Gyan Gupta

Embracing the adaptive radiation of #DigitalEpoch in #Marketing and #Branding unveils myriad opportunities. In today's bustling environment the paramount objective is to effortlessly tap into a #GlobalAudience and foster #RealLifeEngagements. Strategic precision reigns supreme in optimising ROI, while the integration of predictive #DataAnalytics enriches the fabric of decision making paradigms. But here's the kicker: tone deafness, hard selling, and complacency no longer suffice for triumph. Rather, path to success lies in embracing #MultiModalSearch optimization, judicious #AIadoption, and placing a premium on #Authenticity, #Relatability, and #Motivation. And let’s not forget, in an era inundated with information overload, the adage “less is more” holds true . 🗝️ Excited to divulge insights from my recent discourse with #FinancialExpress regarding the swift evolution of the #DigitalLandscape in marketing and branding. Let's connect and dive deeper into these #TransformativeStrategies! Financial Express (India) | Manav Rachna Educational Institutions

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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Safalta.com recently organized an insightful masterclass session on "Pioneering Marketing Technology in India," featuring Prasun Kumar, Chief Marketing Officer of Magic Bricks. With over 25 years of experience in telecommunications, advertising, marketing, and communications, Mr. Kumar shared his profound insights on the evolving role of marketing in driving business growth. He emphasized that marketing is the growth engine of any organization, requiring fundamental skills in finance, sales, and product development. He noted that without these core competencies, sustaining a business is challenging. Mr. Kumar highlighted how, over the past decade, brand communication has evolved from traditional methods to real-time, person-to-person interaction. Today, brands can instantly gather feedback, address complaints, and respond to customer suggestions, fostering stronger relationships with consumers. Discussing the qualities essential for every marketer, he underscored the importance of prioritizing customer interests in both products and services. He shared his admiration for Steve Jobs, who, though not a marketer, built Apple into a high-value, premium brand. Mr. Kumar observed how Apple's production in India over the last 20 years and its unique marketing strategy have made owning an Apple product a dream for many Indians. Mr. Kumar also addressed the shrinking attention span of modern viewers, advising marketers to create impactful content that conveys key messages in 30 seconds to one minute. Such concise content, he explained, is more likely to drive sales and effectively convince viewers of the product's value. Highlighting technology’s transformative role in marketing, Mr. Kumar remarked that in the 21st century, no company can thrive without embracing technological advancements. By tracking young consumers’ social media footprints, brands are able to craft personalized strategies that foster loyalty and enhance service delivery. When asked about launching a new brand, he expressed that it would embody the qualities of companies like Amazon, Facebook, Uber, Ola, Zomato, and Swiggy—brands that have thrived through strategies rooted deeply in the Indian landscape. Lastly, Mr. Kumar spoke about learning from failures, especially for startups. He pointed out that innovative ideas are always welcomed, but not every venture will succeed immediately. He encouraged entrepreneurs to learn from setbacks, conduct thorough research, and return with fresh, refined ideas that contribute positively to the economy and society. We extend our gratitude to Mr. Prasun Kumar for inspiring Safalta students and offering such valuable insights into marketing and technology in today's fast-evolving landscape.

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I've always believed that #digital is where news discovery takes place, while traditional media such as #print and #broadcast are go-to resources for 'Analysis, Views and Counter-Views'. Print resurgence can be attributed largely to digital fatigue and better engagement due to being less distracted. Come to think of it, how much more focused are we when we read the Op-Ed in a #newspaper, a long form article in a #magazine or even a book of fiction or non-fiction? Better reading outcomes with better retention are engendered in print while digital scores in personalization through news curation. Both have their own merits. #media #India #newsbusiness #printpublications

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From founders to CEOs, the tech world is buzzing about AI and its market disruption. Catch our client's (NeoNiche Integrated Solutions Pvt. Ltd. ) feature in VCCircle! Read Full Article here: https://lnkd.in/dmn3tEaF #AIinnovation #MarketDisruption #TechTalks #CEOInsights #VCCircleFeature #TechLeaders #AIRevolution #FoundersTalkAI #TechDisruption #AIinBusiness

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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🚀 𝐔𝐧𝐥𝐨𝐜𝐤 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐖𝐢𝐬𝐝𝐨𝐦 𝐰𝐢𝐭𝐡 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐆𝐢𝐭𝐚 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧!⁣ ⁣ Dive into the teachings of the Bhagavad Gita and tackle over 150 corporate challenges with actionable insights from Lord Krishna’s wisdom. Our bite-sized videos deliver practical solutions for real-world application.⁣ ⁣ 𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬:⁣ 🎯 150+ Curated Solutions for real corporate challenges.⁣ 📜 Bhagavad Gita Wisdom guiding each solution.⁣ 🎥 Bite-Sized Videos: Quick and digestible content.⁣ 📖 Verse References for deeper understanding.⁣ ✅ Actionable Advice for immediate implementation.⁣ 🌟 Lifetime Access to all content.⁣ ⁣ ⁣𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬:⁣ 🧠 Enhanced Decision-Making.⁣ 👔 Improved Leadership Qualities.⁣ 🕊️ Stress Reduction.⁣ 🤝 Effective Conflict Resolution.⁣ 🎯 Increased Productivity.⁣ 🌱 Personal Growth.⁣ ⁣ 🔗 Transform your professional and personal life with Corporate Gita. Start your journey to lasting success and fulfillment!⁣ 👉 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐍𝐨𝐰 - https://lnkd.in/e3rGjqXy ⁣ #CorporateGita #Leadership #Productivity #BhagavadGita #ProfessionalGrowth #SpiritualWisdom

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India has gone into elections today, but here's how two of the biggest parties, BJP and Congress, are spending big on digital marketing. (Political biases aside, I have really enjoyed the video ad campaigns that were put out by both parties this year. Some laced with sardonic humour, others marked with hopeful relevance...) #marketing #indianelections #advertising #digitalmarketing

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Newspaper Print Media and Advertising in a conversation … would look forward to your views and suggestions … do have a look at the video #iwmbuzzmediasummit #mediasummitkolkata #iwmbuzz #mediasummit #print #media #eisamay

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Empowering future digital marketers through mock interviews! 💼🚀 Guiding our students towards success, one on one interview sessions at Digiperform new batches are launching soon, enquire now !! - https://lnkd.in/gTKeEqQQ . Digiperform - The only place where Digital Marketers are born . Sachin Vashisth Vaibhav Vats Aditya Joshi #Digiperform #Digitalmarketingtraining #Digitalmarketingcourses #Digitalmarketers

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LAIQA Wellness, a femtech firm based in Gurugram, acquired Rs 15 crore from IvyCap Ventures Advisors Private Limited. The company's tech-based solutions, which center on point-of-care assessments, AI-driven suggestions that combine current science and Ayurveda, and personalized hormonal health tracking. The app's unique algorithm helps users manage these shifts for increased productivity, better energy levels, and general wellness. It does this by objectively scoring health factors and providing cycle-synced actionable insights. LAIQA, a new approach to women's wellness, was founded in August 2023 by Monica Bindra, Harmeet Bindra, and Meenakshi Singh. The organization addresses hormonal imbalances through cycle-synced, individualized care. Its products address a broad spectrum of illnesses caused by hormonal imbalances, including PCOS, thyroid disorders, insulin resistance, sleep disorders, and other problems related to lifestyle. #laiqa #femtech #healthcare #india #startup

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Looking forward to my session at Indian Institute of Management, Lucknow on Marketing Strategy. The good thing is that this is part of their course for CMOs. Hope they don't give up their dreams of becoming one, after this session😜

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