Locala

🏆 Alerte Award ! Locala remporte un Cas d'OR du Digital IA Marketing 2024, le prix OR "Data Marketing". Ce prix récompense le lancement d’Insights AI ✨: L’IA générative intégrée dans notre plateforme. Un nouvel assistant médiaplanning connecté à nos insights et entraîné aux stratégies média data-driven. Un grand merci au Jury des Cas d'OR pour cette reconnaissance de notre engagement constant dans l'innovation au service de nos clients. 🚀 Auxandre 🗺️ Stephan Benjamin Soubeille #CasDor # Insights #AI #Awards #Innovation

🌟 Luxury Retail: A Global Growth Opportunity 🌟 The luxury market is evolving, with worldwide sales set to surpass $513 billion by 2028, growing steadily at about 5% annually according to EMARKETER. From capturing the top 0.1% of luxury spenders to engaging rising middle-class consumers in emerging markets, Locala's solutions help brands elevate awareness, engagement, and loyalty. 💎 Read our blog to refine your approach and unlock growth in the luxury sector: https://hubs.ly/Q02_zK710 #LuxuryInsights #DOOH #LuxuryMarketing

Excited to team up with Kivi | Connected TV! 🚀 This partnership marks another step in helping advertisers connect with their audiences where and when it matters most. Stay tuned for impactful campaigns ahead and learn more in the post below! 👇

✨ Plan Smarter Campaigns with Insights AI Drowning in data? Locala's Insights AI turns complex analytics into actionable strategies in seconds. With features like Quick Analysis and Custom Prompts, this powerful tool ensures your campaigns are data-driven, efficient, and impactful, without wasted ad spend. Read our blog here to discover the ins and outs of Locala's Insights AI: https://hubs.ly/Q02_MTcZ0 #AdvertisingInnovation #MediaPlanning #InsightsAI

Is your business ready for AI? Our COO Pierre-Emmanuel Padiou shares his insights with Forbes, exploring six key questions executives should ask before investing in AI. Drawing from Locala’s own AI transformation, he highlights how to balance innovation with strategy and align #AI with business goals. Read the article here: https://hubs.ly/Q02_Nxc10

🎄 Celebrating the Holiday Season in NYC! 🎉 Our New York team came together for a festive holiday party filled with joy, laughter, and just the right amount of singing out of tune during karaoke 🎤. Events like these remind us of the importance of building a strong team and our core value of #care. Wishing everyone a wonderful holiday season from all of us at Locala! ❤️

📈 The Future is Bright for Digital Out-of-Home Advertising! 🚀 DOOH spending is projected to climb to $4.6B by 2028, driven by steady double-digit growth. Brands are increasingly leveraging its precise targeting and dynamic capabilities to connect with audiences effectively. At Locala we’re at the forefront of this evolution. With our Panel Optimizer solution, we help brands harness the full potential of DOOH by: 🎯 Targeting high-affinity areas using real-time data. 📊 Optimizing ad placements for maximum visibility and impact. 💡 Ensuring every dollar spent delivers measurable results. Ready to make your campaigns smarter? Learn more about our Panel Optimizer : https://hubs.ly/Q02_s2G70 Data source: EMARKETER #DOOH #AdvertisingInnovation #PanelOptimizer

✨Boosting Awareness and Footfall for Wind Creek Hospitality Locala partnered with Archer to help Wind Creek Hospitality drive foot traffic to their Alabama locations through precise targeting and tailored creatives. Results Highlights: 👥9,146 Visits 💸$4.89 CPV (Cost Per Visit) 💻0.21% CTR (above industry benchmarks) Read the full case study : https://hubs.ly/Q02_fVvP0 #CaseStudy #DOOH #MediaStrategy

🎁 Spreading Holiday Cheer with ThinkLA The Locala team had a wonderful time at the ThinkLA Holiday Party presented by OpenX supporting the Toys for Tots toy Drive. 🎄✨ We’re proud to be part of an industry tradition that combines celebration with giving back to the community. #ThinkLA #ToysForTots

🎄Thursday, the Locala team joined the IAA UK Christmas Lunch, an event that has been bringing together the international advertising community for over 30 years. It was a fantastic opportunity to connect with brands, agencies, media, and ad tech leaders while celebrating the start of the holiday season. 🎉 We look forward to continuing to create impactful collaborations in the year ahead! Ellie Brand Irina Puzakova Jackson Ayers Léonore Simon Simone Beccaro Suso T. Zaid K. Rebekah Shaw #IAAChristmasLunch