Founder Thesis

A journey down the crypto rabbit hole 💸 Listen the full episode at: podm.in/aarnaprotocol

Globally, the market research industry is at least worth a hundred billion dollars! We really are living in a world where everything is market researched. This episode at podm.in/neurosensum shows you how the ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really. When a company intends to spend millions of dollars on a product, they want to reduce the risk of failure. In this episode of the Founder Thesis podcast, I speak with Rajiv Lamba - the founder of the market research tech company - NEUROSENSUM and SurveySensum. In this freewheeling chat about entrepreneurship and market research, Rajiv shares valuable insights about the business of market research, building a business with profitability as the primary goal, and b2b sales. Stay tuned for the conversation and subscribe to the Founder Thesis podcast podm.in/neurosensum.

The best minds in the startup ecosystem tend to be the VCs - and it's fairly obvious given that they see things at micro as well as a macro level - giving them some really unique insights. Meet Arjun Malhotra - the amazingly honest and transparent founder of Good Capital - an India focussed early stage investor, which has raised $20mn in fund 1, and is currently on Fund 2. Their investing strategy is to take hi-conviction concentrated bets on startups that have discovered a counter-intuitive insight about a space. Their portfolio includes unicorns like Meesho & LEAD School. In our freewheeling conversation on the Founder Thesis podcast Arjun candidly talks about the challenges of a VC, and his insights as a seasoned VC who has had his share of hits and misses. Check out this issue of the Founder Thesis podcast newsletter to learn from his insights!!

If you want to understand the evolution of Entrepreneurship in India over the decades, then there is really no better story than this episode of Founder Thesis podcast streaming on podm.in/aarnaprotocol Srikumar Misra is the son of an entrepreneur who made the mistake of taking a bank loan backed by him home, and his untimely death ended up teaching the young Sri a valuable lesson about the risks of entrepreneurship. And you might think that this experience would scar him for life, but it was actually the opposite - despite having a successful global career in the Tata Group, he decided to quit his well-paying job and come back to India to set up a consumer brand in the dairy industry in his home state of Odisha. And after a 2-year struggle to raise funds to get his business off the ground - Sri finally succeeded in launching Milk Mantra which sells its products under the Milky Moo brand name and is one of the few profitable players in the premium dairy segment. After scaling Milk Mantra, Sri was bitten by the entrepreneurial bug again and he is currently building aarnâ protocol- the first of its kind AI powered crypto investing platform. This conversation is a gem in which Sri took us from the very offline and traditional world of selling dairy products to building a tokenized decentralised finance platform to invest in crypto currency.

Management mantras from a 800 Cr healthcare founder 💸 Listen the full episode at: podm.in/lifecell

The art of successful diversification 🤑 Listen the full podcast at: podm.in/lifecell

What is the opportunity in the diagnostics space? 🤔 Listen the full episode at: podm.in/lifecell

They told him it was the worst idea ever 😰 but he proved them wrong... ❌ Listen the full episode at: podm.in/thequorum

You'll never guess what is the biggest reason why restaurants fail!!! ❌ Listen the full episode at: podm.in/thequorum

The theory of 150 😳 Listen the full episode at: podm.in/thequorum