Bhawna Sethi

Calling all the very young passionate copywriters who want to kick-start their writing career with some really exciting brands. One thing I can assure you, it is NOT going to be boring. Not one bit. You are in for: 1. Working with some lovely, lovely minds. 2. Brainstorming sessions won't brain fry you. 3. The people are fun, easy to work with, will hand hold you in every step. 4. We sit, write, eat, sit more often, rewrite, eat a lot more than we must, and then come up with killer stuff. 5. This team that we are hiring for is the heart of Dentsu Webchutney, so, there is never going to be a dull moment. We laugh at ourselves too. 6. Please do NOT flood us with job requests, we are only looking for #interns who are passionate, happy to learn and unlearn, and won't shut up if they have thoughts! Also, you have to come to the office to align with our crazy. #interns based out of #Bangalore only. Join us ASAP, can't wait to have all the fun together. Please email us at: - [email protected] - [email protected] - [email protected] #interns #internship #copywriters #talent #creative #storytellers #advertising #digital

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👉🏻 For anybody applying in a strategy or execution position at an agency, this is for you 👇🏻 1. Portfolio > CV With the plethora of naming conventions followed in industry, it’s a challenge for HR’s to differentiate who’s doing what under a particular designation. A portfolio helps show what you have done exactly. 2. Bullet Points In CV Every experience in your CV should entail bullet points of the exact work you were doing for your previous employer. This helps in providing further clarity on your designation & what you bring to the table. 3. Mention Relevant Information Companies want to know if you’re married, how old are you, where you live. Why not just put it on the document? Put references, their contact information and inform your referrals to expect a call. It shows confidence in your CV. Whether the HR calls or not is totally upto them. 4. Portfolio Structure A. Your portfolio should entail your work (preferably visuals). B. Mention what was your part in a particular slide: management/strategy/referencing. Be direct. C. Mention if it went live or it’s hypothetical/pitched in nature. 5. Cover Letter Have one. It easily stands you out from 90% of applicants. And tailor it to the company you’re applying. Everybody’s using AI. The HR will know in a second what’s copy pasted/picked randomly. 6. Applicants Who Mail A. Use a relevant subject line, lines such as “looking for a job” will never get attention. A syntax I personally love: Account Manager Application | [Your Name] <> [Company’s Name] B. CTC’s matter. It can make or break a case. It’s ideal to mention your expectation in the mail. 7. Follow-Up The harder you try, the luckier you get. 8. Do NOT Call/WA/Text Message The chances of landing your dream job via this method is very very less. At MediaX | A Creative Growth Agency, it’s nil. HR’s can also feel a violation of privacy. Avoid at all costs: always mail/apply. 9. Notice Period A lot of hirings are happening urgently (that’s the reality), having clarity on notice period will help move your application faster. 10. Apply & Apply A Lot Don’t rely on one agency, always apply to multiple options. 11. Be Visible You want to land a particular company, drop them an Instagram comment, follow the company page, follow the management, like & comment here and there. Visibility will always help! 12. Avoid DOCx File LinkedIn doesn’t show a preview of DOCx files. Most HR’s won’t download your document to view it. Just use a PDF. In any case you don’t want companies to edit your CV, right? PS: we are hiring for multiple roles at MediaX | A Creative Growth Agency, check them out or maybe follow Jaishika Singh :) Cheers! All the best for your hunt 🫶 #MediaX #HiringTips #NowHiring

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In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Incase, You'd like to diversify or want to start a digital agency - no need to start from a ZERO..!! This drastically shortens ur Learning- curve & get our Brand Leverages & credibility. We have 3 offices (situated Mumbai, Nashik & Pune) and solid backend team with CRM & defined SOPs / processes to Client delivery. We have 9+ year running Company Xceler8 Growth Media Agency have onboard u , as a Working / franchise-partner. . FoCO or FoFO INCREASE RoI: We also have ready clients. Can do Profit share, on merit basis. LMK? Principally, There are 2 franchise models we have to offer, Xceler8 Growth Media Agency - basis, how much you intend / want to get involved (but not at day to day operational level): FICO Sleeping partner : incase , to be a 5L (no time commitment) Working partner Concept : 3L + 2hrs daily on business involvement & activity. PS: US, the Xceler8 Growth Media Agency (since 2015) , a FULL SPECTRUM _ - 360° Branding (designs & Posters) - Performance marketing (Lead & Campaign) - PR (Public relations & Influencer marketing) - Media buying & core - Advertising All the links to our services on 1 page, here you go making it crisp & easy! https://lnkd.in/g2h5Db_X https://lnkd.in/dz8wWuq7

🚀 DOMINO'S ADS FRAMEWORKS: What Makes Them Stand Out 🍕 I've been analyzing the advertisement strategies of Domino's Pizza, and here's what I've noticed: 1 - Consistent Branding: Every ad prominently features the Domino's Pizza logo and branding, ensuring clear recognition. 2 - Promotion of Deals and Combos: The ads emphasize various deals, like "2 medium 2-topping pizzas for $5.99 each" or the "Perfect Combo" with two pizzas, sides, and a 2-liter drink. These enticing offers are a major draw. 3 - Visual Appeal: High-quality visuals of pizzas, with close-up shots of toppings and melted cheese, are a common feature. These mouth-watering images are designed to trigger cravings. 4 - Clear Call-to-Action: Each ad includes a straightforward call-to-action, such as "Order Now," directing viewers to the Domino's website or app to place their orders. 5 - Video Elements: Some ads incorporate video content or video thumbnails, enhancing engagement and showcasing products or deals in a dynamic way. 6 - Platform-Specific Messaging: The ads are tailored for different platforms, with some specifically mentioning TikTok promotions or directing traffic to the Domino's website. Domino's advertising strategies are a great example of how consistent branding, compelling offers, and strategic use of visuals and platform-specific messaging can drive engagement and sales. 📈🍕 #Marketing #Advertising #Branding #Dominos #SocialMediaStrategy #DigitalMarketing #FoodMarketing

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𝗕𝗶𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗿 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗼𝗻 𝗕𝗼𝗮𝗿𝗱? According to the latest report by EY & Collective Artists Networks: The industry is expected to grow by a whopping 25% in 2024, reaching ₹2,344 crore, and further expand to ₹3,375 crore by 2026! Brands are recognizing the power of influencers, with 75% expected to integrate influencer marketing into their strategy. This is a great time to be an influencer in India, with 86% expecting their income to grow over 10% in the next two years. What does this mean for you? As a marketer, consider influencer partnerships to reach your target audience authentically. Look beyond vanity metrics and focus on creators who align with your brand values. Are you an influencer? The creator economy is booming! Develop a strong niche and focus on building genuine connections with your audience. Ready to jump on the influencer marketing bandwagon? Leverage the power of Opportune (https://opportune.co.in/) #InfluencerMarketing #India #CreatorEconomy #Opportune P.S. For more details, check out the EY report: https://lnkd.in/dBjvN9e8

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During my conversation with a client from FMCG category, the brand head said influencer marketing and its budget planning is changing rapidly by the day. Here's all she said that brings about major shifts in the industry- - A lot of brands from consumer product - especially cosmetic , beauty category are moving to micro influencer led strategies. This helps them attain the authentic word of mouth rather than spending entire budgets on 3 mega influencers - Brands are high on performance marketing and now they are more focussed on getting the videos from influencers without asking them to post on their handles. This helps attain their face value factor combined with customization with their exact TG though google/meta ads. - South market is almost a win win if a startup from FMCG cracks it with the the right influencers. Most brands when they venture into south industry, they see better customer adoption at commercials much lesser than an avg north influencers. This brings about a huge game change to their ROI. So south should be a target market provided distribution is in place.

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EY’s 'The State Of Influencer Marketing in India', states that influencer marketing in India is expected to surge by 25% in 2024, reaching INR2,344 crore, and further expand to INR3,375 crore by 2026.It has become an important part of the brand strategy for most categories. Some key trends: -  Intelligence (AI) is increasingly integrating into influencer marketing -  Brands emphasize following preferred creators across multiple platforms -  Influencers play a key role in affiliate marketing programs -  Live shopping experiences continue to play a significant role in influencer campaigns - Brands prioritize diversity and representation in influencer marketing - Brands seek ongoing influencer partnerships rather than one-off projects Here's an interesting report from comscore on the state of the Influencer marketing in India. https://lnkd.in/gm4UVGDx

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Brands that crack the Gen Z code will win the next decade Here's why you need to pay attention to this powerhouse generation right now. Snap Inc. and Boston Consulting Group (BCG) recently launched a report that has become the hottest topic in the Indian marketing scene, and it's all about Gen Z. At Buzzlab, we specialize in driving content-led growth, I've seen first-hand the influence this generation holds. And this report is an eye-opener. Some key takeaways that made me stop and think:  377 million strong – Gen Z is India's largest generation.  They're already impacting ₹860 billion in consumer spending.  That's projected to reach $2 trillion in the next decade!  1 in 4 Gen Zers are already in the workforce, and within 10 years, they'll all be earning.  Just, imagine the potential. While 45% of brands recognize Gen Z's economic power, only 15% have started leveraging it. This gap is massive. Here are a few insights from my experience at Buzzlab, working with brands like Acko, and creators like Raj Shamani and 1% Club: 👉 Authenticity is Key: Gen Z can smell a hard sell from a mile away. They respond to genuine, relatable content that speaks to their values. Brands need to be real, not just polished. 👉 Leverage Short-Form Video: Platforms like Instagram Reels and YouTube Shorts are where Gen Z is hanging out. Make sure your content strategy involves punchy, visual storytelling. 👉 Community Over Ads: Gen Z values communities and experiences over traditional advertising. Think beyond the transaction. How can your brand foster meaningful conversations and build trust? 👉 Purpose-Driven Campaigns: Gen Z cares about what a brand stands for. If your brand doesn't have a clear purpose or stance on social issues, you're missing out on a huge engagement opportunity. 👉 Personalized Content: They expect content that feels like it's speaking directly to them. Use data insights to tailor your messaging and show you're listening to what matters to them. This generation isn't just the future -they're shaping today's market. The brands that get ahead now are the ones who'll win tomorrow. #GenZMarketing #GrowthConsulting #BuzzLab Source: Mad Over Marketing

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Hello everyone! These past 5 months of 2024 may have gone away too fast for you; but for me it was a slow strive towards building something ↗ The last time I talked of my progress, Ascendio Media was still just an infant - an agency started from my insane urge to build brands and tell their stories. From there we have come a long way - ◾We have worked with severable notable clients and delivered results as asked and beyond ◾We have taken up various challenges, sometimes even beyond our capacities and still have seen them through ◾We have now become a team of 9 people, building intensely and creatively, no matter the scale of the work ◾We have attained big monetary figures but even bigger personal and professional wins This is not to say that it was all a walk through the garden; there were some pretty nerve racking days We have been overworked, underpaid and sometimes even straight up exploited but I think, just like in life, challenges in your workplace is also just the next step to growth that you can’t bypass. But all in all, it was a once in a lifetime experience that I wouldn’t trade in for comfier days. Here’s to ascending to greater heights with Ascendio Media! If you are a founder looking to grow your brand, don’t hesitate to DM me. Let’s get started today! 🚀 #founder #agency #smma #brand 

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I am #hiring #contentwriter Position: Executive Content Writer Location: Mumbai Experience: Minimum 1yr Roles and Responsibilities: • Identify customers’ needs in content and recommend topics • Conducting in-depth research on industry-related topics in order to develop original content. • Produce various content types, including email, social media posts, blogs & other content forms. • Create eye-catching and innovative headlines • Edit & proofreading content for errors and inconsistencies produced by others. • Make content SEO compliant. • Analyse content engaging metrics and make changes as needed. • Editing and polishing existing content to improve readability. • Creating compelling headlines and body copy that will capture the attention of the target audience. Qualifications and Competencies: Excellent grammar • You’re well-versed in the rules of English grammar. • You preferably use a tool as a backup to catch issues you missed. • Your content should be Error Free before sending it to SOP. Awareness of style • You’re conscious of writing elements beyond grammar that make text easy and enjoyable to read: varied sentence structure, rich vocabulary, succinctness. • Content writers should be flexible in aligning the tone and direction of the content as per clients’ requirements. Attention to detail • For this job, the quality of writing is more important than speed or volume. • Mistakes are inevitable, but you should perform due diligence in inspecting your own work for mistakes so that you minimize errors. Ability to research • This job requires some light Internet research. • You should be able to fact-check and distinguish between reliable and unreliable sources. • You should be able to read and summarize other sources without plagiarizing content. • Most assignments require only reading websites, but assignments will occasionally require you to read scientific journal article abstracts/summaries. Key Result Areas for the Role: • Knowledge of digital marketing tactics, including SEO, email marketing and web analytic. • Excellent writing skills, as well as the ability to communicate and collaborate effectively. • The ability to consistently meet tight deadlines. • Three years of experience writing for a B2B audience preferably writing background of industries like manufacturing, healthcare, professional services.

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A quick read case study of one of our best awareness targets for our client, IAM By Dolly Jain : https://lnkd.in/gN-vmSJX Medium FTW (until my website is ready) TLDR : - 18K - 118K in 8 months - before / after of the Instagram feed - video-content that generated over 1M views (consistently) - PR / media features that increased credibility - branding collaterals delivered to each customer that directly resulted in repeat customers and increased retention rate + some more brain nuggets! read the whole article to know how you can do the same for your brand 🔗 #apparel #casestudy #IAMByDollyJain #CMOaaS℠

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This post is a paid promotion! Just kidding :D Here's a quick view at how mCanvas has changed "device based activation" to "attention based activation" which makes sure that every campaign that you do with us triggers human attention at omni-channels, and motivates them to explore more by using our unique sensor led AI creatives. Interesting, isn't it? Watch this to visualise it better:

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20 Quick Points What A D2C Brand Should NOT Be Doing 😎 1. Overpromising product features. 2. Ignoring customer feedback and criticisms. 3. Neglecting a strong brand identity. 4. Using weak messaging across platforms. 5. Complicating the purchasing process. 6. Lack of transparency in pricing. 7. Not investing in customer service. 8. Avoiding post-purchase follow-ups. 9. Using low-quality visuals and audio. 10. Ignoring mobile/tablet optimization. 11. Focusing solely on new customers. 12. Underestimating logistics and delivery. 13. Neglecting sustainable packaging options. 14. Offering generic, unmemorable experiences. 15. Not utilizing data-driven insights. 16. Failing to address dynamic changes. 17. Overlooking clear return policies. 18. Relying only on paid advertising. 19. Ignoring influencer partnerships and podcasts. 20. Guessing instead of relying on data and facts. #d2c #d2cbrands #entov #entovmarketing #marketing #brands #brand #customers #directtocustomers #dtc #success #brandsuccess #businesssuccess #business #ad #ads #jobs #consumers

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The latest Brand Finance report is out, and it's a fascinating look at the ever-evolving brand landscape. . . . Bhai ye esa hei ki Jitni hasi humako kabhi kabhi humare naseeb pe aati hei Utni Akal aati to hum aaj ye USA Market trends report ko use krke kuch kr patei! It's okay.. I can help you to understand this report so you can't be that "Andhi Dora The Explorere!" So, the point is, Is Apple's reign back for good? Their brand value soared 74%, but can the Apple Vision Pro maintain the momentum? 🍕 Here are some key takeaways for the US market: 🍕 🍎 Apple Makes a Roaring Comeback Apple reclaimed the top spot with a staggering 74% brand value increase, surpassing Amazon. This growth is equivalent to the combined value of Starbucks, Mercedes-Benz USA, Tesla, and Porsche AG! Their success is attributed to strategic diversification beyond iPhones, venturing into wearables and services like Apple TV +. 🙄 The point is - Is Apple Vision Pro the Next Big Thing? With a hefty price tag, the jury's still out on the Apple Vision Pro. While some see it as a revolutionary product ushering in the spatial computing era, others remain sceptical. This highlights the challenge Apple faces in identifying its next major revenue driver after the iPhone's long reign. 💸 Six out of the top 10 most valuable global brands hail from the US, showcasing its continued economic strength. Notably, brands heavily invested in AI, like Microsoft (up 78%) and NVIDIA (up 163%), saw significant gains. 🥸 WeChat Takes the Crown for Brand Strength While the US boasts the most valuable brands, China's WeChat reigns supreme in brand strength. With a score of 94.3 and an 81% user base in China, it demonstrates the power of regional dominance. 🥸 Retail Brands Face Challenges The retail sector witnessed a different story. Amazon dropped from number 1 to number 4 overall, and seven out of eight retail brands experienced negative brand value growth. This likely reflects ongoing consumer spending concerns. Interestingly, Europe dominates the apparel sector, with Louis Vuitton making a significant leap. AI on the Rise, Tesla Loses Steam The report underscores the rising importance of AI, with Deutsche Telekom becoming the world's top telecom brand due to its AI focus. Tesla, however, fell out of the top 10. Overall, 2024 is a year of interesting trends. The US maintains its brand dominance, AI continues its ascent, and retailers face headwinds. It will be intriguing to see how these trends play out in the coming years. PS: What's your thoughts on USA market Trends??? Comment "Trends" and let's connect to discuss more on it. Follow: #writingofriddhi & Writing Of Riddhi #linkedin #linkedincreator #linkedinpersonalbranding #persoanlbranding #content #contentwriting #contentmarketing #marketing #digitalmarketing #trends #usamarket #LIPostingChallengeIndia 

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📊 India’s Influencer Marketing Industry: A Billion-Rupee Revolution The growth of India’s influencer marketing industry is nothing short of phenomenal: - 💼 2021: ₹9 billion - 📈 2022: ₹12.75 billion - 🚀 2027 Projection: A staggering ₹107.5 billion With a 25% CAGR, this sector is rewriting how brands connect with consumers. Key drivers? ✅ Authentic storytelling through influencers ✅ Rapid adoption of short-form videos and live commerce ✅ A diversified impact across personal care, fashion, food, and electronics As we move toward 2027, this industry is set to become a cornerstone of modern marketing in India.

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Discover how an Indian women's merch and graphics brand achieved amazing growth, boosting monthly sales to 21 lakhs with a ROAS over 3! Introduction: We partnered with a women's merch and graphics e-commerce brand to grow their online presence using Facebook ads. Our challenge was to scale their ad account effectively for sustainable growth. Initial Phase: We started by setting up a basic Facebook ad account and running test campaigns for specific product categories. We managed daily budgets carefully to minimize risks. Data Analysis and Optimization: By analyzing campaign data, we gained valuable insights on key performance indicators (KPIs) like CTR, conversion rates, and CPA. These insights guided our optimization strategy. Strategic Scaling Approach: Based on our findings, we developed a tailored approach for the client: - Incremental Budget Increases: We scaled budgets based on a 3-day average ROAS to ensure a positive ROI. - Creative Refinement: Continuous testing helped us optimize ad creatives for better engagement and conversions. - Ad Placement Strategy: Testing across platforms maximized reach and conversions. - Streamlined Campaign Structure: Using an advantage plus campaign structure, we focused on successful product categories. Our efforts resulted in: - Increased Reach and Visibility - Enhanced Conversions - Higher ROAS - Insights-driven Strategy Refinement P.S. If your brands' ROAS is frozen to a certain point and there's no clue why; Let's chat! . . . . #advertising #brands #metaads #brandstrategy #advertisingagency #clothingbrands #multibrandstore #performancemarketing #metaads #advertisingphotography #brandstatus #luxurybrands #marketingdeperformance

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I usually love Zomato ads..Except this one😑 ✅It's an ad from a B2C company but it talks to marketers, not real consumers. ✅ The hero : Zomato 3+3 is hidden ✅ If not for those numerous LinkedIn posts (including mine ) many of us would have missed it. ✅ Those who are sharing this ad are already aware of Zomato.and the 3+3 offer. ** Don't fall in love with marketing so much that you forget that your hero is not the marketing but the Business and the consumer. #zomato #marketing #strategy

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