Aron Brand

What if all the trending #buzzwords, when put together, actually made sense? 🧐 I spoke about global #election campaigns, and how #AI-generated #deepfake was used in trying to skew them. The talk is in Hebrew, but I'm sure there's an AI for that 😉 It was based on detailed research by CP<R>'s Yoav Arad Pinkas, which can be read here - https://lnkd.in/dGfkR4vE Wikimedia Israel Reichman University Check Point Software https://lnkd.in/dRpPKf3X

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In a recent interview with Walla, I discussed the crucial topic of safeguarding business data, emphasizing the significant impact of even minor errors by employees on an entire organization. I highlighted key aspects of data security and drew parallels to the largest data breach in history, underscoring its profound implications. #DataSecurity #BusinessProtection #CyberSecurity

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Noy Tal and Omri Limor did an excellent job answering some of the top questions from Sentra users about our data security platform. They covered how Sentra classifies data, what shadow data is, how Sentra identifies it, and more. If you missed the previous episode where they answered some of the most searched DSPM questions, you can watch it out here 👇 https://lnkd.in/dxN5fjKr

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Are you a CISO attending RSA 2024 in San Francisco? 🫴This message is for you I hope that you have the CICC - California Israel Chamber of Commerce event on your calendar... THE place to learn about the recent products and solutions coming from Israel. Join other industry leaders and make sure to attend the 𝐂𝐈𝐂𝐂 10𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐈𝐬𝐫𝐚𝐞𝐥 𝐂𝐲𝐛𝐞𝐫 𝐞𝐯𝐞𝐧𝐭 𝐝𝐮𝐫𝐢𝐧𝐠 𝐑𝐒𝐀 for those reasons: 1. **𝘐𝘕𝘕𝘖𝘝𝘈𝘛𝘐𝘖𝘕:** Meet cutting-edge technology Israeli startups that can offer innovative solutions to cybersecurity challenges. Explore new technologies, products, or services that can enhance your organization's security posture. 2. **𝘗𝘈𝘙𝘛𝘕𝘌𝘙𝘚𝘏𝘐𝘗𝘚:** I know that some startups offer unique partnership opportunities for CISOs. This could involve collaborating on research and development, joint projects, or strategic alliances to address common cybersecurity concerns. 3. **𝘌𝘈𝘙𝘓𝘠 𝘈𝘊𝘊𝘌𝘚𝘚 𝘛𝘖 𝘌𝘔𝘌𝘙𝘎𝘐𝘕𝘎 𝘛𝘌𝘊𝘏𝘕𝘖𝘓𝘖𝘎𝘐𝘌𝘚:** By engaging with our founders, you can gain early access to emerging technologies and trends in cybersecurity. This allows you to avoid potential threats and adopt proactive security measures. 4. **𝘊𝘜𝘚𝘛𝘖𝘔 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** Share your concerns and our startups may be more flexible in tailoring their solutions to meet your organization's specific needs, challenges, and requirements. 5. **𝘊𝘖𝘚𝘛-𝘌𝘍𝘍𝘌𝘊𝘛𝘐𝘝𝘌 𝘚𝘖𝘓𝘜𝘛𝘐𝘖𝘕𝘚:** By meeting with startups, you can explore cost-effective solutions that provide value without compromising security. If they know what you need - they can help you. 6. **𝘕𝘌𝘛𝘞𝘖𝘙𝘒𝘐𝘕𝘎 𝘈𝘕𝘋 𝘒𝘕𝘖𝘞𝘓𝘌𝘋𝘎𝘌 𝘚𝘏𝘈𝘙𝘐𝘕𝘎:** This is the fun part of the evening, that provides CISOs with opportunities for networking and knowledge sharing within the cybersecurity community. Be part of our community and exchange ideas, best practices, and insights with other industry professionals. Did I forget any reasons to join the CICC event at RSA 2024? 🛑What are you waiting for? Sing up now and save your spot: https://lnkd.in/dgA8kMPR This event is being generously sponsored by Salesforce, UMTB USA and CIBC #cybersecurity #rsac #investmentopportunity #ciso #cybersecurityawareness #infosec #startupnation Iris Aluf Medina Shai Avital Hanan Szwarcbord Rupa Parameswaran Matt Lee, CISSP, CCSP, CFR, PNPT Eitan Sapir

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https://lnkd.in/eNVrg3nh #Product #Managers are key in AI safety as it's is essential for the responsible development of artificial intelligence, ensuring that systems operate reliably and align with human values. As AI integrates into various sectors, the risks of malfunctions and unintended consequences—such as bias and privacy violations—become increasingly significant. Read about my thoughts on how PMs can drive more AI safety. #AI_Safety #ProductManagers #AI

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Access management is far more than a technical task—it’s critical for preventing real-world threats. In my latest analysis for ITtime by Geektime, I break down how expired access permissions nearly led to a disaster and why even QR codes can become security risks. #Cybersecurity #AccessManagement #ITSecurity #TechInsights

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Take a look at this picture. It was taken today at our Salesforce offices in Tel-Aviv. It shows a few dozens of Salesforce Israel employees in one of our regular all-hands meetings. What's so special about that? Well, that picture was taken exactly 36 hours after Iran launched a massive aerial strike against Israel with 100s of UCAVs, ballistic and cruise missiles carrying about 60 tons(!) of explosives. Thanks to the Israeli Air force, the air forces of the US, UK, France, Jordan and others *and* Israeli innovation and engineering talent who developed the most advanced multi-layered air defense systems in the world - luckily that attack ended up with relatively low impact. It was a sleepless night for all us in Israel who got an advanced notice of the attack and basically spent that night bracing for impact. Now take another look at this picture. 36 hours later - People showing up at the office, talking to each other, having a few laughs, having meetings, discussing deadlines, solving business problems, discussing engineering problems, doing demos, having coffee and lunch together, having an all-hands meeting together. 36 hours ago we were bracing for impact of 60 tons of explosives that were about to fall out of the sky. Take another look at this picture - This is how resilience looks like. You can count on us. We deliver. No matter what. https://lnkd.in/eXSvz3xv

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The Israeli Conference of AI, Cyber, and IT in Health Systems is just a few days ahead! Will you be there ????? I am more than honored to chair the conference, and will be thrilled to meet you! https://lnkd.in/dgRrezwW #AI #MD #SaMD #HealthSystems

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🚀 Ensuring Production Readiness with Dedication and Expertise 💼 Discover how the SAP Mission Control Center played a crucial role in ensuring a smoother production readiness for the Ministry of Health of Israel. Our team's commitment and expertise made all the difference in supporting this critical project. 👉 Read the full story here: https://imsap.co/6043lKFLH #SAPCustomerSupport #SAPMissionControlCenter

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Since October 7, Israeli tech companies have really stepped up in some impressive ways, demonstrating resilience and innovation in the face of adversity. Today we decided to share some impactful initiatives: * Cybersecurity Boost With everyone on high alert, companies like Check Point Software Point and CyberArk have offered free trials of their cybersecurity tools to help protect important systems. They've been working hand in hand with the police to tighten up national security. * Mental Health Support Understanding the emotional toll, platforms like Myndlift and Telesofia Medical have expanded their telehealth services. They’re making online therapy more accessible so that anyone can find the mental health support they need during this tough time. * Aid and Relief Apps Startups have created apps that connect volunteers with local organizations that need help. Companies like Wix and Fiverr are making it super easy for people to pitch in and lend a hand. * Backing Local Businesses Apps like Buy Local have been developed to help consumers discover and support nearby shops, fostering a sense of community resilience. Venture capital firms and fintech companies established funds to provide low-interest loans and financial guidance to struggling businesses. OurCrowd launched initiatives to help local entrepreneurs secure funding more easily. * Community Building Networking groups are gathering to share resources and brainstorm recovery strategies. Organizations like Startup Nation Central and TechAviv are creating spaces for people to come together and discuss how to support one another. As we approach one year, the Israeli tech scene continues to come together to support each other and their communities. It’s amazing to see how they’re using their skills and resources to make a difference during such challenging times! #bringthemhome

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Great accomplishment to our cyber ecosystem, Eleven Israeli startups are featured in the Rising in Cyber list, which highlights the most promising cyber companies in the U.S. https://risingincyber.com/ The project was organized by the global venture capital fund Notable Capital, in cooperation with the NewYork Stock Exchange, Fenwick, and HSBC Innovation Banking. The list includes: Gomboc.ai , Oligo Security , and Wing Security among the 10 early-stage companies; Astrix Security, Descope , and Grip Security at the mid-stage; and Cyera , Drata , Island , Orca Security , and Wiz at the growth stage. The Rising in Cyber survey of more than 100 security leaders revealed three innovation drivers needed by security teams to adapt to a growing footprint of technologies, the rise of AI, and the evolving sophistication of cyber criminals. These themes provide a glimpse into the future buying patterns of CISOs. 1. Identity and Access Management The rise of non-human actors and identity-centric, malware-free attacks, which accounted for 75% of incidents in 2023, highlights the urgent need for robust identity and access management (IAM) solutions. Startups are stepping up with next-generation Identity Governance and Administration (IGA), new authentication platforms, and privileged access management tools. 2. Cloud Security With the transition to multi-cloud architectures, traditional security tools remain inadequate for cloud environments. Innovations in cloud detection and response, data security, automation, risk management, and AI threat detection are becoming essential. 3. Application and Code Security The widespread use of open-source code introduces new vulnerabilities, while AI supercharges product security teams. Startups enabling collaboration between developers and security teams are leading the way, with AI improving code remediation and testing.

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Recently, I encountered an Insecure Direct Object Reference (IDOR) issue on a utility company’s website, allowing access to other users’ information by simply adjusting a URL parameter. Thanks to the quick action from the company after I reported it, the vulnerability was patched right away. A special thank you to Ran Bar-Zik for publishing the story and helping to bring attention to the importance of strong access control in data security. A good reminder of how even simple security measures can make a big difference. https://lnkd.in/dduatyvt

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Transform Your Business: The Impact of AI on Modern Entrepreneurship Discover how AI is revolutionizing the business world in my latest article published on Walla. Learn how entrepreneurs can leverage AI tools to operate more efficiently, cost-effectively, and achieve remarkable results in today's technological landscape. #ai #artificialintelligence

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Headed to Cyber Week TLV? Join Yair Snir, Yifat Oron, Liran Grinberg, and Rona Segev at the Innovation Summit for a talk on the current state of cyber innovation in Israel and how its tech community can maintain a global leadership role in the future of cyber security.

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Today @ Cyber Week TLV during the Cloud Security Alliance event conducted by Moshe Ferber ⛅️ We want to express our appreciation to the cloud defence experts for sharing their perspective: _Reut Menashe ☁️ Yossi Sassi ☁️ Revital Yagoda ☁️ Dana Rozen. The Cloud is much more than just someone else’s computer.

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Google is getting close to a record $23 billion deal to acquire Israeli cybersecurity company Wiz. According to the story, Alphabet, the parent company of Google, is reportedly in "advanced talks" to acquire Wiz, a company based in #NewYork. This would be the largest #acquisition of an Israeli tech company and double Alphabet's largest acquisition to yet, which was the $12.5 billion purchase of Motorola in 2012. The publication pointed out that the possible transaction would occur at a time when startups have been leery of mergers and acquisitions because of fears of antitrust monitoring, and that Google is looking to strengthen its cloud computing company, for which Wiz supplies cybersecurity. Assaf Rappaport, Yinon C., Ami Luttwak, and Roy R.-launched Wiz in early 2020. This same team founded Adallom, which Microsoft acquired in 2015 for $320 million. They oversaw the Cloud Security Group for Microsoft Azure as well. Forty percent of the Fortune 100 firms, including Slack, Mars, BMW, DocuSign, Plaid, and Agoda, are among its clientele. To share your startup story write us on - [email protected] #Google #Cybersecurity #CloudSecurity #news #acquisition

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Excited to share that we’ve been featured in People & Computers magazine! 🎉 The article covers our joint customer event with Beecon Security and ReviveSec, where we discussed how our AI-based solutions are enhancing firewall protection in these challenging times. Check out the full piece to see how we’re fortifying cybersecurity together.

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According to a source familiar with the negotiations, Noname Security, a #cybersecurity business that safeguards APIs, is in advanced talks to be acquired by Akamai Technologies for $500 million. Noname is based in Palo Alto but has Israeli roots. It was co-founded in 2020 by Oz Golan and Shay Levi. The firm recently had a valuation of $1 billion, having raised $220 million from venture capitalists and $135 million in a Series C round led by Lightspeed and Georgian in December 2021. The acquisition would be for cash as it stands, the individual added, even if the sale price represents a substantial markdown from that valuation. The #agreement is not binding and may be altered or not proceed at all. The Syndicate Group, Cyberstarts, ForgePoint, Next47, and Insight Partners are among the other investors that have supported Noname. Even if Noname's prospective selling price is just half of its previous private valuation, early investors will still #benefit significantly from the sale. In the meanwhile, the agreement should enable later-stage investors, especially those who contributed after the previous round, to receive a complete return on their #investment, if not the profit they had anticipated during the prosperous days of 2021 when capital was pouring and values were high. According to the source, the acquisition values the business at about 15X its recurring yearly sales. If the deal goes through, Noname's 200+ workers should transfer to Akamai. Akamai declined to respond. According to a Noname Security representative, "We generally refrain from commenting on rumors or speculation," was told. According to a January article from The Information, Noname was attempting to obtain capital at a #significantly lower valuation in a second funding round. Calcalist, an Israeli news site, said in February that Noname was in talks with other possible purchasers, including Akamai. When the U.S. Federal Reserve hiked interest rates, the values of many venture capital-backed firms that had raised money during the height of the #IT boom plummeted. Many are now in what's known in the financial sector as a dual-track process searching for buyers and a fresh round of capital at the same time. After the IPO market was shut down for more than a year, many later-stage venture #capitalists are now searching for liquidity. In the venture business, the prevailing consensus is that M&A activity will pick up in the off-season if strong initial public offerings (IPOs) don't rebound quickly. www.tycoonstory.com #Cybersecurity #MandA #Acquisition #NonameSecurity #Akamai #Funding #VentureCapital #Startups #TechAcquisition #ExitStrategy #InvestmentBanking #CyberSecurityMarket Akamai Technologies Noname Security Moshe Zilberstein Frank Mild Sergei Vorobiov Adi Koch Amnon Ben Zion William NONJU Amir Wollman Ofir Aharoni Pun Kok (PK) Lim Eden Vizanski Vivek Patidar Mridul kumar Singh Sakshi Bhate P Sai Manideep

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It's not enough to choose a winning product; you must also select a leading integrator with a high level of partnership with the manufacturer and extensive experience. EMET Computing is the only Splunk partner in Israel 🇮🇱 with Elite Partner status, and that is no small feat. This level of partnership is reflected in our impressive market activity in Israel, our highest level of professional certifications, our recognized tenure, extensive accumulated experience, and the scope of our Professional Services team that provides top-tier services. With EMET Computing, you not only gain access to Splunk's leading product but also to our team of experts who are at your service at every stage, from implementation to ongoing support. Our rich experience and commitment to excellence ensure you receive the best solutions for your organization's data and cybersecurity challenges. Choosing EMET Computing as your partner guarantees you a clear market advantage with customized solutions and the ability to fully leverage Splunk's potential. Do not settle for anything less than the best. #splunk #splunksecurity #integrator Yael Rubinshtein Doron Zuberman Noah Shacham Evgeny Pevzner 🇮🇱 Igor Sher David Kachan Yaron Eilat Yoel Jacobsen Artume Kolesnikov Edov Toren

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