Established in 2011, Persona.ly is a global machine-learning based products company with offices and representations in Israel, Korea, Russia, Japan & China. We acquire engaged users for top grossing apps using our proprietary technology, providing a full suite of services, from playable and interactive ad creation to data-driven user acquisition. Combining the immersive and interactive creatives we generate, targeting algorithms that rely on hundreds of data-points comprised of real-time, historical and post-install user data, and our performance-based bidder, allows us to acquire loyal and engaged users for apps of any category. Since 2015, Persona.ly has created hundreds of interactive experiences for a variety of apps from different categories, allowing us to develop the ability to translate any type of app to a short and customized immersive experience quickly and efficiently.
קישור חיצוני עבור Persona.ly
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2.5 million ad auctions per second. We are trusted by Nexon, Ubisoft, Papaya Gaming, Rapido, Games24x7, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
2 Meir Weissgal Street, Science Park
Rehovot, IL
Persona.ly פרסם מחדש את זה
Ad-Tech expert (MMP, SSP, DSP, UA) ,Biz dev Love people💚, Open mind set💛, Welcome coffee chat☕️
퍼스널리 팀의 피땀눈물 💦 승리의 여신:니케 케이스 스터디를 공개합니다. NIKKE 캠페인은 일반적인 ASO 기반의 최적화와 뿐만아니라 자연어 기반의 최적화를 진행하여 게재 위치와 섬세한 타겟팅을 진행할 수 있었습니다(대충 챗GPT처럼 최적화를 잘했다는 뜻) 이번 2주년 이벤트 역주행의 신화에 함께 탑승할 수 있어서 영광이었습니다! 블로그 본문: https://lnkd.in/gDtGaJFi 기사: https://lnkd.in/g4sR8rtH
It was an honor to host an exclusive VIP dinner with Singular and 팀민트 (teammint) during the G-STAR 2024 global game conference. The evening brought together industry visionaries and thought leaders, creating an exceptional networking opportunity.
💥 We smashed the ROAS KPI for Goddess of Victory: Nikke! Our programmatic DSP partnered with FreakOut, a global mobile marketing agency, to acquire engaged users for their long-standing client Level Infinite. Leveraging our platform's ML capabilities, we: 🤖 Build a custom ML model to identify contextually close placements to drive the most prominent audience segments 🔮 Displayed creatives relevant to the placement context This led to a significant jump in the performance and allowed us to beat the ROAS-based KPI by week 3! Heartfelt appreciation to Yu-Wen Huang and Raul Chan from FreakOut for the exceptional collaboration and trust. 👉 Check out the full case study: https://bit.ly/3YZUGjR
Attending App Growth Summit® Austin today? Meet us there! We are thrilled to join the event and are looking forward to meet the like-minded professionals!
🐳 Here we are at #GStar 2024! This year, we came with spicy case studies, a BIG announcement and prepared even cooler swag! Stop by booth K-701 (B2B area) to discover how our DSP's ML features can help you maximize ROAS, elevate LTV and grow your user base! Gal Koragi, Elina Watanabe, Rachel Seo 🔜Gstar, Vicky Mao
We are thrilled to join AppsFlyer's MAMA Chengdu as a sponsor today! 🌟 This event brings mobile marketers together to share insights on the latest market trends, navigate the whirlwind of recent changes, and connect with peers at an unforgettable party!
We are thrilled to join App Growth Summit® San Francisco as a Happy Hour today!
Check out our recent success story with ▶ Playio | GNA Company, a top-grossing play-to-earn platform in Korea. 💪 Our challenge? Acquire engaged users who will generate revenue for Playio by playing games. By leveraging contextual signals like app category, placement category, and bundle loyalty, we managed to achieve: - 2.5x campaign scaling within 3 months - 73% CPI reduction within 3 months - 3x ROAS D14 growth by week 3 The full case study: https://bit.ly/47ptQFl
The latest case study describes how using our proprietary Dynamic Audiences segmentation engine and advanced bid optimization strategies to re-engage churned audience for Memoriki Limited's Full House Casino. Our platform's ARPPU prediction (or as we like to call it, “Whale Spotting”) feature allows our platform to better identify and determine “whales” in the bid stream. Check out how we: 🎯 Reached the KPI by week 2 💫 Outperformed D7 ROAS KPI by almost 3 times ♠ Increased average IAP value 2.5 times by week 5 Full case study: https://bit.ly/4dboWO8
Seeing real-life behavior through ad request rate changes in the bid stream is fascinating. A recent example is seeing the requests dropping dramatically in England right after their loss in the #2024Euro finals in comparison to Spain's rate remaining stable, tells us that the Spanish people stayed up to celebrate, while the British called it a night.