Shannon V.

Tanguy Crusson has spent 10+ years at Atlassian, where he's taken several products from zero to one, including HipChat, Statuspage, and most recently, Jira Product Discovery. In this episode, we dive deep into the struggles and lessons of innovating and building new products inside a large company. Tanguy shares candid stories about what's worked, what hasn't, and everything he's learned about successfully building 0 to 1. We cover: 🔸 Why large companies with so many advantages still fail at creating new products 🔸 How to avoid common pitfalls like competitive myopia and premature scaling 🔸 Lessons learned from acquisitions 🔸 Lessons from competing with Slack 🔸 Insights from the success of Jira Product Discovery 🔸 Tactics for protecting your “ugly babies” 🔸 The power of “lighthouse users” 🔸 The importance of having a “why now” 🔸 So much more Listen now 👇 - YouTube: https://lnkd.in/gr9f4D45 - Spotify: https://lnkd.in/gmiuz944 - Apple: https://lnkd.in/gWGAc5ZX Some key takeaways: 1. “Don’t eat your own bullshit.” When launching new products within companies that have already seen some success, it’s easy to assume that your existing playbooks will work again. But what got you here won’t take you there. You need to define, test, and validate your assumptions, because they may very well be wrong—especially when targeting new customer segments. 2. Startups benefit from starving. Starving creates hunger, which drives people to solve problems with resourcefulness and urgency. When exploring new products in a big company with excessive resources, you need to create scarcity to emulate this startup starvation. This generally means operating as a small, scrappy, siloed team. 3. The most likely outcome when launching a new product is failure—even at big companies that appear to have many advantages. It’s important to ground new product launches in this reality so that you can deter the company from over-investing, which ultimately serves to reduce hunger, slow things down, and decrease the chances of success. After all, why invest heavily in something that’s most likely to fail anyway? 4. Success for new products should be measured differently from existing ones, both in terms of metrics and time horizons. In general, new products should be judged by whether the team is answering the right questions at the right pace and whether the team is still excited about the new bet’s potential. It’s a common mistake to judge new products by metrics that a big company is used to, like MAUs or revenue. However, if a team is optimizing for MAUs or revenue before they’ve worked to understand the problem, they will be working on the wrong things. 5. Atlassian uses a four-phase approach to launching new products and deciding whether to invest in them further: Wonder, Explore, Make, Impact

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Better okrs with enhanced narratives, commitments and tasks I really like the idea to be more focused on : 🤝 progress vs 🙄 objectives 💪 commitment vs 🤔 key results To go further, nice post from Ravi Mehta here : https://lnkd.in/eKztRifV #productstrategy #productmanagement #productmission

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🎬 55-second clip on the power of continuous discovery and unlocking micro-decisions for teams. A while back, I did this livestream with Tanguy Crusson (who is on the verge of fame 🍿) where we talked about how we go from strategy to roadmapping at Atlassian. As PMs we often get caught up in the work and forget about fundamentals. ▶ Talk to (and most importantly listen and learn from) our customers. Decision-making becomes much easier because you have the evidence, you have the facts, the examples and the motivation. Why the motivation? Because you know exactly who you are solving this problem for. You have not abstracted it to a persona who can be quite impersonal and unrelatable. If you want to watch the whole livestream, I've put the link in the comments below ⬇️ #productmanagement #productstrategy #roadmapping #continuousdiscovery _______________ 👋🏽 I'm Axel a Product Management Evangelist at Atlassian and product coach. I share learnings here on how teams succeed at building great products and how they change their ways of working to get there.

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Add discovery to your daily standups. Learn more about avoiding handoffs: https://buff.ly/3BSD01E #ContinuousDiscoveryHabits #AvoidHandoffs #prodmgmt #ux #engineering

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How to resolve disagreements in a product trio. Learn more about product trios: https://buff.ly/4hS7C3Y #ContinuousDiscoveryHabits #ProductTrios #prodmgmt #ux #engineers

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Are you a product manager who is ready to do the most meaningful work of your career ? At Virta we've reversed diabetes (yes it can be reversed), through nutrition, without drugs, for 10,000s of people. Along the way we've helped even more recover from obesity (hello sustainable drug free weight loss) We're hiring for a Senior PM for Platform. You're the kind of person who can help teams build powerful and extensible engines that power --- everything, ensuring we design for tomorrow, while building (lean startup style) for today. You're also excited by the opportunity to improve our coach and care team tools, and know how to put Machine Learning and AI to work. You've honed your craft and are ready to put your talents to work in a way you'll be proud to tell your family and friends. The technology you build will change 10,000s of lives next year. But what excites you most is that with over 1B people in the world needing improved metabolic health --- this is just day 1. PS ... you're going to love the people you work with. If this isn't you --- but you want to change the world --- still reach out. We're hiring all the time and there's a "when, not if" to us needing you too. https://lnkd.in/gDbBs-jx #diabetes #glp1 #obesity

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Discovery and delivery should be done by the same team. Learn more about avoiding handoffs: https://buff.ly/407YVvH #ContinuousDiscoveryHabits #AvoidHandoffs #prodmgmt #ux #engineering

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How you should stop chasing shiny objects and find out compelling products ? The best products solve problems that are unworkable, unavoidable, urgent, and underserved. 🔥 Meet the 4 U’sframework: 🚫 Unworkable: The current solution is simply broken. People are desperate for an alternative. ⏳ Unavoidable: Customers can’t escape this issue—it’s part of their daily life. 🚨 Urgent: The need to solve it is NOW. 🏜️ Underserved: The market doesn’t have a good enough solution yet. Solve these kinds of problems, and you won’t just sell products—you’ll create movements. ✨ ***** Follow Sourabh Singh You can share in your comments and feedback in the comment section and if you want to connect with me : Checkout my @topmate.io page here: https://lnkd.in/d5Xvgtui ***** #ProductManagement #CareerGrowth #ProductManagers #careerinproduct

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Try This in Your Next OKR Cycle: the Full Goal Lifecycle Every OKR book and training will tell you the key results should be about outcomes (measurable changes in business, user, or system behavior) and for good reason — our goals should be about what we wish to achieve rather than what we plan to do. And yet most companies fail to make outcomes-based OKRs work. The key reasons is that outcome goals require answering some important questions: what are the key challenges and opportunities? what are users' relevant jobs. pains and gains? what are competitors doing about it? what are some valid ideas? Without answering these questions it's hard to know how to create the change, how long will it take, and if it is at all possible. So to make outcome goals work, we need to start with two the important phases: Research and Discovery. Companies that skip these phases and jump directly to Delivery set themselves for failure. There's also a fourth phase: Monitoring. That too is often overlooked. Companies that understand the full goal lifecycle, and are able to manage it, achieve outcomes much more effectively — a massive competitive advantage. See how you can do it too in my latest article:

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🌟The Guide to Minimum Viable Products 🌟 A master collection of Frameworks, Expert Opinions, and Examples by Chris Bank, Jerry Cao, and Waleed Zuberi 📚 This book includes some excellent insights on: 1. Minimum Viable Products- Defined by the Experts 2. M in MVP: Expert Takes on Product Minimalism 3. The V in MVP: Expert Takes on Product Viability 4. P in MVP: Expert Takes on Product Quality 5. Balancing Product UX and Lean Execution 6. Top 15 Ways to Test Minimum Viable Product 7. Building Minimum Viable Products at Spotify 8. 4 Reasons Minimum Viable Products Fail 9. 10 Massively Successful Minimum Viable Products ~~~~~ Credit to Fazlur Shah Follow All Chance to learn from more innovative insights.

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🌏 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐡𝐨𝐫𝐢𝐳𝐨𝐧𝐬 - 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐨𝐧 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 🌏 Having spent 10 years working in the agile software domain, it comes as no surprise to me when I see people like Sylvain Mahe and Kuntal Goswami also sharing how that mindset and model can help businesses benefit so much from the change to a 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐦𝐢𝐧𝐝𝐬𝐞𝐭. The concepts and paradigms unlock so much capability in a large percentage of the workforce within organisations - when done well. To enable the best in people, leaders (from the top to bottom) need to significantly shift their ways of leading (which is in progress across the board). Listen to the latest episode of 𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 podcast, where you will hear a fascinating discussion with Robin Weninger of the Global Institute of Leadership and Technology and Alyssa Jade McDonald-Baertl, a professional board member working in the multilateralism space. In this fascinating conversation, we discuss:  💡 Redefining leadership and moving beyond traditional definitions to embrace the activation of groups towards a shared goal. 💡 The role of technology and the implications on business models, organisational structures, and the future of work. 💡 Long-termism vs. short-termism and balancing the need for immediate results with long-term vision and sustainable growth. 💡 Embracing systems thinking and flexibility to navigate a constantly changing world and create adaptive pathways. 💡 Fostering open dialogue and diverse perspectives to drive progress and collaboration.  😲 Gain valuable insights and expand your leadership horizons with this thought-provoking episode.  Cherry Ward, Mik Aidt 📻Tune in to 𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 and discover how your business can make a real difference! 🎧 🌐 https://lnkd.in/g8yxuSfj 🎧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲: https://lnkd.in/gdfQm4wt 🍏 𝐀𝐩𝐩𝐥𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭: https://lnkd.in/ganRRe-B 📺 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: https://lnkd.in/g_hJjutP #globalleadership #futureofwork #collaboration #governance #sustainability #businessforfuture #esg #thebusinessrevolution

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Seeing any of these red flags in your product development processes? 🚩 Lack of clear prioritization in the roadmap 🚩 Constantly shifting feature requirements without rationale 🚩 Ambiguous ownership of features and deliverables 🚩 Excessive stakeholder input that derails decision-making 🚩 No standardized process for handling feedback 🚩 Poor alignment between engineering and product 🚩 Inadequate testing procedures before launches 🚩 Over-reliance on manual tracking and updates You need a better way: https://bit.ly/3zlaKUl

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When developing a robust product strategy, the Product Manager should be able to define and answer 5 key questions: - Vision: How will we motivate the team? - Goals and objectives: How will we know what to do? - Product roadmap: How will we know where we are going? - Key metrics: How will we know we are on the right track? - Who is on the team: How will we execute successfully? It really is that simple sometimes. Define these 5 areas, and success becomes more a matter of habit and commitment, and less a matter of luck #productmanagement #productstrategy #KPIs #ProductVision #Roadmap

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Products need to create customer value and business value. The key to unlocking both is defining product outcomes that drive business outcomes. Come learn how: https://buff.ly/3GGpUn0 #prodmgmt #ux #engineering

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Business outcomes vs. product outcomes Learn more about outcomes: https://buff.ly/45pfKTn #ContinuousDiscoveryHabits #BusinessOutcomes #ProductOutcomes

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