Laurence Vély

🚀 Is Your Brand Ready to Play on Roblox? 🚀 Join me this Tuesday at 6 PM for an exclusive LinkedIn Live session : « In the Trenches of Roblox : strategies, mistakes and best practices » 🎮🌐 With Olivier Moingeon from Exclusible and Guillaume Fischer from Doors3 we will dive deep into the new social media platform that attracts the new generations. 👉 Why should you care? With over 79.5M daily active users, Roblox is a hotbed for brands aiming to engage the next generation. But, like any new frontier, it comes with unique challenges. In this live session, we’ll dive into key stats and practical insights to help brands: - Create immersive experiences that resonate and engage - Avoid common pitfalls that limit impact - Measure ROI in a fast-growing virtual space 💡 Brands like Nike, Gucci, Vans, Lacoste, Walmart, NASCAR, Alo Yoga and many more  are already pioneering experiences on Roblox, creating spaces where fans can interact, play, and build a deeper connection. Is your brand ready to join them? 📅 Reserve your spot and join us for 1 hour of expert insights on how Roblox is shaping the future of brand engagement with concrete tips, common mistakes to avoid, live demo and key figures to help you navigate and taking part on the (r)evolution. ➡️ Sign up here (https://lnkd.in/dikszpcm) – don’t miss out on this chance to learn how your brand can level up on Roblox! #LinkedInLive #Roblox #BrandStrategy #DigitalMarketing Michaël S. Thibault Launay Karina Cha Brandon Volas Julien Furlanetto Guillaume Moret-Bailly Adrien P. Arthur Pesquié Romane Colliot Ulysse Chailley

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Interested in the future of CTV? 👀 We are thrilled to share the transformative insights from our partners @Realytics latest white paper, "La CTV en France, à l'aube du total vidéo." This comprehensive analysis offers an in-depth look at the dynamic landscape of Connected TV (CTV) and its evolution towards Total Video in France. A special shoutout to our Senior Brand Director, Jean-Baptiste Moggio, whose expertise and perspectives are prominently featured. Jean-Baptiste's contributions reflect the innovative spirit and strategic foresight that drive RTL AdAlliance forward in the digital and TV advertising realms. The white paper dives into how broadcasters are increasingly becoming digital platforms, blurring the lines between traditional TV and online media, thus enriching the video consumption experience across diverse devices. It underscores the pivotal role of CTV as a gateway between traditional television and digital platforms, promising a more integrated and engaging viewer experience. Interested in more? Read the full white paper here (available in French): https://lnkd.in/en3j88Y8 #RTLAdAlliance #CTV #DigitalTransformation #Advertising #MediaTrends #Innovation #TotalVideo

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Join our next 𝐖𝐞𝐛𝐢𝐧𝐚𝐫: 𝐓𝐡𝐞 𝐍𝐚𝐧𝐨 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 to learn more about this latest trend in #𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫M𝐚𝐫k𝐞𝐭𝐢𝐧g Join us on June 20th at 4 pm BST / 5 pm CET to learn more about: 🤳 Who are Nano #Influencers ? 💡 Why are normal people relevant for your #marketing strategy ? 🤔 How to build a campaign with unpaid nano #creators ? 🚀 What is their #ROI? Spoiler Alert - yes, it is measurable! If you want to learn how to get back on the authenticity highway and harness the power of unpaid nano-influencers, this #webinar is for you. My colleagues Pascale Vigener and Joshua Wood will share the latest insights and best practices to upgrade your #marketing strategy. Register today via the link below: https://hubs.la/Q02Bkcvm0

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NEW ON WISe.ART: [ai]scendences, a project of artistic collaboration, dialogues and interactions between Art and generative AI @Silvana Solivella and @Christian Moreillon We are pleased to present [ai]scendences. An artistic project that joins our creative spaces in a concept combining works composed of materiality, spirituality and new technology. A common purpose that reshapes reality in a creative interaction between art, science and generative artificial intelligence. This project comes on the heels of our respective presentations at the "Art & AI, rencontre improbable?" event in Grandson, programmed by curator @jorge_canete_idp www.art-et-ia.com and then at the Aperti edition on "What impact does artificial intelligence (AI) have on the field of art? Will it replace the artist?" These are very pertinent questions, which we echo by opening up a new field of artistic exploration. [ai]scendences questions meaning, illusion and the existence of reality, with the aim of opening up creative terrain, discovering the plastic possibilities of materials and sparking discussion. https://lnkd.in/e3kEiXvh These sculptures made of salt or blown glass, crafted objects drawing their source from materials and ancestral traditions, find a new monumental existence in oniric virtual spaces. Conversely, it is these gigantic sculptures, defying the laws of physics and reality, that find materiality in crystal and blown-glass sculptures, transpositions of monumental installations. To certify the works of [ai]scendences, a selection of them, existing in real and virtual form, are now present on the wise.art platform and the blockchain via NFT: https://lnkd.in/es74Aqw3 Silvana Solivella https://lnkd.in/eVfUffaV Christian Moreillon https://lnkd.in/eNJpjEkt

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Please meet Pascal Cübb International Advertising Association - France 1. What do you do? I’m an entrepreneur, creator, and producer of B2B events and original content in the advertising industry. Passionate about and committed to many subjects for many years, I am a recognized free thinker who believes that we must now stop talking and start acting to create impactful change. In our industry, we have the immense power to touch, influence, and show a large audience the values that we defend. 2. Why did you join the IAA? Three years ago when you approached me to relaunch IAA France, I accepted for several reasons. Because our action is global, a big difference and opportunity to represent France advertising industry in the world. We are transversal, a unique positioning allowing us to speak with all the players in our industry. And last but not least, we talk about values ​​and meaning. We are the « Global Compass ». 3. Which IAA value is closest to your heart and why? Only one is too little and my heart is big ! DEI because it emphasizes the importance of recognizing and valuing the diverse aspects of people's identities, beliefs, and backgrounds. Inclusion goes beyond just acknowledging diversity; it ensures that everyone, regardless of their differences, is welcomed, respected, and treated as an integral part of the community. In differences knowledge and intelligence are cultivated. Education because everything we do is for our children and their future. Because we have to communicate and we need to share with young people. We learn a lot from them. Collaboration, because together we are stronger. 4. What is your favorite example of IAA serving the marketing communications community? When we demonstrate the strength of our industry united to serve a cause, we can achieve remarkable things. This was evident in 2022 when IAA France initiated a global effort for Ukraine. By uniting an unprecedented communication campaign with media, brands, agencies, and platforms, we showed that we are powerful together and capable of making a positive impact. Additionally, the IAA United Nations dinner at Cannes Lions is a great opportunity to build relationships, foster exchanges, and share insights among our members and industry leaders. #creativity #collaboration #diversityandinclusion #sustainability #internationality #education #innovation

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#Paris2024 - What's love got to do with it? The Olympic games have started with a spectacularly queer opening ceremony in Paris, orchestrated by the artistic director Thomas Jolly. It has been an attempt to narrate France's history as one that, by many fights, lead to progress, equal rights (women, LGBTQ and black people), and the culturual richness of diversity. It was a beautiful representation of the diversity of art forms, the diversity of French society, and the "Olympic spirit" of bringing people around the world peacefully together - with sports as a force that can bring out our best. The controversy of the parody on the last supper by drag queens, as well as the omittance of France's other dark sides of history besides the revolution (colonialism - the reason why nation-states are actually represented in Paris; and fascism) however leaves me with a strange after-taste. While art should always remain free, even to provoke, I think that Jolly's goal for "everybody to feel represented" has failed. The Christian church has doubtlessly created endless suffering, including to LGBTQ people. But turning that hate now around by mocking Christians is for me undigested trauma. The Western LGBTQ identity has been one of otherness, a mostly "negative" identity stemming from discrimination - and this may also be its major problem today. Just like Christians, theoretically at least, the LGBTIQ movement is about love. How much love do we however practice if, from whatever side, we nurture hate, exclusion, and ignorance of others' perspectives, as uncomfortable as they may be? Paradoxcially perhaps, both the #LGBTIQ movement and Christian religion seem to be at a turning point. In a world full of hate, and where their narratives face starch resistance, they may both have a need to go back to the sources of the wisdoms they could hold. How can we create spaces in which such perspectives can actually communicate to be truly inclusive? And what story of coming to peace would we write if it was really made with love? "Why do you see the speck that is in your brother’s eye, but do not notice the log that is in your own eye?" Matthew 7:3 #LGBT #Christianism #Communications

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🔦 This enlightening investigation into what remains for me a very exciting project, and one of the most ambitious I have seen in terms of circularity in a highly criticized and very complex sector: fashion and footwear. What we learn here is that creating a global circular loop, which remains 👟 environmentally friendly, 👟 socially just, 👟 logistically realistic, 👟 affordable in terms of price and value for the consumer, 😵 is extremely difficult to achieve ! And nobody cracked it yet except a couple of brands who were built circular by design like #Patagonia, but are they finally really fully circular without a proper take back scheme ? Beyond the criticism of this investigation into the #On brand, I prefer to highlight the 💪 courage it has to try and invent what may be the standard model of tomorrow: the consumption of use and not of the product. 🙏 So please, stop attacking and finger pointing the brands that are trying, inventing, Investing ... they are the ones who will create the virtuous models of tomorrow. https://lnkd.in/eqVA26Mb

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Yannick Bolloré, Chairman and Chief Executive Officer of Havas Group, and Chairman of the Supervisory Board of Vivendi, provided some details on the spin-off project at Havas' Capital Markets Day in London today:   Vivendi’s business results have been fantastic. The spin-off project is the best answer to offset the conglomerate discount and create value for all shareholders. The Bolloré Group never launched a takeover on Vivendi and they even sold some shares to remain below the legal takeover bid threshold. The spin-off project is therefore the only solution going forward. The spin-off will unlock potential for all the businesses and enable them to concentrate on external growth strategies, increase international visibility, and incentivize leadership with shares. On Canal+’s planned listing in London: Almost all the company’s stakeholders are English-speaking. London is a major marketplace which would also offer a fast-track for a potential dual listing in Joburg. The Bolloré Group has exactly the same rights as any other shareholder or investor in London. On Louis Hachette Group being listed on Euronext Growth (Paris): An obvious choice given that Lagardère is already listed on Euronext Paris. Euronext Growth has less constraints compared to Euronext Paris while offering the same level of regulation and control for shareholders. On Havas’ planned listing in Amsterdam: The objective is to maximize the value of Havas whose two main assets are its talent and its relationships with existing and future clients who expressed some anxiety on the company being the target of a hostile takeover. Amsterdam offers the possibility to create a foundation which would protect the company – any takeover would need to be friendly and approved by the Board. There will be no double voting rights until shares have been owned for two years after the listing. In terms of governance, the future Chairman, who will not be independent, has an excellent knowledge of the industry and exceptional client relations (Arnaud de Puyfontaine). There will be a lead independent director (Fabien Pierlot) to ensure a fully independent counter-voice to the Chair. The dialogue will continue with all our stakeholders. Being transparent in what we do can only increase value all round. The different companies to be split have a bright future. https://lnkd.in/eiie7z7Y

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Which lenses are the most in-demand right now? 🔎 In September 2024, these are the Top 10 most popular lenses on CineLenses. Are any of them part of your toolkit, or perhaps on your wishlist? Here are some that have caught the attention of our users 👇 : 1. Angenieux Optimo 2. ARRI Signature Primes 3. Cooke Optics S4 4. Panavision H Series 5. Panavision ALZ Zoom 6. Arri/ZEISS Cinematography Ultra Prime 7. Arri/Zeiss Master Prime 8. AngenieuxType EZ Series 9. Cooke S8/ i FF 10. Cooke Anamorphic/i We’re excited to announce that we’ve also launched a new feature on our website: "Lens Trends" 📊. This section provides real-time insights on the most-used lenses—daily, weekly, and monthly. Whether you're a cinematographer, director of photography, or part of the filmmaking industry, staying informed on the latest trends can give you a competitive edge. 💼 How do you decide which lenses to use in your projects? Let’s discuss in the comments. Your experience could inspire others! Visit our website for more details, and stay updated with the latest lens trends 👉 https://lnkd.in/dzWxXCzh

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Bernard Arnault charges on with grand reorganization The revamp of LVMH’s top creative and executive management is far from over and will last well into next year, several sources with first-hand knowledge of the matter say. Together with his new strongman, Group Managing Director Stéphane Bianchi, who is increasingly feared internally, LVMH CEO and controlling shareholder Bernard Arnault is reorganizing the luxury group he started building 40 years ago. There are so many brands now at LVMH – more than 80 – and so many changes afoot that it’s tough to keep track. The current high level of turnover of executives and designers at LVMH is unprecedented, and it’s happening at a time when the luxury industry is battling its worst downturn in recent history. Read on to find out where Delphine Arnault is going, what next regarding the leadership of Dior Couture and Dior Beauté, as well that of the Beauty Division. And what's going to happen at the Fashion Group with brands like Loewe, Patou and Celine. Doors are also revolving at OTB, Kering, Richemont and Chanel as Miss Tweed previously reported. Link for the story: https://lnkd.in/e6bK9xjr

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#Lingerie has an intricate story, with delicate layers of mysteries and a strong #French influence. Read my last interview cover in #Forbes and find out more about who is making History today and who are the most promising #sustainable designers to sublime #feminity. https://lnkd.in/gRjPSYze

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🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

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Last week, we took an exciting step forward with the launch of Mozzaik Genius! 🚀 Thanks to everyone who joined our launch event and helped make it a success. 🎉 Today, we’re excited to share an exclusive video that takes you inside Genius – our AI assistant built to make daily work easier for your teams. Genius goes beyond being just an assistant; it’s a partner that understands your organization’s unique needs. 📊 ✅ Fully secure, contextual, and seamlessly integrated with Microsoft 365 through Teams and SharePoint, Genius provides adaptable, AI-powered support that simplifies complex tasks into efficient, smooth actions. 🔍 With precision, security, and ease at its core, Genius helps your teams focus on what really matters. 🌟 🎥 Watch the video to see Genius in action and get inspired. #MozzaikGenius #AIAssistant #IntranetAI #Innovation #DigitalTransformation

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What happens when you repair an item of clothing before reselling it? You can double, triple or even quadruple its value. With the launch of our partnership with Vestiaire Collective this week, SOJO has done a deep dive on what it means to sell a damaged vs non-damaged item and it’s incredible to see the difference. When resale is booming and item condition is one of the key criteria that buyers look at when deciding what to buy - we're excited to launch this service to show that as a seller, booking a quick and easy repair means you can increase the quality of your item and in turn increase your price & buyer satisfaction (and Vestiaire gets to unlock a higher GMV). Repair and Resale coming together is not only good for the planet, but also good for business. Swipe below to take a look at our comparables

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🛒 𝐓𝐚𝐜𝐤𝐥𝐢𝐧𝐠 𝐒𝐡𝐨𝐩𝐥𝐢𝐟𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐈 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 🛒 We are thrilled to share that Veesion has been featured in an article in collaboration with Le Point; A prestigious french newspaper with a wide readership of influential business leaders and decision-makers. Retail theft has surged by 𝟏𝟒% 𝐢𝐧 𝐅𝐫𝐚𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝟐𝟎𝟐𝟏 𝐚𝐧𝐝 𝟐𝟎𝟐𝟐, driven by persistent inflation. Traditional methods alone aren’t enough, but Veesion offers a revolutionary solution. 🙏👌 By analyzing video footage in real-time, Veesion accurately detects suspicious behavior, allowing retailers to protect their bottom line and enhance customer experience.🎉 👉Discover how Veesion is transforming the future of retail security. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/eK5Nab4e #retailtech #AI #security #shoplifting #innovation

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Discover the purpose of OBRATORI: giving start-ups a step up... Obratori is the Corporate Venture Capital of L’OCCITANE Group – a fund dedicated to start-ups that focus on positive themes and are good for the planet and its people.  It was founded by Reinold Geiger, Chairman of the L'OCCITANE Group, who has created several companies himself and always wished there was a support structure like this in place. Obratori invests financial and human capital in innovative start-ups that meet its mission of: "Everything that is good for mankind and for the planet" – encouraging the creation of new products and services that will reinvent our daily lives (and perhaps change our way of living for the better). You can learn more about Obratori and some of the incredible projects already underway here: https://lnkd.in/dnm_6m9 #Obratori #LOCCITANEGroup #CorporateVentureCapital #startups

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#ClientCoverage 📰 June has been a month full of exciting stories for our clients! 🚀 🇫🇷 BFM Business had on the morning show "Good Morning Business", Dorian Ciavarella, CEO et cofounder of ZELIQ, to discuss the fundraise of the company - 9M € - and the official launch of the platform 👉https://lnkd.in/eRxWvsfQ 🇩🇪 HORIZONT reported on the expansion of Intermate - We are hiring!'s paid advertising portfolio with the acquisition of Hamburg-based social performance agency Advertace GmbH 👉 https://lnkd.in/eizvQnD5 🇬🇧 For Automotive World, Trimble Inc.'s self-driving car expert Rana Charara, Strategic Marketing Leader - Automotive & IoT at Trimble Inc., argues that safe autonomy should start with precise, reliable, and fail-safe GNSS signal which is corrected by an RTK system 👉 https://lnkd.in/e_te54p5 🇫🇷 la Réclame covered the study released by Mobsuccess Group, that revealed French consumption trends linked to European competition, via a survey carried out by the YouGov research institute 👉 https://lnkd.in/efB3bzXN 🇩🇪it-daily.net | IT-Verlag GmbH covered a new study by Deel on the impact of AI on human resources 👉 https://lnkd.in/ewZb6ts6 🇬🇧 BBC highlighted Misha Rykov, Researcher, *Privacy Not Included at Mozilla, vision on the risks, privacy violations, and ethical concerns around AI in sex toys and romantic chatbots 👉 https://lnkd.in/exjUYyJz 🇫🇷 Informatiquenews invited Boris Lecoeur, General Manager at Cloudflare France, to discuss the challenges posed by implementing Zero Trust strategies and Cloud security a few weeks before the 2024 Olympics 👉 https://lnkd.in/ebigjVy7 🇩🇪 fvw reported on the positive financial results of eDreams ODIGEO's fiscal year 23/24, which ended in March 👉 https://lnkd.in/e8H2h7AZ 🇬🇧 Business Insider covered Sumsub's data, which examined over two million fraud attempts to show the number deepfakes increased tenfold from '22 to '23 👉 https://lnkd.in/eGmYjNvA

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Ever wondered how global companies like AXA manage to streamline communication across their diverse teams? 🌍🤔 They leverage the power of AI and solutions like Sociabble. Audrey Brahim, Head of Corporate Communication & Engagement at AXA, shares how Sociabble's AI boosts her team's productivity daily. She particularly highlights our automated translation feature, a game-changer for multinational companies. 🚀💡 Technology is transforming the way we work. But it's not just about productivity - it's about creating a more inclusive, connected, and engaged workforce. Read more about Audrey's experience here ➡️ https://lnkd.in/eU3Pb7YM #Sociabble #AXA #LesEchosStart #AI #ArtificialIntelligence #LesEchos

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