Amitai Serphos

ENTIRELY AI GENERATED COMMERCIAL! This is not a drill. There is an entirely Ai-generated advertisement on Israeli TV.

So marketing has many forms and shapes you can use many tools to your advantage even the looks of your office can set a tone for messaging potential clients. Article of mine that been published on walla about how to use your office as a marketing tool without puting loads of many in to design. https://lnkd.in/deeDwFMm

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How we turned a challenge into an opportunity using contextual targeting. Recently, we helped an Israeli marketing agency grow its audience during some tough times. With the challenges of operating in a war-affected environment, their goal was to find ways to break through the noise and get in front of the right people. We didn’t rely on fancy tactics or gimmicks. Instead, we focused on contextual signals—specifically, leveraging social posts as a key indicator. By tracking posts from key decision-makers and using AI to identify Jewish professionals who could help them make meaningful connections, we crafted a message that resonated deeply with their audience. No lengthy emails or personalization gimmicks—just a clear case study about how others like them had navigated similar challenges and found success. We kept it simple: a concise, 3-sentence message sharing how another company in the same industry thrived with our SaaS solution. Curious—how are you using contextual signals like social posts to engage your network?

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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What makes our $300M Series D funding milestone so special? Hear from our team what excites them most about this next chapter, and spoiler alert: it’s not just about better coffee in the office (though we’ll take it)!☕ Yotam Segev, Tamar Bar-Ilan, DJ K., Jason Clark, Lamont Orange, Russ Slaten, Jenna Quigley, and Shiran Bareli share their thoughts about the future of Cyera below! Our CEO said it best "this round gives us the resources to keep doing what we do best: empowering organizations to take control of their data." Read what's next for Cyera here: https://lnkd.in/gV7Kn4D7

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Is your #startup ready to make sales? Do you like pizza and beer?🍺🍕 If you answered yes, our upcoming workshop "The Challenges of Generating Sales in Startups" at Google for Startups Israel is definitely for you! Join us to solve your #saleschallenges from industry expert Hadar Tal to walk you through strategies for: 🔹 Generating leads 🔹 Building effective sales funnels 🔹 Acquiring your first customers 🔹 Driving revenue growth 👥 Who Should Attend? CEOs, Sales Reps, and Biz Dev of Early-Stage Startups 📍 There's limited seats, secure your spot - Dan Launchpad (TAU Startup Program) can't wait to see you! https://lnkd.in/dsaaJtaj #StartupGrowth #SalesStrategy #LeadGeneration

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🚀 Kicking Off My 4th Time as Strategic Mentor at Techstars Tel Aviv Accelerator 🚀 Excited to begin my fourth round of mentoring at Techstars Tel Aviv! As the CEO of RGB Total Strategy and having raised funds in AI and SporTech, I’ve seen how strategic mentorship helps founders make smarter decisions and grow faster. 💡 This journey is all about YOU—the next generation of innovators. Let’s work together to build strategies that lead to long-term success. Ready to elevate your startup? Let’s connect! 💼👇 #Mentorship #Startups #Entrepreneurship #Techstars #Innovation #Leadership #givefirst Noya Kremer Marina Slutzky Lee Ben-Gal Guy Israeli

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In this episode, we speak with Shmuel Mizrachi Ginat. He’s an entrepreneur and venture capital investor with deep experience in business development, capital raising, investments, and M&As. Shmuel has helped raise close to 100 million USD for over 80 startups and has personally invested in 17 Israeli startups. He’s the founder of Crowdinnio, a holding company with ventures in P2P lending, secondary markets, crowdfunding, and more. He also founded EvE, an investment banking firm specializing in M&As, guiding startups through capital growth and regulatory challenges. We discuss: - The challenges of investing in early-stage startups and the importance of diversifying investments - How Shmuel’s belief that his generation onwards will live at least till 100 impacts his investment strategy  - The importance of chemistry between co-founders and the need for a strong team to support each other - Growing a network while being an outsider in a new market - And much more! We hope you enjoy your listen! Listen on your default podcast app: https://lnkd.in/dKKvEnSF We’re excited to collaborate with the Israeli website CTech by Calcalist, owned by Calcalist כלכליסט – Israel’s leading business newspaper. CTech is the gateway of Israeli high-tech to the tech world and vice versa. If you’re not already a regular reader, we strongly recommend you check it out and stay up to date on all high-impact stories from the Israeli tech scene. Zooming out, if you like listening to this podcast, make sure to subscribe so you don’t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves. You’re also welcome to follow Ronen and Noa on Linkedin: Ronen Menipaz Noa Eshed🎗️ And if we may ask for a favor – please leave us a review on your native podcast app. #reallifesuperpowers #entrepreneurship #podcast #leadership

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Catch Grace Lancer 🦄's Content Creation Magic at Nas Summit! 🎬 Grace shared some golden advice for all the content creators. What Will You Learn? 🔹 Start by engaging with your ideal customers  🔹 Avoid the trap of guessing your content  🔹 Unique insights on content creation in Israel vs. abroad & more! 📺 Watch Now 🎤 Hosted by Yoel Israel!

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לכל מי שמחפש קשר ישיר לחברות ביטוח - האקסלרטור המקוצר והאיכותי הזה בשבילכם (והפעם נפתח ללא תשלום! ) Kobi Bendelak For those who thought of turning to the world of insurance but have not yet done so -* Join our 7th cohort - *Insurtech Israel Bootcamp* I'm excited to announce the launch of another special acceleration cohort of our joint business partnership. This time , our focus will be on supporting on startups that are considering entering or have recently begun to enter the insurance world. Our aim is to provide intensive support, equipping with the necessary tools, knowledge, and connections to thrive in the insurance industry both locally and globally. Here's a brief overview of the schedule: 10/03 - Opening of registration for the program 16/05 - End of registration 03/06 - Selection Day (physical event in Israel with virtual participation for partners abroad) 16/06 - The cohort starting day 18/07 - Graduates event - On TLV' s seashore Startups, therefore it is recommended that you register for the program (*the program is free of charge but requires an investment of time and involvement*) which will open up to you many contacts in the world, a lot of knowledge about the world of insurance and speed up the activity significantly yours in this complex world. Our past experience shows that the program has greatly helped the mature startups To register, please use this link - https://lnkd.in/eVVtqYdJ Key Highlights of Our Program: Our program boasts an impressive lineup of partners, including from the insurance space , *AIG, IAG from Australia , Lloyd's of London, AON, Sompo insurance from Japan, AF group & Broker Tech Ventures from USA, Migdal insurance & Direct Insurance from Israel , and from the technology and business space Dell Technologies, Sapiens, Microsoft, Milliman, Deloitte, ReSource Pro, Bolttech, and more*. These collaborations provide an unmatched platform for your growth.

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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NOTHING IS FINAL. That was one of the big takeaways of today's panel on #content and #productmarketing at the monday.com offices in Tel Aviv. "'Final' is the real F-word of content," said Peretz Eisenberg, senior digital content creator at AppsFlyer. "Just do it, and if it doesn't work, do it differently." As someone who has sat on both the product marketing and the content marketing sides of the fence (sometimes simultaneously), I had fun hearing PMM-CMM tag teams from Monday (Guy Barnea and Amit Tsafrir) and AppsFlyer (Oryan Aviner and Peretz Eisenberg 🇮🇱) talk about how they collaborate on the messaging. Whether you're bringing product/persona knowledge or tone of voice to the table, both teams said that one of the most important things is to be able to explain your thought process and back it up with data or examples... and, of course, to keep that messaging doc alive. P.S. Kudos to Shoshi Davis for organizing! 👏

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Transforming Retail: How Israeli Tech Innovations Are Shaping the Future of Shopping In today's retail world, technology is revolutionizing how we shop and interact with brands. Understanding consumer behavior is more crucial than ever as retail tech transforms discovery, engagement, and purchasing. The pandemic accelerated the shift to e-commerce, making omnichannel strategies like #BOPIS and curbside pickup essential. #AI and machine learning personalize shopping, while AR and #VR create immersive experiences. Data analytics optimize everything from supply chains to marketing, and tech is supporting sustainable retail practices. #Israel, the "Start-up Nation," leads in retail tech innovation. Our colleague Manuel De Lauwer from our Dubai office takes a look at some cutting-edge #Israeli firms making waves in the industry: ShopperAI: Monitors real-time customer responses to boost sales. iCape - Empowering Retailers and Malls to maximize their business potential: Uses data feeds to predict shopper behavior and increase profits. buffers.ai : Offers cloud-based business intelligence and analytics. Syte: Enhances site navigation and product discovery with AI. Retano.ai: Balances inventory to increase sales and ROI. MersivX: Provides interactive 3D social shopping experiences. Corsight AI: Turns data into actionable insights with autonomous AI. The future of shopping is here, powered by cutting-edge retail tech! Let's embrace these advancements and continue to shape the future of retail together. 🚀🛍️ Our team at the Trade Mission of Israel to the EU remains committed to closely monitoring regulatory and policy developments. Follow us for updates, and don’t hesitate to contact us for further information. #RetailTech #Innovation #Ecommerce #Omnichannel #Sustainability #StartupNation Foreign Trade Administration - Ministry of Economy & Industry Ami Levin Lena Zeiger

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We partnered with Unistream - יוניסטרים to train Israel's future tech leaders at Migdal Group this week! We helped young, aspiring entrepreneurs learn how to present a #startup to potential investors. They learned about financial data, Q&A techniques, and other skills to foster future growth, #innovation and economic prosperity in Israel. #startups #Insurance #insurtech Moran Avnon, Adi Meidan

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Definitely one of the best teams I’ve met and worked with in the local tech scene. Run:ai ✨ But a few more reasons why this acquisition is awesome. 1. Nvidia appreciates us & keeps on doubling-down on the Israeli startup ecosystem. After the huge success with Mellanox the Giant is here to stay. That’s great. Again - I’d say that a big part of it belongs to Eyal Waldman. 2. Israel will get stronger, or at least keep on track within the race to AI. 3. Timing: especially now. When Israel is threatened and facing different attacks, and some big challenges. While many of us are not at our best (to say the least) and fight for our future - Nvidia knows what great innovation we have here, how great the teams are - and closing such a deal. 4. Just like many other great things we’ve seen recently, also this innovation starts with science. Education is important! 5. A small reason to smile and feel proud of our tech industry. Happy news. Congratulations Omri Geller Ronen Dar Yael Dor Rona Segev … 🤍 #bringthembacknow

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