Saurabh Dey

Discover the true essence of MarketingFridays with Nyiko Chauke, the founder himself. Are you curious to know more? Watch this reel and uncover the magic behind our platform.

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Discover how Indian brands can leverage podcasts to build authentic connections, enhance brand loyalty, and reach a diverse audience. Explore strategies, trends, and actionable insights for successful podcast marketing in India. #PodcastMarketing, #IndianBrands, #DigitalMarketing, #ContentStrategy, #AudioMarketing, #BrandEngagement, #Storytelling, #MarketingTrends, #BrandLoyalty, #PodcastingInIndia, #contentcreator, #MarketingInnovation, #audienceengagement, #branding, #podcaststrategy https://shorturl.at/zoFei

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🎯The second episode of Toyow PodMasters 2024 is live now! Explore Top Marketing Strategies for Podcast Growth with Hrishikesh Kannan ( Hrishi K ) , Gautam Raj Anand, Mitesh Kothari , M V S Murthy ( MVS ) Aditya Kuber 📈✨ 👉 https://shorturl.at/8ZIM1 #MarketingTips #MarketingPodcast #MarketingMasterclass

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Don't compromise on STRATEGY while focusing on the aesthetics of your brand page. With our expertise, we craft growth-inducing campaigns and strategies that resonate well with your audience and skyrocket your brand's trajectory. Got questions? 📲 Slide into our DMs or drop us an 📩 email at [email protected]. We can't wait to connect with you. . . . Digital Marketing Agency, Marketing Strategy, Social Media Management, Branding Solutions, Content Marketing, Graphic Design, SEO . . . #EnableMedia #WeEnableYou #socialmedia #socialmediaagency #marketingagency #digitalmarketing #socialmediastrategy #socialmediamanager #contentmarketing #branding #brandstrategy #growyourinstagram #socialmediagrowth #socialmediamanagement #india #agency #DigitalInnovation

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🔴 Zomato’s Acquisition of Paytm’s Ticketing Business 1️⃣Executive Summary Zomato Limited has signed definitive agreements to acquire Paytm's entertainment ticketing business, including Paytm Insider and TicketNew, for ₹2,048 crore. This acquisition is a strategic move to enhance Zomato's "Going-out" vertical and diversify its revenue streams. The deal is valued at approximately 1.0x trailing Enterprise Value/FY24 Gross Order Value (GOV) multiple, and it positions Zomato to challenge the market leader, BookMyShow. 2️⃣Deal Overview Deal Value: ₹2,048 crore. Transaction Structure: Combination of slump sales and share acquisitions. Employee Transition: Approximately 280 employees to transfer to Zomato. Expected Closure: Within the current quarter. 3️⃣Strategic Rationale ▶️Expansion into Entertainment: The acquisition allows Zomato to diversify its offerings beyond food delivery, tapping into the growing live events and entertainment market. ▶️Integration Plans: Zomato plans to integrate the acquired business into a new standalone app called "District," targeting a combined GOV of ₹10,000+ crore by FY26. ▶️Synergies: The acquisition is expected to create synergies in customer base, technology, and operational efficiencies, enabling Zomato to enhance customer experience and leverage its existing distribution network. 4️⃣Financial Impact ▶️Paytm’s Ticketing Business Performance: FY24 GOV: ₹2,000+ crore. Revenue: ₹297 crore. Adjusted EBITDA: ₹29 crore. ▶️Valuation Justification: The deal is valued at a trailing EV/FY24 GOV multiple of 1.0x, which is considered fair by Zomato’s CFO compared to similar industry transactions. ▶️Potential for Growth: Analysts expect the "Going-out" vertical to contribute significantly to Zomato's revenue, potentially reaching mid-double digits in overall revenue contribution within the next three years. 5️⃣Market Analysis ▶️Industry Overview: The Indian live events and entertainment market is projected to grow from $1.2 billion in 2020 to $2.3 billion by 2025, offering substantial growth opportunities for Zomato. ▶️Competition: BookMyShow is the dominant player in this space with strong customer loyalty, first-mover advantage, and extensive event partnerships. Zomato's challenge will be to differentiate its offerings and capitalize on its existing user base. ▶️Tailwinds: Rising disposable incomes, increased preference for online transactions, and a growing market for live events present favorable conditions for Zomato’s entry into this segment. 6️⃣Risks and Challenges ▶️Integration Risks: Successful integration of Paytm’s ticketing business is critical, particularly in terms of customer migration to the new District app and cultural integration of the acquired team. ▶️Cash Burn: Zomato may need to invest heavily in user incentives and marketing to drive traffic to the new platform, which could lead to short-term cash burn. #investing #finance #research #equity #Zomato #Paytm

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In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

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Deepinder Goyal has redefined 'paying your dues' in the corporate world, yet again showing why Zomato stays ahead of the curve! This innovative "real-world MBA" approach—requiring a ₹20 lakh commitment fee—puts the candidate right into Zomato’s boardrooms, making waves across the corporate landscape. Love it or question it, one thing’s certain: Zomato never fails to lead the way in redefining corporate norms. A bold move from a brand that consistently drives change and keeps us inspired! Deepinder Goyal #Innovation #CorporateTrends #Zomato

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A Strategic Guide to Understanding the Power of Influencer Marketing in India 🇮🇳 Learn how to improve your brand while building a connection with Indian customers by taking advantage of the power of digital celebrities.  Read here: https://lnkd.in/gfwMjX48 #InfluencerMarketing #PRStrategy #India #BrandBuilding #BusinessGrowth #AtomCommunication

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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Explore comprehensive methods for Indian startups to leverage their PR spending for greater visibility and success. Click to read (https://lnkd.in/g2rpJEz5) #PublicRelations #StartupAdvice #MarketingROI #PR #MediaRelation #BridgersPR #PRbudgets #PRAgency #startups

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ONE Months, One Spark: Igniting a Dream ✨ 💰SpWeb@Devs🚀 Agency North Maharashtra My recent content strategy experiment yielded a surprising spike in insights 📈, a glimpse of untapped potential 🔓. This spark ignited a question: What if I fully commit to a comprehensive SEO plan for the next six months? 🤔 I envision crafting purpose-driven content 📄, optimizing every detail 🔍, building meaningful links 🔗, and creating resonant value 💡. I'm not just chasing traffic; I'm pursuing a dream 🌟 where this journey yields real results, real profit 💸. Six months from now, I aim to look back on a journey that transformed a spark into a flame 🔥, fueled by dedication and perseverance 💪. This is more than a strategy; it's a commitment to unlocking steady growth and something greater 🔓. The first step was just the beginning 🚀. Now, it's time to see where this journey leads 🗺️. Www.spwebdevs.com #seojourney #contentstrategy #digitalgrowth #marketingmindset #seotips #contentcreation #onlinegrowth #marketingstrategy #dreambig #seoresults #Google #GoogleAnalytics #shopify #Wordpress #WOOcomerce #Website #Consoleresults #Results #SEO #SMM #Matrix #Analyatics #Optimization #googleMerchent #Speedindex #seoindexing #seoresults #digitalmarketing #pagespeedinsigth #bingwebmaster #bingsearch #instagram #facebook #spwebdevs #spweb #SpWebDevs #GMB #Activeuser #india2024 #Mumbai #Shahada #Dhule #Mandana #Nandurbar

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We Practice what we Preach. On a Mission to Scale Brands to 1+ Crore/Mo with Omni Channel Marketing. Want to grow your brand? DM us “GROW” to Scale your brand. #sales #brand #grow #marketing #mission

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Vikas Sharma and Deepti Awasthi Sharma, #Gohoardings has quickly become a trailblazer in the advertising industry, transforming the way brands engage with audiences through outdoor media. Leveraging Vikas Sharma's expertise in digital media marketing and Deepti Awasthi Sharma's experience as a former Ernst & Young (E&Y) professional, the duo created a platform that streamlines the buying and selling of outdoor #advertising space. More than just an agency, Gohoardings offers a tech-driven solution that revolutionizes the approach to out-of-home (OOH) campaigns. At the heart of Gohoardings’ success are Vikas Sharma’s #innovative technological advancements. The platform stands out for its AI-powered data insights and real-time foot traffic tracking, allowing brands to craft highly targeted and impactful campaigns. By offering a deep understanding of consumer behaviors, demographics, and on-ground movements, Gohoardings helps advertisers optimize their efforts with precision. What sets Gohoardings apart is its seamless integration of #digitalanalytics with traditional outdoor advertising. This unique approach allows marketers to make data-driven decisions, continuously refine their campaigns in real-time, and maximize the return on every advertising dollar spent. As technology and consumer habits continue to evolve, Gohoardings remains at the forefront of #innovation. Vikas and Deepti's vision drives the platform to lead a future where outdoor advertising is not only relevant but also measurable and driven by data. Gohoardings has redefined the OOH advertising space, exemplifying how innovation, transparency, and a customer-first approach can reshape an industry. Under the #leadership of Vikas and Deepti Awasthi Sharma, the platform is not only changing how advertisers connect with audiences but also charting the course for the future of outdoor media. www.tycoonstory.com #business #outdoor #advertising #marketing #innovation #adtechsolutions #datadrivenmarketing #marketing #success #campaigntracking #gohoardings #businessgrowth #leadership #entrepreneurjourney #womenleadership #transformation Gohoardings Arpita Barua Jha

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Top 5 Tips To Develop a Strong Brand Identity For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #Marketing #advertising #Top5 #outlookmediaindia #outlook #contentcreation #highquality #contentmarketing

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Our co-founder Girish Ramachandra shares his views on the opportunities for marketers in an AI first world. Learn more in the upcoming report by MMA Global India . #AI #Marketing #Shopalyst

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Does your media intelligence tool notify you the moment some news (across mediums, across languages & across the world) affects your stock price beyond 3%? Well.... SEBI wants you to update them anyways... #KanalyticsUpdates #SEBI

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