Mylène Aboukrat

Are French unicorns ready for their IPO? I'll say yes, and probably even a bit better than German startups! Let me tell you why. Most IPOs are driven by the CEO / CFO couple but there is a third important wheel to this constellation: the CMO! A big part of a successful IPO and then stock exchange valuation is communication. It's all about trust, baby! And trust is built through communication & thought leadership. French startups are often very strong in being transparent and proactive in their communications. So this is a solid basis to work on. Here are my learnings from working on KATEK GROUP's IPO: ‣ It's not all about the press: Yes, mandatory investor relations (IR) news have to be communicated through the press. By going further and also using your company's owned channels you show even more transparency to your stakeholders. Communicating on LinkedIn will enable dialog with your investors. ‣ IR does not need to be boring: Financial reports might not sound as sexy as the next big brand campaign, but it can be. Use videos to explain the numbers further, plan live Q&A sessions with the CEO. Be creative and stay true to your brand's values. ‣ It's about the people: The stock exchange market is a numbers and money world. By involving your C-level in the communication you will be able to build up a stronger trust in your company. In people we trust! Here think about news hijacking to position your C-level as the experts they are, do video interviews or quote statements. You can read more about KATEK's IPO and strategic communication here: https://lnkd.in/dFYscP3k #IPO #ListedInFrankfurt #FrenchTech #StartupCommunication

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4 VALUABLE ressources for SaaS founders: → SaaS Landing Page: For landing page, website & design inspiration → Mobbin: To see other companies user flows, onboarding processes & interface design → Openview : A blog with ideas & inspiration for SaaS leaders → Baremetrics : To see other tech companies metrics & revenues

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How to Overcome the #OstrichEffect ! -𝙲𝙴𝙾 𝚃𝚊𝚕𝚔𝚜 ( 𝙿𝚊𝚛𝚝 𝟿 ) ( 𝘙𝘦𝘢𝘥 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘱𝘰𝘴𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘮𝘰𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘖𝘴𝘵𝘳𝘪𝘤𝘩 𝘌𝘧𝘧𝘦𝘤𝘵 ) Here's your #ActionPlan to become an ostrich-slaying entrepreneur: 𝟭. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Numbers don't lie. Leverage data to guide your choices, even when it's not what you want to hear. Data is your compass, navigate by it! 𝟮. 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗦𝗲𝗹𝗳-𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Regularly review your performance and the performance of your business. Don't be afraid to ask the tough questions and identify areas for improvement. Honest self-reflection is the key to growth. 𝟯. 𝗦𝗽𝗲𝗮𝗸 𝗬𝗼𝘂𝗿 𝗧𝗿𝘂𝘁𝗵 𝗮𝗻𝗱 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗢𝗽𝗲𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Foster a culture of honesty and open communication.Difficult conversations are inevitable, but they can also be incredibly productive. Embrace diverse perspectives and empower your team to share their insights. 𝟰. 𝗕𝗲 𝗮 𝗟𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗟𝗲𝗮𝗿𝗻𝗲𝗿: The world is constantly evolving. Stay ahead of the curve by actively seeking out new information and trends that could impact your business. Curiosity is the fuel for innovation. 𝟱. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗩𝗶𝘀𝗶𝗼𝗻, 𝗡𝗼𝘁 𝗙𝗲𝗮𝗿: Challenges are a part of the entrepreneurial journey. But a clear vision, a roadmap for the future, inspires action and motivates your team. Be the leader who sees the possibilities, not the problems. 𝙇𝙚𝙩'𝙨 𝙧𝙚𝙬𝙧𝙞𝙩𝙚 𝙩𝙝𝙚 𝙨𝙘𝙧𝙞𝙥𝙩! Together, we can become leaders who embrace reality, make informed decisions, and build stronger, more resilient businesses. 𝙎𝙝𝙖𝙧𝙚 𝙮𝙤𝙪𝙧 𝙩𝙝𝙤𝙪𝙜𝙝𝙩𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙗𝙚𝙡𝙤𝙬! 𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘤𝘰𝘮𝘣𝘢𝘵 𝘵𝘩𝘦 𝘰𝘴𝘵𝘳𝘪𝘤𝘩 𝘦𝘧𝘧𝘦𝘤𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱? #leadership #entrepreneurship #ostricheffect #data #innovation #interval

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𝐘𝐨𝐮𝐫 𝐅𝐢𝐫𝐬𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐚 𝐇𝐞𝐫𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 Launching your first product is not about perfection. It is about identifying your Hero Product, the one thing that solves a meaningful problem for your ideal customer and sets the foundation for your brand 🦋 𝐇̲𝐞̲𝐫̲𝐞̲’̲𝐬̲ ̲𝐡̲𝐨̲𝐰̲ ̲𝐭̲𝐨̲ ̲𝐦̲𝐚̲𝐤̲𝐞̲ ̲𝐢̲𝐭̲ ̲𝐡̲𝐚̲𝐩̲𝐩̲𝐞̲𝐧̲:̲ 🔍 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗲𝗲𝗽𝗹𝘆  Your Hero Product begins with your audience. Dive into their world, what frustrates them? What do they wish existed? When you truly know their needs, you can create something that resonates. ✨ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗢𝗻𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺, 𝗢𝗻𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻  A Hero Product does not need bells and whistles; it needs to solve one problem exceptionally well. Keep it simple, clear, and impactful. Customers trust what is easy to understand and works flawlessly. 📊 𝗦𝘁𝗮𝗿𝘁 𝗦𝗺𝗮𝗹𝗹, 𝗧𝗵𝗶𝗻𝗸 𝗕𝗶𝗴  Your Hero Product is a starting point, not the whole journey. Launch with a minimal version, gather feedback, and refine. Success grows through iteration, not instant perfection. 🌟 𝗪𝗵𝘆 𝗮 𝗛𝗲𝗿𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁?  It becomes the foundation of your brand. It is the product your customers love, share, and return to. Everything else you build will complement it, whether premium upgrades, accessories, or related solutions. 🧠 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗦𝗵𝗶𝗳𝘁  Do not let the pressure to get everything right hold you back. Your Hero Product is your foothold in the market, your invitation to learn, improve, and grow.🌱 𝐶𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑎 𝐻𝑒𝑟𝑜 𝑃𝑟𝑜𝑑𝑢𝑐𝑡 𝑖𝑠 𝑎𝑏𝑜𝑢𝑡 𝑚𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 𝑙𝑎𝑢𝑛𝑐ℎ𝑖𝑛𝑔 𝑎 𝑝𝑟𝑜𝑑𝑢𝑐𝑡:   It is about establishing trust, building momentum, and setting the stage for sustainable growth. #Entrepreneurship #HeroProduct #StartUpTips #CustomerFocus #BusinessGrowth #MindsetShift 

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pretty interesting! As this states very hard to find a seed round over $10 million yet this one came in at $220 million! Reading the article You can kind of get the idea why. Basically a who's who in AI research. What I found interesting is that in addition to Charles Cantor heading things up, they had some high level researchers Karl Tuyls and Julien Perolat that focus on game theory. I find this interesting because I'm going through a course from deeplearning.ai called multi AI agent systems. they just put it out last week but it's pretty relevant. I see how game theory can definitely be crucial in developing and designing these AI automation agents. there are many facets that game theory can be utilized in building these systems including 1 Strategic decision making Can help in multi agent (AI/and or human) environments. Game theory can provide a framework to help model interactions, predict outcomes and devise strategies. It can also help in understanding when agents should compete or cooperate, making more efficient decision making processes. 2 Optimizing interactions It can assist in optimal resource allocation among competing agents ensuring fairness as well as efficiency. It can also help with negotiation and bargaining to maximize utility. 3 Learning an adaptation Game theory can help with reinforcement learning which is used in many AI algorithms, helping to learn optimal policies in cooperative and competitive settings. It can also help with behavior prediction and understanding strategic behavior of other agents, which can lead to better models enhancing the performance of the system. 4 Handling uncertainty Game theory can help in making informed decisions in environments with incomplete data or information. This is common in real world scenarios. It can also help design robust strategies that perform well under various conditions. 5 Building ethical and fairness into AI Game theory can help design mechanisms that ensure fair outcomes, essential for deployment of ethical AI systems. It can also help in preventing exploitation by malicious entities. So it seems that incorporating game theory into developing these systems leads to significant competitive advantages. I think it is very smart to leverage these techniques and cutting edge research to push the envelope. Looking forward to diving deeper into this as well as seeing what H comes up with in the near future!

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The Future of Marketing : AI-Powered Strategies for Growth Marketing is undergoing a radical shift, driven by generative AI (gen AI), which is projected to contribute between $2.6 trillion and $4.4 trillion annually to the global economy. Of this, an estimated $400 billion to $660 billion could be added specifically to the retail and consumer goods sectors through enhanced customer engagement, personalized marketing, and operational efficiencies. Salesforce’s Einstein AI is at the forefront of this transformation, helping businesses create highly personalized campaigns at scale. Similarly, Solo Brands has seen a 30% reduction in customer service workload through AI-powered chatbots, which handle routine customer interactions efficiently and allow human agents to focus on complex cases. Key Trends in AI-Driven Marketing: Personalized Marketing at Scale: AI helps businesses analyze vast amounts of customer data to deliver highly personalized experiences. Salesforce’s AI tools improve customer segmentation and predictive marketing, making personalization more scalable. Today, 14% of companies already use AI in sales and marketing, and this early adoption is expected to grow, with an anticipated 14-34% productivity increase across industries. AI's Impact on SEO and Content Creation: At Solo Brands, AI tools dynamically adjust SEO strategies to keep up with changing search trends. This automation of keyword tagging and content updates, traditionally time-consuming tasks, gives companies a competitive edge and frees up human resources for more strategic work. Efficiency Gains: AI has already led to a 17-20% increase in work efficiency across industries by automating repetitive tasks such as drafting content, conducting data analysis, and handling customer inquiries. This allows marketing teams to focus on innovation and strategy while AI handles the operational workload. Generative AI in Customer Engagement: Tools like Salesforce’s Einstein AI improve lead generation and customer interaction by providing AI-generated responses that boost conversion rates. By 2024, 80% of B2B marketing organizations are expected to have AI-driven personalization systems in place. Solo Brands' AI chatbot, for instance, manages routine queries, freeing up human agents for more complex problem-solving. #AIMarketing #GenerativeAI #Salesforce #CustomerEngagement #MarketingTrends #DigitalTransformation #GrowthStrategies

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𝗜 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝘁𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼 𝘁𝗵𝗶𝘀, (You'll get your first clients in 2 weeks) This is  an overview of my client acquisition workshop Are you struggling to find your dream clients ? We're okay that not finding clients can lead to drop of motivation right ? Here is the 3-simple technique that will help you get your first clients. 1. Create a lead Magnet 2. Create a Landing page 3. Automate your lead nurturing I share with all for free in this video ps : If you want to 10x your leads/week while working less, then make sure you're not avoiding to Dm me "sales" to get started. Otherwise, you're setting yourself up for failure. -------- Hi I'm Idriss KABONGO , follow me for more about Ai and Lead gen automation.

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Without the real results (profits, active users, ARPU, breakdown of different business segments, churn rates...), without benchmarks, absolute numbers, transparency, or explanations of the concepts used, sorry, LinkedIn, but your corporate communication remains a real disaster. While we wait for that to change, here are the only pieces of information shared by LinkedIn and its publicly traded parent company, Microsoft. > LinkedIn ended its fiscal year 2024 (as of June 30) with a revenue of $16.6 billion, an increase of 10% > LinkedIn continues to see accelerated member growth and record engagement > 1.5 million pieces of content are shared every minute on the platform, and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year    > Marketing Solutions continues to be a leader in B2B digital advertising, helping companies deliver the right message, to the right audience, on a safe, trusted platform > Premium sign ups increased 51% this fiscal year, and we are adding even more value for our members and customers with new AI tools > Hiring took share for the second consecutive year

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The Future of Social Media is Vertical : Niche Communities Discussions regarding the future of social media have all of a sudden increased in urgency due to all these changes now taking effect on Twitter courtesy of Elon Musk, the launch of Threads by Meta, and buzz created by new startups like Mastodon and Bluesky. One thing is certain-the next five years will not mirror the last. The question remains-will people need another "Twitter clone" or "Facebook 2.0"? I scarcely think so. It was TechCrunch's blog that I read the most relevant discussion. In essence, the future will not be about creating the next huge, all-encompassing platform; it will be about niche platforms: communities with laser focus on a specific demographic or interest. Lex, designed for the LGBTQIA+ individuals, shows how impactful niche communities can be. Lex isn't about being the next Reddit or Twitter-it's developing an actual, rooted in authenticity, safe, curated space for its users belonging. This could not be more accurate, as I happen to be the founder of Circle, a platform that connects college students across institutions. Yes, massive-scale platforms have a certain appeal to them; this high-ground is where the users are going to be. However, such platforms often create "one size fits all" solutions for what turns out to be a very nuanced and different market. Niche platforms allow people to bypass the noise, the bots, and hate, to delve directly into where they can be seen and heard and valued. But here’s the bigger picture: niche platforms don’t just succeed—they thrive. Higher Engagement: When users feel connected to a purpose or community, they engage more frequently and meaningfully. Stronger Loyalty: A niche platform speaks directly to its users, creating a sense of belonging that fosters retention. Venture Potential: From LinkedIn to Discord, history proves that platforms built around specific communities or use cases can generate substantial returns. At Circle, we see this potential firsthand. Instead of trying to be everything to everyone, we’re focused on creating a space where students can collaborate, grow, and unlock opportunities. It’s not just about social media; it’s about building ecosystems that matter. So, as we look ahead, let’s stop chasing the “next big thing” and focus on what truly makes social media valuable: authentic connections. What’s your take? Do you believe niche platforms are the future of social media? I’d love to hear your thoughts. https://lnkd.in/dtsqnCr5 #SocialMedia #FutureTrends #NichePlatforms #CommunityBuilding

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New week, new list of fresh EU pre-seed / seed startups. Here are 4 leads from this week's list of 37 leads: -Pelago is a B2B SaaS and Services company based in France (Data and Analytics, Productivity Tools, Enterprise Software), offering an alignment app to achieve your digital transformation. Founded by one of the co-founders of Odaseva. -there is a B2B SaaS company based in France (AI, Data and Analytics, Productivity Tools), optimizing report preparation with easy importing, formatting, and sharing, using AI to reproduce your style and simplify the process. Founded by the ex-CEO of Finalcad. -Eleonora Mantovani from the UK is in stealth mode. -Pablo Valverde from France is in stealth mode (formerly Head of Data at Modjo.ai). ✉️ DM us if you want more free leads from this week's 37 leads. If we're feeling generous, we might even share all the free leads from previous weeks with you! 👇 Subscribe to our Substack (link in the first comment) if you don't want to miss any of our future weekly free leads. ❓Have any questions about how The Hidden VC can help you turbocharge your sourcing skills? Chat with us on WhatsApp (link in the first comment) so we can craft a plan that best fits your needs. See you next week, The Hidden VC (your VC analyst-as-a-service)

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Nowadays, everyone can launch a brand... 💰 Creators, Musicians, Actors do ! 𝗜 𝗺𝗮𝗽𝗽𝗲𝗱 𝟭𝟵𝟬+ 𝘁𝗮𝗹𝗲𝗻𝘁 𝗹𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗮𝗽 𝗼𝘃𝗲𝗿 $𝟰𝟲𝗕 You'll discover massive success story (Huda Beauty - Rouje - PRIME - Feastables) and failures 👉 I've been dedicated to mapping the incredible efforts 180+ talents and their business partners (in the US and in FR) made to create astonishing brands, competing with leaders of their industry mainly CPG brands, in Fashion, Cosmetics, Food, Beverage & Spirits... 𝗜 𝗮𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝘁𝗼𝗱𝗮𝘆: 🗺 Mapping of 190+ initiatives 📊 Comprehensive spreadsheet (Description, Revenue, Valuation, stage etc.) 🧠 Analysis of the 7 categories of talents https://lnkd.in/eg62prJk I hope it can help ! 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 !

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𝑯𝒆𝒚𝑩𝒊𝒍𝒅𝒃𝒐𝒕: 𝒀𝒐𝒖𝒓 𝑨𝑰-𝑷𝒐𝒘𝒆𝒓𝒆𝒅 𝑹𝒆𝒂𝒍 𝑬𝒔𝒕𝒂𝒕𝒆 𝑨𝒅𝒗𝒊𝒔𝒐𝒓 HeyBildbot is more than just a chatbot; it's an intelligent AI-powered tool that revolutionizes how people navigate the complex world of real estate in France: 1. 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐭𝐨𝐨𝐥:   - Revolutionizes how people navigate the complex world of real estate in France   - Provides instant, accurate guidance on property transactions, regulations, and financing   - Empowers users to make informed decisions and simplifies the real estate journey 2. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐯𝐚𝐥𝐮𝐞 𝐟𝐫𝐨𝐦 𝐮𝐬𝐞𝐫 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬:   - Captures user's contact details and sends a comprehensive email to our administrator   - Summarizes user's needs and conversation history   - Transforms simple requests into qualified leads   - Connects users with experienced real estate professionals for personalized support 3. 𝐁𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐀𝐈 𝐚𝐧𝐝 𝐡𝐮𝐦𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:   - Exemplifies our mission to revolutionize how businesses implement automation   - Addresses the needs of both property seekers and industry professionals   - Delivers immediate value to users while creating new opportunities for experts HeyBildbot is a prime example of REC-IT's commitment to creating powerful, industry-specific AI tools that deliver tangible value. By leveraging REC-IT's expertise in AI and low-code development, HeyBildbot revolutionizes the real estate industry, providing instant guidance, generating qualified leads, and connecting users with personalized support. https://heybildbot.com/

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