Oryan Aviner

🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

6

🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

8

The Voice of the Consumer (VoC) - or Voice Of People ( VoP )- refers to the process of capturing and analyzing customer feedback, opinions, preferences, trends and expectations regarding a political party, persons, product, service, or brand. It's crucial for businesses and political persons as it provides valuable insights into customer needs and helps in shaping marketing and messaging strategies . Improving VoC involves several steps: 1. Encourage customers to share their feedback through various channels such as surveys, social media, customer support interactions, and online reviews. 2. Collect comprehensive data including trends, opinions and popular anchor terms that people use. 3. Utilize analytics tools to analyze the collected data. Look for patterns, trends, words , anchor terms of each groups and correlations to identify key insights and prioritize areas for improvement. 4. Act on the insights gained from customer behavior analytics by making necessary changes in messaging, products, services, processes, or policies to better align with people's expectations. 5. Foster ongoing communication with people to keep them engaged with your updated ideas, insights and messaging. If you are interested in VoC/VoP you should talk with Hiveurban.com

6

1 תגובה

A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

16

Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.

70

3 תגובות

Amazing news for Israel, but maybe not so great news for the Israeli tech scene? Ilya Sutskever Raises $1 Billion for his New AI Venture! Bottom Line: Ilia Sutskever, one of OpenAI’s co-founders, has raised $1 billion for his new company, which aims to develop Super-Intelligence—an AI that can outperform human cognitive tasks with much (much) greater intelligence and efficiency. Just three months after announcing his new venture—Safe SuperIntelligence (which I wrote about previously) — it was revealed just a few days ago that Sutskever, a former Israeli and one of the brightest minds in the industry, has secured $1 billion at a $5 billion valuation. The funding round, of course, includes some of the most renowned investors in the world (Andreessen Horowitz, Sequoia Capital, and others). Sutskever founded the venture alongside @Daniel Levy, who worked with him at OpenAI, and investor @Daniel Gross. Pay attention to the word *Safe* in the company's name—it’s a core part of the mission these entrepreneurs have set for themselves. Sutskever says the company is laser-focused on one goal: creating the "holy grail" of AI research—Artificial General Intelligence (AGI)—which would be capable of performing any cognitive process humans can, including language processing, voice recognition, vision, understanding context, decision-making, and more. You can check out their minimalist website for more about their mission. Great news for Israel: The development center will be based both in Israel and Palo Alto. Slightly less great news for the local tech scene: A well-funded company is about to recruit top researchers, scientists, and developers locally.  Bigger picture — this is a big wow for all of us here in Israel. Israeli researchers - new job opportunities will soon be posted! #AI #ArtificialIntelligence #AGI #SuperIntelligence #IsraelTech

16

1 תגובה

💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

73

5 תגובות

Regardless of your company's stage, size, industry, or location, every founder and CEO aims to provide the best customer service. This is especially crucial for insurance companies, whose customers seek quick and easy resolutions after accidents or property damage. Israel based startup, Five Sigma - AI-Native Claims Management, recognized the problem and is trailblazing claims management, infusing advanced Native AI capabilities into its Claims Management System in collaboration with Google Cloud. Five Sigma is a cloud-native, vertical SaaS claims management solution designed specifically for property & casualty insurance companies to revolutionize claims handling, maximize their potential, create high-performing claims organizations, reduce loss costs, maintain compliance, and most importantly, provide exceptional customer experience. I’m proud that Five Sigma is using Google Cloud’s technology to disrupt the insurance industry with AI, speed up insurance claims and provide business success and continued innovation to their customers. Congrats Oded Barak, Michael Krikheli, Dror Sholomon and team on your incredible product. #Google #GoogleCloud #CloudForIsrael

43

2 תגובות

Episode #8: XOLTAR - AI companion for patients. Don’t miss this 90 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Asaf Shiloni. #whatsnextinisraeltech

40

14 תגובות

If you've ever asked yourself what AI can do for your organization, I'm pretty sure you'll be able to find the answer in this Ness webinar series.  And if you are looking for cloud AI solutions, our Ness.Cloud experts will be happy to start the journey with you 🚀 ☁ #ness #nesscloud #multicloud #aws #gcp #azure #cloud #cloudai

5

Definitely one of the best teams I’ve met and worked with in the local tech scene. Run:ai ✨ But a few more reasons why this acquisition is awesome. 1. Nvidia appreciates us & keeps on doubling-down on the Israeli startup ecosystem. After the huge success with Mellanox the Giant is here to stay. That’s great. Again - I’d say that a big part of it belongs to Eyal Waldman. 2. Israel will get stronger, or at least keep on track within the race to AI. 3. Timing: especially now. When Israel is threatened and facing different attacks, and some big challenges. While many of us are not at our best (to say the least) and fight for our future - Nvidia knows what great innovation we have here, how great the teams are - and closing such a deal. 4. Just like many other great things we’ve seen recently, also this innovation starts with science. Education is important! 5. A small reason to smile and feel proud of our tech industry. Happy news. Congratulations Omri Geller Ronen Dar Yael Dor Rona Segev … 🤍 #bringthembacknow

184

6 תגובות

Are you looking for some practical tips on how to enhance your product's UX? Look no further than the latest episode of the Product Builder podcast with special guest, UX expert Bar Rhamim. (Available in Hebrew) If you're a product manager, this episode is a must-watch. Bar's expertise in understanding user needs and creating user-friendly solutions offers valuable lessons you can apply to your projects. 🎧 Listen now and transform your product's UX! (Links in the comments) #ProductBuilderPodcast #UserResearch #UXDesign #ProductManagement #PMPodcast #ProductManager

1

3 תגובות

🔍 The State of Ad Creatives in App Marketing Our UA Technical Lead - Social, Dana Shaviv, will be joining a webinar with experts from AppsFlyer and TikTok to discuss key creative strategies for 2024. Tune in to learn about the latest trends in creative optimization. Discover insights from our AI, which has analyzed over 220,000 creative variations to identify what makes a winning ad. Don’t miss this opportunity to elevate your app marketing game! https://bit.ly/3KkaoPU #AppMarketing #CreativeStrategies #Webinar #AI #

12

Israeli tech continues to push boundaries in challenging times, and iAngels is proud to be part of this growth with 20 investments between Q1 and Q3 2024, recognized as a top active investor in the latest Startup Nation Central Report. Click below to learn more👇 https://lnkd.in/dG4rbbBE

14

Episode #25: AgriPass- Weeding the way. Don’t miss this 120 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Guy Raz. #whatsnextinisraeltech

33

7 תגובות

Episode #5: Vivothreads - Fabric providing defense against harmful bacteria. Don’t miss this 90 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Avi Rosenzweig #whatsnextinisraeltech

37

5 תגובות

NOTHING IS FINAL. That was one of the big takeaways of today's panel on #content and #productmarketing at the monday.com offices in Tel Aviv. "'Final' is the real F-word of content," said Peretz Eisenberg, senior digital content creator at AppsFlyer. "Just do it, and if it doesn't work, do it differently." As someone who has sat on both the product marketing and the content marketing sides of the fence (sometimes simultaneously), I had fun hearing PMM-CMM tag teams from Monday (Guy Barnea and Amit Tsafrir) and AppsFlyer (Oryan Aviner and Peretz Eisenberg 🇮🇱) talk about how they collaborate on the messaging. Whether you're bringing product/persona knowledge or tone of voice to the table, both teams said that one of the most important things is to be able to explain your thought process and back it up with data or examples... and, of course, to keep that messaging doc alive. P.S. Kudos to Shoshi Davis for organizing! 👏

67

23 תגובות

Episode #7: Effectivate - Cognitive training app for older adults. Don’t miss this 90 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Shai Granot. #whatsnextinisraeltech

37

9 תגובות