Ashana J.

Marketing x Sales is a Love-Hate Relationship 😐 Marketing launches a campaign at breakneck speed, but there's a gap in lead qualification slowing the sales engine from closing more deals. What now? Now marketing hates sales, sales hate marketing, and management is fed up with both. Meanwhile ~ Good Leads FALL through the cracks. Just a 3-app automation can fix that up HubSpot to gather leads from the marketing campaign 🔻 Apollo.io to enrich and then qualify those fresh leads 🔻 Salesforce to pass them to sales reps who engage and seal the deal Bury the hatchet just like that, and the revenue will hike on its own... Data Orchestration can fix most of your problems. Check out the first comment to find automations for the apps you use. #DataOrchestration #Sales #Marketing #Automation #Konnectify #SaaS

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🛠️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗔𝗕𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗠𝗮𝗻𝗹𝗶𝘁𝗶𝗰𝘀 𝗕2𝗕 𝗜𝗧𝗘𝗦 🎯 Account-Based Marketing (ABM) is a powerful approach for targeting high-value accounts and driving meaningful engagements. At Manlitics B2B ITES, we excel in crafting and executing ABM strategies that deliver results. Here’s what we offer: 🔍 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: We help you identify and prioritize key accounts that align with your business objectives, ensuring you focus your efforts where they matter most. 📈 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Our ABM strategies include personalized campaigns tailored to each target account’s unique needs and pain points, increasing the likelihood of engagement. 🔄 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: We utilize various channels, including email, social media, and direct mail, to reach your target accounts through multiple touchpoints. 📊 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: We monitor and analyze ABM campaign performance, providing insights and recommendations to continuously improve your approach. 💡 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Our team works closely with your sales and marketing teams to ensure alignment and maximize the impact of your ABM efforts. Transform your ABM strategy with Manlitics B2B ITES and drive higher engagement with your most valuable accounts. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱𝗅 #abm #accountbasedmarketing #personalization #multichannel #performance #b2bmarketing

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Ever feel like you're playing ABM bingo - hoping you hit the right numbers? 🤞🏼 It's time to ditch that. Knowing EXACTLY how your ABM campaigns impact specific customer segments is crucial for success. Join us tomorrow for a very special LinkedIn live featuring Srikrishna Swaminathan and Praveen Das, where they unveil "Factors Segment Insights" and show you how to get granular insights on campaign performance, segment by segment. Join us to discover how Factors Segment Insights can: 🔥 Unlock a level of ABM clarity you never thought possible 🔥 Revolutionize the way you measure and optimize campaigns 🔥 Supercharge your growth trajectory Don't miss out! RSVP here >> https://lnkd.in/gtdEt_Hi

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From identifying the right audience, to nurturing them with different experiences across channels, to finally getting them on a demo with your sales team, a lot goes on behind the scenes in crafting the right B2B buyer experiences. When you work with amazing marketers, and GTM leaders every day, you get to witness different layers of this experience in action. While RevenueHero helps #MakeBuyingSimple for prospects who have been convinced to take action, a lot of marketing magic, and thought goes behind convincing prospects to take that action. In our #BuyerExperienceSpotlight we share the different experiences that RevenueHero customers and other remarkable GTM orgs offer their prospects in the course of their touch points with their brands to #MakeBuyingSimple. To keep things interesting, we start from the bottom of the funnel. The Demo Page experience. In today's spotlight - UserEvidence Product Description - Generate verified competitive intelligence, product stats, and ROI data that credibly proves the value of your product. Demo page layout - Lots of user evidence, customer logos, 4 field form. CTA - Book My Demo

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🚨 52% of CEOs are not confident in their 2024 GTM strategies. Siloed operations across sales and revenue teams are stalling profits, and confidence in their sales team's ability to hit revenue goals is shrinking. With emerging new technologies like AI and shifting consumer behaviors, growth has taken a backseat to profitability initiatives. ⚖️ Twice as many CEOs are now prioritizing value creation over growth at all costs. Leaders now recognize optimized go-to-market approaches are crucial for driving profitable revenue in today's landscape. 💡 Data and analytics have become sales fundamentals, providing real-time insights to adapt swiftly. ⚠️ Ignoring these changes stalls profits and shakes confidence in sales executives. But there is hope! CEOs who nail their go-to-market strategy are 2x more likely to meet revenue goals. 🎯 Learn how to position your sales strategy to align with your CEO’s vision and gain the confidence of your C-suite. ➡️ Download the SBI, The Growth Advisory CEO Value Creation Pulse report today and confidently connect your strategies. https://lnkd.in/gQKv-8Np

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🚀 Advanced Strategies to Overcome Customer Acquisition Challenges in SaaS. 1. Deploy Intent Data: Utilize intent data to identify prospects who are actively searching for solutions like yours. Tailor your outreach based on their specific interests and needs to boost conversion rates. 2. Optimize Your Freemium Model: If you offer a freemium version, ensure it delivers substantial value while highlighting the benefits of upgrading. Use in-app prompts and personalized recommendations to encourage free users to convert. 3. Develop a Scalable Referral Program: Encourage satisfied customers to refer others by offering attractive incentives. Make the process seamless and trackable to maximize participation and reach. 4. Focus on Micro-Moments: Identify and capitalize on micro-moments where potential customers seek quick answers or solutions. Use targeted ads, quick demos, and actionable content to capture their attention precisely when they're ready to decide. 5. Create a Robust Partner Ecosystem: Collaborate with complementary SaaS providers to create bundled solutions. This expands your reach and adds value by offering integrated tools that solve broader business problems. 6. Leverage AI for Lead Scoring: Implement AI-driven lead scoring to prioritize high-potential leads. This helps your sales team focus on prospects most likely to convert, improving efficiency and success rates. 7. Invest in Community Building: Foster a community around your product through forums, social media groups, and regular virtual events. Engaged communities drive word-of-mouth referrals and increase brand loyalty. Overcoming customer acquisition pain points in SaaS requires innovative and targeted strategies. Implement these advanced tactics to elevate your approach and achieve sustainable growth! 💡 #SaaS #CustomerAcquisition #AdvancedStrategies #GrowthHacking #LeadGeneration #IconPromo

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Why is content management crucial for sales growth? 70% of executives say not having access to content is a major barrier. The first step to solving this problem is implementing a content management platform… let’s get you started with Klyck today. Get started: https://lnkd.in/gtPB-t-2 #klyck #salesenablement #salesplaybooks #digitalsalesroom #contentmanagement

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Intent Signals don't mean Account Insights… Intent Signals help to identify “In-Market” Buyers out of your target prospects. Account Insights help to add depth to a prospect conversation. The combo is Powerful. Account Insights and Intent Signals help you Prioritize Accounts for Outreach → which are “In-Market” → have pains to address with your solution There are lots of solutions addressing intent signals as these are → First Party Data → Third Party Data But the real challenge is identifying relevant insights that can actually add depth to your prospect conversations. Here’s the process you can follow: – Score Insights: Use AI to analyze insights based on keywords, context, and strategic relevance. – Prioritize Insights: Rank insights by relevance, considering business goals, timelines, and source credibility. – Top 3 Insights: Focus on the top three insights for your outreach. – Personalized Emails: Craft hyper-personalized emails using the top insights to grab the prospect’s attention. – Personalized Calls: Upload insights to call prep notes, ensuring you’re ready to discuss them as soon as the prospect picks up. We have written in detail about this in our newsletter “Using Insights and Intent Signals in Outbound Sales”. Link in the comments 👇

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🚀 Demand Sharks: Your Partner in Top-Quality Lead Generation at Low Cost 🚀 In the competitive landscape of lead generation, finding a partner who delivers high-quality leads at an affordable cost is crucial. That's where Demand Sharks stands out. 🦈✨ 🔹 Top-Quality Leads at Low Cost: Our data-driven approach ensures we provide leads that are not just numerous but highly relevant and conversion-ready. We optimize processes and utilize cutting-edge technology to offer cost-effective solutions. 🔹 Trusted by Top Agencies: Leading lead gen agencies choose Demand Sharks for their client's campaigns. We don’t just deliver leads; we consult to optimize campaigns, refine targeting, and enhance performance. Our collaborative approach ensures the best outcomes for clients. 🔹 Empowering SaaS Startups: For SaaS startups, we offer full-funnel lead generation strategies. From awareness to retention, we provide comprehensive services tailored to each startup’s unique needs, maximizing ROI and ensuring sustainable growth. Why Choose Demand Sharks? Quality Assurance: Meticulously vetted and targeted leads. Cost-Effectiveness: High-quality leads at competitive prices. Strategic Consulting: Expert insights and strategies to optimize campaigns. Full-Funnel Solutions: Comprehensive services supporting every sales funnel stage. Demand Sharks is more than a lead generation provider; we are a strategic partner committed to your success. Trust us to deliver the quality, cost-effectiveness, and strategic support you need to excel. Ready to elevate your lead generation game? Contact Demand Sharks today and discover how we can help you achieve outstanding results. 📈💼 #LeadGeneration #MarketingStrategy #SaaS #DemandSharks #GrowthHacking #BusinessGrowth #B2BMarketing #DigitalMarketing #LeadGen

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🔍 Unlock the Power of Intent Data with the Shine Media 📈 Are you leveraging the full potential of intent data? Understanding your customers' intentions can be a game-changer for your business. 🌟 Here's why intent data is crucial: 1️⃣ Personalized Marketing: Tailor your messages to meet your audience's needs. 2️⃣ Improved Sales Strategy: Identify prospects who are ready to buy. 3️⃣ Competitive Advantage: Stay ahead by knowing what your competitors are doing. At The Shine Media, we specialize in harnessing the power of intent data to drive your business forward. 🚀 Contact us at [email protected] call us at +1 (214) 646-3238 #intentdata #digitalmarketing #salesstrategy #theShineMedia #dataanalytics #businessgrowth #marketingtips

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🌟 Unlock the Power of Lead Nurturing: Turn Prospects into Sales Calls 🌟 In today’s fast-paced digital landscape, building a robust lead nurturing campaign is critical for transforming prospects into high-quality sales calls. 🚀 But how do you create a campaign that truly resonates and drives action? Here are some tried-and-true tactics to elevate your lead nurturing strategy: Segment Your Audience: Begin by segmenting your leads based on behavior, interests, and stage in the buying journey. Tailored messaging ensures relevance and engagement. Personalize Communication: Use personalized email sequences that address specific pain points and offer tailored solutions. Personalization increases the likelihood of conversion by making your leads feel valued and understood. Deliver Value-Driven Content: Share insightful content that educates and provides value—think blog posts, whitepapers, case studies, and webinars. Ensure your content addresses the needs and challenges of your audience. Implement Multi-Channel Strategies: Don't limit yourself to email. Use a mix of channels like social media, retargeting ads, and direct mail to keep your brand top-of-mind. Each touchpoint should guide your leads closer to a sales call. Automate with Care: Utilize marketing automation tools to streamline your nurturing process. Schedule timely and relevant follow-ups, but ensure your communications remain personalized and human. Score Your Leads: Develop a lead scoring system to identify and prioritize the most engaged and qualified leads. Focus your efforts on leads that show a higher likelihood of conversion. Offer Clear CTAs: Every piece of communication should have a clear, compelling call-to-action. Whether it’s downloading a resource or booking a demo, make it easy for your leads to take the next step. Monitor and Optimize: Continuously track the performance of your nurturing campaigns. Use analytics to understand what’s working and where improvements are needed. A/B testing can be invaluable here. Align Sales and Marketing: Ensure your sales and marketing teams are working in harmony. Regular feedback loops help refine your approach and keep both teams aligned on goals and strategies. 🔍 Actionable Takeaway: Start by reviewing your current lead nurturing process. Identify one area where you can implement these tactics and measure the impact. Small, consistent improvements can lead to significant gains in generating more sales calls. Ready to turn more leads into sales? Let’s nurture the journey together. 🚀 #LeadNurturing #SalesStrategy #MarketingTips #BusinessGrowth #CustomerEngagement

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Sales has been disrupted. If we want to stay ahead of the game, we need to change our growth strategies and upskill our teams. Enter REV UP: your ultimate solution for empowering teams to EXCEL and OVERACHIEVE in FY25! It's time to equip your teams with the tools and skills they need to triumph. Grab this awesome chance to learn key skills from an epic lineup of masters in their craft, including award-winning TV producers, business leaders, bestselling authors, global thought leaders, neuroscience and psychology experts, and more. Act fast - doors close on Friday, May 3rd. Standing still is for statues! REV UP your learning journey starting at just $175 per person per month. Seize the chance to upskill your teams: https://lnkd.in/gaccJnWr #REVUP #Upskilling #ContinuousLearning #SalesEnablement #SalesExcellence #FutureReady

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👉 GTM & Marketing Plans Drive Every Stage of Success! in SaaS Growth. The Above chart shows different but crucial roles in scaling Your Business & Its, ✴️️ Roles and purpose. ✴️ Timing & Lifecycle. ✴️ Goals &Metrics. ✴️ Approach & Tactics. Whether a quick-market launch or sustained engagement, each brings key advantages to keeping your brand top-of-mind and profitable! 💡 💼 Curious to know which one your business needs right now. ✅ Let us help you strategise for success! contact us⬇️ to get started on the right approach for your business goals. 🔗 https://buff.ly/4cW7tZC #marketingplan #buisnessgrowth #saas #gotomarket #marketingdigital #b2b #saasmarketing #marketingagency #india #organicgrowth

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Scaling outbound sales? It's not just about the numbers. Bharadwaj Giridhar and Siddhanth Agrawal break down the real deal: • The true cost of scaling (especially pre-brand investment) • In-house SDRs vs. specialized expertise • Tools like Salesloft vs. Instantly.ai/Smartlead Bharadwaj Giridhar's hot take: "Brand investment becomes non-negotiable at some point." Siddhanth Agrawal's magic formula? Contacts reached ÷ Meetings booked There's no one-size-fits-all in outbound scaling. Whether you're hitting 1000 touches a day or taking it slow, this episode's got insights for you. Ready to level up your outbound game? Check out the full episode here: [https://lnkd.in/dCTikGcn]

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