Laurence Ventura

Anyone who works in SEO should read this post from Wil Reynolds

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NEW TIKTOK SHOP ADS UPDATE 🗣️ 🛍️ Say goodbye to spark codes and hello to Shop Affiliate Creatives! Now, affiliates can enable Master Authorisation, giving brands direct access to all affiliate shoppable videos in Ads Manager. No need for spark codes! This means faster setups and smoother processes for brands running TikTok Shop campaigns 🙌 That's not all.. TikTok have also released Dual Commision. Brands can now adjust affiliate commission rates when media spend is activated, ensuring a balanced approach to rewarding creators and driving ROI. These updates are a testament to TikTok’s innovation and commitment to listening to brand feedback 🚀 A major development for brands, affiliates, and TikTok Shop! #tiktok #tiktokshop #affliatemarketing #tiktokshopads

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Are you struggling to make waves in the digital world? Let us help you stand out! Our expert team specializes in #SocialMediaOptimization, tailored to skyrocket your online presence and engage your target audience like never before. Ready to take your social media presence to the next level? Let's chat! Drop us a message to learn more about how our #SMO services can benefit your business. 📈 Know more - https://bit.ly/3U0tZKx #SocialMediaOptimization #DigitalMarketing #BoostYourBrand"

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Using pMax for remarketing? You're killing your results (let me explain). I don't like to rely on Performance Max for remarketing, because I have: ❌ No control over audiences to retarget ❌ No control over ads per audience ❌ No control over remarketing spend I prefer dedicated remarketing campaigns, because I decide: ✅ Which audiences to retarget ✅ What ads you're showing them ✅ How much you spend on remarketing Much better! Take back control with this full-funnel remarketing strategy: 1: Pick the right campaign types 2: Set up your campaigns for success 3: Begin with high-intent audiences 4: Create ads for every stage of the funnel 5: Exclude recent converters to reduce wasted ad spend Stop relying on pMax to do your remarketing and take back control. p.s. want a step-by-step guide to implement this strategy? Check this out: https://lnkd.in/eexTm4Bq Do you use pMax specifically for remarketing or not?

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🚨 What direct impact has Google Consent Mode on your #GoogleAds Account and its Performance? Let's find out: 🔥 Google Consent Mode has been affecting Google Ads accounts targeting EU or EEA users for 6 months already. Now we know for sure the impact: 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Without Consent Mode, your #remarketing audiences will stop populating users from EU or EEA. If you have Google Consent Mode active, Google receives your users' consent choices and your audience list can run again. 𝐍𝐞𝐰 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (𝐍𝐂𝐀): NCA goals won’t function effectively once your remarketing lists fall below 1,000 active users. By successfully implementing Google Consent Mode, you can set NCA goals and bid, for example, just on new customers. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Customizing #audiences, such as targeting recent users (e.g., 30 days), won’t be possible anymore. Valuable audience insights will also be lost. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 #𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Feed-based dynamic remarketing will no longer function without Google Consent Mode. This is affecting your Dynamic Display campaign running on a shopping feed. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: Upgrading to Consent Mode v2 enables conversion modeling, helping reduce the gap between observed and actual conversions, allowing you to maintain some #optimization despite reduced data. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Consent Mode will allow your campaigns to continue optimizing effectively by using modeled data where consent isn’t provided, helping sustain your performance. You see more conversion data that sets future optimization strategies (budget shifts, new #keywords, new negatives, bids, etc.) 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬: Failing to implement Consent Mode could lead to privacy issues, especially with regulations in the #EEA, potentially causing compliance challenges and affecting your data collection. 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 #𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: You won’t be able to create Lookalike Audiences with Remarketing Base Seed List for DemandGen #campaigns. This gives your campaign a disadvantage. In a previous Linkedin poll, 59% of the PPC Specialists who voted said that they use Cookiebot Web CMP by Usercentrics as their Certified Consent Mode Platform. If you have not yet, try it out! #PPC #GoogleAds #ConsentMode #Privacy #SEM

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Don't Miss The Chance To Maximise your Google Ads Success This Q4 with our services: >> Google Ads & PPC Campaigns: Reach the right audience with highly targeted ads. Maximize ROI with expert management and optimization. Get immediate visibility and drive traffic to your site. >>Search Engine Optimization (SEO): Rank higher on Google and other search engines. Attract organic traffic that converts into customers. Stay ahead of your competitors with up-to-date strategies. >> Social Media Marketing: We help the audience to grow on Facebook, Instagram, LinkedIn, and more. Build a strong brand presence that resonates with your followers. Drive conversions through tailored content and ad campaigns . >> Content Creation & Marketing: Captivate your audience with high-quality, relevant content. Position your brand as an industry expert. Boost SEO and social engagement with strategic content. >> Email Marketing: Keep your customers engaged and coming back for more. Deliver personalized campaigns that convert leads into loyal customers. Automate email sequences to save time and grow revenue. >> Website Design & Development: Get a beautiful, responsive website that represents your brand. Improve user experience and conversion rates. Ensure your site is optimized for SEO and mobile devices. >> Analytics & Reporting: Track your digital marketing performance with clear, actionable insights. Measure what matters and adjust strategies to improve results. Get easy-to-understand reports that keep you informed. >> Why Work With Us? Everything we do is customized to your unique business needs and goals. No hidden fees or confusing reports-just honest updates. @stomping360 works on top of the latest trends and best practices. We focus on what moves the needle for your business whether that’s more leads, higher sales, or better brand awareness. So, If You Are Ready To Move Click on it 🌐 www.stomping360.com ✉️ [email protected] 📍 https://g.co/kgs/omvi5zu #YouTubeMarketing #TikTokMarketing #ContentCreation #VideoMarketing #EngagingContent #BrandStorytelling #WebDevelopment #ResponsiveDesign #WebsiteMaintenance #PublicRelations #BrandReputation #PRStrategy #AudienceEngagement #SEO #Googleads #Q4 #Quarter4

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Ever noticed your Facebook ad engagement drops every 2 weeks? Look at this chart showing campaign CTR: 🚀 Launch: Great engagement for 2 weeks. 📉 Drop-off: Engagement declines. ♻️ Rotate in fresh content: Spike in engagement. 📉 Another drop-off: Engagement declines again. ♻️ Rotate in more fresh content: Big spike in engagement. 🔑 Takeaway: Rotate in new content every 2 weeks to maintain engagement. Why does this work? Because it sets the Facebook algorithm back into learning mode, which is beneficial for B2B marketers. The Facebook algorithm is optimized for B2C audiences, which are usually very large. Unless you have a massive B2B audience, Facebook won’t optimize your ads for you. 👉 Pro Tips: Optimize your campaign yourself by monitoring frequency, engagement, and conversions. Reset your ad content every 2 weeks to keep engagement and delivery high. #DigitalMarketing #FacebookAds #B2BMarketing #Engagement #AdStrategy #MarketingTips #AlgorithmHacks #ContentStrategy #FacebookAds #EngagementStrategy #ContentRotation #B2BMarketing #AlgorithmOptimization #FacebookAlgorithm #ContinuousEngagement #MarketingTips #DigitalAdvertising #CampaignOptimization

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Using pMax for remarketing? You're killing your results (let me explain). I don't like to rely on Performance Max for remarketing, because I have: ❌ No control over audiences to retarget ❌ No control over ads per audience ❌ No control over remarketing spend I prefer dedicated remarketing campaigns, because I decide: ✅ Which audiences to retarget ✅ What ads you're showing them ✅ How much you spend on remarketing Much better! Take back control with this full-funnel remarketing strategy: 1: Pick the right campaign types 2: Set up your campaigns for success 3: Begin with high-intent audiences 4: Create ads for every stage of the funnel 5: Exclude recent converters to reduce wasted ad spend Stop relying on pMax to do your remarketing and take back control. p.s. want a step-by-step guide to implement this strategy? Check this out: https://lnkd.in/eexTm4Bq Do you use pMax specifically for remarketing or not?

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🚨 Google Ads campaigns feel like a before shot? Check out this 60 Minutes-inspired transformation! 👇 Before: Campaigns struggling, budgets burning, and results… well, not exactly worth celebrating (just like Kamala Harris’s serious face). 😟 After: With a 60-minute audit from Guided PPC, everything changes—just like that smile! 😄 Our expert recommendations can turn your campaign around, boost your ROI, and make those ad dollars count. 💥 Don’t miss out—request your FREE* Google Ads audit today and see the transformation for yourself. 🧑‍💻 #GoogleAds #PPC #60Minutes #BeforeAndAfter #memes #GuidedPPC *PS: Only business owners who have an agency or freelancer managing their campaigns are eligible for a free audit. If you are freelancer, employee, or an agency managing campaigns yourself then you can get a paid audit ($499) or level up on Google Ads with courses by Guided PPC Academy.

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Ready to elevate your Snapchat advertising game? Discover the key insights about how much Snapchat ads cost in our article! Here's what you'll learn: 1️⃣ What the cost of your Snapchat ads depends on, 2️⃣ What bidding strategies you can choose to manage your ad spend better, 3️⃣ How to spend less on your ads while getting great results. Want to learn more? Dive into the full article for expert tips and tricks: https://lnkd.in/dYejaejY 💡 #SnapchatAds #BoostROI #AdvertisingTips

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🎯 Master PPC Advertising with ProIQ! Discover the key dos and don'ts to optimize your campaigns and maximize ROI. Here’s what you need to know: ✅ Do: Target Precisely: Use detailed demographic and psychographic data to ensure your ads reach the right audience. Test Continuously: Run A/B tests on your ads to identify what resonates best with your audience. Track Everything: Utilize analytics to monitor ad performance and adjust your strategies as needed. ❌ Don't: Ignore Negative Keywords: Regularly update your negative keyword list to prevent wasting ad spend on irrelevant searches. Set It and Forget It: Remember, PPC requires ongoing adjustments and optimizations based on performance data. Overlook Ad Copy: Make sure your ad copy is compelling and directly addresses the needs of your target audience. 🚀 Ready to boost your PPC success? Let ProIQ guide you every step of the way! Learn more at www.proiq.com. #businessconsultant #businessconsulting #corporateidentity #humanresources #talentacquisition #businessdevelopment #networkingbusiness #socialnetworking #recruiting #staffing #brandmarketing

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CRO is still widely misunderstood and misrepresented. Misleading agencies are tagging CRO to entirely different initiatives. Do not let them sell you on what is a poorly hidden attempt at boosting their MRR. What’s the incentive for your average digital marketing agency? I mean this seriously. Are they really looking to build a growth function in your organization? Most likely, they think template tests will suffice to you while adding more revenue and profitability to their bottom line. Consider that they already offer paid search, paid social, email, seo, affiliate marketing, organic social…. A fair question to ask is do they really have the competencies with each of those service lines? And do they for CRO? Locally here in Montreal, average retention in agencies is benchmarked under 1 year. You don’t get specialized skills and a dedicated team in these environments. From personal experience, I can also tell they assign clients to staff until they are over capped on bandwidth. And a lot of projects landed on my lap that I was not skilled to work on but had to nonetheless, without tools, coaching or resources. If you consider their offer, here’s a set of questions that will enlighten you on their ability to deliver. - What does client allocation look like for my assigned team? - What sort of tenure in the company do my assigned team members have? - How is the team trained and kept up to date with industry standards? - What is the composition of my assigned team? - How do you come up with test ideas? - What does a test results analysis looks like? From these questions, you will get to understand the intent and incentive the agency has. You’ll get to see what sort of team you would be working with. You will also see if they work tactically or if they operate under a specific process. Most of the time, digital marketing agencies do not have the specialized skills.

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Want to improve your Google Ads performance for long-tail keywords? 🤔 Today's Tip of the Week comes from our Senior PPC Executive, James His tried and tested method to get a broader reach for your products is to... ▶ Attach your product feed to your Google Ads account ▶Then use Dynamic Search Ads (DSAs) to target your feed And how do you do this? 👉 Go to Tools & Settings > Business Data > Add Page Feed 👉 Upload your product feed 👉 Use the URLs as dynamic ad targets in a DSA campaign This strategy will help you appear in both search and shopping results, and reach customers at every stage of their buying journey - give it a go!

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Recently our Performance Media Buyer Arnau Sans Ballester published a useful article on ‘How to Get the Most From Your ROAS Campaigns’ in PPC Hero's blog with the aim to help online marketers, advertisers and affiliates worldwide understand the key aspects of achieving best results out of their ROAS campaigns 🎯📈 Read it now! 👉 https://lnkd.in/dFsWyCd8 #adnovation #digitalcontent #digitalentertainmentfactory #digitalexperiences #experienceadnovation #ppchero #roascampaign #googleads #digitaladvertising

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💰PPC (Pay-Per-Click) campaigns are a powerful tool in the digital marketing toolbox, designed to drive quick traffic and boost visibility. When done right, they can deliver instant results and maximize ROI by targeting the right audience at the right time. 🔍 we understand its value and how it fits into a broader digital marketing strategy. Our expertise focuses on organic growth, lead generation, and long-term brand visibility through tailored solutions. Looking for a comprehensive approach that goes beyond paid ads? We’ve got you covered with SEO, social media management, and creative content strategies to elevate your brand naturally. 𝗟𝗲𝘁’𝘀 𝗯𝘂𝗶𝗹𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿! 🌱 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗧𝗢𝗗𝗔𝗬!🌌🔍  𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://bit.ly/3LILkDV #DigitechMonster #PPCCampaigns #DigitalMarketing #ROI #TargetedMarketing #OrganicGrowth #LeadGeneration #BrandVis #PPCManagement #GoogleAds #BingAds #AdWords #KeywordResearch #AdCopywriting #LandingPageOptimization #ConversionRateOptimization #BidManagement #AdExtensions #SEO #SocialMedia #ContentStrategy #DigitalMarketingSolutions #PartnerWithUs

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