Evgeny Golubov

In a recent interview with Walla, I discussed the crucial topic of safeguarding business data, emphasizing the significant impact of even minor errors by employees on an entire organization. I highlighted key aspects of data security and drew parallels to the largest data breach in history, underscoring its profound implications. #DataSecurity #BusinessProtection #CyberSecurity

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Transform Your Business: The Impact of AI on Modern Entrepreneurship Discover how AI is revolutionizing the business world in my latest article published on Walla. Learn how entrepreneurs can leverage AI tools to operate more efficiently, cost-effectively, and achieve remarkable results in today's technological landscape. #ai #artificialintelligence

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Access management is far more than a technical task—it’s critical for preventing real-world threats. In my latest analysis for ITtime by Geektime, I break down how expired access permissions nearly led to a disaster and why even QR codes can become security risks. #Cybersecurity #AccessManagement #ITSecurity #TechInsights

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What if all the trending #buzzwords, when put together, actually made sense? 🧐 I spoke about global #election campaigns, and how #AI-generated #deepfake was used in trying to skew them. The talk is in Hebrew, but I'm sure there's an AI for that 😉 It was based on detailed research by CP<R>'s Yoav Arad Pinkas, which can be read here - https://lnkd.in/dGfkR4vE Wikimedia Israel Reichman University Check Point Software https://lnkd.in/dRpPKf3X

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The rise of AI, with tools like Google’s NotebookLM, is driving an incredible shift in how companies create and execute strategies. AI is no longer just about efficiency; it’s reshaping creativity, automating processes, and pushing boundaries in content creation and distribution. Imagine a world where AI handles your entire marketing plan—this is the future unfolding today.

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Working a lot with cybersecurity companies and witnessing the rise of Israel's CyberTech, we at Newxel noticed the following trend: over the last year there has been a great market demand for reverse engineering specialists and penetration testers. After analyzing the situation, we understand why this happens: 1) Evolving Cyber ​​Threats: As cyberattacks become more sophisticated, specialists in reverse engineering and penetration testing are in demand to combat complex attack methods. 2) Technological Advancements: With IoT expansion and cloud migration, companies need experts to assess security risks in new technologies, ensuring robust protection against potential threats. 3) Proactive Defense: To stay ahead of ever-evolving cyber threats, organizations are investing in threat intelligence programs that provide actionable insights into emerging threats and attack trends. So, I assume that this trend will stay with us for this and the next year too, considering the general tendencies of the industry. Here you can learn more about offshore cybersecurity teams: https://lnkd.in/dDddH-GV 

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Have you heard? Our partner, Sasa Software, has been invited to join some of the biggest names in the #cybersecurity industry as a new member of the Israel Cyber Security Consortium, led by Israel #Aerospace Industries. Congratulations to the Sasa Software Team! GateScanner by Sasa Software leverages the power of Content Disarm and Reconstruction (CDR) Technology. Deconstructing every #file & email (including #attachments) to its base elements scans each element individually. Then, it reconstructs the file or email to ensure that only sanitized, safe files enter your #network. Explore the entire GateScanner suite here:  https://lnkd.in/ggaeVa3 #informationtechnology #informationsecurity #compliance #datasecurity #documentsecurity #documentscanning

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Great accomplishment to our cyber ecosystem, Eleven Israeli startups are featured in the Rising in Cyber list, which highlights the most promising cyber companies in the U.S. https://risingincyber.com/ The project was organized by the global venture capital fund Notable Capital, in cooperation with the NewYork Stock Exchange, Fenwick, and HSBC Innovation Banking. The list includes: Gomboc.ai , Oligo Security , and Wing Security among the 10 early-stage companies; Astrix Security, Descope , and Grip Security at the mid-stage; and Cyera , Drata , Island , Orca Security , and Wiz at the growth stage. The Rising in Cyber survey of more than 100 security leaders revealed three innovation drivers needed by security teams to adapt to a growing footprint of technologies, the rise of AI, and the evolving sophistication of cyber criminals. These themes provide a glimpse into the future buying patterns of CISOs. 1. Identity and Access Management The rise of non-human actors and identity-centric, malware-free attacks, which accounted for 75% of incidents in 2023, highlights the urgent need for robust identity and access management (IAM) solutions. Startups are stepping up with next-generation Identity Governance and Administration (IGA), new authentication platforms, and privileged access management tools. 2. Cloud Security With the transition to multi-cloud architectures, traditional security tools remain inadequate for cloud environments. Innovations in cloud detection and response, data security, automation, risk management, and AI threat detection are becoming essential. 3. Application and Code Security The widespread use of open-source code introduces new vulnerabilities, while AI supercharges product security teams. Startups enabling collaboration between developers and security teams are leading the way, with AI improving code remediation and testing.

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https://lnkd.in/eNVrg3nh #Product #Managers are key in AI safety as it's is essential for the responsible development of artificial intelligence, ensuring that systems operate reliably and align with human values. As AI integrates into various sectors, the risks of malfunctions and unintended consequences—such as bias and privacy violations—become increasingly significant. Read about my thoughts on how PMs can drive more AI safety. #AI_Safety #ProductManagers #AI

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Since October 7, Israeli tech companies have really stepped up in some impressive ways, demonstrating resilience and innovation in the face of adversity. Today we decided to share some impactful initiatives: * Cybersecurity Boost With everyone on high alert, companies like Check Point Software Point and CyberArk have offered free trials of their cybersecurity tools to help protect important systems. They've been working hand in hand with the police to tighten up national security. * Mental Health Support Understanding the emotional toll, platforms like Myndlift and Telesofia Medical have expanded their telehealth services. They’re making online therapy more accessible so that anyone can find the mental health support they need during this tough time. * Aid and Relief Apps Startups have created apps that connect volunteers with local organizations that need help. Companies like Wix and Fiverr are making it super easy for people to pitch in and lend a hand. * Backing Local Businesses Apps like Buy Local have been developed to help consumers discover and support nearby shops, fostering a sense of community resilience. Venture capital firms and fintech companies established funds to provide low-interest loans and financial guidance to struggling businesses. OurCrowd launched initiatives to help local entrepreneurs secure funding more easily. * Community Building Networking groups are gathering to share resources and brainstorm recovery strategies. Organizations like Startup Nation Central and TechAviv are creating spaces for people to come together and discuss how to support one another. As we approach one year, the Israeli tech scene continues to come together to support each other and their communities. It’s amazing to see how they’re using their skills and resources to make a difference during such challenging times! #bringthemhome

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Are you a CISO attending RSA 2024 in San Francisco? 🫴This message is for you I hope that you have the CICC - California Israel Chamber of Commerce event on your calendar... THE place to learn about the recent products and solutions coming from Israel. Join other industry leaders and make sure to attend the 𝐂𝐈𝐂𝐂 10𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐈𝐬𝐫𝐚𝐞𝐥 𝐂𝐲𝐛𝐞𝐫 𝐞𝐯𝐞𝐧𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐑𝐒𝐀 for those reasons: 1. **𝘐𝘕𝘕𝘖𝘝𝘈𝘛𝘐𝘖𝘕:** Meet cutting-edge technology Israeli startups that can offer innovative solutions to cybersecurity challenges. Explore new technologies, products, or services that can enhance your organization's security posture. 2. **𝘗𝘈𝘙𝘛𝘕𝘌𝘙𝘚𝘏𝘐𝘗𝘚:** I know that some startups offer unique partnership opportunities for CISOs. This could involve collaborating on research and development, joint projects, or strategic alliances to address common cybersecurity concerns. 3. **𝘌𝘈𝘙𝘓𝘠 𝘈𝘊𝘊𝘌𝘚𝘚 𝘛𝘖 𝘌𝘔𝘌𝘙𝘎𝘐𝘕𝘎 𝘛𝘌𝘊𝘏𝘕𝘖𝘓𝘖𝘎𝘐𝘌𝘚:** By engaging with our founders, you can gain early access to emerging technologies and trends in cybersecurity. This allows you to avoid potential threats and adopt proactive security measures. 4. **𝘊𝘜𝘚𝘛𝘖𝘔 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** Share your concerns and our startups may be more flexible in tailoring their solutions to meet your organization's specific needs, challenges, and requirements. 5. **𝘊𝘖𝘚𝘛-𝘌𝘍𝘍𝘌𝘊𝘛𝘐𝘝𝘌 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** By meeting with startups, you can explore cost-effective solutions that provide value without compromising security. If they know what you need - they can help you. 6. **𝘕𝘌𝘛𝘞𝘖𝘙𝘒𝘐𝘕𝘎 𝘈𝘕𝘋 𝘒𝘕𝘖𝘞𝘓𝘌𝘋𝘎𝘌 𝘚𝘏𝘈𝘙𝘐𝘕𝘎:** This is the fun part of the evening, that provides CISOs with opportunities for networking and knowledge sharing within the cybersecurity community. Be part of our community and exchange ideas, best practices, and insights with other industry professionals. Did I forget any reasons to join the CICC event at RSA 2024? 🛑What are you waiting for? Sing up now and save your spot: https://lnkd.in/dgA8kMPR This event is being generously sponsored by Salesforce, UMTB USA and CIBC #cybersecurity #rsac #investmentopportunity #ciso #cybersecurityawareness #infosec #startupnation Iris Aluf Medina Shai Avital Hanan Szwarcbord Rupa Parameswaran Matt Lee, CISSP, CCSP, CFR, PNPT Eitan Sapir

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#IsraeliStartups, particularly in the #healthcare sector, are thriving due to a combination of factors. 🇮🇱 #Israel is recognized as a global leader in #medicalinnovation, boasting a vibrant ecosystem of about 1,500 companies in healthcare and life sciences. 🦾💻🌐 This innovation is driven by a strong foundation in technological advancements, such as AI and #RemoteDiagnostics. 🧲💸 Significant #investment is another pillar supporting Israeli healthcare startups. In recent years, these companies have raised billions, exemplified by the $6.5 billion amassed by 250 active startups in areas like #DigitalHealth, #MedicalDevices, and #Biopharma. These factors combined, position #Israeli #healthcareStartups not only as leaders in innovation but also as crucial players in the global healthcare market. 🇮🇱

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The Israeli Conference of AI, Cyber, and IT in Health Systems is just a few days ahead! Will you be there ????? I am more than honored to chair the conference, and will be thrilled to meet you! https://lnkd.in/dgRrezwW #AI #MD #SaMD #HealthSystems

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Recently, I encountered an Insecure Direct Object Reference (IDOR) issue on a utility company’s website, allowing access to other users’ information by simply adjusting a URL parameter. Thanks to the quick action from the company after I reported it, the vulnerability was patched right away. A special thank you to Ran Bar-Zik for publishing the story and helping to bring attention to the importance of strong access control in data security. A good reminder of how even simple security measures can make a big difference. https://lnkd.in/dduatyvt

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CASE STORY - PART II ------- We are on with the second part of story about our implementation to Tel Aviv Medical Center - T.A.M.C Ltd. This time it's more detailed, and tells about how we moved this medical center from 6 systems to one. All-in-one is one of the basic concepts of our software. We really thing, that using multiple solutions (sometimes over 30) only make your clinic way less efficient. If you have a software mess in your medical center or chain of clinics - that one is for you 😊 https://lnkd.in/eQM-tNK8

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ONLINE BOOKING FOR MEDICAL CENTERS ---- Back in Russia, it was a must. You don't have online booking - patients will go to a clinic that has it. Period. Here in Israel Health IT and service level in medical centers is way less advanced (but the doctors are way better 😁), but it's gonna change. And we are working on that=) All clinics using our solution have online booking, and, hopefully, the number of them will increase. We've been doing online booking for over 10 years, and yes, we know A LOT about it. Online booking helps you: 1. Increase site conversion level up to 2x 2. Increase the level of patient's service 3. Lower costs on call-center. So, here is a short story in our blog: https://lnkd.in/eUHaHDjq

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The recent #CyberWeek was an excellent opportunity to reconnect with colleagues while making new and exciting connections. Despite ongoing concerns, the steady recovery and increased investments in Israel are very encouraging. In H1 2024, Israeli #Cyber startups raised an impressive $2.9B, marking a 53% increase from the same period in 2023. This surge, coupled with the highest number of #exits since 2021, underscores a positive trend in the #Cybersecurity industry. Adding to this is Gartner's Attack Surface Management (ASM) report: "By 2028, investments in proactive technologies that improve visibility and reduce exposure will grow twice as fast as investments in reactive technologies that detect and respond to incidents". According to the latest Morgan Stanley CIO survey, cloud computing remains a top priority, while #Gartner predicts a significant increase in spending on data privacy and vulnerability assessment in 2024. At KTrust, an Israeli cybersecurity company, we focus on #proactive technology, integrated security solutions, and ongoing threat exposure for the #Kubernetes ecosystem. These developments inspire me to move forward with even greater enthusiasm and dedication.

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Take a look at this picture. It was taken today at our Salesforce offices in Tel-Aviv. It shows a few dozens of Salesforce Israel employees in one of our regular all-hands meetings. What's so special about that? Well, that picture was taken exactly 36 hours after Iran launched a massive aerial strike against Israel with 100s of UCAVs, ballistic and cruise missiles carrying about 60 tons(!) of explosives. Thanks to the Israeli Air force, the air forces of the US, UK, France, Jordan and others *and* Israeli innovation and engineering talent who developed the most advanced multi-layered air defense systems in the world - luckily that attack ended up with relatively low impact. It was a sleepless night for all us in Israel who got an advanced notice of the attack and basically spent that night bracing for impact. Now take another look at this picture. 36 hours later - People showing up at the office, talking to each other, having a few laughs, having meetings, discussing deadlines, solving business problems, discussing engineering problems, doing demos, having coffee and lunch together, having an all-hands meeting together. 36 hours ago we were bracing for impact of 60 tons of explosives that were about to fall out of the sky. Take another look at this picture - This is how resilience looks like. You can count on us. We deliver. No matter what. https://lnkd.in/eXSvz3xv

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Today @ Cyber Week TLV during the Cloud Security Alliance event conducted by Moshe Ferber ⛅️ We want to express our appreciation to the cloud defence experts for sharing their perspective: _Reut Menashe ☁️ Yossi Sassi ☁️ Revital Yagoda ☁️ Dana Rozen. The Cloud is much more than just someone else’s computer.

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