Jasleen Kaur G

Jasleen Kaur G Jasleen Kaur G is an influencer

| Marketing, Brand, PR and Sustainability Leader | Ex- Marketing & PR Head- Hugo Boss, Mothercare, H by Hamleys | Ex- Marketing & Sustainability Head- United Colors of Benetton | Ex- Canon

Delhi, Delhi, India
47K followers 500+ connections

About

• Jury member for “Thinkers of Tomorrow” Sustainability awards in partnership with News18 (March ‘23)
• Jury Member for IT SMB awards in partnership with Lenovo and The Economic Times (Apr ‘23)
• Jury for “Women in Creativity” by Rolling Stone in partnership with Sony Music (May ‘23)
• Co-creator on Alchemy case study challenge with PR Pundit and Jury member for the same (Jun ‘23)
• Speaker at G20 event by Ministry of Culture and The Calligraphy Foundation (Aug ‘23)
• Market consultant to an NY based agency on framing brand strategies (Indian market entry & expansion) for their lifestyle clients
• Host of the podcast "Marketing Hat with Jasleen Kaur G"
• Speaker at Digital Marketing World Forum (DMWF Asia, 2021)
• Conferred as amongst ‘Exceptional Women of Excellence’ by Women Economic Forum 2019🥇
• Top 100 Brand Custodians in India 2018 🏆
• Speaker at Technology for Marketing (TFM, London 2017)
• Speaker at various college events & festivals- IIT, Delhi | TAPMI | Delhi University | English Olympiad |
• Contributor to Oprah Winfrey Network ✍️
• Author 'Ginger and Honey' (a poetry compilation) 📖

Articles by Jasleen Kaur

Contributions

Activity

Experience

  • Bata India Limited Graphic

    Head of Category Marketing & PR

    Bata India Limited

    - Present 3 months

    Leading marketing portfolio of brands- Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star

  • Indiawood Global Graphic

    Founder & CEO

    Indiawood Global

    - 1 year 8 months

    India

    Indiawood Global specializes in providing services that focus on the life cycle of products and brands.

    We offer specialized consultations, with a team of highly skilled professionals, particularly for brands aiming to embrace sustainability.

    Our unique approach includes sourcing and curating products, as well as building brand recognition, public relations and social media.

    We cater to global brands through an efficient e-commerce and exports management.

  • Reliance Brands Limited Graphic

    Assistant Vice President- Marketing & PR

    Reliance Brands Limited

    - 8 months

    Heading Marketing and PR for a portfolio of brands- Hugo Boss, H by Hamleys and Mothercare

  • Benetton Group

    Benetton Group

    7 years 2 months

    • Benetton Group Graphic

      Head- Marketing, Public Relations & Sustainability (Indian sub-continent)

      Benetton Group

      - 1 year 8 months

      India

      Responsible for Indian sub-continent markets including Myanmar, Nepal & Sri Lanka.
      I also lead the CSR and sustainability development in India.

    • Benetton Group Graphic

      Head- Marketing and Public Relations (India, Nepal, Myanmar, Sri Lanka)

      Benetton Group

      - 3 years 8 months

      Corporate Office

      Responsible for Indian sub-continent markets including Myanmar, Nepal & Sri Lanka

    • Benetton Group Graphic

      Manager- Brand Strategy (CEO’s Office)

      Benetton Group

      - 1 year 2 months

      Corporate Office

    • Benetton Group Graphic

      Deputy Manager- Digital Marketing & PR

      Benetton Group

      - 10 months

      Corporate Office, India

      Driving overall Digital Marketing strategy along with creative conseptualisation of campaigns.
      Public Relations' strategies for a heightened exposure to stakeholders and drawing consumer insights to frame highly targeted Marketing Initiatives.
      Focused on creating Marketing alliances and cross branding opportunities.

  • Canon India

    Canon India

    4 years 1 month

    • Canon India Graphic

      Senior Executive- Digital Marketing and PR

      Canon India

      - 2 years 5 months

      Corporate Ofice, India

      Handled the communications strategy for Office Imaging (B2B) arm of Canon through innovative marcom campaigns and unconventional Public Relation strategies. Right from conceptualising the advertising communications to executing it using the 4Ps.
      Brought to the table some of the finest communication and advertising practices around the globe, put to practice.

      Attended and contributed in the most reputed CIO, CTO, CMO and CFO conferences around the country, a few in the list would be-…

      Handled the communications strategy for Office Imaging (B2B) arm of Canon through innovative marcom campaigns and unconventional Public Relation strategies. Right from conceptualising the advertising communications to executing it using the 4Ps.
      Brought to the table some of the finest communication and advertising practices around the globe, put to practice.

      Attended and contributed in the most reputed CIO, CTO, CMO and CFO conferences around the country, a few in the list would be- CIO 100, IDG Leadership Summit, World Marketing Congress, World CSR Congress, CFO Leadership, Bloomberg CFO Conclave, Women in Leadership and so forth.

    • Canon India Graphic

      Executive- Marketing & Planning

      Canon India

      - 1 year 8 months

      Corporate Office, India

      The best to describe this experience would be- Entrepreneurial. From setting up the mandate for Services Marketing to carving out strategies to foster customer relationship and consumer loyalty across all product portfolio of Canon. Extracted some key insights from the aggressive Market Researches undertaken, which were further exploited to scale up the vital parameters of Brand Affinity.
      Devised the brand management guidelines for the associate/ affiliate partner/ franchise network.

  • India Infrastructure Publishing Private Limited Graphic

    Associate- Conferences

    India Infrastructure Publishing Private Limited

    - 1 year

    Delhi, India

  • The Hindu Graphic

    Journalism Intern

    The Hindu

    - 2 months

    • Wrote for Metro Plus and interviewed Mandira Bedi, Shiney Ahuja, Lara Dutta, Mahesh Bhatt, Emraan Hashmi, Soha Ali Khan etc.

    • Internship was a serious learning experience in the field of print media. Exclusive writing tips and effective communication skills were an integral part of it.

    http://www.hindu.com/mp/2008/05/22/stories/2008052250490200.htm
    http://www.hindu.com/mp/2008/05/31/stories/2008053152581400.htm

Education

  • Management Development Institute, Gurgaon Graphic

    Management Development Institute

    Master of Business Administration (MBA) Marketing & Strategy 7.13 CGPA

    -

    Written over 9 copyright research papers.

  • Columbia University Graphic

    Columbia University

    Executive Education Sustainable Development

    -

    The course spanned across topics like- Human Rights, Human development, Climate Change, Sustainable Cities, Bio-diversity, SDGs, MDGs and Economic Development

  • Indian Institute of Technology, Delhi Graphic

    Indian Institute of Technology, Delhi

    Management Training Brand Management, Digital Marketing

    -

    Selected amid top 50 in the pan-India talent exam

  • Jamia Millia Islamia Graphic

    Jamia Millia Islamia

    M.A English

    -

    British Poetry,
    British Drama,
    British Novel;
    Aspects of Language- Linguistics;
    Literary Criticism & Theory;
    American Literature;
    New Literature in English; and
    Indian English Literature

  • Delhi College Of Arts and Commerce Graphic

    Delhi College Of Arts and Commerce

    B.A (H) English Literature English Literature-14th to 21st Century, Greek Classics, European Drama, 20th Century Indian Writing A

    -

    Activities and Societies: English Literary Society, NCC, Junior Editor for College Magazine, Consecutive winner in declamation and debate literary forums

    Top 2% in the college

Volunteer Experience

  • Rang De Graphic

    Vounteer- Delhi Chapter

    Rang De

    - 2 years 3 months

    Social Services

  • Smile Foundation Graphic

    Skill based consultant

    Smile Foundation

    - 1 year 1 month

    Children

Skills

Publications

  • Ginger and Honey

    Kindle, Amazon

    A poetry collection which revolves around capturing the difficult to express emotions which are nevertheless the most common ones as well. These poems have a tone of universality yet uniqueness of words and analogies.

    Book launch covered in below…

    A poetry collection which revolves around capturing the difficult to express emotions which are nevertheless the most common ones as well. These poems have a tone of universality yet uniqueness of words and analogies.

    Book launch covered in below portals-
    http://www.indiainfoline.com/article/print/general-na/ginger-and-honey-ebook-launched-a-fine-compilation-of-melopoeia-poetry-115062400380_1.html

    http://news.chennaipatrika.com/post/2015/06/25/Ginger-and-Honey-eBook-launched.aspx

    http://www.thisweekdelhi.com/ginger-and-honey-ebook-launched-a-fine-compilation-of-melopoeia-poetry/

    See publication

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Japanese

    Elementary proficiency

  • Punjabi

    Native or bilingual proficiency

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