From identifying the right audience, to nurturing them with different experiences across channels, to finally getting them on a demo with your sales team, a lot goes on behind the scenes in crafting the right B2B buyer experiences. When you work with amazing marketers, and GTM leaders every day, you get to witness different layers of this experience in action. While RevenueHero helps #MakeBuyingSimple for prospects who have been convinced to take action, a lot of marketing magic, and thought goes behind convincing prospects to take that action. In our #BuyerExperienceSpotlight we share the different experiences that RevenueHero customers and other remarkable GTM orgs offer their prospects in the course of their touch points with their brands to #MakeBuyingSimple. To keep things interesting, we start from the bottom of the funnel. The Demo Page experience. In today's spotlight - UserEvidence Product Description - Generate verified competitive intelligence, product stats, and ROI data that credibly proves the value of your product. Demo page layout - Lots of user evidence, customer logos, 4 field form. CTA - Book My Demo
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𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞! Before you even think about building a funnel, take a moment to understand WHO you’re talking to. Is your ideal client struggling with time? Are they looking for step-by-step guidance or fast solutions? Knowing their pain points and desires allows you to craft a funnel that speaks to their heart. 𝘗𝘳𝘰 𝘛𝘪𝘱: 𝘊𝘳𝘦𝘢𝘵𝘦 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘢𝘷𝘢𝘵𝘢𝘳 𝘢𝘯𝘥 𝘬𝘦𝘦𝘱 𝘪𝘵 𝘧𝘳𝘰𝘯𝘵 𝘢𝘯𝘥 𝘤𝘦𝘯𝘵𝘦𝘳 𝘢𝘴 𝘺𝘰𝘶 𝘥𝘦𝘴𝘪𝘨𝘯 𝘺𝘰𝘶𝘳 𝘧𝘶𝘯𝘯𝘦𝘭. 𝘛𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘳𝘦𝘮𝘪𝘯𝘥 𝘺𝘰𝘶 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘵𝘢𝘳𝘨𝘦𝘵𝘦𝘥 𝘢𝘯𝘥 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘦𝘷𝘦𝘳𝘺 𝘴𝘵𝘦𝘱 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺. #KnowYourAudience #FunnelBuilding #TargetAudience #CustomerAvatar #MarketingStrategy #LeadGeneration
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