Max Liulchuk

Tournaments, as a part of User Journey in Сasino Operators, and how they are tipycally arranged.  All of them have some advantages and can be used by Operators for activities, Players engagement and overall Financial results Growth. Casino Operators can hosts 3 types of tournaments: 1) Networks - tournaments organised and financed by the game provider. Any Casino Operator that the Game Provider cooperates can take part in such a tournament. The main Feature of this type of tournament is that the conditions are not adapted to a specific market, and thats not a good story. For example, the minimum bet in a tournament may be too high for a market where people have a low income. Or some missions within a tournament is based on Turnover, that also not in a favour of low income regions. But this tournaments are easy to participate for Operators. On the early stages of Casino Operators growth or for some small regions - good thing to have! 2) Local tournaments - tournaments that Operator initiate on Operators' side, but conduct on the Game Provider's tournament tool. This type of organisation is optimal. Unfortunately, not all Game Providers have a advanced tournament tool with interesting mechanics, or the ability to customize the tournaments for a specific market. Still, this tournament type might give Casino Operators pretty good, customised approach for bringing fun to the players and engage them to play more and have cool time within the games. Getting some nice prizes and of course - promote GAMES from some specific Game providers.  This tournament type is financed in a shares between Casino Operators & Casino Game Providers. 3) Manual local tournaments. The third type of tournaments that Casino Operators often conduct. Responsibility for organising such a tournament is entirely with the Casino Operators. The teams prepare the design, Terms&Conditions, landings, etc.  These type of Tournaments if 100% for the Casino Operators cost, but allow to have as much mechanics and missions and prize pool verity as it can be. Let's Grow Together! #casino #casinooperators #slots #livegames #tournaments #casinogameproviders #Revenue #GGR #Turnover #promotions #engagement

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What You Need to Know About Slots: How Slot Machines Choose Winners Introduction In this post, we will explain how slot machines work, including the role of the Random Number Generator (RNG) and the Return to Player (RTP) percentage. This information will help you understand how randomness and fairness are ensured in slot games. Random Number Generator (RNG)  The Random Number Generator (RNG) is the key component of all modern slot machines. RNG ensures the randomness of each spin. Every time a player presses the "Spin" button, the RNG generates a new random number that determines the outcome of the spin. This guarantees that each spin is an independent event and is not influenced by previous results. Example: Imagine RNG working like a wheel of fortune, where each number is selected randomly, eliminating any predictions or patterns. Each spin has an equal chance of winning, regardless of what happened in previous spins. Return to Player (RTP) The Return to Player (RTP) percentage shows how much of the total bets a slot machine returns to players as winnings over the long term. Example: If a slot has an RTP of 96%, it means that for every $100 wagered, the machine returns $96 to players on average. It’s important to understand that RTP is achieved over a long distance, involving millions of spins. In the short term, significant deviations can occur, and players can both win large sums and lose. Myth of "Hot" and "Cold" Machines The myth of "hot" and "cold" machines is based on a misunderstanding of how RNG works. Since each spin is independent, the probability of winning does not depend on previous results. This means that machines cannot "heat up" or "cool down" because each spin is a unique and random event. Differences Between Online Slots and Land-Based Slot Machines Online slots and land-based slot machines operate on similar principles, but there are key differences: 1. Localized Payout and Control: In land-based casinos, the RTP is calculated for each specific machine, whereas in online casinos, the RTP can be the same for a slot available on many platforms. 2. Operator Control: In land-based casinos, operators can manually adjust machine settings, whereas in online casinos, this is done centrally by game providers. 3. Operational Costs: Land-based casinos have significant operational costs, which can affect the RTP settings, usually lowering them compared to online slots. Conclusion  Understanding how slot machines work, including RNG and RTP, helps players approach the game more consciously. The independence of each spin and the long-term perspective of RTP explain why the myth of "hot" and "cold" machines is unfounded. The differences between online slots and land-based slot machines show how settings and operational costs can influence the game. #Casino #Slots #RandomGenerator #RTP #Gambling #OnlineCasino #SlotMachines #Gaming #GamblingMyths #CasinoGames #SlotMachineTips #GameDesign #FairPlay #LuckySpin #CasinoLife #Jackpot

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Today is my professional anniversary, 14 months and 2 days in iGaming. Till this date, I am confused by not being able to connect with some leads - they simply not replying my nice messages. Why? I have few hypothesis: 1. They are busy playing: as iGaming industry is all about games, they might take advantage and have fun themselves 2. Their mom told them not to reply to strangers 3. They are stuck, lost or else in the woods. 4. They do not know, that my boss set some KPIs for me There may be more. You are welcome to add your hypothesis in comments. PS> I am heading to Amsterdam for iGB, let us catch up (I got much more dad jokes for you than this) My calendar: https://lnkd.in/gm6-ZyZF #igaming #igaminghumor #humor #sales #workinsales #saleskpis #salesroutine #igb #igamingnetworking #igbevent #igbamsterdam

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Player complaints are a strong indicator of company culture. Still, some mechanics and scenarios of negative experiences are obscured from the internal perspective. Join me for a webinar on lessons from an external perspective to learn how to increase positive experience and create a safer player environment for your players!

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One big topic that stood out over the past two conferences at NEXT.io Valletta and SBC CasinoBeats Summit, both during the panels as well as networking, was SEO 🔥 The recent updates have impacted a lot of websites in iGaming, therefore it is no surprise that it was one of the main topics over recent weeks at such conferences. Some of the points discussed that drew my attention during these panels and chats were: 👉 AI and Machine Learning 🤖 👉 Core Web Vitals 📊 👉 Voice Search Optimization 🎤 👉 E-E-A-T 🏅 What definitely came out of these discussions was that: ◾ SEO remains the cornerstone of digital marketing ◾ It is continually evolving to adapt to new technologies and user behaviours ◾ Continous learning and adaptation is a must in order to stay ahead of the game Did you attend any panels or had any in-person discussions during these conferences? What SEO strategies will you be focusing on? Happy to hear your thoughts and experiences below 👇 #SEO #DigitalMarketing #SearchEngineOptimization #AI #VoiceSearch #CoreWebVitals #ContentMarketing #iGaming #iGamingMalta

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Navigating the iGaming recruitment market in Malta 2024. The iGaming sector in Malta continues to be a vibrant hub of activity, with recruitment trends swiftly evolving to meet the industry's dynamic demands. But what's the current state of play when it comes to attracting top talent to this Mediterranean epicentre of gaming innovation? One clear trend is the demand for highly skilled tech talent. Companies are scouring the market for individuals with expertise in artificial intelligence, data analytics, and user experience. This quest for tech proficiency reflects the industry's push towards data-driven decision-making and enhanced customer experiences. Interestingly, we may start to see more iGaming companies expanding their horizons to candidates outside of traditional gaming backgrounds, opening doors for candidates from diverse sectors like fintech and cybersecurity. This cross-pollination of skills is enriching company cultures and fostering innovation which can benefit the growth of our industry. Covid-19 has undeniably left its mark long term, with remote and hybrid working opportunities still ever present in the market and in high demand from employees. Most employers who once hesitated are now embracing the need to work on more flexible working models, and understand the important that this has on employee attraction, satisfaction and retention. This has also opened up larger talent pools of relevant candidates for companies to target, coupled with more options for remote workers who are now able to join gaming companies located in Malta, without the need to relocate. This has proven to be a huge benefit to those willing to embrace these changes, however, it's presenting challenges for those who are trying to switch back to old school working practices. As for perks, gone are the days when an office foosball table, fruit baskets and private health insurance will suffice. Today's talent seeks meaningful benefits such as wellness programs, professional and personal development opportunities, investment in their growth and a stronger commitment to trust and work-life balance. Employer branding has also taken centre stage. Investing in a strong, reputable brand image is crucial for companies vying for the best candidates in a competitive market. For those looking to break into the iGaming industry or considering a career shift, Malta remains an exciting prospect brimming with opportunities. For employers, the challenge lies in remaining agile, innovative, and deeply attuned to the evolving needs of the modern workforce. Those clinging on to an old school approach, will inevitably get left behind. #iGamingRecruitment #MaltaTechTalent #WorkplaceInnovation

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From Startup to Holding: The Evolution of Gambling Projects The journey from a small startup to a large holding in the gambling industry is a dynamic and multifaceted process. Here’s an in-depth look at how projects in this sphere evolve: 1. Starting an Online Casino: The first step often involves launching an online casino through a turnkey solution or a white-label partnership. Simultaneously, many startups begin developing their proprietary platform to ensure long-term success. 2. Migration to Own Platform: As the project grows, migrating to their own platform becomes essential. This transition allows for greater control over operations and the ability to offer unique features to players. 3. Licensing and Legalization: As the project evolves, acquiring licenses in different jurisdictions and achieving maximum legalization become crucial. While not all projects completely abandon offshore operations, many maintain them alongside their legitimate business. 4. Reaching Break-Even Point and Profitability: Once the project reaches the break-even point, it starts generating profit. This financial stability allows for further investment in growth and expansion. 5. Developing a B2B Project: Successful projects in B2C and B2B segments gain extensive experience in high-risk payments. Many at this stage launch their own payment systems, creating an additional revenue stream. 6. Launching ICO and Going Public (IPO): Some companies decide to launch an ICO to attract additional investments. Around this stage, the company may go public with an IPO, becoming a publicly traded entity. 7. Creating Casino Games and Sports Betting Software: The next significant and costly step is to establish a division focused on developing casino games or software for sportsbooks. This expansion diversifies their offerings and strengthens their market position. The evolution of gambling projects requires strategic planning, significant investments, and continuous innovation. By following these steps, a startup can transform into a large holding, achieving substantial success in the industry. #GamblingIndustry #OnlineCasino #StartupSuccess #BusinessGrowth #Licensing #B2B #B2C #FintechRevolution #CryptoCasino #TechInnovation #GameDevelopment #SportsBetting #DigitalTransformation #Entrepreneurship #2024Trends #TechStartups #BlockchainTechnology #IPOJourney #ICO #HighRiskPayments #FutureOfGaming #FintechInnovation #BlockchainRevolution

Post 8: User Engagement Metrics 🎰 Welcome back to my series on online casino metrics! 🎰 Today, we will continue discussing metrics by focusing on user engagement indicators: Win to Bet Ratio and Engagement Rate. 📊 Win to Bet Ratio What is it? The Win to Bet Ratio shows the relationship between the total amount of winnings and the total amount of bets. It is a crucial metric for assessing the profitability of games. How to calculate it? Formula:  Win to Bet Ratio = Total Winnings / Total Bets Example: If the total winnings amount to €200,000 and the total bets amount to €500,000:  Win to Bet Ratio = 200,000 / 500,000 = 0.4 This means that for every euro bet, players win 0.4 euros. Why is it important? A high Win to Bet Ratio might indicate overly generous payouts, which may require a review of game rules to maintain casino profitability. 📊 Engagement Rate What is it? The Engagement Rate shows the percentage of active user interactions. It is a key indicator for assessing the level of user interest in casino games and activities. How to calculate it? Formula:  Engagement Rate = (Number of Active Interactions / Total Number of Users) × 100% Example: If you have 10,000 users and 2,500 of them are actively interacting with the platform (playing games, using bonuses, etc.):  Engagement Rate = (2,500 / 10,000) × 100% = 25% This means that 25% of your users are actively engaging with the casino. Why is it important? A high Engagement Rate indicates a high level of user interest, which can lead to increased loyalty and revenue. 🚀 Conclusion: Win to Bet Ratio and Engagement Rate are key metrics for assessing user engagement and game profitability. These indicators help you understand how effective your games and marketing strategies are in retaining and engaging players. 🔜 Stay tuned for more posts! In the next post, we will explore other key metrics that will help you better understand and manage your online casino. #iGaming #CasinoMetrics #WinToBetRatio #EngagementRate #OnlineCasino #GamingIndustry #PlayerEngagement #BusinessAnalytics #DataDrivenDecisions #GamingInsights

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Are you interested in becoming an online casino operator in Croatia? The Croatian online casino market is growing. Although there are currently 10 online casino operators, the Croatian market has not yet reached the saturation point seen in other countries with legalized online gambling. This means there is room for growth and development of new market players. How to become an online casino operator in Croatia? According to the current Gambling Act and secondary legislation, only a legal entity that already owns a physical casino and actively engages in gambling activities in Croatia can obtain a concession for an online casino. This means that if you want to become an online casino operator, you must find an existing operator with a physical casino who is interested in expanding their business to the online segment. The possibilities are negotiating a partnership or a complete takeover of an existing company. The path from a physical casino to an online platform Once you have found a suitable partner or taken over an existing company, a rather demanding administrative process follows. It is necessary to submit a request to the Ministry of Finance to expand the activity to online casino games, go through the certification process and meet numerous technical and legal conditions. How can we help? With our many years of experience in the gambling industry, we can provide you with comprehensive support in all phases of this process. From finding potential partners, through legal advice and preparation of the necessary documentation, to technical implementation and compliance with applicable regulations. Why choose us? In-depth market knowledge: We have many years of experience in the Croatian gambling market and know all of its specificities. Comprehensive service: We provide complete support, from start to finish, so you can focus on your business. Expert team: Our team consists of lawyers, economists, IT experts and other experts who will help you successfully implement your project. Contact us and find out how we can build your successful online casino in Croatia together.

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The iGaming industry is becoming increasingly aware of the crucial importance of supporting employee health and wellbeing. 💡 Companies such as IGT, Entain, Flutter Entertainment , Kindred Group plc, Playtech, RubyPlay, STATSCORE, evoke, FEG, FDJ - La Française des Jeux and Superbet are implementing various initiatives to promote health, personal development and work-life balance. ⚖ Throughout the week, we will be publishing articles on iGaming Express to mark Mental Health Week, shedding light on the industry's commitment to employee mental health. 👨‍💻 In this article, we discuss the specific actions taken by these companies to foster a culture of wellbeing and create environments that encourage harmonious development. 📝

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Question: How can I treat online players as a 👑 in igaming sector ?  Seun: Treating online players like royalty in the iGaming sector involves focusing on exceptional customer service and providing a top-notch gaming experience. Here are some key strategies:1. **Personalized Communication**: Address players by their names and tailor communications based on their preferences and behaviors. Use data to understand their gaming habits and offer personalized promotions.2. **Excellent Customer Support**: Provide prompt and helpful customer support 24/7. Offer multiple channels for communication such as live chat, email, and phone support, ensuring quick resolution of issues.3. **Exclusive Offers and Rewards**: Offer VIP programs or loyalty schemes that reward frequent players with exclusive bonuses, personalized gifts, faster withdrawals, and dedicated account managers.4. **High-Quality Games and Platforms**: Ensure your platform offers a wide variety of high-quality games from reputable providers. Regularly update your game portfolio to include new and popular titles.5. **Transparency and Fairness**: Be transparent about terms and conditions, payment processes, and game fairness. Use secure payment methods and ensure quick and hassle-free withdrawals.6. **Community and Engagement**: Foster a sense of community among players through forums, social media, or exclusive events. Engage with players regularly to gather feedback and improve your services.7. **Responsibility and Trust**: Promote responsible gaming practices and adhere to industry regulations. Build trust by demonstrating commitment to player safety and security. Implementing these strategies, you can create an environment where online players feel valued, respected, and treated like royalty in the iGaming sector. Tope Michael OniJohn BamideleOluwasanu AdeyefaBabatunde Emmanuel Johnson Johnson Adewale FOYE Adeleye AwakanOwoseni Abiodun Dada 🇳🇬Oyindamola Michaels. SPOC, ISPOJoseph Oyekunlemoses temitayoJulius Babafemi FADIPE . 1stLiam DeehanTom FoxiGaming GroupiGamingiGaming Africa HubIain WatsonKarl HarenburgiGaming Consultancy

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We have a lot of groups in iGaming; on LinkedIn, Facebook, and even a Skype group for pushing your job openings or looking for staff. There are so many of them its mostly all full of spam now, mainly from recruiters. Damn recruiters. On a few of them recently I see the WomenInGaming crew pushing people to vote for them for the upcoming Sigma Awards "Community Engagement" award. Hey so did we! But I'm not here to pander for your votes. But i am here as we have a lot of underrepresented groups in gaming so maybe we need more and more "xxxxxInGaming" companies. I have some ideas. 1 - ChildrenInGaming. From what i can see we really dont have any. This to me is an absolute scandal. How will the future employees of companies we know and love succeed without the young minds of the world being subjected to this industry from a young young age. Shocking. 2 - DivorceesInGaming. Newly single and ready to mingle? Don't fancy being on tinder? Most industry events are clothing optional if they are at a beach club so this could be for you! 3 - AllergiesInGaming. A group for people allergic to different things. Gluten. Mushrooms. LSD. Latex. Dairy. Imagine the joy everyone would have openly discussing their issues together. 4 - CryptoFansInGaming. Not sure anyone really knows about crypto yet. I think its time for people to mention it on Linkedin. 5 - LinkBuildingInGaming. Again, wildly underrepresented. Im not sure if i ask around I'd find more than 3million people who would offer this to me. And that is just NOT enough. I think if we start together and work hard we can make these happen. Then we can get community engagement awards all around. Our shelves will be weighed down by the pure heartfelt moments we would all cherish. And to think some people say I have issues with the WomenInGaming concept. I don't. Our company is mostly women, around 100 out of 170. We also mostly dont care who you vote for for this award. As long as you vote with your integrity. Oh - IntegrityInGaming. I'm literally cooking up ideas now! No cap.

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The draft of the new Finnish Gambling Act was submitted to the EU Commission a week ago. Currently, only the Finnish version is available. To give our clients an informative edge, we partnered with a specialized iGaming translation agency to create a complete English translation of the draft law, which we have shared with our compliance retainer clients.   In addition, we have previously provided in-depth analysis and insights on the draft law, addressing all client questions to ensure they are well-prepared for potential impacts on the Finnish iGaming market.   If you are interested in gaining a strategic advantage in the Finnish iGaming landscape, please feel free to reach out at [email protected] or contact my colleagues Minna Ripatti or Heikki Koivula from Legal Gaming Attorneys at Law.   #gamingindustry #gambling #gamblingindustry #gamblingnews #igaming #igamingindustry #igamingnews #igamingbusiness #sportsbetting #onlinecasino #slotgames #slots #casinogames #casinoindustry #casinogaming #casinoonline #sportsbetting #betting #sports #valuebetting #Finland #monopoly #licensing #LegalGaming #enforcement #marketliberalization #responsiblegambling #gamblingharm #affiliates #influencers #influencermarketing #compliance #law #regulation #poker #sigma #sigmamalta #sigmaeurope #sigma2024 #Malta

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