New Podcast Episode!
In the small world of La Place, no other change has had as many impacts as the recent growth of the Beyond Bordeaux wines category. From Almaviva to Opus One, from Penfolds to Masseto, the international icons have transformed the way the Place works, and the way we understand the fine wine category.
But in the last five years, the Place has also started to distribute what could be qualified as “anonymous brands” — wines with a surprisingly limited level of desirability, or international recognition. It’s a strategic move that left many actors in the fine wine supply chain quite puzzled.
Why do estates from around the world want to work with a historic institution in Bordeaux? And why would négociants want to distribute them? What impacts have these wines had on La Place and beyond? How are they likely to transform La Place — and by extension fine wine distribution?
This episode is probably one of the most fascinating that Pauline & Felicity have worked on. In Beyond Bordeaux, they talk history and airfares, philosophy and aesthetics, global distribution strategy and key factors of success, fame, FOMO and money. We discuss with key personalities, including Beyond Bordeaux producers, négociants, courtiers, journalists, distributors, importers and, of course, Bordeaux châteaux
With: Philippe Newlin (Wine.com), Deidre Taylor, DipWSET (Kanonkop Wine Estate), Tom Portet, Mathieu Jullien (LVMH Vins d'Exception), Ronan LABORDE (UNION DES GRANDS CRUS DE BORDEAUX), Jane Anson, Max Lalondrelle (Berry Bros. & Rudd), Jeremy Stockman and Mathieu Chadronnier (CVBG/).
https://bit.ly/ILPBEp4
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