Earlier this week, we spoke about AIIMS (All India Institute of Medical Sciences, New Delhi) and Wipro GE Healthcare teaming up to create an AI Health Innovations Hub in New Delhi—pushing boundaries in oncology, cardiology, and neurology through AI-driven care. This got us thinking about the bigger picture. Infosys' recent investment in 4baseCare, a Bengaluru-based precision oncology startup, is another step forward. Using genomics and AI, 4baseCare personalizes cancer treatment, giving oncologists the tools to make better, data-driven decisions. But that’s just one piece of the puzzle. The Infosys Innovation Fund has built an exciting portfolio bridging deeptech and healthtech: - 4baseCare: Precision oncology solutions powered by genomics and AI. - WHOOP: A wearable transforming how people track recovery and optimize health. - Airviz (Speck Products): Affordable air quality sensors making clean air data accessible. These stories aren’t just about technology—they’re about using innovation to solve real human problems. From cancer care to preventive health, we’re noticing a shift towards personalized, proactive approaches that can change lives. As we follow these developments, Towards Eternity explores these stories and more. Check the link in the comments to subscribe!
C4E
Advertising Services
Mumbai, Maharashtra 1,058 followers
We at C4E are your never-say-die, resourceful, long-term partner for your marketing, branding, advertising challenges.
About us
We at The C4E Collective are your never-say-die, resourceful, long-term partner for your marketing, branding, and advertising challenges. We work with individuals, startups and large businesses and stand by their side as they imagine a better future. We are young, we are hardworking and we are hungry for work. We are an enviable team and chase just one goal - deliver as much value as we can. Connect with us to know more about why we exist, who we are and what drives us.
- Website
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http://www.c4e.in
External link for C4E
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Event Management and Experiential Marketing
Locations
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Primary
Versova, Mumbai
Mumbai, Maharashtra 400069, IN
Employees at C4E
Updates
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We’re living longer, but are we living better? In India, the gap between lifespan (how long we live) and healthspan (how many of those years are spent in good health) is a worrying 10.49 years—for women, it’s 11.77 years. That’s a decade or more battling fatigue, chronic illnesses, and poor quality of life. The reasons? Rising chronic diseases, lifestyle choices, and limited access to healthcare—especially in rural areas. We know that taking care of your health is not optional. It’s why Saurabh Garg tracks his recovery with WHOOP, Chandni Menda runs whenever she can, Ahona Banerjee shows up for Curefit - house of cult sessions and Fareen Vazir finds her balance through yoga. We don’t just talk about healthtech; we try out best to live it. Here are 3 steps to lead a healthier life 1. Move consistently—walk, stretch, or just get up more. 2. Eat smarter—small swaps like cutting sugar and adding greens. 3. Get regular checkups—catch problems before they start. It’s the most important investment you can make. Through Towards Eternity we’re exploring ways to live healthier, not just longer. Our latest edition dives deeper into India’s healthspan-lifespan gap and how we can fix it.
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AI in healthcare isn’t just a buzzword anymore—it’s becoming real, and this link shared on our healthtech whatsapp group, caught our attention; 🧠 AIIMS (All India Institute of Medical Sciences, New Delhi) and Wipro GE Healthcare are joining forces to create an AI Health Innovations Hub in New Delhi. The goal? To reimagine patient care in critical areas like cardiology, oncology, and neurology. Think earlier cancer diagnoses, more precise treatments, and personalized care made possible by AI. Here are three things we’re thinking about: 1. What AI can unlock: Tools that predict diseases earlier or personalize treatment plans aren’t just ideas—they’re starting to change lives. 2. The power of partnerships: This is what happens when institutions like AIIMS team up with private players—they build platforms that can scale, fast. 3. Oncology at the forefront: With cancer care advancing rapidly, AI is making diagnostics and treatments more precise. Healthtech is moving fast, and these developments are shaping how we approach wellness and care. This is exactly what we explore in Towards Eternity, our healthtech newsletter. Does this excite you? DM Ahona Banerjee, we are building a healthtech vertical and are constantly talking to folks who are interested and a part of the ecosystem.
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Here’s the thing: our biological age—how old our body truly is—can be very different from our chronological age. Understanding this could reshape how we approach health and longevity. Three takeaways: 1️⃣ Biological age is measurable: Tools like aging clocks analyze biomarkers like DNA and proteins to predict health span and lifespan more accurately than your birth age. 2️⃣ It’s actionable: Unlike a number on a calendar, biological age can guide us to make changes—better diets, exercise routines, and even targeted health interventions. 3️⃣ The future of health checkups: Proteomic clocks are being tested to measure organ-specific aging, like predicting risks for Alzheimer’s or kidney failure. Imagine your routine checkups including this level of precision! Biological age could become a standard part of preventive healthcare. What’s one thing you’d want to know about your biological age?
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This week in healthtech, we’re asking some big questions and trying to connect some dots: - What if a simple blood test could detect cancer early enough to save millions of lives? Strand Life Sciences, backed by Reliance Industries Limited, has unveiled CancerSpot, a revolutionary test for early cancer detection. Imagine a world where early detection becomes the norm, not the exception. -What’s fueling India’s growing obsession with functional nutrition? SuperYou’s funding by Rainmatter by Zerodha has sparked a larger question: Are protein bars just a snack or the future of personalized, on-the-go health? - How is bhaang finding its way back into wellness conversations? This traditional remedy is making a global comeback—not just as a cultural nod, but for its untapped therapeutic potential. - Why are biotech startups shifting focus to common diseases? Andreessen Horowitz's Big Ideas in Tech for 2025 (link in the comment) sheds light on this pivot, driven by breakthroughs like GLP-1 drugs ($100B+ market by 2030) for diabetes and obesity, and CAR-T cell therapy, which is showing transformative promise for autoimmune diseases like lupus and arthritis. Healthtech isn’t just about technology—it’s about rethinking what’s possible for human health. What’s your take on these trends? Healthtech isn’t just about technology—it’s about rethinking what’s possible for human health. What’s your take on these trends?
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🌍 Healthtech isn’t just about gadgets—it’s about solving real human problems. Women live longer than men but spend more years in poor health. Why? - Due to barriers like caregiving responsibilities, societal expectations, and less free time they often miss out on exercise. The result? Higher risks of chronic conditions like osteoporosis and diabetes. Living longer but with also less “health span” What if healthtech could help? From fitness trackers that adapt to busy schedules to apps designed for quick at-home workouts, there’s so much room for innovation here. 💭 What’s one healthtech solution you’ve seen—or think we need—that could make health more accessible for everyone?
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Ready, fire, aim! - Presenting to you - Towards Eternity - a weekly newsletter that we started with Pradeep Mohandas that curates insights from the world of healthtech, aimed at health enthusiasts, biohackers, investors, Quantified Self enthusiasts, founders, and investors to get the pulse of the ecosystem. In our third edition, we talk about 2024 being a pivotal year for healthtech and the innovations we saw. With Saurabh Garg and Chandni Menda working on a longevity startup we couldn't stop but add Mukesh Bansal's tips to hack your health and longevity.
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We’re hosting the 6th Spotlight Session – no Google Forms this time 🙈 Since April this year, C4E Spotlight Sessions have been our way to bring artists and patrons together. And celebrate performing arts with a huge group of friends - old and new. This time, we’re being a little closed-door with things. #CSS06 is an especially curated evening ONLY for the Friends and Family of the C4E village. The only way to know if you’re invited is to just know! 📌 30th Nov, 2024. 5 PM Onwards. Secret Venue in Versova. Yes, you can bring a plus-one. Just one. But tell us who they are first and we’d send you the passes 💌 Aa rahe ho? Drop a comment or DM us. See you on the 30th! #SpotlightSessions #MumbaiEvents #StoriesAtC4E #TheBombHasBeenPlanted
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Notes from our Future :D
[A 15-pt list] I will keep this very pointed. The onus to ask questions/add comments/disagree is on you. Zero. Don't stop at being a padha-likha person. Be a padhta-likhta person instead. One. On time means five minutes early. Calls, meetings, appointments, alarms, anything. Two. Communicate. Then, over-communicate. And then, talk some more. That's the right amount of communication. Three. There actually are stupid questions. Particularly the ones you can google the answers to. Four. Assume zero context. Set up the conversation and expectation. Five. If you have to say something twice, write it down. Six. Ready, fire, aim. Don't overthink things. Quantity makes way for quality. Seven. Being enthusiastic is worth 25 IQ points. Eight. Read the book Go-Giver by Bob Burg + John David Mann. Live it. Nine. Find people who'd put their trust in you. And work hard to earn that trust every day. Ten. Clear writing is clear thinking. Paras Chopra said it. Eleven. Build projects that open doors for you. They are your visiting cards. Twelve. Life is a really long-term game. And the world is really small. Make friends, don't be a douchebag, trust the process. Thirteen. Learn how to format documents. Fourteen. As often as you can, spend money to buy time. And headspace. And dinner with your people. Fifteen. Handshakes over Zooms. Any day. Honestly, I could keep on going. I could write 1000-word cases on each of these things. Maybe I should? Ready, fire, aim? But come to me with thoughts, questions, comments. Looking forward :)
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C4E reposted this
I am someone who believes in deep focus work, slow productivity and mindfully spacing work and life out to be sustainable in the long run. With projects though, it is a bit of a balance play right. I am not a fan of very tight timelines. I believe that strategy, brand stories, once done, should stew in our own head for a bit. The number of holes you can poke in your own theory and story, given some time to stew it is insane. But then again, we get paid on outcome and not time, so stewing too long can be a luxury. Saurabh Garg and I discuss this at length. The various formats of this stewing and how we can build the different ways to work, booking time instead of outcome, booking a more directed conversation for both time + outcome, solving for a problem, and so many more ways. Some of the work I have done with C4E has been ongoing for months together, and some wrap up in 3-4 days, for various reasons. How do you all balance your personal and professional beliefs? How do you decide how much stewing is too much stewing? Let's chat and explore this together?