Criteo

When the right scents are combined, magic happens. When retail media onsite and offsite combine, they create magic too. ✨ By partnering with Criteo and leveraging advanced #retailmedia solutions, Yves Saint Laurent Beauty (a brand by L'Oréal) achieved: ✅ 27% boost in onsite click-through rate ✅ 14% increase in conversion rate ✅ 92% surge in revenue per user Together with GroupM, YSL Beauty unlocked the power of seamless, data-driven marketing. Curious to see how they did it? 🔗 Discover the full story here: https://bit.ly/4fHDfLM

Sales professionals know Q4 isn’t just busy—it’s intense. 🔥 So how do you ensure your team stays motivated and productive without burning out? In her latest article, 📝 Lorena-Sophie Blickhäuser shares actionable strategies to build a healthy, high-performing sales culture—even when the pressure is on. ✨ Because hitting targets shouldn’t come at the cost of well-being. 👉 Dive into the full article here: https://bit.ly/3ZiqmSH #SalesLeadership #TeamWellbeing #MentalHealthAtWork

Connecting shoppers with brands at the perfect moment! 🎯 We’re excited to share how Klarna partnered with us to reach their ideal audiences and achieve impactful results, including a 3x higher conversion rate on Klarna versus other apps. By seamlessly integrating their in-app inventory with Criteo's expansive network, we helped create a winning connection between shoppers and brands. Curious how Klarna’s innovative approach is transforming the #shopperjourney? Discover the full story here 👉 https://bit.ly/40ZAG3g

The CPG shopper’s journey is evolving – are you keeping up? 🌟🛒  Today’s shoppers are doing more than just grabbing a cart and heading to the store. Their journey is dynamic, research-driven, multi-retailer, and increasingly #omnichannel.  Bernie Che, Director of Omnichannel Platforms at Flywheel, weighed in on the importance of creating a strategy that connects with CPG shoppers at every step of their purchasing journey. 🎯 For more trends about how the grocery shopping landscape is changing, read our blog post: https://bit.ly/48VfuO1 #CPGTrends #HolidaySeason #ConsumerBehavior #OmnichannelMarketing

Black Friday is around the corner, and shoppers are on the hunt for something new. 🛍️ In fact, nearly half of U.S. shoppers say they’d try a new store if it offers unique discounts. 🌟 This opens up a golden opportunity for brands to stand out with personalized deals and fresh shopping experiences. Want to know how to make your brand a top choice this holiday season? 🔗 Check out our latest blog post for more insights: https://bit.ly/40XmO9J #BlackFriday #ConsumerTrends #RetailMedia #HolidayShopping

What kind of world do we want to live in? 🌐 That is one of the many questions raised by Adeoye Davies in his latest interview. Having recently transitioned from the agency world to the tech industry, he shares his experience in sales while uncovering some misconceptions about heritage and black culture. In this article📝, Adeoye openly debates the importance of sharing untold stories with the world while preserving a necessary sense of belonging among communities. Have a good read! 👉 https://bit.ly/4hSqDmS #Culture #Diversity #Inclusion

What’s shaping winter travel trends? 🌍 ✈️ As travelers become more tech-savvy, the industry is witnessing a significant shift in their booking behavior. Our latest report dives into insights from over 14,000 global travelers, revealing how #AI and personalized planning are setting the stage for the upcoming season. 📊 From rising air bookings to the growing preference for single-platform travel solutions, here are some key takeaways that every advertiser needs to know. Ready to explore the future of travel? Keep reading in our blog: https://bit.ly/48PucGi #CommerceMedia #ConsumerInsights #TravelTrends

CPG’s set to take off this Black Friday 📈 As Black Friday approaches, what categories are set to soar? Our latest report, The State of CPG, reveals how last year’s #BlackFriday delivered triple-digit growth in the US for categories like skincare, perfume & cologne, coffee, and hair styling products. Wondering what insights will shape this year’s season? Don’t miss out—download our global report to dive deeper into #CPG trends: https://bit.ly/4fdoMqZ #ConsumerInsights #HolidaySeason #RetailMedia

Transforming travel experiences through data-driven personalization! 🎯 We’re thrilled to showcase our latest success story with TUI and Tealium, where we helped drive real impact through programmatic advertising. With a seamless blend of data and tech, we’re proud to support brands in creating more meaningful connections with their customers. The results speak for themselves: 🔹 40% higher return on ad spend (ROAS) 🔹 60% lower cost per click (CPC) 🔹 56% lower cost per visit (CPV) for the Early Bird campaign Explore the full story here 👉 https://bit.ly/3AJyQJ1 #RetailMedia #CommerceMedia #Adtech

The countdown to #BlackFriday is happening all around the world! In Brazil, we brought together 130+ industry leaders from brands, agencies, retailers and more to dive into the key #RetailMedia trends shaping this year’s peak shopping season: 🔍 The journey from research to purchase is increasingly complex, and the competition for share of attention is fierce. ✨ Attracted by low prices and discounts, +50% of consumers shop more on Black Friday. 🧳 Luggage and bags experienced the highest purchase increase YoY on Black Friday, showing promise for the travel industry. 🛍️ Buyers with more disposable income have greater tendency to try new brands and categories. A special thank you to all of our amazing guest speakers: 🎤 Bruno Bolanho from Grupo Casas Bahia 🎤 Bruno César dos Santos from MadeiraMadeira 🎤 Caio Valenti from GWM Brasil 🎤 Camila Prado Lupetti from Época Cosméticos 🎤 Camila Olaechea from Emarsys 🎤 Gregório Meireles from LATAM Airlines  🎤 Murilo Okamoto from Nike 🎤 Pedro Tadeu Marques from Sportsbet 🎤 Péterson Fernandes from Uber 🎤 Sabrina Balhes from Nielsen Watch below for a few key interviews and memorable takeaways to help you gear up your advertising strategy for this #holidayseason!