Ofer Ben-Noon

In a recent interview with Walla, I discussed the crucial topic of safeguarding business data, emphasizing the significant impact of even minor errors by employees on an entire organization. I highlighted key aspects of data security and drew parallels to the largest data breach in history, underscoring its profound implications. #DataSecurity #BusinessProtection #CyberSecurity

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Are you a CISO attending RSA 2024 in San Francisco? 🫴This message is for you I hope that you have the CICC - California Israel Chamber of Commerce event on your calendar... THE place to learn about the recent products and solutions coming from Israel. Join other industry leaders and make sure to attend the 𝐂𝐈𝐂𝐂 10𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐈𝐬𝐫𝐚𝐞𝐥 𝐂𝐲𝐛𝐞𝐫 𝐞𝐯𝐞𝐧𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐑𝐒𝐀 for those reasons: 1. **𝘐𝘕𝘕𝘖𝘝𝘈𝘛𝘐𝘖𝘕:** Meet cutting-edge technology Israeli startups that can offer innovative solutions to cybersecurity challenges. Explore new technologies, products, or services that can enhance your organization's security posture. 2. **𝘗𝘈𝘙𝘛𝘕𝘌𝘙𝘚𝘏𝘐𝘗𝘚:** I know that some startups offer unique partnership opportunities for CISOs. This could involve collaborating on research and development, joint projects, or strategic alliances to address common cybersecurity concerns. 3. **𝘌𝘈𝘙𝘓𝘠 𝘈𝘊𝘊𝘌𝘚𝘚 𝘛𝘖 𝘌𝘔𝘌𝘙𝘎𝘐𝘕𝘎 𝘛𝘌𝘊𝘏𝘕𝘖𝘓𝘖𝘎𝘐𝘌𝘚:** By engaging with our founders, you can gain early access to emerging technologies and trends in cybersecurity. This allows you to avoid potential threats and adopt proactive security measures. 4. **𝘊𝘜𝘚𝘛𝘖𝘔 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** Share your concerns and our startups may be more flexible in tailoring their solutions to meet your organization's specific needs, challenges, and requirements. 5. **𝘊𝘖𝘚𝘛-𝘌𝘍𝘍𝘌𝘊𝘛𝘐𝘝𝘌 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** By meeting with startups, you can explore cost-effective solutions that provide value without compromising security. If they know what you need - they can help you. 6. **𝘕𝘌𝘛𝘞𝘖𝘙𝘒𝘐𝘕𝘎 𝘈𝘕𝘋 𝘒𝘕𝘖𝘞𝘓𝘌𝘋𝘎𝘌 𝘚𝘏𝘈𝘙𝘐𝘕𝘎:** This is the fun part of the evening, that provides CISOs with opportunities for networking and knowledge sharing within the cybersecurity community. Be part of our community and exchange ideas, best practices, and insights with other industry professionals. Did I forget any reasons to join the CICC event at RSA 2024? 🛑What are you waiting for? Sing up now and save your spot: https://lnkd.in/dgA8kMPR This event is being generously sponsored by Salesforce, UMTB USA and CIBC #cybersecurity #rsac #investmentopportunity #ciso #cybersecurityawareness #infosec #startupnation Iris Aluf Medina Shai Avital Hanan Szwarcbord Rupa Parameswaran Matt Lee, CISSP, CCSP, CFR, PNPT Eitan Sapir

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What if all the trending #buzzwords, when put together, actually made sense? 🧐 I spoke about global #election campaigns, and how #AI-generated #deepfake was used in trying to skew them. The talk is in Hebrew, but I'm sure there's an AI for that 😉 It was based on detailed research by CP<R>'s Yoav Arad Pinkas, which can be read here - https://lnkd.in/dGfkR4vE Wikimedia Israel Reichman University Check Point Software https://lnkd.in/dRpPKf3X

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Access management is far more than a technical task—it’s critical for preventing real-world threats. In my latest analysis for ITtime by Geektime, I break down how expired access permissions nearly led to a disaster and why even QR codes can become security risks. #Cybersecurity #AccessManagement #ITSecurity #TechInsights

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Today @ Cyber Week TLV during the Cloud Security Alliance event conducted by Moshe Ferber ⛅️ We want to express our appreciation to the cloud defence experts for sharing their perspective: _Reut Menashe ☁️ Yossi Sassi ☁️ Revital Yagoda ☁️ Dana Rozen. The Cloud is much more than just someone else’s computer.

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Transform Your Business: The Impact of AI on Modern Entrepreneurship Discover how AI is revolutionizing the business world in my latest article published on Walla. Learn how entrepreneurs can leverage AI tools to operate more efficiently, cost-effectively, and achieve remarkable results in today's technological landscape. #ai #artificialintelligence

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Great accomplishment to our cyber ecosystem, Eleven Israeli startups are featured in the Rising in Cyber list, which highlights the most promising cyber companies in the U.S. https://risingincyber.com/ The project was organized by the global venture capital fund Notable Capital, in cooperation with the NewYork Stock Exchange, Fenwick, and HSBC Innovation Banking. The list includes: Gomboc.ai , Oligo Security , and Wing Security among the 10 early-stage companies; Astrix Security, Descope , and Grip Security at the mid-stage; and Cyera , Drata , Island , Orca Security , and Wiz at the growth stage. The Rising in Cyber survey of more than 100 security leaders revealed three innovation drivers needed by security teams to adapt to a growing footprint of technologies, the rise of AI, and the evolving sophistication of cyber criminals. These themes provide a glimpse into the future buying patterns of CISOs. 1. Identity and Access Management The rise of non-human actors and identity-centric, malware-free attacks, which accounted for 75% of incidents in 2023, highlights the urgent need for robust identity and access management (IAM) solutions. Startups are stepping up with next-generation Identity Governance and Administration (IGA), new authentication platforms, and privileged access management tools. 2. Cloud Security With the transition to multi-cloud architectures, traditional security tools remain inadequate for cloud environments. Innovations in cloud detection and response, data security, automation, risk management, and AI threat detection are becoming essential. 3. Application and Code Security The widespread use of open-source code introduces new vulnerabilities, while AI supercharges product security teams. Startups enabling collaboration between developers and security teams are leading the way, with AI improving code remediation and testing.

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Headed to Cyber Week TLV? Join Yair Snir, Yifat Oron, Liran Grinberg, and Rona Segev at the Innovation Summit for a talk on the current state of cyber innovation in Israel and how its tech community can maintain a global leadership role in the future of cyber security.

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Noy Tal and Omri Limor did an excellent job answering some of the top questions from Sentra users about our data security platform. They covered how Sentra classifies data, what shadow data is, how Sentra identifies it, and more. If you missed the previous episode where they answered some of the most searched DSPM questions, you can watch it out here 👇 https://lnkd.in/dxN5fjKr

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The recent #CyberWeek was an excellent opportunity to reconnect with colleagues while making new and exciting connections. Despite ongoing concerns, the steady recovery and increased investments in Israel are very encouraging. In H1 2024, Israeli #Cyber startups raised an impressive $2.9B, marking a 53% increase from the same period in 2023. This surge, coupled with the highest number of #exits since 2021, underscores a positive trend in the #Cybersecurity industry. Adding to this is Gartner's Attack Surface Management (ASM) report: "By 2028, investments in proactive technologies that improve visibility and reduce exposure will grow twice as fast as investments in reactive technologies that detect and respond to incidents". According to the latest Morgan Stanley CIO survey, cloud computing remains a top priority, while #Gartner predicts a significant increase in spending on data privacy and vulnerability assessment in 2024. At KTrust, an Israeli cybersecurity company, we focus on #proactive technology, integrated security solutions, and ongoing threat exposure for the #Kubernetes ecosystem. These developments inspire me to move forward with even greater enthusiasm and dedication.

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Have you heard? Our partner, Sasa Software, has been invited to join some of the biggest names in the #cybersecurity industry as a new member of the Israel Cyber Security Consortium, led by Israel #Aerospace Industries. Congratulations to the Sasa Software Team! GateScanner by Sasa Software leverages the power of Content Disarm and Reconstruction (CDR) Technology. Deconstructing every #file & email (including #attachments) to its base elements scans each element individually. Then, it reconstructs the file or email to ensure that only sanitized, safe files enter your #network. Explore the entire GateScanner suite here:  https://lnkd.in/ggaeVa3 #informationtechnology #informationsecurity #compliance #datasecurity #documentsecurity #documentscanning

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Since October 7, Israeli tech companies have really stepped up in some impressive ways, demonstrating resilience and innovation in the face of adversity. Today we decided to share some impactful initiatives: * Cybersecurity Boost With everyone on high alert, companies like Check Point Software Point and CyberArk have offered free trials of their cybersecurity tools to help protect important systems. They've been working hand in hand with the police to tighten up national security. * Mental Health Support Understanding the emotional toll, platforms like Myndlift and Telesofia Medical have expanded their telehealth services. They’re making online therapy more accessible so that anyone can find the mental health support they need during this tough time. * Aid and Relief Apps Startups have created apps that connect volunteers with local organizations that need help. Companies like Wix and Fiverr are making it super easy for people to pitch in and lend a hand. * Backing Local Businesses Apps like Buy Local have been developed to help consumers discover and support nearby shops, fostering a sense of community resilience. Venture capital firms and fintech companies established funds to provide low-interest loans and financial guidance to struggling businesses. OurCrowd launched initiatives to help local entrepreneurs secure funding more easily. * Community Building Networking groups are gathering to share resources and brainstorm recovery strategies. Organizations like Startup Nation Central and TechAviv are creating spaces for people to come together and discuss how to support one another. As we approach one year, the Israeli tech scene continues to come together to support each other and their communities. It’s amazing to see how they’re using their skills and resources to make a difference during such challenging times! #bringthemhome

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Israeli Solution That Ensures Security of AI Copilot Raises $38 Million ZENITY, an Israeli startup which specializes in AI-based cybersecurity, raised $38 million in a Series B funding round led by Daniel Loeb's Third Point Ventures and DTCP. In total, Zenity raised $55 million. The new funding will accelerate development of the Zenity' product, and support Zenity’s expansion in North America. Zenity’s product protects AI copilots from cyber threats, as with the increased use of AI copilot by business users, attackers can exploit these applications by injecting malicious commands, poisoning data, and embedding hidden instructions into AI systems. The product is potentially interesting for financial organizations, pharmaceutical companies, and healthcare systems. Ben Kliger, CEO, and Michael Bargury, CTO, founded Zenity in 2021. It now employs 52 people, 32 of whom are in Israel. Source: https://lnkd.in/d7Mskk4j

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Mastering Technology Deals with Israeli Security Companies: A Strategic Guide for International Partners 𝘈𝘴 𝘢𝘯 𝘐𝘴𝘳𝘢𝘦𝘭𝘪 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘭𝘢𝘸𝘺𝘦𝘳, 𝘐'𝘷𝘦 𝘸𝘪𝘵𝘯𝘦𝘴𝘴𝘦𝘥 𝘤𝘰𝘶𝘯𝘵𝘭𝘦𝘴𝘴 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘥𝘦𝘢𝘭𝘴. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘣𝘦𝘧𝘰𝘳𝘦 𝘯𝘦𝘨𝘰𝘵𝘪𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘐𝘴𝘳𝘢𝘦𝘭𝘪 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘵𝘦𝘤𝘩 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴. --- What makes Israeli security tech companies unique? Here's the insider view 🔍 ➡️ Deep military tech expertise ➡️ Elite intelligence unit veterans ➡️ Battle-tested solutions ➡️ Government-backed R&D capabilities But that's just the beginning... 💡 The Cultural Edge: Understanding Israeli Business DNA Want to succeed in negotiations? First, understand these key cultural elements: 1. Direct Communication - Straightforward dialogue is valued - "Bluntness" is efficiency - Quick problem-solving approach 2. Innovation First - Technical excellence is paramount - Future potential > current features - Deep technical discussions are the norm 3. Speed Matters - Fast-paced decision making - Quick response times expected - Be ready for accelerated timelines --- 🔐 Critical Success Factors in Security Tech Deals Intellectual Property Considerations: • Technology licensing specifics • Knowledge transfer boundaries • Export control compliance • Patent rights protection Regulatory Navigation: • Dual-use tech classifications • International compliance • Data protection standards --- ✅ Your Negotiation Checklist: Before the Meeting: □ Research company's security background □ Understand their tech differentiators □ Review regulatory requirements □ Prepare specific technical questions During Negotiations: □ Focus on relationship building □ Show technical comprehension □ Demonstrate long-term vision □ Be clear about requirements --- ⚖️ Why Legal Expertise Matters Professional legal guidance ensures: • Regulatory compliance • Cultural bridge-building • Structured deal-making • IP protection • Faster negotiations • International standards alignment --- 🔮 Looking Ahead The Israeli security tech sector continues to lead global innovation. Understanding these unique aspects isn't just helpful—it's essential for successful partnerships. #IsraeliTech #SecurityTechnology #InternationalBusiness #TechNegotiation #BusinessDevelopment #Innovation #CyberSecurity #TechnologyLaw --- I specialize in international security tech transactions, bridging the gap between Israeli innovation and global markets. Connect with me to discuss how I can help your company navigate the Israeli tech ecosystem.

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#blackhat is the perfect opportunity to catch up with Cyclops Security, meet our CEO and co-founder Eran Zilberman and learn about our #AI powered #RiskPrioritization platform! Contact us to schedule a meeting today! #cybersecurity #innovation

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Most promising Israeli startups: 5 cyber companies to watch in 2024 Oasis Security, Astrix Security, Backslash Security, Zenity, and OneLayer were the highest-ranked cyber companies in this year's list of the 50 most promising Israeli startups

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While I'm glad to see the The Wall Street Journal publish this, is it really new news? Israeli entrepreneurs have been leading the cybersecurity market for years. 8200 is a big reason for that, but it is also the broader ecosystem that has been built up around it. Experienced entrepreneurs, VCs that understand the market (like Merlin Ventures!) and buyers that have come to expect world-class capabilities from Israeli startups. It's a big part of why we built the Israeli Startup Advisory Network (ISAN) with our partner Josh Cohen - to help further foster connectivity between US security executives and the innovation coming from the Israeli startup community. Israel has delivered so many amazing companies already, and yet we continue to see new innovations coming out every day. The cyber expertise from 8200 is only the beginning. Wrap in the experience gained by building companies over the last decade, along with so many brilliant technologists applying new AI capabilities to the hardest problems in cyber, and maybe the WSJ isn't so far off - Israel's startup market is just getting started! https://lnkd.in/gAyb5gwF #IsraelTechDelivers #NoMatterWhat Shay M. Tav Spector-Levi Almog G. Julie Arndorfer Andrew Smeaton Aya Shaharabani

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