Anshuman Singh

Understanding consumer psychology is key to unlocking e-commerce success. In an article covered by Campaign India, Narinder Mahajan dives deep into how strategic alignment between content and product can significantly impact sales and brand trust. Explore the full article: https://lnkd.in/getE4ba9 Key takeaway? The message is clear—precise, resonant e-commerce content is essential for setting accurate expectations, driving conversions, and building long-term brand reliability. #ODNDigital #EcommerceContent #ContentStrategy #ContentForConversion #CampaignIndia

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🛒Presenting ‘The Indian Online Shopper 3.0’, an IPG Mediabrands report created in collaboration with Google! Commenting on the report, our VP, E-Commerce, Shashank Rathore, said, ”To help brands navigate complexities of the ever-changing e-commerce landscape, we surveyed 7,000+ online shoppers in India. The report explores strategic growth drivers and online buying behavior across key demographics, industry categories, and shopping platforms.” Read more here: https://lnkd.in/gpPtSZyp #OnlineShopping #Ecommerce #SocialCommerce #DigitalStrategy IPG Mediabrands India IPG Mediabrands APAC KINESSO

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SDC (Self-Declaration Certificate) is the new advertising regulation 2024 for Indian Advertisers and advertising and Marketing Agencies operating in conventional and digital media platforms. Indian Supreme Court passed an order on May 7, 2024, making it mandatory for Indian advertising agencies and direct advertisers to generate a self-declaration certificate (SDC) before publishing/ broadcasting new ads or ad campaigns on conventional and digital media platforms. The MIB (Ministry of Information and Broadcast, Govt of India) has also issued a press release about the subject, directing the advertisers and advertising agencies to obtain the self-declaration certificate for all new advertisements that will be issued/telecast/aired/published on or after June 18, 2024. Read the post for more information and insights! hashtag #advertising hashtag #digitalmarketing hashtag #Indianadvertisers hashtag #Indianadvertising hashtag #advertisingagencies hashtag #onlinemarketing hashtag #internetmarketing https://lnkd.in/gr5yzC6J

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Learn how to effectively collaborate with Indian influencers by exploring key insights on aligning with local trends and enhancing audience engagement. This guide will help brands refine their influencer strategies to succeed in the Indian market. If you are looking for collaboration, please contact at [email protected] #Strwbery #InfluencerMarketing #IndiaMarket #BrandSuccess

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Cafe Niloufer And Bakers has choosen Way2News for reaching their target consumers across South India. Let's make this journey stronger together 👍 #way2news #cafeniloufer #brandpartnerships #branding #advertising #media #socialmedia #nativeads #localads #shortnewsapp #inappadvertising

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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TAM AdEx’s report shows a 4% drop in movie genre ad volumes for Jan-Jun '24, with Hindi Movies leading and Food & Beverages as the top sector. Hindustan Unilever and Reckitt Benckiser were the top advertisers. Follow the link in the comments to know more! #advertising #marketing #report

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Rs 2,000+ crore media accounts up for grabs: Biggest brands await new partnerships. While several brands are reviewing media accounts, industry sources estimate the results will be finalised before the close of the 2024 calendar year. Read more: https://lnkd.in/gd7zptw6 #MediaAccounts #BrandPartnerships #Marketing2024 #MediaBids #AdvertisingIndustry #BrandReview #PartnershipOpportunities #MediaSpend #AgencyPitch #MarketingTrends

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Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Little Yadav from Campaign India explores. #adagencies #adcampaigns #branding #advertisers #adbusiness #creativity #advertising #performancemetrics #adtech

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The Advertising Standards Council of India will host the International Council for Advertising Self-Regulation (ICAS) GlobalSummit in Mumbai, focusing on advertising self-regulation, trends, and best practices, featuring international experts and discussions on advertising standards. Manisha Kapoor #IMPACT #IMPACTMagazine #ASCI #ICAS #GlobalSummit #Mumbai #advertisingtrends #selfregulation #bestpractices #advertisingstandards #consumertrust

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How Big Brands United for Friendship Day: Marketing Strategy The Unlikely Alliance That's Redefining Friendship Day In a surprising move that has the marketing world buzzing, a diverse group of brands, including Coca-Cola India, Maggi, Blinkit, Deruxe, Fevicol and Uno, have joined forces to celebrate Friendship Day. This unprecedented collaboration is more than just a feel-good #campaign; it’s a #strategic masterstroke that demonstrates the power of synergy and the potential for exponential impact. By combining their strengths and resources, these #brands have created a platform to reach a wider audience and deepen their connection with consumers. The campaign is a testament to the evolving landscape of marketing, where #collaboration and shared values are becoming increasingly important. As the details of this ambitious project unfold, it will be fascinating to see how these brands measure success beyond traditional metrics. With the potential to create a lasting emotional connection, this partnership could redefine the way brands engage with consumers on special occasions. What do you think about this unconventional collaboration? Share your thoughts in the comments below. LinkedIn | Blinkit | Coca-Cola India | LinkedIn for Marketing #NBGdigitalmarketing #FriendshipDay #MarketingStrategy #BrandCollaboration #CocaCola #Maggie #Blinkit #Partnership #Marketing #DigitalMarketingStrategy #DigitalMarketingAgency #Branding #LinkedIn

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Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players. Read More: https://lnkd.in/gWMEjCM9 ✍ Shalinee Mishra Shudeep Majumdar Vaibhav Gupta #e4m #brands #influencers #regional #campaigns #authenticcontent

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The digitally-native, app-first Gen Z cohort is assuming the centre stage in India's consumer markets by scripting "big shifts" in consumption trends, including the rise of quick commerce delivery and direct-to-consumer brands, according to a report by Bernstein. Brands are seeking a deeper connection with this digitally-native, app-first generation that 'swipes up' for practically everything from social media to ride-hailing and food delivery. #genz #quickcommerce #onlineapps #D2C #ETretail #latestnews

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Five tips for young brands to boost their social media engagement. Digidarts By: Siddhartha Vanvani #socialmediaengagement #audiencepersona #influencerpartnerships

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