RTL AdAlliance’s Post

By 2025, CTV will account for all growth in the converged TV market, according to EMARKETER forecasts. As more viewers migrate to CTV, measurement strategies need to evolve—and fast. Download a complimentary copy of our analyst report, "Ad Measurement Trends H1 2024," presented by Cint. Explore Insights: https://lnkd.in/gMbsBNis #Nielsen #CTV #admeasurement #TVadvertising #upfrontweek

🌟 𝐓𝐡𝐞 𝐂𝐓𝐕 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐊𝐞𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐑𝐞𝐜𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐒𝐭𝐮𝐝𝐲 🌟 "𝑾𝒉𝒚 𝑪𝑻𝑽 𝑹𝒆𝒊𝒈𝒏𝒔 𝑺𝒖𝒑𝒓𝒆𝒎𝒆 𝒊𝒏 𝒕𝒉𝒆 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝑬𝒄𝒐𝒏𝒐𝒎𝒚: 𝑷𝒂𝒓𝒕 2," our study in partnership with KINESSO, highlights viewership and engagement across 6 key European markets. Connected TV (CTV) has become the dominant choice for viewers, with 𝐒𝐩𝐚𝐢𝐧 and the 𝐔𝐊 boasting the highest overall CTV viewing rates in Europe! 📈 Click right to learn more about the breakdown of the leading EU countries in CTV engagement. Are you prepared to leverage this transformative era? 🤔 Dive deeper into the insights by downloading the full CTV report here: https://lnkd.in/daAKC9fK #CTV #digitalmarketing #attentioneconomy #ShowHeroes #Kinesso

Estimates of CTV penetration across India have ranged from 10Mn to 20Mn homes, depending on who’s speaking:). The incidence of CTV in Digital Video plans has been continuously going up. CTV is now a default part of most Digital Media Plans. This means videos that were being viewed on a Mobile device, are being cast on large CTV screens. Question for @marketers and @creative agencies: how good does a typical Digital Video look on a large TV screen? Are we always producing a film that’s C’TV’ ready even though we may not have started for a ‘TV’C as an outcome? Critical questions when the lines have started blurring. #ctv #videoquality #tvc #dvc

If you're attending Cannes, join us on June 19th for an illuminating fireside chat and panel discussion featuring industry experts, including our very own Dave Clark and Andrew King, to get the latest insights into the ever-evolving CTV landscape. #canneslions2024 #streaming #ctv #adtech #ctvadvertising #streamingadvertising #digitaladverting

Important question every brand must think of, before film production

Did you know that #CTV global screen ad revenue is skyrocketing to new heights? 🚀 Connected TV is shaking up the industry, & this is just the beginning. In less than four years, CTV is projected to capture one-third of global screen ad revenue, presenting a golden opportunity for #publishers to explore this trend & achieve remarkable results. Ready to press play for Contextual TV?: https://hubs.li/Q02rhtVN0 #ContextualTV #ContextualAdvertising #PressPlayForContextualTV

𝗖𝗮𝗻𝗮𝗹+ 𝗹𝗲𝗮𝘃𝗲𝘀 𝘁𝗵𝗲 𝗙𝗿𝗲𝗻𝗰𝗵 𝗗𝗧𝗧 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺: a milestone in the TV landscape Following some controversy about its C8 channel, CANAL+ Group has announced it will remove its four pay-tv channels from the French digital terrestrial television (TNT) platform: highlighting a mismatch between costs and viewership: - Viewership: 70,000 monthly viewers were watching these channels via DTT. - Costs: The distribution costs for Canal+ on TNT were estimated between €20-30 million annually. While these channels will be replaced by other offerings, two points are worth highlighting: 𝟭. 𝗖𝗮𝗻𝗮𝗹+’𝘀 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴. It underscores Canal+’s transformation from a traditional broadcaster into a streaming platform. Something we have heard other broadcasters mentioning, Canal+ is actively doing 💪 𝟮. 𝗧𝗵𝗲 𝗱𝗲𝗰𝗹𝗶𝗻𝗲 𝗼𝗳 𝗗𝗧𝗧 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲. With fewer high-profile channels and reduced audience numbers, the relevance of DTT as a mass-reach platform could gradually diminish over time 📉 So, in a world where linear channels can be seamlessly distributed on FAST platforms, enabling reach without the costs of DTT, and unlocking incremental revenue through targeted advertising - the question for broadcasters and regulators should be: 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗮 𝗯𝗹𝗲𝗻𝗱𝗲𝗱 𝗧𝗩 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗲𝘃𝗲𝗹-𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗳𝗶𝗲𝗹𝗱? (Freely in the uk, being one of the interesting initiatives from Everyone TV) #Broadcasting #DTT #Streaming broadpeak.io Digital TV Group (DTG)

Media agency Magna’s latest report shows national TV ad revenue down slightly, but digital formats like AVOD and CTV are experiencing significant growth. For 2024, while national TV will see a minor decline, digital media continues to shine, with strong gains in AVOD and CTV. Local TV will get a boost from major events, and overall ad revenues are set to rise significantly, thanks to the upcoming elections and the Paris Olympics. Digital ad spending is also on the up, reflecting its growing influence in the market. #Advertising #DigitalMedia #CTV

The CTV experience you know and love just got more premium. Introducing…Branded CTV Select! We’ve extended our High Impact BCTV inventory across some of the most watched publishers in entertainment! Want to get in on the action? Email us at [email protected] and let us amp up your CTV campaigns today! #goPERI #CTV #PremiumPublishers #BCTV

CTV Weekly Insights: the growth of #CTV continues, rapidly. 2.8% more of U.S. consumers TV watch-time has shifted in just five months. Noteworthy during this period are the attraction to #fast channel platforms such as Tubi, The Roku Channel, and Pluto TV. While these each provide a tremendous amount of content (think basic cable), they are also giant buckets of advertising inventory. So in addition to many other independent apps, fulfilling CTV ad buys should never be an issue. (If you are being told there are scale issues by your agency, you may want to seek a second opinion.) https://lnkd.in/edPPG2fi