Prasun Kumar’s Post

Tomi.ai: Maximize Your Marketing ROI with Predictive Analytics

The Role of Predictive Analytics in Enhancing Marketing Strategies

Minutes ago, I received a certificate that provides me with a basic understanding of Google analytics. In marketing, we have the concept of a purchase funnel that describes customer interaction, but in the offline world, this process can be difficult to measure, unlike in the online world, where we can simply track online behavior to make informed decisions about how to reach new and existing customers. Google analytics is a necessary tool for anyone interested in digital marketing, growing a store or business website traffic, and analyzing reports that divulge detailed data about website visitors.

Marketing marketing. Sometimes marketing’s biggest problem is marketers’ marketing marketing! In our collective desire to better promote what we do we sometimes use terminology that can create future potholes to step into. Here are my 5 personal bugbears.  1.       ‘Performance’ marketing. What part of marketing isn’t about performance? Ascribing the term to immediate in-market conversion and implying it’s the only part of marketing that ‘performs’ is a genius move! It weights budget and activity to the bottom of the funnel. Follow this rabbit hole to its natural conclusion at your peril.  2.       Demand ‘creation’. Marketing has never ‘created’ demand. If your CEO or CFO is under the misapprehension that you can wave a magic wand and create demand, they will be very disappointed when it doesn’t happen. Especially when it doesn’t happen immediately, or at least in the current reporting period. 3.       ‘ROI’.  Every marketer should want to see a ‘return’ on the investment that is made into marketing activity. The sentiment, which is good, should not be directly translated into the metric itself, which is bad. 4.       ‘Digital’ marketing.   Digital is a channel. An important one obviously but channel selection and tactics come after strategy, so it’s only part of 1 ‘P’ out of 4. ‘Digital’ can imply a channel starting point. Don’t miss what comes before (strategy) and what must accompany it (3 other ‘P’s) to be truly successful. 5.       Data ‘driven’. It sounds great. Who wouldn’t want objective, numbers driven, decision making? But there’s a catch, The data never reflects the actual buying journey and it’s usually wrong or at best misleading. Always contextualise and question the data. Be data ‘informed’ but remember those that provide the data have a vested interest in convincing you that it's infallible. What are yours? #demandcreation #marketingroi #datadriven #digitalmarketing #performancemarketing

Data-driven & marketing analytics! In this Forbes article you can read 15 times marketing and 16 times data. This is not exactly a proof, but in my opinion it shows the importance of making wealth management desicion with marketing information. What do you think?

Data-Driven Marketing: The Key to Success We live in a data-rich world, but not all brands know how to use it effectively. From customer insights to predictive modeling, data is the foundation for smarter, more informed marketing decisions. Discover how best data-driven marketing tools can help transform your strategy. https://lnkd.in/dDctQ-xU #MarketingAnalytics #DataDrivenMarketing #BusinessGrowth

A third or more of your budget going to Performance! Something must be done, but if you started just wildly redistributing budget, sales would be bound to tank. There’s no way out. Measurement is the problem, incrementality is the answer, and Causal AI may be the key to spending whatever you want. "How to spend whatever you want on marketing:" the third and final instalment. Thanks to Robin Langford and read it now on Performance Marketing World.

Navigate the data-driven landscape of modern marketing with our latest insights. Learn how robust data analysis fuels strategic decisions, propels customer engagement, and shapes successful campaigns. Join us for a deep dive into the world where data meets creativity. #DataDriven #MarketingStrategy #StrategicInsights #DecisionMaking #CustomerCentric #Branding #Engagement #Campaigns #Advertising #Entrepreneurship #AI #Tech #MachineLearning #DataAnalysis https://lnkd.in/e6ZeXh8d

Analytics can provide valuable insights for your marketing strategy. Here’s how to use them effectively. Like this post for more analytics tips. Start by setting up Google Analytics on your website. This tool provides comprehensive data on your site’s performance. Track key metrics such as traffic, bounce rate, and conversions. These metrics help you understand how users interact with your site. Use insights to understand your audience’s behavior. Identify popular pages, user flow, and where visitors drop off. Identify what’s working and what’s not, then adjust accordingly. Use A/B testing to find the best performing elements. Regularly review your analytics to stay on top of trends. Consistent monitoring helps you make informed decisions. Reply if you have any questions about using analytics.