Harish Bhat

ABFRL Further demerger details announced 2 most important things 1) Total Debt at ~3000 Cr Split: Demerged Fashion & Lifestyle = 1000 Cr, Remaining ABFRL = 2000 Cr 2) ABFRL Fund Raise Will raise 2500 Cr within 12 months of demerger with promoter participation Here's more:

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While we have witnessed Digital climb to new heights, who knew it would someday be strong enough to put a gash on the concept of seasonality? In my cover, I take a look at evolution of seasonal marketing in the age of Digital.

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Gold has always been a favorite for adornment and investment, especially during festive seasons. Many of us love the beauty of gold jewelry, and it makes for a wonderful gift. But today, we’re focusing on investing. So, why should you consider Gold ETFs over physical gold? https://lnkd.in/gevYfGSe

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📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

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Can India’s legacy media based in Noida revive itself? Posing this question is akin to wondering whether the old model black-and-white EC television sets could make a resurgence in the era of smart TVs. The Erosion of Audience Base The redemption of Noida’s traditional media from the predicament it has fashioned for itself appears highly improbable. It requires no profound insight to discern that these expansive media conglomerates have steadily eroded their own audience base. Many households have ceased to subscribe to these channels via DTH services. Comparative Viewership A mere glance at their live viewership on YouTube starkly contrasts with that of independent journalists and commentators on alternative platforms. The disparity is vast. The legacy media no longer dictates the political agenda; that mantle has shifted to the other side. Superficial Introspection In the coming days, weeks, or months, one can expect superficial pronouncements from top executives and prime-time anchors, professing introspection and analysing past errors in strategy and judgement. However, I harbour serious doubts as to whether such exercises will suffice to restore the credibility these media entities have forfeited or reclaim the territory they have, either wittingly or unwittingly, ceded to genuine journalism flourishing elsewhere. Cosmetic Changes Replacing controversial on-air personalities might be another tactic to recapture some influence. Yet, as long as these entities remain reliant on the government for various concessions, including advertising, and their senior editors derive satisfaction from their associations with politicians, any tangible recovery seems unattainable. It is as unlikely as the comeback of the EC television set.

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Here is another season of corporate earnings. And it is likely that Indian companies, especially in the Nifty 200 universe, may see yet another quarter of slowdown in growth due to higher interest rates, weak global demand, and macroeconomic challenges. To read more on Informist Media Pvt Ltd's poll on how March quarter financial results of companies in the Nifty 200 index are expected to be: https://lnkd.in/de7WpQfQ

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Thrilled to share insights from my chat with Amit Pai, MD, CEO, Poltrona Frau. Amidst the ever-evolving landscape of #luxury in India, the design luxury #brand is redefining standards. Our conversation at Condé Nast India‘s Luxury Conclave uncovered the brand's journey, sustainability initiatives, and prospects in the Indian market. #luxuryinindia #PoltronaFrau #sustainability #marketprospects #luxurymarketing

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Alyque Padamsee, known as the Father of Indian Advertising, balanced two distinct worlds - advertising and theatre. As CEO of Lintas (now MullenLowe Lintas Group), Padamsee shaped the agency’s growth while directing over fifty full-length plays for one of India’s most active theatre groups. For him, theatre developed his imagination while advertising honed his analytical powers. His double life was marked by some of India’s most iconic ad campaigns, including the Liril girl, Surf Excel’s Lalitaji, Hamara Bajaj, and Kamasutra Condoms, alongside theatre productions like Jesus Christ Superstar, Evita, and Death of a Salesman. His ability to juggle these careers came from an understanding of time management, a skill he honed after an experience in college. His time management, creativity, and strategic planning not only shaped the culture at Lintas but also influenced the broader advertising industry. More importantly, he mentored many of today’s leaders and his legacy lives on through the people he inspired and the values he instilled. I got an opportunity to speak to his peers about their experience working with the legend and the lessons today’s professionals can emulate from his life. A heartfelt thank you to the seasoned industry professionals who shared their cherished memories with me. Experts: Pops KV Sridhar, Global Chief Creative Officer, Nihilent & HyperCollective - a division of Nihilent Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy Paul Josy, Chairperson & Chief Creative Officer at BBDO India Sumit Roy, Founder Director, Univbrands Follow the link in the comments to know more! #TeachersDay #AlyquePadamsee #Advertising

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Check out this explainer on IPL and Bollywood - an evolving symbiotic relationship. It covers: 1. IPL redefining sports and entertainment for all 2. Impact of IPL on India's economic landscape 3. Looking ahead ... 4. Indian celebrities and their IPL connections 5. Why Bollywood celebrities are a major part of IPL 6. IPL 2024 opening ceremony: a star-studded affair 7. Does IPL affect Indian films’ box office collections? #IndianPremierLeague #Bollywood #ShahRukhKhan #PreityZinta

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𝗕𝗿𝗮𝗻𝗱 𝗺𝗲𝗲𝘁𝘀 𝗕𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱: Brand partnerships and placements in Bollywood have become a classic strategy, blending cinematic magic with commercial prowess. From Coca-Cola’s seamless placements in Taal to ICICI’s presence in Baghban and trendsetting brands like Mokobara in Crew, Bollywood has proven to be a fertile ground for brand stories. 𝗣𝗲𝗿𝗸𝘀 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝘃𝗶𝗲𝘀: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: With minimal distractions, moviegoers are fully immersed in the story, providing a captive audience. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Movies offer a golden opportunity for brands to bond with audiences on an emotional level, keeping their attention for a solid 1.5 to 3 hours. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗛𝗮𝗹𝗼 𝗘𝗳𝗳𝗲𝗰𝘁: When a celebrity endorses a brand, it amplifies the promotion, leveraging their star power. 𝗔 𝗥𝗲𝗴𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿: 𝗧𝗮𝗻𝗶𝘀𝗵𝗾 𝗮𝗻𝗱 𝗝𝗼𝗱𝗵𝗮 𝗔𝗸𝗯𝗮𝗿 Among all these brand and Bollywood collaborations, Tanishq’s partnership with Jodha Akbar stands as a shining example. The film provided a majestic backdrop for Tanishq’s stunning jewelry, perfectly matching the film’s narrative. The cherry on top? The regal role was played by the former Miss World herself, Aishwarya Rai. Tanishq didn’t just showcase its exquisite craftsmanship; it embarked on a journey of creativity. Two hundred artisans dedicated 600 days to craft the 400 kg of gold and precious stones used to recreate the grandeur of Mughal-era jewelry. The intricate process involved deep research into Mughal and Rajput motifs, including studies of 16th-century miniature paintings, private collections, and the Akbarnama. This grand effort beautifully reinforced Tanishq’s brand promise of “revitalizing tradition.” The result? A breathtaking collection named “Jodha Akbar,” featuring 400 products at various price points, translating into an astonishing profit line worth INR 250-300 Crore (INR 2.5 Billion). In this Bollywood magnum opus, Tanishq didn’t play a sidekick or an extra; it took center stage and shone brightly. Do you know of other brands that have taken the lead role in movies? Share your stories in the comments! #tanishq #titan #jodhaakbar

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Continuing on its growth trajectory, the Indian advertising industry is likely to go from Rs 1.1 trillion ($13.1 billion) in 2023 to Rs 1.2 trillion ($14.6 billion) in 2024. This is 50% higher than the pre-pandemic period. India is also likely to become one of the top 10 advertising markets worldwde in 2025 with its advertising revenue set to grow by over 11.8% in 2024, up from over 11.2% in 2023. #advertising #adindustry #advertisers #advertisingrevenue #adagency #marketing #marketers #campaigns #OOH #radio #TVads hema malik IPG Mediabrands India Venkatesh Srinivasa Rao

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Drishyam: Insights Beyond the Reel 📽 1. Power of unexpected expertise: Vijay (Ajay Devgan's character), a cable operator, traps in a murder case. But he leverages his knowledge from the movies to hide a murder. This highlights the concept of externalities - unintended consequences. Movies, meant for entertainment, equipped him with unexpected skills. Just like how I apply filmy references to economics. 2. Combating Truth: If you have watched the movie, you would know what happened on 2nd and 3rd October. There are two versions of it. One is the real truth. And second, what Vijay (Ajay Devgan's character) tells the public. Here, we learn about a psychological concept called the 'illusory truth effect'. We tend to believe a statement if that's repeated again and again. It is like setting up a narrative. The main lesson is that lies don't become true if they are repeated a hundred times. This applies to personal, political and social life. 3. Applying movie knowledge to investing: Just like flashy movies can mask a bad plot, a company's reputation doesn't guarantee strong fundamentals. Drishyam reminds us to conduct thorough research before investing, avoiding companies that rely solely on PR. Interested in learning more? Watch the full video for deeper insights. Let's discuss in the comments - what valuable lessons have you learned from movies? #Movies #LifeLessons #Investing #LIPostingChallengeIndia https://lnkd.in/eczrY3uD

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#Chamkila is one big proof that if a poor laborer in a socks factory can understand what his audiences want to listen to then why so many business & brand managers procrastinate getting on ground and meeting their potential customers? My focus here is obviously about the Blunder Indian Automobile industry calls Maruti Suzuki India Limited #Jimny. An aspirational Product by India's Leading car manufacturer, aimed at revive the #Gypsy Fan base, change the customer mindset towards Maruti Suzuki as Fragile, unsafe cars; to rugged, bold SUVs manufacturer and to dethrone Mahindra Thar as the go to Off-roader. The Jimny dispite looking like a toy car, specially due to it's compact side and an incapable engine; tried to focus on it's barely existing off-road capability. Maruti Suzuki's own reputation for practical vehicles and PSUEDO SUVS like S-presso, Ignis & Brezza clashed with the Jimny's adventurous spirit. Pricing also played a part. The initial lack of variants, the absence of the iconic soft-top option and an inflated price tag further restricted the Jimny's appeal, while the Thar offered a wider range, including a more affordable diesel option. 🛣 The Road Ahead: Repositioning the Jimny for Success Despite the initial hurdles, the Jimny's potential for success remains strong. Here's a strategic roadmap to help Maruti Suzuki reignite the Jimny's spark and carve a unique space for it in the Indian market. 🔁 Urban High-Top SUV: A New Identity : A strategic shift in branding can breathe new life into the Jimny. Moving sales to Maruti Suzuki's Arena dealerships, frequented by buyers seeking utilitarian vehicles, would better align the Jimny with customer expectations. This shift should be accompanied by a marketing approach that highlights the Jimny's capabilities not just on rough terrains, but also in navigating city commutes. By targeting young, adventurous urban customers who crave a stylish and functional SUV for their everyday lives and weekend getaways, Maruti Suzuki can tap into a growing market segment. 💡 Variant Buffet: Catering to Diverse Tastes : Offering a wider range of variants is crucial to cater to diverse customer preferences and budgets. 1. Introducing lower-powered, fuel-efficient engines like the 1.2L naturally aspirated or 1.0L Boosterjet engine would make the Jimny more affordable to run, especially in city environments, and cut down on the GST by 19% making it a much more affordable option. 2. Ask yourself, How many Urban buys even take their car offroad, and the answer is less than 10%. Adding a 2WD variants would create a more budget-friendly entry point, opening the Jimny's doors to a wider range of buyers. 3. Maruti Suzuki should not forget the heritage of the Gypsy and bring back back the iconic soft-top variant. This would be a perfect fit for nature enthusiasts seeking a connection with the outdoors, and could potentially attract customers who never considered the Jimny before. (Continued in Comments)

Is #Linkedin Full of Needy People ?? I for one surely need to catch readers attention to let them know we created an independent media space for non-political news & features, entertainment and impactful stories www.fridaywall.com By the way we also do 'need' to associate with brands & #Businesses who are looking to share their #brandstory & increase their web presence for better discoverability https://lnkd.in/gx28xuRs At #FridayWall we are striving to skip the trending news circus & target authentic news and interesting features for the invested audience ... #lifestyle #entertainment #art #culture #business #sport #humaninterest #literature #films #food #travel That said we do employ the existing Methods, SEO tools & readership trends to gain reach for the benefit of our advertisers & the huge section of readers who are fed up with nonsensical articles in the name of news. And this we do with restrain and responsibility. Surely one thing we avoid are misleading headlines 👆😁 And Sensationalism HENCE OUR READERS ARE NICHE & REAL #FridaywallMagazine #Fridaywallfilms #fridaywall #digitalmagazine #webmagazine FridayWall Magazine #advertisers #brands

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MEDIA/ PR LESSONS TECH BRANDS CAN TAKE FROM THE INDIAN ELECTIONS: The media is your way to access the media’s consumer. Your audience is not the media but those who read or follow it. The media’s effectiveness depends on how much its consumer believes what appears in it. If the media is perceived as corrupt or sold out, it loses value as its consumers are unlikely to believe in it. When you start corrupting/ buying out the media, it starts saying what YOU want rather than what its consumer needs to know. It loses credibility. A sold out media ignores its consumer, the very people you are trying to reach through it. You also get used to having your own opinion treated as the truth. This makes you less responsive to those who point out when you are wrong. A culture of mutual sycophancy sets in. So, you end up paying people to carry what you say and they carry it because of the money/gifts/ favours/devices you give them. But what you are saying has no value to the consumers you are targeting, because you yourself have eroded the credibility of the media. The loss of credibility of some media leads to the growth of alternate media, which often thrives on simply criticising everything you do. This is seen as credible because hey, everyone who praises you is seen as having sold out. At the end of it all, you spend a truckload of money trying to reach a media’s audience but are unable to get your message across because the media itself has been damaged. What’s more, your strategy has led to the growth of a collection of loud critics, which you cannot control. The solution: 1. Never forget that your target is not the media or the media person, but their audience. A happy media house or media person counts for nothing if their audience don’t believe what they say. 2. Never do anything to compromise the media’s credibility. 3. Recognise that media coverage is not synonymous with “positive coverage.” Even critical coverage can have its plus points. In fact, how you handle your critics is a better measure of your ability than how you handle those who praise you. Anyone can handle their own fans! 4. Keep an eye on not just what the media are saying but its impact on its audience. Remember: the media’s audience is your target, not the media itself. A glowing positive story is of no use if it does not get across to the audience or is not believed by it. 5. Build strong relationships which do not compromise credibility of either party. Remember that when you corrupt someone you can converse with, you are sowing seeds for the emergence of someone who will rebel and won’t speak with you. Finally, recognise that if someone is asking you for money to mislead his or her audience about you or your competitors, they will take money from your competitors for exactly the same. That’s about it for now. Thanks for your patience. #Media #Communications #PR #PublicRelations

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Bollywood’s influence extends beyond films. The industry’s top stars are known for their larger-than-life roles both on and off-screen. In real life, it's reflected in their star-studded realty ventures. They snap up luxury properties in posh pockets, shaping buyer sentiment of high-net-worth individuals (HNIs) and retail investors, and ultimately boosting sales and market growth. Renuka Kulkarni Asthana Kanika Gupta Shori Sandeep Reddy Square Yards Propstack Zapkey #bollywood #bollywoodlives #bandra #mumbai #indianrealestate #investments #realestate

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📣 Arc Analysis: What's happening in FMCG and smart durables? My colleague Aditi Shrivastava has a sharp analysis on what might have triggered the sales drop in India's consumer markets. 📌 In Q2 FY25, Honasa Consumer saw a 7% ⬇ in revenue to Rs 462 crore, 📌 As did Wow Skin Science in FY24, ⬇ 23% to Rs 233 crore, 📌 Smart wearable brand Boat ⬇ 5% in revenue, 📌 Noise 🎧 - flat sales, 📌 Licious' revenue ⬇ 8% in FY24.   These companies did one thing in common. Aditi has the deets in this Arc Analysis. And for regular updates, don't forget to subscribe to our WhatsApp channel. The link is in the comments section.

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Jist appoints Mehul Munjpara as Head of Revenue Link in the comments Rishi Pratim Mukherjee sattvik mishra Mehul Munjpara Jist Media #mediabrief #JistMedia #MehulMunjpara #HeadOfRevenue #appointment #leadership #media

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