Claire Rozain 🏳️🔜PGC LONDON

How to choose the right monetization model for your game? Consider both player and studio views. I’ve prepared 6 main types with: 🟢 The pros 🔴 The cons But first, consider these 4 factors: 1. Game Genre • Premium models fit narrative ones. • Free-to-play suits casual or MMO games. 2. Target Audience • Casual players prefer free models. • Hardcore players will pay for more. 3. Game Lifespan • Subscriptions fit long-term games. • Casual games may fit in-game payments. 4. Game Design & Value • Value should justify the purchase. • Don’t frustrate players with pay-to-win. It’s not just about revenue. It’s about what fits your game best. P.S. The Play-to-Earn model is highly speculative, but the success of ‘Off The Grid’ made me include it on the list.

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🎮 The Uncertain Future of Live-Service Games? 🎮 Recent surveys among 600 developers have revealed significant doubts about the sustainability of live-service games, with 70% expressing uncertainty. Concerns center around the monetization methods, particularly with frequent updates and in-app purchases. Despite the prominence of live-service games, only 35% of developers consider their latest release as such, indicating a disconnect in perception. Key worries include player disinterest (63%) and losing player bases to competitors (62%), raising questions about long-term viability. In response, developers are considering a shift back to traditional monetization models like paid DLC and upfront payments for future releases. In essence, while live-service games dominate the industry, doubts persist about their lasting impact and sustainability. 🎮✨ What are your thoughts on the future of live-service games in light of developers' uncertainty? https://lnkd.in/efbnAkcd

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TRACKING RELEASES & TRANSFERS # 1 HALF OF JUNE, 2024 Hi there! 🤙 Today I bring you another edition of our… 💫 Tracking Releases & Transfers 💫 In the first half of June, we had some exciting innovative games. 💡 I highlight 4️⃣ titles of them. ✅ “All in Hole: Sinkhole Sort” by Homa The French publisher 🇫🇷 has published a new version of its “Attack Hole”, the big hit of the first half of last year, with almost 100 million downloads and developed by RedLine Games. 🏅 With the difference of having a fruit theme 🫐 instead of a military one. 🪖 But the main difference is the game art, which is more polished and similar to “Royal Match” by Dream Games. 👑 In my opinion, this is an attempt to turn the Hole Game sub-genre into a Hybridcasual. 👀 Developed by Pilgrim’s Games, the Android version of "All in Hole" was published in April. 🗓️ On June 7, Homa published its IOS version, which indicates that they wants to carry on with the game. 📈 ✅ “Cat Way Home” by Amanotes The world leader in the rhythm games sub-genre keeps iterating on the cute cat theme. 🐈💟 And rightly so, as "Duets Cats", "Duet Tiles" and "Duet Friends" have so far reached over 75MM downloads. 👏 “Cat Way Home” innovates with a more complex narrative, a dash of "Subway Surfers"-style runner mechanics and a metagame design typical of match tile puzzles. I enjoyed it.👍 (And my daughter 👨‍👧 , who loves rhythm games 🥰) "Cat Way Home" was launched by Vietnamese publisher 🇻🇳 on June 13th. 🗓️ ✅ “TickTock Challenge” by ABI Game Studio One of the most fascinating aspects of the Hypercasual market is the simple ideas that become hits. 🤩 That's what the Vietnamese publishing 🇻🇳 giant did. "TickTock Challenge" is a compilation of mini-games inspired by TikTok challenges. 🤳 Its success is undeniable. Launched on June 5 🗓️, the game has already reached over 3.5MM downloads. 🤯 ✅ “Dicey Heroes” by KAYAC Inc. “It's a game that combines Monopoly 🎲 and roguelike ⚔️!” This is an excerpt from the game's store description. Interesting, isn't it? 🤔 "Dicey" is a bit different from the Japanese publisher's 🇯🇵 recent line of publications. The game has a bit of depth and more polished game art than usual. But it maintains the very easy gameplay. "Dicey" was launched by Kayac on June 12th. 🗓️ 👇 Swipe through the slides below to see releases & transfers by SayGames, CrazyLabs, FreePlay, TapNation, Rollic, YSO Corp, and Popcore. 👇 - X - This research was supported by Cost Center. Cost Center is a tech company that offers a powerful suite of tools for Mobile Publishers to optimize UA campaigns. 💪 Its portfolio includes amazing clients such as Amanotes and Lihuhu. 🏆 Do you like it? 🤩 Call my friend Yi Ting Ho. She'll show you a demo. 😉 - x - 🙏 PLEASE 🙏 activate the bell 🔔 so you don't miss my analysis. ☝️ #innovation #gaming #gamedevelopment #HypercasualByCarlosPereira

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Hello folks, Those developing a P2E (Play-to-Earn) portal may have various goals, one of which could be strengthening their own native coin or contributing to their preferred cryptocurrency's ecosystem and, ultimately, increasing its value. Thanks to the unique features of such platforms, they generally attract more interest from developers, players, and portal managers compared to traditional portals. The following post provides a detailed explanation of this in 18 slides. Take a look! hashtag #P2E #games #Gameportal #cryptocurrency #Play2Earn #HTML5Game

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Updated 11/10/24: 1,039 New Games Jobs at 250+ Companies Category #3, Resource #11 at amirsatvat.com https://lnkd.in/d6x5NHMZ Looking for new opportunities in games? Please check out Resource #11 - the most robust new games roles resource out there! Combining it with Resource #10 (Games Jobs Workbook - our long-form flagship resource updated every 1-2 months) offers the most comprehensive view of the games job market worldwide. It's not just about the total aggregate numbers - our data is the cleanest! I run a 9-step process to keep everything clean, accurate, and automated: When the role was posted How it categorizes across our 20 standard community functional groups Dedupe for the same roles in multiple locations Clean out miscategorized roles Tell you where the role is Tell you if it's remote or not - for real Tell you if it is a reposted role or not with conditional formatting - for real Give you a direct link to apply Explore more and dive into your next big opportunity! Always free and without ulterior motives, for gamers!

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Top Revenue-Driving Events in Royal Match Here are the top 4: 𝟭. 𝗗𝗿𝗮𝗴𝗼𝗻 𝗡𝗲𝘀𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟲𝟳% • Type: Co-op with Friends   • Mini-game: Plinko   • Duration: 10 days   • Description: Players work together to raise a dragon by earning tokens through a Plinko mini-game. Tokens are used to level up the dragon through three stages. 𝟮. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗣𝘂𝗿𝘀𝘂𝗶𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟱𝟰% • Type: Tasks / Milestone Rewards   • Duration: 3 days   • Description: Players complete 5 tasks related to various activities, unlocking new stages as the difficulty ramps up. The goal is to collect items like magnifying glasses across 5 total stages. 𝟯. 𝗟𝗮𝘃𝗮 𝗤𝘂𝗲𝘀𝘁 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟯𝟰% • Type: Win Streak with Tournament   • Duration: 1 day   • Description: Players must clear 7 levels in a row without failing to stay in a group of 100 participants. The prize? A big reward—failure results in elimination. 𝟰. 𝗛𝗶𝗱𝗱𝗲𝗻 𝗧𝗲𝗺𝗽𝗹𝗲 | 𝗜𝗺𝗽𝗮𝗰𝘁: 𝟯𝟴%   • Type: Mini-game with Tasks   • Mini-game: Treasure Hunt   • Duration: 4 days   • Description: Players use pickaxes earned from completing levels to uncover hidden gems under soil tiles. Find all gems to unlock gates and advance to the next stage. *The Impact Value indicates the percentage of revenue peaks influenced by this event last year. Data Source: Playliner

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Mobile Game Retention Cheatsheet Here is a breakdown: ---- 𝗜. 𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗗𝗮𝘆 𝟭-𝟯) ---- Make a powerful first impression.  1. Onboarding   • Introduce key features clearly.   • Use tutorials with minimal cognitive load.   • Set clear objectives and encourage immediate actions.   • Strategically place first paywalls.  2. First Impressions   • Prioritize readability and intuitive UI/UX.   • Focus on graphics, art style, and juiciness (animations and feedback).   • Ensure smooth game performance.   • Hook players with a compelling story.  3. Core Gameplay Loop   • Make gameplay fun and engaging with easy-to-understand rules.   • Offer early rewards to build momentum.   • Optimize session lengths to avoid fatigue.  ---- 𝗜𝗜. 𝗠𝗶𝗱-𝗧𝗲𝗿𝗺 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗗𝗮𝘆 𝟯-𝟯𝟬) ----   Add depth to maintain engagement.  1. Game Depth   • Provide variety in strategies and introduce new mechanics.   • Include side quests and secondary activities.  2. Live-Ops   • Plan frequent content updates and holiday events.   • Run competitive challenges and limited-time content to create urgency.  3. Progression   • Maintain a balanced difficulty curve.   • Introduce engagement mechanics like daily bonuses and quests.  4. Engagement Mechanics   • Use streak rewards, push notifications, and happy hours.   • Offer re-engagement bonuses to bring players back.  ---- 𝗜𝗜𝗜. 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗗𝗮𝘆 𝟯𝟬-𝟯𝟲𝟬) ----  Build loyalty through lasting systems and community.  1. Meta Systems   • Deepen the narrative and allow character customization.   • Offer decorative and cosmetic items for personalization.  2. Long-Term Goals   • Provide meaningful endgame content and loops.  3. Social Engagement   • Foster connections through guilds, clans, and friend systems.   • Include leaderboards, co-op gameplay, and PvP/PvE events.   • Strengthen community management for better player relationships.  4. Economy and Balancing   • Monitor inflation and balance the in-game economy.   • Implement auto-difficulty adjustments to keep the game challenging.  5. Technical Stability   • Ensure smooth gameplay with minimal bugs or downtime.  ---- 𝗜𝗩. 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ----  Monetization should feel fair and rewarding for players.  • Balance in-app purchases and ad frequency.   • Avoid pay-to-win dynamics by focusing on value.   • Use cohort segmentation for personalized offers.   • Offer timely sales and exclusive deals.  Retention isn’t just about keeping players; it’s about creating an experience they can’t get enough of.

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Next week is packed with exciting events for game industry professionals to network, learn, and explore the latest trends shaping our vibrant industry in Los Angeles. I won’t be able to attend all the events, but I’d like to highlight a few great ones. 𝙈𝙤𝙣𝙙𝙖𝙮: ✨ a16z LA Tech Week Kick-Off Join the official opening night event hosted by A16Z to kick off the week with tech and gaming leaders and innovators. With over 1000 events happening in SF and LA this week and next, I have no idea how the A16Z GAMES team is powering through this event marathon - but you guys are the real MVPs! Andrew Lee, Robin Guo, Caitlin Cooke, Macy Mills https://lnkd.in/ghaJeEpn 𝙏𝙪𝙚𝙨𝙙𝙖𝙮: ✨ Online Gaming Services House by Pragma, AWS Mingle with online service experts over drinks and bites at this fun and relaxed happy hour, hosted by Eden Chen and Jeremy Joiner https://lnkd.in/gPDX6Ted? ✨ Gaming Innovators Event by J.P. Morgan, CAA, Cooley, and Porsche A must-attend for aspiring founders and early-stage entrepreneurs. Marc-Lloyd Ramniceanu and Sophie Nazerian from JP Morgan are excellent hosts and will ensure founders a great time with excellent company! https://lu.ma/b1t43u91 𝙒𝙚𝙙𝙣𝙚𝙨𝙙𝙖𝙮: ✨ Demystifying Gaming Startups for Future Founders by 1AM Gaming Thinking of starting your own game studio? Learn from my founder friends, Ian Proulx (1047 Games), Aidan Karabaich (Singularity 6), and Christopher Scholz (Free Range Games) as they share their journeys and insights on building a successful game startup. https://lu.ma/2fgld7qp 𝙏𝙝𝙪𝙧𝙨𝙙𝙖𝙮: ✨Taking Your Game from Zero to One Million by AppsFlyer, Deconstructor of Fun You will learn from top industry founders and executives, including Doug McCracken (a16z Games) and Jen Donahoe (Host of Deconstructor of Fun Podcast) how to leverage marketing optimization best practices to scale games from zero to millions of users. https://lnkd.in/gGkpSVb8? ✨ Planet Play’s Gaming LA by Stash, Google Join a vibrant mix of gaming professionals, from developers, publishers, creators, and investors, at Google's iconic Playa Vista HQ for a night of networking and fun conversations. Kudos to Brent Liang and the Stash team for organizing this fantastic event series. Stay tuned for more! https://lnkd.in/gfv7BX8q 𝙁𝙧𝙞𝙙𝙖𝙮: ✨ LATechWeek Closeout Event by Mantis VC & Lightspeed Venture Partners Connect, network, and celebrate with leading innovators and investors in tech and gaming at the official LA Tech Week closeout event. Thanks to the gaming teams at Mantis and Lightspeed! Moritz Baier-Lentz 🎮, Stephen O'Brien, and Milan K. https://lnkd.in/g5wxXseX Last but not least, a huge thanks to Andrew Chen and Katia Ameri for creating this amazing platform for founders and innovators to connect IRL! (Flashback to the 1st LA Tech Week in 2022) #videogaming #gameindustry #gamedevelopers #videogames

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Just published a deep dive analysis on Call of Duty Mobile's two-tier gacha monetization system! 📊 Key findings: - 60% of live ops events focus on monetization - Regional pricing varies up to 60% between markets - Single events can generate $300+ per player - Mythic rarity drop rates are as low as 0.08% Read the complete analysis and learn more about mobile gaming monetization strategies: [Link in comments] #MobileGaming #GameDev #Monetization #CODM #GachaGames

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How to turn industry challenges into Career opportunity? (saturated market, frequent layoffs, fewer open roles) I have hired 30+ talents for studios in Europe over the past 3 years. And yet I have not seen this level of turbulence in the industry ever... Therefore I'm very excited to be moderating a panel discussion featuring leading experts who will delve into these critical issues with me.   Please welcome: Monika Michalak 🔜 HGC Barcelona, Conxi Perez Andreu, Thomas Lemesle, Aurélie Bauzou   Our discussion will cover:   1. The Impact of Layoffs. How recent layoffs have influenced the job market and what it means for both junior and senior professionals.   2. Senior Talent Saturation.   Understanding the challenges and opportunities that come with a market flooded with experienced professionals.   3 Regional Perspectives.   Insights from our panellists on how these trends are playing out in the countries they know best, with a particular focus on Europe.   4 Strategic Advice.   Practical suggestions for navigating the current and future job market, tailored for different levels of seniority.   Join us for this insightful session where we'll explore actionable strategies to optimize your job search and adapt to the evolving market conditions.   📅 Date: 22nd June 🕒 Time: 14:30 📍 Location: HIT Games Conference. Barcelona.   Don't miss this opportunity to gain valuable insights and connect with industry peers.   Let's navigate these changes together and find the best path forward!   #GamesIndustry #JobMarket #CareerDevelopment #Career #opportunities #Layoffs #gamedevelopment #growth #gamesfactorytalents #gamedevtalents

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Webinar Announcement 👇   🎨 Are your artists and modelers storing and managing assets in generic cloud storage solutions not designed for modern game development? ⏳They likely spend countless hours searching for necessary assets—or worse, they might not even know that the assets they need exist. 🟢🟢🟢If this sounds familiar, we have great news for you! 🟢🟢🟢 💡Asset Manager is an engine-agnostic, API-first solution tailored for the demands of 3D asset creation. For Unity developers, it's already included with your license. 🎯If you're using a different engine, explore Unity Cloud plans to find the one that fits your needs. 🎫Join us for the Asset Manager webinar, featuring a live demo and Q&A session, on August 14th at 3:30 PM UTC. Share this link with your artists and modelers—they'll thank you for it!

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Updated 12/2/24: 667 New Games Jobs at 200+ Companies Category #3, Resource #8 at amirsatvat.com https://lnkd.in/d6x5NHMZ Looking for new opportunities in games? Please check out Resource #8 - the most robust new games roles resource out there! Combining it with Resource #7 (Games Jobs Workbook - our long-form flagship resource updated every 1-2 months) offers the most comprehensive view of the games job market worldwide. It's not just about the total aggregate numbers - our data is the cleanest! I run a 9-step process to keep everything clean, accurate, and automated: When the role was posted How it categorizes across our 20 standard community functional groups Dedupe for the same roles in multiple locations Clean out miscategorized roles Tell you where the role is Tell you if it's remote or not - for real Tell you if it is a reposted role or not with conditional formatting - for real Give you a direct link to apply Explore more and dive into your next big opportunity! Always free and without ulterior motives, for gamers!

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Hey !👋 ☺️ Let’s discuss how Customization with CSL and CPP could contribute to your ASO strategy 📈🚀 Prepared some interesting case studies, save your spot! 😉 https://lnkd.in/ePaXV79x

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AI in Game Development today In recent years, we’ve heard bold claims about a future where AI creates entire games from start to finish. Will that become a reality? And more importantly - do we even want it to? Regardless of where we’re heading, one thing is certain: AI is already reshaping how games are made. Today’s AI tools are more accessible and affordable than ever, meaning even small teams can leverage their power without needing a dedicated R&D department. Here are three practical ways how AI can enhance your game development today: 1. Text Creation for NPCs Immersion is everything, especially in dialog-heavy games like RPGs and open-world games. NPCs often deliver small, atmospheric lines - what game designers call "barks". Think of a market vendor casually saying, “Lovely weather today!” These snippets aren’t critical to the main story, but they bring your game world to life. With the right AI text generator, you can create thousands of these lines, saving time while maintaining variety. 2. Text-to-Speech for Audio Once you’ve got the dialogue, why not turn it into audio? AI-powered text-to-speech tools are affordable and practical for non-essential voice work - like NPC chatter, tutorial instructions, tooltips, or accessibility features. While they’re not yet on par with professional voice actors, they’re a practical solution for functional or background audio needs. 3.Concept Art for Iteration Early in development, experimenting with art styles is key to finding the visual identity of your game. AI art generators allow you to explore numerous artistic directions quickly, helping you identify a style that resonates with your vision and your audience. Will this replace concept artists? I don't think so - I believe in the human ability to create unique, inspiring art. But AI can be a complementary tool, accelerating the ideation process and giving artists a head-start toward creating the unique, polished visuals that will define your final game. In summary, I believe AI isn’t here to replace creativity but it can be used to support it. From saving time on tedious tasks to opening new creative possibilities, AI tools will become common companions for modern game developers.

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Updated 11/23/24: 649 New Games Jobs at 150+ Companies Category #3, Resource #11 at amirsatvat.com https://lnkd.in/d6x5NHMZ Looking for new opportunities in games? Please check out Resource #11 - the most robust new games roles resource out there! Combining it with Resource #10 (Games Jobs Workbook - our long-form flagship resource updated every 1-2 months) offers the most comprehensive view of the games job market worldwide. It's not just about the total aggregate numbers - our data is the cleanest! I run a 9-step process to keep everything clean, accurate, and automated: When the role was posted How it categorizes across our 20 standard community functional groups Dedupe for the same roles in multiple locations Clean out miscategorized roles Tell you where the role is Tell you if it's remote or not - for real Tell you if it is a reposted role or not with conditional formatting - for real Give you a direct link to apply Explore more and dive into your next big opportunity! Always free and without ulterior motives, for gamers!

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TOP SOFT LAUNCHES NEW LEGO GAMES With the challenges of new privacy policies, using IP has been a key UA strategy in mobile games in recent years. IPs endemic to the gaming industry have been performing well, such as “Candy Crush”🍬 and “PUBG”🪂. But there are non-endemic IPs that are well received by the gaming audience, such as soccer (”EA Sports”), board games (”Monopoly GO”), and cartoons (”Pokémon GO”). Now imagine a mobile game with an endemic IP of almost 1.2 billion downloads combined with one of the most iconic brands in kids' culture. 🤯 This one is… ✨ "LEGO® Hill Climb Adventures" ✨ Developed by Fingersoft in partnership with the LEGO Group, "LEGO® Hill Climb" is a 3D version of "Hill Climb Racing". With a well-polished game art. 🎨 Moments of competition, like "Hill Climb Racing 2". 🏁 But keeping the famous brake-acceleration balance mechanics. 🚗 The game also features in-depth gameplay, including a building narrative. 🛠️ These features aim to take advantage of the hundreds of millions of downloads and the 22.8% D30 retention rate of the classic "Hill Climb". 🎯 👇 Scroll through the slides below and see for yourself. 👇 Released globally on May 28, "LEGO® Hill Climb" has achieved nearly 500k downloads, with a 33% share in the US market. However, this wasn't Lego's only recent launch. They extended their partnership with Irish game studio StoryToys 🇮🇪 (part of Team17 Group PLC), releasing 2️⃣ more titles: ✨ LEGO® DUPLO® PEPPA PIG ✨ & ✨ LEGO® DUPLO® DOCTOR ✨ In the first one, Lego builds yet another product with the world-famous (including my daughter 👨‍👧💓) character Peppa Pig 🐷, celebrating a partnership begun in January with Hasbro and Merlin Entertainments. The second game is a very child-friendly job simulator. 🥼🩺 Both are games from the DUPLO® brand aimed at preschool children. Is the games market demanding IP? No problem, Lego is in. 🤩 All mobile data from AppMagic. 💯 - x - This research was supported by Cost Center. Cost Center is a tech company that offers a powerful suite of tools for Mobile Publishers to optimize UA campaigns. 💪 Its portfolio includes amazing clients such as Amanotes and Lihuhu. 🏆 Do you like it? 🤩 Call my friend Yi Ting Ho. She'll show you a demo. 😉 #marketing #lego #gaming #gamedevelopment #HypercasualByCarlosPereira

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Navigating the complexities of porting to Apple Vision Pro? Unity's guide offers 6 essential tips to streamline the process, from leveraging Unity's AR Foundation to optimizing your app's performance on Vision Pro. Check out the full guide for expert insights and practical advice to ensure your app shines on Apple's latest platform - https://lnkd.in/dCcxYKem. #AR #VR #AppleVisionPro #Unity #realtime3D

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4 event types to generate added value for your game: • Special. • Personal. • Repeatable. • Out-of-game. Managing a live service game is all about handling various cycles. • Player activity. • Monetization intensity. • Currency inflation/deflation. A decent game is a mix of these elements. It's about creating an enjoyable experience. It's where design meets player satisfaction. It's not about being perfect, but about constantly improving. ♻️ Repost if this resonates with you. And follow Sergei Vasiuk for more.

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Germany's Ministry of Culture and Media has launched a new funding program to support the growth of domestic game development studios. The "Press Start: Games Founding Grant" offers €2,750 per month for 18 months to eligible founders and students who have recently established or plan to establish a game studio in Germany. The program aims to foster innovation and strengthen Germany's position as a leading gaming nation. Key Eligibility Criteria: 👉 Recent Studio Establishment: Applicants must have founded their studio within the past 18 months or plan to do so in the near future. 👉 Game Concept: Applicants must have at least one game concept or project in early development. 👉 Broader Mechanics and Technologies: Projects utilizing VR, mixed reality, or gamification are encouraged. The goal of the program is to: ⭐ Support the development of innovative and diverse games. Strengthen Germany's position as a global gaming hub. ⭐Foster a thriving gaming community. The program is part of a broader initiative by the German government to support the country's game development industry. By providing financial support and mentorship, the government aims to empower aspiring game developers and encourage the creation of new, innovative games. (source: https://lnkd.in/eFtYEU2D)

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