaj Giridhar's hot take: "Brand investment becomes non-negotiable at some point." Siddhanth Agrawal's magic formula? Contacts reached ÷ Meetings booked There's no one-size-fits-all in outbound scaling. Whether you're hitting 1000 touches a day or taking it slow, this episode's got insights for you. Ready to level up your outbound game? Check out the full episode here: [https://lnkd.in/dCTikGcn]

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In the realm of B2B marketing, choosing the right Go-to-Market (GTM) strategy can make all the difference. Here's a breakdown of key approaches: Product-Led GTM: Focus on product value through trials and self-service. Sales-Led GTM: Personalized sales efforts to secure key deals. Account-Based GTM: Tailored campaigns for high-value accounts. Demand Generation GTM: Broad audience awareness and lead nurturing. Inbound GTM: Attracting leads through content and thought leadership. Digital-First GTM: Prioritizing digital channels for engagement. Partner Ecosystem GTM: Strategic partnerships for market expansion. Channel-Specific GTM: Targeted approaches through specific channels. Ready to elevate your strategy? Let's collaborate on propelling your business growth. 📈 #B2BMarketing #GrowthStrategy #DigitalTransformation

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Ever feel like you're playing ABM bingo - hoping you hit the right numbers? 🤞🏼 It's time to ditch that. Knowing EXACTLY how your ABM campaigns impact specific customer segments is crucial for success. Join us tomorrow for a very special LinkedIn live featuring Srikrishna Swaminathan and Praveen Das, where they unveil "Factors Segment Insights" and show you how to get granular insights on campaign performance, segment by segment. Join us to discover how Factors Segment Insights can: 🔥 Unlock a level of ABM clarity you never thought possible 🔥 Revolutionize the way you measure and optimize campaigns 🔥 Supercharge your growth trajectory Don't miss out! RSVP here >> https://lnkd.in/gtdEt_Hi

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🌟 Unlock the Power of Lead Nurturing: Turn Prospects into Sales Calls 🌟 In today’s fast-paced digital landscape, building a robust lead nurturing campaign is critical for transforming prospects into high-quality sales calls. 🚀 But how do you create a campaign that truly resonates and drives action? Here are some tried-and-true tactics to elevate your lead nurturing strategy: Segment Your Audience: Begin by segmenting your leads based on behavior, interests, and stage in the buying journey. Tailored messaging ensures relevance and engagement. Personalize Communication: Use personalized email sequences that address specific pain points and offer tailored solutions. Personalization increases the likelihood of conversion by making your leads feel valued and understood. Deliver Value-Driven Content: Share insightful content that educates and provides value—think blog posts, whitepapers, case studies, and webinars. Ensure your content addresses the needs and challenges of your audience. Implement Multi-Channel Strategies: Don't limit yourself to email. Use a mix of channels like social media, retargeting ads, and direct mail to keep your brand top-of-mind. Each touchpoint should guide your leads closer to a sales call. Automate with Care: Utilize marketing automation tools to streamline your nurturing process. Schedule timely and relevant follow-ups, but ensure your communications remain personalized and human. Score Your Leads: Develop a lead scoring system to identify and prioritize the most engaged and qualified leads. Focus your efforts on leads that show a higher likelihood of conversion. Offer Clear CTAs: Every piece of communication should have a clear, compelling call-to-action. Whether it’s downloading a resource or booking a demo, make it easy for your leads to take the next step. Monitor and Optimize: Continuously track the performance of your nurturing campaigns. Use analytics to understand what’s working and where improvements are needed. A/B testing can be invaluable here. Align Sales and Marketing: Ensure your sales and marketing teams are working in harmony. Regular feedback loops help refine your approach and keep both teams aligned on goals and strategies. 🔍 Actionable Takeaway: Start by reviewing your current lead nurturing process. Identify one area where you can implement these tactics and measure the impact. Small, consistent improvements can lead to significant gains in generating more sales calls. Ready to turn more leads into sales? Let’s nurture the journey together. 🚀 #LeadNurturing #SalesStrategy #MarketingTips #BusinessGrowth #CustomerEngagement

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At LCORP B2B, we streamline the lead handoff process to ensure seamless transitions from marketing to sales. Effective lead handoff guarantees that leads are efficiently moved through the funnel, with both teams perfectly aligned in their efforts to convert them. By fostering collaboration and maintaining clear communication, we help you maximize conversion rates and drive business growth. More Information: LCORP B2B https://lcorpb2b.com [email protected]/ +1 (760) 284-5106 #LeadHandoff #SalesAndMarketing #BusinessGrowth #LeadConversion #TeamAlignmen #helpyouexpandyourbusiness #support #satisfaction #services #dataenrichment #bigdata #datadriven #innovation #digitalmarketingservices #benefits #emailmarketingbenefits #abmservices #leadgeneration #leadcapture #contentcreation #contentmarketing #brandbuilding #SEO #strategicplanning #multichannelmarketing #leadqualification #information #brand #knowledge #demandgeneration #advice #consultancy #learning #leadnurturing #b2b #b2c #emailmarketingservices #leadmagnet #datasolutions #leadmanagement #emailmarketing #digitalmarketing #entrepreneurship #personaldevelopment #jobinterviews #sustainability #personalbranding #education #productivity #travel #sales #fundraising #strategy #culture #fashion #business #networking #hiring #health #inspiration #entrepreneur #experience #quality #business #india #pune #company #careers #future #consultants #owner #founder #information #Innovation #Management #DigitalMarketing #Technology #Creativity #Futurism #Startups #Marketing #SocialMedia #SocialNetworking #Motivation #PersonalDevelopment #JobInterviews #Sustainability #PersonalBranding #Education #Productivity #Travel #Sales #SocialEntrepreneurship #Fundraising #Law #Strategy #Culture

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👻 Spooky data scenario: Sellers waste precious time revisiting hand-written notes or call recordings to identify budget, timeline, decision makers, and competitors. 😱 The thing is, though, this isn't just a scenario. Research from Salesforce shows that the job sellers are hired to do, evaluated on, and compensated for makes up only 28% of their time. How do we rewrite the script on this horror movie plot? 📝 Let's break down three ways People.ai can ensure it's all pumpkin patches and spiced apple cider in your sales universe ⬇️ 🎃 Automated Account Planning utilizes genAI and LLMs Automated Account Plans to auto-fills account plans using public data and *newly available* non-public data (e.g, CRM fields, prospect/customer engagements, persona data)—all in seconds. 🎃 Automated Deal Scorecards auto-complete methodology-specific questions based on your unique approach to deal qualification and your complete deal history. Once trained at the deal level, People.ai can evaluate the completeness of the seller's scorecard answers from 0-100% and assess the quality of the answers from low to high. 🎃 A configurable SalesAI Assistant that analyzes every call, email, meeting, chat, transcript and more to power highly contextual summaries on every Account and Opportunity. By surfacing blindspots inside your inbox, CRM, or People.ai web application, you can mitigate risks before it’s too late. By eliminating time-consuming tasks, providing real-time coaching on active deals, and offering a personal AI Assistant that deeply understands your customer history and recommends next steps, People.ai is enabling sales teams to stay one step ahead of any haunting time-wasters. #SalesTech #GenAI #

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Effective GTM strategies are the backbone of successful product launches and business expansion. Here are some of the top strategies you should integrate when approaching market entry and customer acquisition. What are your favorite strategies? Comment down below. #GTM #sales #salesleaders #RFPs

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🚨 52% of CEOs are not confident in their 2024 GTM strategies. Siloed operations across sales and revenue teams are stalling profits, and confidence in their sales team's ability to hit revenue goals is shrinking. With emerging new technologies like AI and shifting consumer behaviors, growth has taken a backseat to profitability initiatives. ⚖️ Twice as many CEOs are now prioritizing value creation over growth at all costs. Leaders now recognize optimized go-to-market approaches are crucial for driving profitable revenue in today's landscape. 💡 Data and analytics have become sales fundamentals, providing real-time insights to adapt swiftly. ⚠️ Ignoring these changes stalls profits and shakes confidence in sales executives. But there is hope! CEOs who nail their go-to-market strategy are 2x more likely to meet revenue goals. 🎯 Learn how to position your sales strategy to align with your CEO’s vision and gain the confidence of your C-suite. ➡️ Download the SBI, The Growth Advisory CEO Value Creation Pulse report today and confidently connect your strategies. https://lnkd.in/gQKv-8Np

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From identifying the right audience, to nurturing them with different experiences across channels, to finally getting them on a demo with your sales team, a lot goes on behind the scenes in crafting the right B2B buyer experiences. When you work with amazing marketers, and GTM leaders every day, you get to witness different layers of this experience in action. While RevenueHero helps #MakeBuyingSimple for prospects who have been convinced to take action, a lot of marketing magic, and thought goes behind convincing prospects to take that action. In our #BuyerExperienceSpotlight we share the different experiences that RevenueHero customers and other remarkable GTM orgs offer their prospects in the course of their touch points with their brands to #MakeBuyingSimple. To keep things interesting, we start from the bottom of the funnel. The Demo Page experience. In today's spotlight - UserEvidence Product Description - Generate verified competitive intelligence, product stats, and ROI data that credibly proves the value of your product. Demo page layout - Lots of user evidence, customer logos, 4 field form. CTA - Book My Demo

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How does a Go-To-Market (GTM) strategy influence marketing? A well-crafted GTM strategy is the backbone of any successful product launch or market expansion. Here are the core competencies that make it a game-changer: Market Understanding: Identifying the right market segments and understanding customer needs ensures your product hits the mark. Value Proposition: Clearly defining why your product is the best solution helps in attracting and retaining customers. Channel Strategy: Choosing the right mix of distribution channels maximizes reach and efficiency. Sales & Marketing Alignment: Ensuring that sales and marketing teams are on the same page boosts conversion rates and customer satisfaction. Performance Metrics: Continuously tracking and analyzing performance helps in making data-driven decisions and optimizing strategies. By mastering some of these competencies, businesses can achieve sustainable growth, enhance customer engagement, and stay ahead of the competition. Are you refining your product or revamping your marketing plan? Don’t hesitate to contact our GTM specialists at [email protected]. They’re ready to support your business with a comprehensive GTM strategy. #GTMStrategy #BusinessGrowth #MarketExpansion #SalesAndMarketing #CustomerSuccess #GTM #marketingtips #demandgeneration #growth #leadgeneration #sales #marketingmix #GTM360 #influencers #creators #contentmarketing #productleaders #ISVs #productowners #marketingsolutions #marketingpartners #salespartners #marketingleaders #GTMadvisors #GTMleaders

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The Vieu Value Journey: AI-Powered Sales from Prospect to Acquisition—Seamlessly. Imagine turning leads into deals without any manual effort. Vieu makes that happen by using AI-driven intelligence to guide you through each stage of the sales process. Here’s how it works: 1️⃣Prospect: Vieu automatically finds companies that fit your ideal firmographic profile so you don’t have to search for them. 2️⃣ Qualify: Our AI creates a curated list of companies that meet your specific criteria so you only focus on high-value leads. 3️⃣ Target: Vieu filters your addressable universe and pinpoints companies that match BRANT (Budget Reachability Authority Need Timing) so you can easily target the right opportunities. 4️⃣ Connect: Say goodbye to cold outreach. Vieu’s AI finds warm introductions and connects you with decision-makers through trusted networks. 5️⃣ Acquire: Vieu generates account plans with buying committee insights and organizational charts so you can confidently engage at the right time and close deals. You don’t need to look into anything. Vieu’s AI handles the hard work so you can focus on winning more deals. Ready to transform your sales process? Let Vieu do the work. #TrustoverSpam #B2BSales #Vieu

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