Pink Chili Agency

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Pink Chili's 2024 TikTok trends wrapped! 🫶 Here’s a look back at our favorite trends that went viral and even became business strategies this year✨ We’ve seen it all—and loved every second of it. We can’t wait for all the new trends of 2025! 🕺🪩

How does Pink Chili Agency transform seemingly “everyday” tech events into scroll-stopping social media content? One of the most challenging tasks as a social media agency that specializes in tech marketing is constantly thinking of new & creative ways to capture events that occur often. An employee’s first day. A conference. A meetup. A hackathon. How do we make our clients stand out on social 👏 every 👏 single 👏 time 👏  these moments happen? We think of fresh ideas, each & every time. Take our awesome client for Kaltura as an example. They hosted a hackathon. Instead of just saying, “hey, we hosted a hackathon!”, we leveraged relatable social media frameworks to show the hackathon in an engaging way. By taking a spin on the trend “first drink of the night vs. last drink of the night” from TikTok, we showed employees’ “first coffee of the hackathon vs. last coffee of the hackathon” This way, we were able to “show” the hackathon without making it the main focus of the video and instead used it as a cool, fun “backdrop” to the trend. It’s not always about TELLING everyone what you’re doing, but SHOWING them just how awesome it is: https://lnkd.in/ds2u6NQ8

How did we get 11 Million views (❗️❗️❗️ ) on TikTok in just 6 months for our client OkCupid Israel? Swipe to find out 👉

Will TikTok get banned???? What do we think??? Our founder Gili shares her thoughts 🎤

if u don't know what this is, u prob should be letting ur gen z employee/agency run ur tiktok account just saying 👀

TikTok is (and should be) every company's marketing playground!!!!!!!! It’s ur chance to break the rules, test new concepts, and dip your feet into “unhinged” territory 🫢 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐓𝐢𝐤𝐓𝐨𝐤 𝐠𝐚𝐦𝐞 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤: 1️⃣ Strawberry Milk Mob 🍓👙 This bikini e-commerce brand has truly mastered the art of what we like to call “FGC” - Founder Generated Content. Founder focused content is proving to be one of the most successful approaches to brand recognition on TikTok – with BTS vlogs, story-times, and an honest, raw, REAL look into what it's like to start your own company, viewers feel attached/loyal to the person AND the brand they’re building. It’s almost like we’re cheering them on from the sidelines. And it's working beautifully for Strawberry Milk Mob … they've gained 2.3 Million followers on TikTok. And probably sold a LOT of bikinis while doing so 😉 2️⃣ The Wicked Movie 🧙♀️ Wicked’s success on TikTok was, in a way, accidental. Interview clips of Cynthia Erivo & Ariana Grande went viral because 1) they are slightly cringe and 2) they are easy to mimic in a skit format. Skits are one of the most popular content types on TikTok. And in essence, these promo moments are turning into video-meme gold, further driving awareness for the movie’s debut ⭐️ 3️⃣ SpudBros 🥔 SpudBros’ marketing is (literally) chef’s kiss 🍟 SpudBros took the simplest, yet most effective approach: FOMO By running live streams from their food truck EVERYDAY, and making “live” challenges i.e. first person in line today gets a free meal !!! … they are perfectly combining in-person engagement with online virality. This strategy creates a sense of FOMO: making people want to join in on the fun and be featured on the truck’s page. >> Who else are we missing? Comment below (spicy answers ONLY!!!!!) 🌶️

4 days ago, I made a TikTok of my family going out to dinner at Olive Garden. 🍝 The video took me 10 minutes to edit. 🍝 We didn't plan a script. 🍝 Just went to dinner + captured it authentically. 910,000 views in 4 days and growing... Not $1 dollar spent. The video I made was inspired by a trend right now on TikTok - how many pasta bowls can you eat at Olive Garden? 👀 The "Never Ending Pasta Bowl" challenge on TikTok is just a massive WIN for Olive Garden. I'm so impressed with how they approached TikTok marketing and connected with Gen Z audiences to drive massive revenue to the chain. Let's also not forget that bottom-up decision making is powerful. Olive Garden could have focused on a more direct target audience, one with purchasing power & decision making abilities: Millennials, parents, Corporate America deciding where to eat lunch. But they looked past this. They looked to the most powerful marketing platform there is. Where Gen Z has MASSIVE power in purchasing decisions through a bottom-up approach. Think about all the 13 year olds across their country asking their parents to take them to Olive Garden right now. For 15 bucks, a mom can make their kid happy with endless pasta and a fun way to bond with their family. We see this bottom-up conversion all the time in TikTok marketing for tech companies, i.e. top talent finding out about an open role or a software to buy through a video their kid showed them. The winning strategies for these types of TikTok trends are purely formulaic: 1. Make an IRL challenge that anyone can go participate it 2. Teach them the structure of the video by leveraging UGC creators & influencers to kickstart the trend 3. Watch your company get millions of views everyday that then drives people BACK to point #1 (the money-making loop) If I owned a brick & mortar store right now, or was selling a product that could be "gamified" I would not sleep on TikTok for another second.

40% of (chain restaurant) Chili's Q3 revenue is attributed to ONE viral TikTok. A girl uploaded a minute video of her trying their Mozzarella sticks. 40% of their revenue. Because of that one video. Let that sync in. - Not a big fancy production company crafting the "perfect" ad. - No elaborate script, no actors, no PR plan. - Just 1 TikToker and an iPhone camera. The days of "picture perfect" marketing are gone. The authentic, messy, scrappy iPhone selfie videos are dominating. If your company isn't on TikTok ... the most powerful media platform AND search engine, where people literally and actively seek purchasing opportunities, i.e.: 🔍 Places to eat in Nashville? 🔍 Where should I buy a Christmas gift? 🔍 What software should I use to organize my calendar? You are MISSING OUT. It's the honest truth. Pictured below, making TikToks for my brother Dori's restaurant, Bites and Blends, as they gear up to start franchising 👇👇👇 #pinkchiliagency Pink Chili Agency

איך אפשר לדעת בוודאות אם תצליחו? אולי בקרוב סירי תהיה חכמה מספיק בשביל לומר לכם אבל עד אז מדובר בדרך שפשוט צריך ללכת אותה לפני שנתיים ישבנו בדירה של גילי בתל אביב וחשבנו על שם לעסק גילי ואני הימרנו על עצמנו היום אנחנו חוגגות יום הולדת לפינק צ׳ילי ורוצות להגיד תודה לכל מי שהימר עלינו תודה על כל האנשים שפגשנו בדרך, על שאפשרתם לנו להתפתח יחד אתכם, שהייתה לנו הזכות לחשוב, לשנות, להרים וליצור יחד בין הלקוחות של פינק צ׳ילי בשנתיים האחרונות תוכלו למצוא את Playtika, Palo Alto Networks Israel R&D Center, JFrog, Kaltura, Bites ועוד הרבה חברות מדהימות שזכינו לעבוד איתן תודה לשותפה המדהימה שלי Gili Fleekop שהיא הכי חכמה, שאפתנית, מצחיקה, יצירתית ופשוט הכי טובה שאי פעם פגשתי שהיא דומה לי מספיק כדי שתהיה לנו שפה משותפת, חלומות משותפים ויכולת ליצור יש מאין אבל שונה ממני מספיק כדי להשלים אותי במקומות שאני חסרה בהם אז אי אפשר לדעת בוודאות אם תצליחו ובטח שאי אפשר להצליח כל הזמן וחשוב לעצור מתישהו, לנשום רגע להסתכל אחורה ולהעריך את הדרך שעברתם עד לכאן אז היום אני עוצרת לומר יום הולדת שמח לפינק צ׳ילי, יום הולדת שמח לנו! Pink Chili Agency