Ketan Nashit

March 2024 -> Client P had just 1 client June -  August 2024 -> Client P has 5 active clients per month { Full capacity! } The secret? - We started selling 1 service - We targeted 1 specific ICP - We used 1 lead-gen method: LinkedIn Since then, we have signed 5 clients each month And all I do is: 1. Send 25 DM's per week to book sales calls 2. Send 100 connection requests per week to add more of my ICP to client P’s network Client P's energy is focused on releasing targeted content and providing stellar services for their clients And it’s been working great. Teamwork makes the dream work If you’re running a business alone, remember you don’t have to do everything alone. Outsourcing can help you get balanced and positive results.

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A question circulating in the minds of business owners. How can we choose the right SEO partner? Choosing the right SEO partner is crucial for getting the results you deserve. Here are some key things to consider: 1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐒𝐄𝐎 𝐠𝐨𝐚𝐥𝐬: What do you want to achieve with SEO? More website traffic? Increased brand awareness? Leads and sales? Having clear goals will help you find an SEO partner who aligns with your needs. 2. 𝐁𝐞𝐰𝐚𝐫𝐞 𝐨𝐟 "𝐭𝐨𝐩 𝐒𝐄𝐎 𝐩𝐚𝐫𝐭𝐧𝐞𝐫" 𝐥𝐢𝐬𝐭𝐬: Not all SEO companies are created equal. Do your research and look for partners with a proven track record of success in your industry. 3. 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐰𝐡𝐢𝐭𝐞-𝐡𝐚𝐭 𝐒𝐄𝐎:  Avoid companies that promise quick results using black-hat tactics. These can backfire and get your website penalized by search engines. 4. 𝐒𝐞𝐞𝐤 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐜𝐥𝐢𝐞𝐧𝐭 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬: Ask colleagues, industry contacts, or even competitors who they recommend for SEO services. 5. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Be upfront about your budget and look for partners who offer clear pricing models and packages. 6. 𝐀𝐬𝐤 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Don't be afraid to interview potential partners and ask detailed questions about their approach, experience, and communication style. 7. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Avoid cookie-cutter SEO plans. Look for a partner who will take the time to understand your unique business needs and develop a customized strategy. 8. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: While a great SEO generalist can be valuable, experience in your specific industry can be a big advantage. They'll understand the competitive landscape and the SEO nuances of your niche. These tips can help you to find a qualified and trustworthy SEO partner who can help you achieve your business goals. What points do you consider while finding the right SEO partner for you. Tell me in the comments.

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When you start scaling up your lead generation, things can really hit the fan 🪭 if you can't keep on top of leads to qualify, nurture and contact them 📱 in a timely way. Here are some strategies that can help: >> 1: Automate Your Follow-Ups: Use tools like HighLevel or HubSpot to set up workflows that send timely SMS and email follow-ups. (Aim to secure a 2 way-SMS rather than one way broadcasts. Many platforms allow you to get Twilio mobile numbers for Australia or overseas). >> 2: Unify Your Platforms: Bring everything together with Make or Zapier to ensure seamless communication across all channels. >> 3: Optimise Appointment Scheduling: Implement scheduling tools such as Calendly or Acuity Scheduling (or built into CRM's with automated reminders to reduce no-shows and keep leads engaged. >> 4: Personalised Messaging: Craft automated messages tailored to each lead's behaviour and preferences. >> 5: Lead Scoring: Prioritise your hottest leads with automated lead scoring to focus your efforts where it counts. As your lead volume increases this gets over more critical. >> 6: Real-Time Notifications: Set up instant alerts when a lead takes action, so you can jump into action! >> 7: Data-Driven Insights: Analyse your automation results regularly to fine-tune and improve your strategy. #leadgeneration #leadnurture #crm #marketingautomation

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I was getting 25+ inbound leads a month. While facing 1 tiny problem… Only a few were ready to invest in my services. What did I do to solve that? Tested 100+ different layouts, approaches to find the best one 1 - Got clear on “what, for who, how” 2 - Align profile to this definition 3- Usual visual consistency to build recognition 4 - Create an easy process for people to contact you 5 - Use social proof to reassure the trust 6 - Leave 0 objections left & start landing clients P.S. If you are a business owner already with a 1,000-2,000 audience, who doesn’t have a clue how to monetize & scale their brand further… → I have a perfect solution for you. DM me “Info” and I will share more details.

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 A call to action (CTA) should direct readers, not start a conversation. Nothing triggers an eye roll like the CTA “Ready To Get Started?”—especially if the answer might be “no." Here’s why you shouldn’t use question marks in your CTAs ⬇️: ➜ 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐈𝐧𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧: A question mark in your CTA can make prospects hesitate—precisely what you don’t want. ➜ 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐑𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: Prospects often need to see your offer seven times before they're ready to buy, meaning they’re usually not ready on the first ask. ➜ 𝐖𝐞𝐚𝐤𝐞𝐧𝐬 𝐈𝐦𝐩𝐚𝐜𝐭: A softer CTA might seem less imposing, but it actually dilutes your message. Keep your CTA direct and save the niceties for the body copy. Instead of asking, "Ready to Get Started?"  (like you’re inviting them in to do their taxes…), directly 𝙘𝙖𝙡𝙡 𝙩𝙝𝙚𝙢 to action, like, "Start Your Free Trial Today!" ⏱️𝙏𝙇;𝘿𝙍: Direct your audience with clear CTAs—otherwise, they won’t follow. Did I miss anything? Let me know in the comments! ✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺✺ Hey there! I’m Ashley Smith, Owner of CopyThat! Creative. Did you like this post? Hit + 𝗙𝗼𝗹𝗹𝗼𝘄 and tap the 🔔 for notifications  for copy, brand voice, marketing insights, and occasional randomness.

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We've completely changed how tags work in Senja. The result? — A better experience for you and your team — More sales closed thanks to relevant testimonials *at the right time* Oliver Meakings recorded this video showing how it works, and I think you're going to love it! #buildinpublic #saas #testimonials

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Transparency isn't just about following rules. It's about building genuine connections. A lot of people think affiliate marketing is about sales, what the few who are experienced in this channel realise with time, is that it's all about relationships. That's why I take the time to attend conferences and events such as Affiliate Summit East. I want to have real life conversations and discuss current issues and provide solutions. It's part of what makes vCommission great to work with as a supplementary network partner. #Affiliates - it's time to be open about how you benefit from recommendations. Share the 'why' behind your product choices and feed that back to advertisers so that they can improve the way they want to work with you. Your audience appreciates honesty and authenticity. By being transparent, you're not just selling products; you're building relationships. And in this business, 🤝 relationships matter!

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A competitor is giving away 50 free leads right now. DM me for your free leads. As the CEO of a content-driven lead generation agency I of course couldn't help but think about the sheer magnitude of what they're giving away here. 5 free leads? Maybe. But 50?? It's beyond my comprehension. Here's why: * Building an audience: This involves real-time AI web crawlers and scrapers. * Leveraging Intent Signals: Prioritizing this audience with contact-level purchase intent. $$$ * Crafting Effective Messaging: Our team puts in significant time creating quality content, conducting A/B tests, and constantly refining messaging. * Thoughtful Landing Pages: Our design team creates user-friendly, conversion-optimized LPs, leveraging analytics to continuously improve performance. * Promoting and Distributing Content: We make sure the content reaches the right audience through hyper-personalization and targeting. * Guaranteeing Data Accuracy: Quality is everything. We validate and verify contact information and human engagements. At LeadSpot, the amount of work, time, and resources that go into generating even a single lead is immense. We place a TON of value on every single lead we generate. The hours of research, content & messaging creation, promotion, and validation guarantee that our leads are the highest quality around. When I see someone giving away so many leads, I can't help but question the value they're placing on them. I wonder if they invest the same level of care and attention that we do? Are their leads as meticulously vetted and genuinely interested? DM me for the details and let's find out.

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I'm at 14,000 followers and book 2-3 weekly sales calls. My system has also helped our clients get: 1. Upto 100k weekly impressions. 2. 100-150 new followers every week. 3. A steady rate of sales calls booked. (Check featured section on my profile for proofs). Here's what I've learned about turning LinkedIn content → clients: ❌ Posting random stuff to get followers. ✅ Certain topics on LinkedIn will get you more engagement/followers. But if those do not align with what you do as a founder, posting about them is useless. We do focus on growing our clients' audience. But we never post stuff about leadership for a client who's in real estate. Always aim for relevance. ❌ The LinkedIn guru BS ✅ 90% of the LinkedIn advice you hear is rubbish. Anyone who makes real money on LinkedIn knows you only need 2 things to start seeing results here. 1. post good content 2. outreach to your ICP. ❌ Sleeping on connection requests ✅ I know founders who have 10k followers see no leads come through the back of their content. Why? Simple logic. I will get leads from posting on LinkedIn only if my target audience sees it. Exactly why we use our sales nav setup and max out on 100 weekly connections to our ICP. ❌ The "Post only" or "cold outreach" only trend ✅ 90% of the people who're trying to find clients on LinkedIn either a) post random stuff everyday or b) spam people with cold pitches. The rest 10% who're seeing results? They A) Build a highly relevant audience at the rate of at least 40% pm B) Start conversations with them to see if their service can help. My advice is that if you’re a Founder making £100k- 200k per year, Focus on: 1) Building an audience. 2) Turning their interest into sales conversations. That's what has worked for our clients.

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Scaling from solo → small agency is a HARD transition.  (But this 1 mistake is making agency life tougher than it needs to be) Running an agency is no small feat. - Keeping clients happy month after month - Delivering work that gets amazing results - Marketing & sales to get new clients - Keeping employees happy - Finding new staff Not to mention the immense pressure of doing everything yourself. I’ve spoken to 100s of agency founders, of agencies doing $20k/month to those doing $2M+/month, and this is what I’ve found. The founders that scale fastest? They master the art of delegation. Repeated task? Delegate. Not their skillset? Delegate. Distracts from goal? Delegate. Yet so many founders want to do everything. I get it, you don’t want to: - Surrender control in case something breaks - Ruin your profitability with high staff costs - Deliver sub-par work to your clients But it’s 100x harder to scale when you can’t take a step back and look at your strategy from above. What can you do? 1. Get out of client delivery ASAP - Do this as early as possible - Assign a reliable second-in-command - They handle 80% of client issues, you coach them 2. Hire onshore & offshore - Get a 2IC locally - Hire offshore too, but pay them well - If you take care of them, they will be loyal - Find specialist offshore recruiters to find the right fit 3. Create clear KPIs - Switch your sales & client teams into growth mode - Focus on retention rate, upsells and cross-sells - Set these KPIs based on roles to maximise revenue & LTV And one last thing. Train your team enough to build trust in them. That’s how you’ll scale from a small agency → where you aspire to be. → What’s been your biggest challenge so far? — ps. This is just 1% of what The Agency Scaler [involves]. But if you want more in-depth guidance, including. Improving profitability Hiring better people, faster Optimising your sales process Improving sales conversion rates Accelerating your lead gen efforts Establishing clear ROI across sales & marketing And much more to help you scale your agency to $150k+/month. DM me “Agency Scaler” & join the waitlist. or click this link to learn more: https://bit.ly/4eRNywy

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Most common issues in lead generation 👇🏻 1. Only relying on referrals: While referrals have the highest closing rate. You cannot scale your business with just referrals. (Unless you are in super niched sectors) 2. Cold emails from main domain: One of the huge mistake is using your primary domain to send cold emails. I see this practice among age group 30-50. You risk your main domain getting blacklisted. 3. Not building a brand: Does not matter if you are building a company or a personal brand. Make sure to provide value. Just posting festival pictures or team pictures won’t bring you any leads! 4. Using only Apollo/Zoominfo: If you use Apollo’s data make sure to double verify. Why because the data is used by the masses. And as per my knowledge it’s not updated. —— These are some of the most common issues I’ve seen in B2B companies. Comment down your current lead generation issues and I’ll share what you can do better! #sales #leadgen #leadgen2024

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Sounds unethical but you can do it to boost sales what if i tell you collect data and reach out to every single prospects who have visited you website and app or do any specific activity . All this setup run on automation no need to monitor or change ever But how to do it , Just install Facebook Pixel on your website next you have to create custom events - means ? By using it you can create audience like who are visiting you website or any specific page or button or image who are filling out contact form who clicked on submit button who are scrolling home page to the end Even you can know who stays on website more then 5 or x-seconds, x-minutes or x-hours Once we collected data, then we use Facebook ads to target those prospects for sure we get insane results because we are targeting only to those who shown interest in our service or products you can also show ads to prospects who have taken any specific action like form filling , visited contact page , submitted the info Utilize this system and scale your business. ♻️Repost and follow we might not meet again #solar #solarleads #us #solarenergy #leadgen #PersonalDevelopment #GrowthMindset #MindPower #SelfImprovement #leadgeneration #b2bleadgen #digitalleadgen #leadgentips #leadgenstrategy #salesleads #prospecting #marketing #digitalmarketing #rejectionhandling #newpost #hackoftheday

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TOP 5 MUST-HAVE TOOLS FOR EVERY BUSINESS ✔️ Running a successful business requires the right tools. Here are the top 5 must-haves that will streamline operations and boost efficiency for any business: 1. Comprehensive CRM Software: Keep track of customer interactions, manage leads, and convert prospects into loyal customers all in one place. 2. Automated Marketing Platform: From email campaigns to social media management, automate your marketing tasks for consistent presence and engagement. 3. Financial Management System: Simplify your accounting processes, from invoicing to payroll, and keep your finances clear and under control. 4. Project Management Tools: Keep your team on track with tools for project management, assigning tasks, and real-time progress monitoring. 5. Analytics and Reporting Software: Make data-driven decisions and measure the success of your strategies with advanced analytics tools. Ready to access all these tools in one integrated platform? 🌟 Visit our website on our bio for a free 14-day trial and see how our all-in-one solution can transform your business operations! #business #success #automation #strategy #tools #efficiency #solopreneur #entrepreneurlife #foundation #fundamentals

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5 Mistakes I Wish Someone Had Told Me About  Before Leading a Marketing Agency 🔥 Running BTDT Media | Marcomm Solutions has been enjoying, but a big rollercoaster and these are the five mistakes I learned the hard way: 🥲 📌 𝗡𝗼𝘁 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝗛𝗲𝗮𝗹𝘁𝗵:  Lagta hai, it's all about the grind. But burnout and getting sick are real, folks!  Take care of your mind as you do your projects. 📌 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗕𝗼𝗻𝗱𝗶𝗻𝗴:  Team se baat karna, unko sunna – it’s not just about deadlines.  A happy team = a successful agency. (Talk about parties as well 😅) 📌 𝗠𝗶𝗰𝗿𝗼-𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴: Trust your team more than the “nada on your pajama”.  Har chhoti cheez pe control rakhna isn't leadership. Give them space to grow. 📌 𝗢𝘃𝗲𝗿𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀:  Underpromise and overdeliver. Shuru mai impress karna is easy, bro!  but long-term credibility matters more. 📌 𝗡𝗲𝗴𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴:  The market and audience’s demand evolves, and so should you.  Explore some useful courses, books, and workshops – invest in yourself! These mistakes taught me a lot. 🚀 Don’t forget to share your experiences share, Because knowledge baantne se hi badhta hai. ✌️ P.S. Would you like it if Life came with a user manual? _____________ If you found this helpful, reshare it ♻️ Follow me, Arjun Kapadia, and hit the 🔔  For more self-improvement and marketing tips. #LeadershipLessons #BTDTMedia #GrowthMindset

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How I Boosted My Client's Organic Traffic? Yes, I can say "A Results-Driven Approach." Organic traffic is the lifeblood of any website. It brings in qualified leads, fosters brand awareness, and drives sales. However, achieving significant organic growth requires a strategic and data-driven approach.  I'll share my steps to improve organic traffic for one of my clients. Here's what worked: 1. Understanding the Client & Audience My journey began with a deep dive into my client's industry and niche. I left no stone unturned, researching their competitors, target audience demographics, and current search ranking. This comprehensive understanding was further enhanced by in-depth keyword research, using tools like Google Keyword Planner and SEMrush, which proved invaluable for this step. 2. On-Page Optimization: Content Audit: I performed a comprehensive content audit to assess the existing website content. This involved evaluating content quality, relevance to target keywords and user experience. Content Revamp: Based on the audit, I revamped existing content to improve keyword targeting, readability, and user engagement. Sometimes, I created new content to fill gaps and target high-potential keywords. Technical SEO: Ensuring a clean website structure is crucial for search engines to crawl and index your website effectively. I made sure the website had a clean structure, fast loading speed, and mobile-friendliness, all of which contribute to a positive user experience. 3. Content Strategy & Link Building: Content Calendar: A consistent content publishing schedule is essential. I developed a content calendar focusing on high-value, informative content that directly addressed the target audience's pain points and search queries, providing them with the solutions they were seeking. Link Building: Earning backlinks from high-authority websites is a major ranking factor. I implemented a white-hat link-building strategy, focusing on guest blogging for relevant websites and industry publications. 4. Tracking & Monitoring: By implementing these steps, I was able to achieve a remarkable increase in organic traffic for my client. This success story is a testament to the power of a well-defined SEO strategy. This case study demonstrates the power of a well-defined SEO strategy. Focusing on user intent, high-quality content, and technical optimization can significantly improve your website's organic visibility and attract a targeted audience. Contact us to drive organic growth to your website: https://blackbuckcs.com/

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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀. (𝗡𝗼, 𝗶𝘁𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 😅) Almost every business owner I talk to has the same problem: Lack of quality leads. Lead generation is crucial for your sales and business growth. When no quality leads are coming in, your business is at risk for lost revenue. 👉 Here are 8 reasons what could be going wrong and how you can fix it: 1. 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝘀 𝗧𝗼𝗼 𝗖𝗼𝗹𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Warm up your audience with valuable content, engaging blog posts, and targeted email campaigns before driving them to your lead forms.   2. 𝗣𝗼𝗼𝗿 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Refine your targeting strategies through precise SEO practices and focused ad campaigns to attract the right audience.   3. 𝗬𝗼𝘂 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝘆-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Craft headlines that speak directly to the benefits and results your customers can expect, making it clear what they gain by engaging with you. 4. 𝗡𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 Solution: Showcase customer success stories, reviews, and endorsements to build trust and credibility with potential leads.   5. 𝗨𝗻𝗰𝗹𝗲𝗮𝗿 𝗢𝗳𝗳𝗲𝗿 𝗮𝗻𝗱 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Make your offers and calls to action (CTAs) clear, concise, and compelling. Use action-oriented language that guides users toward the desired outcome.   6. 𝗗𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 (𝗧𝗼𝗼 𝗠𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝘀) 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Simplify your pages by reducing the number of links and focusing on one primary CTV (Call to Value). Keep the user journey straightforward and distraction-free.   7. 𝗔𝘀𝗸𝗶𝗻𝗴 𝗧𝗼𝗼 𝗠𝘂𝗰𝗵 𝗼𝗻 𝗟𝗲𝗮𝗱 𝗙𝗼𝗿𝗺𝘀 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Keep your lead forms short and to the point. Ask only for essential information to reduce friction and improve conversion rates.   8. 𝗣𝗼𝗼𝗿 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗢𝗳𝗳𝗲𝗿 𝗼𝗿 𝗡𝗶𝗰𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Clearly define and position your offer to highlight its unique value proposition. Ensure it resonates with your target audience’s needs and preferences. Fix these issues, and you'll see a significant improvement in your lead generation efforts. Remember, it's not just about getting more traffic—it's about getting the right traffic and converting them into leads. 𝗣.𝗦. 𝗥𝗘𝗣𝗢𝗦𝗧 𝗧𝗛𝗜𝗦 ♻️ 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗼𝘁𝗵𝗲𝗿𝘀 𝗴𝗿𝗼𝘄. 💡 Have questions or need further insights? Feel free to drop a comment or reach out. ------------------------------ Liked this post? Want to see more? 🔔 Follow me & Ring it on my Profile #LeadGeneration #MarketingStrategy #DigitalMarketing

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Search Term Impression Share % helps you know the potential to Scale!! Are you leveraging it? 🙈 If Search Term Impressions Share % (STIS%) is less than 50%, for a search term which is giving you more than your desired ROAS but not enough Revenue than you need to double down on that Search Term.. You don't just get Keywords in the Search Term Impression Share report but you also get ASINs, that means you will also get to know what is your Impression Share % on an ASIN.. So, what are the possible actions to take after you see a Search Term Impression Share Report? 🙂 Identify & Sort the Search term which lowest to highest STIS% 🙂 Spot your focus Search Term both in Keywords & ASINs 🙂 Filter the Search Terms with greater than desired ROAS 🙂 Filter Search Terms with less 50% Impression Share % 🙂 Check if those Keywords or ASINs are targeted in your campaigns 🙂 If they are targeted than make sure they are isolated in an Ad Groups 🙂 Increase the Bids of those Keyword or ASINs 🙂 Increase the Budget for the Campaign, with isolated Ad Group 🙂 If not targeted then add them as exact match Keywords & ASIN 🙂 Make sure you add them in isolated Ad Group and Campaign 🙂 Use decent budget and suggested bids to start with Unfortunately, Amazon APIs don't give STIS % data so an advertiser has to download the report manually and do all the above actions manually... But, we would like to make this humongous task easy and fast for our Amazon Advertising folks... We are on a way to solve another impactful task, just to make scaling on Amazon more fun & seamless.. Till then, please don't underestimate the potential of Search Term Impression Share Report and make the best use of it... Drop me a DM if you would like to be part of the beta launch for this feature.. If you like my content: don't feel shy to react 👍 & share, it motivates me to think harder and write more.. and Linkedin will share it with more curious people like you too!! Let's help everyone together.. 🤝

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4 secrets that authoritative websites know about building topical authority, that you may be missing. Want them? Here they are...👇🏻 𝟭. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗵𝘆𝗽𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Zero in on your niche. The more specialised you are, the stronger your website authority will be. Building your content around topic clusters is vital to build topical authority. 𝟮. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝗵𝗶𝗴𝗵𝗹𝘆 𝗹𝗶𝗻𝗸𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘀𝘀𝗲𝘁𝘀 Produce well-researched and insightful content assets about specific topics, and you do it so well that others link to it with [almost] NO outreach needed. 𝟯. 𝗧𝗵𝗲𝘆 𝘁𝗮𝗸𝗲 𝗮 𝗽𝗿𝗼-𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 Build links on sites that are authoritative and trustworthy and super relevant to your topic. Even the best linkable assets sometimes needs links to establish topical relevancy and rank on the first page or top 3 in the SERP. 𝟰. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗦𝗘𝗢 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 Build a strong SEO foundation that supports all your Content & Links efforts. Your topical authority is as good as your website's user experience is. Make sure you address all technical issues from crawling and indexing to keyword-research and On Page optimizations. Remember, building topical authority is a journey of a strategic approach in Content, Links and Technical SEO. Start today - plan, produce and iterate. Want to know the topical authority of your website? Drop your website in the comments and I will personally check it and send you the results in your DM. #topicalauthority #contentmarketing #linkbuliding #seo #backlinks #eeat

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