Folk VML

It was fantastic to see our client, Orla Nagle take the stage at IAPI - Institute of Advertising Practitioners in Ireland Effies Showcase yesterday to discuss Vodafone's Silver winning Rugby World Cup Campaign, ‘Play like brothers’. Orla wonderfully articulated the key challenge Vodafone faces, how do you help feel emotionally connected to “something you can’t feel, see or taste - a network.” This campaign found a unique way to tell a functional story of network reliability in an emotive way using sponsorship as our vehicle. A huge thank you to everyone who contributed to make this campaign a success and to IAPI for organising such an inspiring and insightful event. You can watch the ad here: https://lnkd.in/eSGXH-bx

First it was a day. Then a week. Increasingly, Black Friday globally (and equally 11.11 in APAC) marks an extended peak retail season, primed to take up most of Q4. VML is here with its 2024 Holiday Shopping primer of the key trends that are shaping peak season and the opportunities for brands to consider for Black Friday, Cyber Monday, and beyond. https://lnkd.in/gXYChw3a #VMLCommerce #HolidayShopping #BlackFriday #CyberMonday #SinglesDay

NEW B2B WORK! Tackle the Hackers shows the serious line of defence you get with cybersecurity solutions* from Vodafone Business. *Bundee Aki not actually included Thanks to all the Vodafone Business team for making this a fun one 👾

We are delighted to have taken home a silver at the Effies on Friday in the Sponsorship category for our work with Vodafone Ireland's Rugby World Cup Campaign. Huge congratulations to all involved and a big thank you to IAPI - Institute of Advertising Practitioners in Ireland for a wonderful afternoon of celebrations 👏

Amazing result for us at the The Shark Awards this year taking home 3 awards! We’ve brought home a catch of a Silver & a Bronze for Water Safety Ireland 'Don't Let Your Mind Drift' and a Bronze for Lidl Ireland LGFA 'Get Behind the Fight' 🦈

A huge congrats to our client Lidl Ireland who won the Best Multi Platform & Best Sponsorship Brand Award at the Irish Sponsorship Awards last night for our inequality smashing LGFA campaign - Get Behind the Fight 👏 🏆

The future of shopping is here. Our “Future Shopper 2024” report reveals critical shifts in consumer behaviour across the globe. The report not only highlights emerging trends but also offers actionable strategies for brands to succeed. A valuable resource for all leaders navigating the retail industry. Download here: https://bit.ly/3Tl5NBC #WeAreVML #TheFutureShopper

We are delighted that our work with Vodafone and Irish Life Health has been shortlisted for this year's Effies! ✨ Vodafone's Rugby World Cup Campaign: https://lnkd.in/e9WtXJ49Launching Irish Life Health's Female Health service: https://lnkd.in/eeaC_cyV

Four Questions with Our Folk: Meet Jane 💫

As part of Vodafone's ongoing ‘Home of Trade-In’ initiative, we created a powerful new out-of-home campaign addressing the escalating issue of e-waste in Ireland. This campaign uses the stunning backdrop of Glendalough to highlight the magnitude of e-waste through a dramatic depiction of a literal mountain of unused smartphones. With more than 5 million unused smartphones languishing in drawers across Ireland, the valuable raw materials they contain are being overlooked and wasted. This issue remains largely hidden and forgotten, as these devices sit idle and unused. Vodafone offers a range of solutions to tackle this growing problem, including refurbished smartphones, Trade-In programs, device repair, and recycling services. These initiatives give unused phones a new lease on life, ensuring they are repaired, recycled, or repurposed. ♻