Omri Erel

Here is a list of the best posts we read this week. 1. Last year I've witnessed how CRO shut down the ABM program that drove $2.5mln pipeline in 6 months. Here is why by Andrei Zinkevich - https://lnkd.in/ddk_j6Jf 2. Here's a 4-sentence email buying team execs love by Nate Nasralla - https://lnkd.in/dnat6KBQ 3. 10 steps to go from 0 to a full ABM motion by Vladimir Blagojević - https://lnkd.in/dpeYDMM7 4. Multichannel vs Omnichannel for B2B Marketing in 2025..here's the scoop by Justin Rowe - https://lnkd.in/dHJNKQMa 5. Don't fall into this trap. Here are some practical ways to make sure your strategy is driving your technology stack, and not the other way around Darrell Alfonso  -https://lnkd.in/dyqe4VYm 6. The real reason most Google Ads campaigns fail to drive pipeline by Jonathan Bland - https://lnkd.in/dFhBhxUQ What was your favorite post this week? Share in the comments. 0 to ABM by Vladimir Blagojević #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

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📱 5 Mobile Data Trends of 2023 from AppsFlyer  Stay ahead in the fast-paced world of mobile data! 🚀 Explore the top 5 trends of 2023 according to AppsFlyer and adapt your strategies accordingly. 💡 #PremiumAds #GCPP #AdTech #mobiledatatrend

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🍪 Ready for a future without third-party cookies? Google’s Privacy Sandbox is moving to privacy-first tracking, but what does that mean for your marketing? 🔒 AppsFlyer just launched a cool simulator to help you figure it out! Test how accurate attribution will be across industries, traffic, and goals — with color-coded noise levels to make everything crystal clear. 🎯 https://lnkd.in/eJCFuueQ Think it’s a game-changer or just more “noise”? Try it out and let us know what you think! ⬇️

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Wondering how to get more out of your ad spend? 💡 See how bedrop.de🐝's strategic use of Taboola Native Ads led to: 📈 +35% AOV with Taboola vs. Meta & Google 💰 +77% Revenue 🌐 +33% Website Sessions Read the full #CaseStudy to see insights on their success! 📚 https://ow.ly/abKo50RQPk4 #DigitalMarketing #AdOptimization #MarketingInsights #Ecommerce #ConversionRate #OnlineAdvertising

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ROAs IS OUT! ❌🚀 ✨ Here’s why: ROAS = unreliable, outdated, & inaccurate 📉 In-app reporting? Not even 50% accurate 🙅‍♂️ MER (Media Efficiency Ratio) = true growth, new customer acquisition, & real business impact 📈 💡 It’s time to ditch ROAS and embrace MER. Growth that scales starts here. What metrics do you use as your North Star? #MarketingMetrics #ScaleYourBusiness #DigitalGrowth #MER #MarketingTips #BusinessGrowth #NewCustomers #MetricsThatMatter

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Stop chasing cold leads, says Alon Waks‎ Warm accounts are the ones engaging with your brand's content. They're in your orbit. What are you waiting for?? We talked intent signals with Alon on our podcast, if you want to check out the episode : https://lnkd.in/gGSYbrRf 

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Hundreds of meetings. 30 BDRs. One spreadsheet for commissions. The result? Panic and chaos 😵 “For a team of 30 people booking a lot of meetings, the spreadsheet got really long and eventually — a hassle to manage,” recalls Kevin Moran, BDR Team Lead at Chargebee, on the latest episode of Commissions Gone Wrong. He could sense a dread creep in each time he had to open the spreadsheet. It was overwhelming, or as Kevin says: it felt like a monster 👹 Watch the full story 👇 #commissions #incentives #salescompensation #CommissionsGoneWrong

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Kommo is a revolutionary tool designed to manage and optimize your sales pipeline. But how exactly does Kommo achieve this? 🤔 Enhanced Pipeline Management📊 Increased Productivity⏱️ Improved Deal Closing💰 ProTip: Enhance Your CRM with Kommo 🚀 At CasandraSoft, we've discovered that integrating Kommo with CRM solutions like HubSpot can be a real game changer. Integrating Kommo with HubSpot allows sales teams to leverage the best of both worlds. While HubSpot offers excellent customer relationship management capabilities, Kommo focuses on optimizing and managing the sales pipeline. Together, they provide a comprehensive view of the sales cycle, from lead generation to deal closure. This integration enables sales teams to track and manage sales opportunities in Kommo while keeping customer information updated in HubSpot. This not only improves efficiency but also ensures that everyone on the team is on the same page. Furthermore, integrating Kommo with HubSpot can help identify trends and patterns in sales data, which can be invaluable for informing sales and marketing strategies. So, if you're looking for a way to take your real estate business to the next level, Kommo could be the solution you've been searching for. Don't get left behind – it's time to optimize your sales pipeline with Kommo! https://lnkd.in/dRrYzv7r #CRM #Kommo #HubSpot #partners #CasandraSoft #LATAM #México

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Optimize Ads with Continuous Monitoring 👀 Effective ad performance monitoring is crucial for success. Here’s how: 1. Set Clear Goals: Define specific, measurable goals for your campaigns, such as increasing downloads or improving user retention. 2. Use Analytics Tools: Employ tools like Google Analytics, Adjust, or Appsflyer to track user behavior and engagement. Focus on key metrics such as CTR, CPI (Cost Per Install), and LTV (Lifetime Value). 3. Analyze Key Metrics: Regularly review metrics to understand how your ads are performing. Identify high-performing ads and replicate their success. 4. Adjust Strategies: Make data-driven adjustments to your campaigns. Increase budget for high-performing ads and rework or pause low-performing ones. 5. Report Regularly: Generate detailed reports to understand overall performance and inform future strategies. Regular monitoring helps you make informed decisions and optimize your ad spend effectively. #AdPerformance #Analytics #MobileMarketing #Strataigize

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If you automate your affiliate marketing efforts, you: 👉 streamline partner and payout management 👉 make only data-driven optimizations 👉 get tailored partner engagement 👉 have consistent messaging 👉 increase your efficiency 👉 maximize your ROI 👉 scale your growth Don’t know how to achieve it? We’ve got you covered with our recent guide on how to automate affiliate marketing from click to payout 💰 You can find it in the comments section below! #affiliatemarketing #automation #b2bsaas

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What if you could double your conversions without increasing traffic? It's possible with conversion rate optimization (CRO). 🚀 In this episode of Closing Time, Alex Nazarevich breaks down data from Unbounce’s 2024 Conversion Benchmark Report to show how CRO can make your marketing funnel more efficient. From focusing on high-converting channels to writing at a 5th-7th grade reading level, Alex shares the top insights you need to optimize your campaigns. ------ Ready to dive into the data? Watch or listen to the full episode and download the report at the 🔗 below. #conversionrateoptimization #marketing #closingtime

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⚡ CRO BREAKDOWN⚡: "How Ziik addresses Fears, Uncertainties and Doubts within its website to get more conversions" 🔎 Analyzing all the good practices implemented by Ziik to deliver a message full of credibility to the audience in order to mitigate anxiety and improve the quality of each lead. ------------------------ --> WOULD YOU LIKE A CRO BREAKDOWN FOR YOUR SAAS WEBSITE? 📩 Comment "CRO Breakdown" and I'll reach you out ASAP. #Saas #CROSaas #ConversionRateOptimization #B2B #CROAudit https://lnkd.in/dt6_PTr9

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How to ACTUALLY improve the B2B buying experience with interactive product demos... In this Exit Five Live Session, Natalie Marcotullio, Head of Growth and Operations at Navattic, covers: - Why buyers are switching to a more "self-service" model of buying - How interactive demos stack up against traditional marketing education like videos or ads - Tips to create a product story with your interactive demo that gets you a 30% CTR - The most common questions marketers have about interactive demos Listen to the full episode anywhere you listen to podcasts, search Exit Five.

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B2B SaaS companies are embracing product-led growth (PLG) models to scale revenue. But choosing the wrong price metric can derail your PLG efforts with SMB customers. In PLG models for B2B, it's important that the metrics are: ➡ Growth oriented: Marry your price levels to a metric that naturally grows over time, helping achieve a core PLG objective of raising your customer ARR. ➡ Value-aligned: Your customer must see the extra value if the cost is increasing. But remember, not all metrics that grow will be seen as linked to value, and not all metrics that are value-aligned will naturally grow. ➡ Acceptable: Pick a metric that is familiar and makes sense. Build an architecture (a way of scaling the metric) around the metric that solves sufficiently for price predictability. Another key consideration when developing an effective pricing strategy, and just one of our unbreakable 7 Commandments for B2B PLG Pricing. Learn how to turn PLG into a successful B2B growth strategy for your SMB targets by visiting Monevate's insights page for more. https://lnkd.in/epkb4FrA #PLGPricing #PricingMetric #SaaSPricing

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What goes into lifting SaaS conversions? How're we able to successfully move the CRO dial past double digits for most of our clients? Well, we've found a few basic techniques deliver 80% of that lift. Here are the top 5 that work: - Eliminate Distractions on your pages - Simplify forms - ask for the minimal amount of information - Limit Choices - focus on your key offer - Try pricing strategies (Decoy, anchor, Center stage, etc) - Build on social proof Read up more on how these actually work and try them out for yourself. https://lnkd.in/geTnUf2t #SaaS #CRO #PricingTechniques #Startups

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In today’s competitive app landscape, staying ahead means leveraging the best tools and partners available 🛠 Mobile Measurement Partners (MMPs), such as Adjust, AppsFlyer, Branch, Kochava, and Singular play a crucial role in user acquisition and retention strategies 💪 Why does your app need an MMP? It can help you: 🚗 Understand which campaigns drive the most valuable installs  📈 Optimise marketing spend for maximum ROI  🔍 Track in-app events and uncover what users truly value  🔒 Stay compliant with evolving privacy regulations Dive into our latest blog to explore how MMPs can drive your app's success https://lnkd.in/eC7ziQ_5 #AppMarketing #MobileApps #GrowthStrategy #MMP #UserAcquisition #Retention

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🔍 The Reviews are In: The Taboola Pixel is Your Window to Audience Insights! 👁️ 📊 Our tools help elevate your ads - but you didn’t just hear it from us. Goodgame Studios uses our tech for audience insights, improving measurement, optimization, and retargeting. 💡 It's time to decode your audience. Learn more here: https://lnkd.in/deDBwZYf 🎯 #TaboolaPixel #DataDrivenMarketing #MarketingInsights #NativeAds #DigitalAdvertising

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Regie.ai Debuts AI Dialer: A Powerful Tool for Smarter Prospecting https://lnkd.in/d6RH__-e #salesenablement #AIDialerfeature #B2BSolution #demandgeneration #martech360 #news #Regieai

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An underrated growth tactic: 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱. Most SaaS startups start from the get-go with self-serve. But if you want to scale faster, combine it with inside sales and optimized ads. The most successful SaaS companies we’ve seen all employ an effective land and expand strategy. For example, Notion and Miro captured bigger accounts and improved team activation via Voyantis.ai Start by launching self-serve features to invite team members. Collect data on users that are most likely to convert teams. Develop an AI model to predict your highest-value users. Feed this into ad platforms to target more of them. Continuously improve the quality of your data. Notion achieved: ✅ 21% increase in team activations ✅ 35% rise in accounts with 3+ users. Miro achieved: ✅ 30% more corporate plan upgrades ✅ 14% increase in avg. seat count per customer at renewal In the long term, this tactic gets you higher paid conversion, improved retention, increased expansion, and profitability. This is how you can build a predictable and profitable growth model. Meme by Elena Verna 🔥 She shared 9 self-serve ways to improve team expansion rate here: https://lnkd.in/gR5WKTri #startups #growth #strategy #artificialintelligence #VBB

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