Devranjan Dash

This raises a few key questions: How can traditional media stay relevant as digital takes over? As rural markets grow, how can brands speak to them in an authentic way? How do brands balance quick digital wins with long-term brand value? The landscape is changing fast. How are we adapting to this transformation? #DigitalAdvertising #AdvertisingTrends #MarketingInnovation

2

New report launched by MMA Global India & Amazon Ads at Data Unplugged is a must-have resource for organizations waiting to unleash the power of retail media 2.0. Download your copy by clicking here - https://lnkd.in/dEnp8_UV Moneka Khurana I Tanya Saihgal #DataUnplugged #RetailMedia #MarketingInsights #Advertising #DataDriven #Adtechtoday

7

GDP vs AdEx: Why the contrasting growth trends? Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal. Read the full story by Kanchan Srivastava - https://lnkd.in/g4U3qMW4 Vishal Chinchankar Lloyd Mathias #e4m #GDP #AdEx #AdvertisingTrends

8

Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

23

In the realm of marketing technology, gen AI is catalysing a shift from rule-based systems to more dynamic, context-aware platforms in India. Marketing services providers like Hansa Cequity are reimagining customer engagement strategies, leveraging gen AI to create personalised, interactive experiences at scale. This shift necessitates a re-evaluation of existing martech stacks, with a focus on integrating AI-powered tools that can generate content, analyze customer behavior, and automate complex marketing workflows. To read more click here: https://lnkd.in/du3St43U Neeraj Pratap Sangani #AI #ArtificialIntelligence #Marketing #Marketingtrends2024 #FutureofMarketing #Innovation #DataDrivenMarketing

7

The Bollywood movie "The Crew" has effectively leveraged brand integration to enhance its commercial success. Brands like L'Oréal, Tata Motors, and Pepsi were thoughtfully integrated into the film's narrative, creating a seamless connection with the audience. These strategic placements not only amplified brand visibility but also contributed significantly to the film's financial success. The production company, Balaji Motion Pictures, reportedly earned around ₹35-40 crore through these brand integration deals. This approach underscores the growing trend in Bollywood, where well-executed brand partnerships play a crucial role in elevating both the film's appeal and its revenue potential. #BrandIntegrations #StrategicPartnerships #BusinessGrowth #MarketingStrategy #BrandCollaborations #RevenueBoost #BrandSynergy #InfluencerMarketing #BrandDevelopment #ROIBoost #Infilmworks

2

#ScholarSpotlight: Pankaj Suri starts as Partner-Content+ at Mindshare India, focusing on data-driven, engaging content strategies. Announcing his promotion on LinkedIn, Pankaj said, “I’m happy to share that I’m starting a new position as Partner- Content+ at Mindshare India!” #appointment #partner #content #datadriven #adtechtoday

6

MMA Global India and GroupM India unveiled the highly anticipated Modern Marketing Reckoner (MMR) 2024 report in a spectacular and unique manner making every attendee at IMPACT an invaluable part of this special moment, thus drawing the attention of industry leaders, marketers, and experts. We are proud to share that over 60+ leading AI Innovators and decision-makers from brands, agencies, and the tech sector have crafted groundbreaking AI strategies and real-world applications in the 4th edition of MMA Global India & GroupM India's Modern Marketing Reckoner: Winning With AI. The launch was not just a showcase of the Annual Modern Marketing Reckoner but also a celebration of the progress and innovation in the marketing industry. It underscored the importance of staying ahead of technological advancements and leveraging them to drive business growth and customer engagement. Building on last year's focus on navigating uncertain times, MMR 2024 takes a bold step forward by exploring the transformative power of AI in Marketing. This landmark report promises to be an indispensable resource by providing a holistic view of how AI impacts various facets of the Marketing landscape. What’s to gain from MMR 2024 - 'Winning With AI'?  - Built for every marketer irrespective of their life stage in marketing   - Learn how to leverage AI across the 4Ps - Product, Price, Packaging, Promotions - Understand the nuances of AI - its advantages and risks - Learn from active use cases where AI has been actively applied for product innovation   - Create Powerful Customer Journeys   - Develop Expertise in Creative Development   - Understand Risk Mitigation and Ethical Frameworks  Download your copy of the report HERE https://lnkd.in/gqJ5EyHi Watch the video to relive the moment: https://lnkd.in/dK9_FPP6 We’d love to hear from you on what you think of this year’s MMR 2024: Feedback - MMR 2024 https://lnkd.in/ddjFnYHd #MMAIMPACTIndia #AIinMarketing #InspireInnovateIntegrate #MarketingTrends #MMAIndia #MMAGlobalIndia #MMAGlobal #MMA #modernmarketing #modernmarketingexcellence #collaborativeeffort #MMR #modernmarketingreckoner #reportlaunch #impact2024 #impactindia2024 #mmaimpactindia2024 #3Is #enablingAI #AIadoption #AIatScale #Marketertech Amit Jain Rohit Dadwal Tushar Vyas Pradyumn Pasari, Vandana Krishnia, Devika Sharma Neeraj Pratap Sangani, Sonal Mehra, Gandharv Sachdeva, Amiya Swarup, Nabajit Nath, Dhiraj Gupta, Dhruv Dhawan, Vipul Kedia, Chandan Mukherji, Taranjeet Kaur, Sankalp Mehrotra, Rishit Jhunjhunwala, M V S Murthy ( MVS ), Mahesh Narayanan, Nitin Gupta, Gulshan Verma, Rashi Goel, Google, KUNAL KOTHARI, Dippak Khurana, Vinay Kumar, AMit Sarda, Joe Nguyen, Rahul Agarwalla, Aseem Kaushik, Amit Rathi, Kunal Advani., Rajiv Dingra, Pratik Mukherjee, Sukhleen Aneja, Ankur Malhotra, Girish Ramachandra, Jaspreet Bindra 

24

2 Comments

🌟 MMA Global India and GroupM India unveiled the highly anticipated Modern Marketing Reckoner (MMR) 2024 report in a spectacular and unique manner making every attendee at IMPACT an invaluable part of this special moment, thus drawing the attention of industry leaders, marketers, and experts. 🌟 We are proud to share that over 60+ leading AI Innovators and decision-makers from brands, agencies, and the tech sector have crafted groundbreaking AI strategies and real-world applications in the 4th edition of MMA Global India & GroupM India's Modern Marketing Reckoner: Winning With AI. The launch was not just a showcase of the Annual Modern Marketing Reckoner but also a celebration of the progress and innovation in the marketing industry. It underscored the importance of staying ahead of technological advancements and leveraging them to drive business growth and customer engagement. Building on last year's focus on navigating uncertain times, MMR 2024 takes a bold step forward by exploring the transformative power of AI in Marketing. This landmark report promises to be an indispensable resource by providing a holistic view of how AI impacts various facets of the Marketing landscape. What’s to gain from MMR 2024 - 'Winning With AI'? 📘 Built for every marketer irrespective of their life stage in marketing 🤖 Learn how to leverage AI across the 4Ps - Product, Price, Packaging, Promotions ⚙️ Understand the nuances of AI - its advantages and risks 🚀 Learn from active use cases where AI has been actively applied for product innovation 🔍 Create Powerful Customer Journeys 🎨 Develop Expertise in Creative Development 🛡️ Understand Risk Mitigation and Ethical Frameworks 📥 Download your copy of the report HERE https://lnkd.in/gqJ5EyHi 📺 Watch the video to relive the moment: https://lnkd.in/dK9_FPP6 ✉️ We’d love to hear from you on what you think of this year’s MMR 2024: Feedback - MMR 2024 https://lnkd.in/ddjFnYHd Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #MMR2024 #WinningWithAI #ModernMarketing #AIinMarketing #MarketingInnovation #MMAIndia #GroupMIndia #MarketingReckoner #IMPACTEvent #AIMarketing #MarketingStrategy #CustomerJourney #CreativeDevelopment #RiskMitigation #EthicalAI

5

According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices. Follow the link in comments to know more. #advertising #marketing #report

17

2 Comments

Interesting insights for all my connections in the newspaper business and of course everyone else who is interested in looking at data that gives you a proxy for your demand compared to the market.

4

Cafe Niloufer And Bakers has choosen Way2News for reaching their target consumers across South India. Let's make this journey stronger together 👍 #way2news #cafeniloufer #brandpartnerships #branding #advertising #media #socialmedia #nativeads #localads #shortnewsapp #inappadvertising

27

*Marketing in a Data driven world* You are Data. Everything is Data. Everything that you do is Data. Everything that you do Not do is also Data. If there's one business function that has had a dramatic leap from analog to Data world, it is marketing. From being a silo support function to being at the forefront of revenue & business growth, from being a bunch of creative ideators to a team of performance & digital specialists, Data analysts, research & online revenue specialists - today marketing looks nothing like it was even a decade ago. And with Tech disruptions blurring the lines, marketing does all & more to be the growth engine of any business. At Magicbricks , we practice 'heartbeat marketing' which is at the cusp of Technology, Data and Consumers. Read some.more in this article. https://lnkd.in/gh222H-e

32

5 Comments

Precision meets power: The need for performance marketing in a data-driven world read more: https://lnkd.in/dD_hggFh ✍ BF FIROS Jatin Kapoor | Adsflourish | Parul Mehta Bhargava ✨ | vCommission #performancemarketing #datadriven

28

2 Comments

In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

8

Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Shalin Bhatt, senior director at Moloco India offers some practical insights to these questions. #brandmarketing #marketing #marketingcampaigns #marketers #marketingbudgets #performancemarketing #socialmediamarketing

1

Our Co-founder & CEO, Shradha Agarwal, share her inputs with Storyboard18 on how the new regulations by SEBI can bolster trust and quality in financial advice. She emphasizes that such measures were need of the hour and this will enhance transparency in the ecosystem. https://lnkd.in/dH6zXzeq #FinancialInfluencers #SEBIRegulations #Compliance #FinancialAdvice #guidelines #financialupdate

19

💯Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience.✅ Brand : bigbasket.com Agency : Talented.Agency Read our story : https://lnkd.in/g_gNArJv P.G. Aditiya Gautam Reghunath #OutdoorCampaigns #ViralMarketing #BrandEngagement #MarketingStrategy

51

1 Comment