Jussi Oja

Breaking into the Finnish Market: Challenges for New Casino and Betting Companies🎰 Entering new markets always presents unique challenges, but the Finnish market is particularly formidable for new casino and betting companies. Here are a few reasons why: 1. Strict Regulations: Finland has stringent laws governing online gambling. The market is highly regulated, with the state-owned monopoly, Veikkaus, holding a significant share. Navigating these regulations can be complex and time-consuming for newcomers. 2. Cultural Preferences: Finnish players tend to be loyal to local brands they know and trust. Building credibility and gaining trust in a market that favors familiarity over novelty requires substantial effort and strategic marketing. 3. Language Barrier: Offering services in Finnish is crucial. While many Finns speak English, providing a seamless, localized experience in their native language can make a significant difference in user engagement and satisfaction. 4. Market Saturation: Despite the challenges, Finland's market is attractive due to its tech-savvy population with high disposable income. This has led to intense competition among existing operators, making it harder for new entrants to stand out. 5. Payment Methods: Finns have specific preferences for payment methods, often favoring local options. Integrating these methods and ensuring smooth transactions can be a technical and logistical hurdle. 6. SEO and Link Building: Having the right SEO and link-building partner with experience in the Finnish market is crucial. Localized SEO strategies and strong link-building efforts can significantly improve visibility and ranking, driving more traffic and increasing the chances of success. Breaking into the Finnish market is undoubtedly challenging, but with the right approach and a deep understanding of local nuances, it is possible to carve out a niche and achieve success. #BusinessStrategy #MarketEntry #OnlineGaming #Finland #SEO #LinkBuilding #Innovation #Casino #igaming #gambling

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Localization isn’t just translation—it’s understanding culture. After analyzing nearly 100 off-shore casinos and crafting competitive reviews for various affiliate sites, I've pinpointed common pitfalls in the modern Finnish market: 1. Underestimating the player Finns are seasoned players with decades of experience. Transparency is key. Always be upfront about bonus conditions to build trust. 2. Unfamiliar games Picture a player entering a casino only to find unfamiliar games. While new and exciting games are great, classics like Gemix or Crazy Time should be front and center, especially on the first visit. Your game lobby should feel like a living room. 3. Calling things by the wrong names If you label something as "cashback," it better be cash. Mislabeling it as "bonusback" removes trust and credibility. Use precise terms to meet player expectations. Want to dive deeper? Check out some of the latest reviews I've produced: EN: https://lnkd.in/dEF8mFME FI: https://lnkd.in/dvFymqCs Got questions or would like a free audit? Let's connect! 🙂🍀

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Finnish #gameindustry is at its worst economical point, and we need to have a reality check on the causes that has driven us here - this is important if we would want to achieve the vision Ilkka Paananen called out along with Suomen startup-yhteisö. 1. Lack of commercial sentiment & #leadership - after 2016-2018, the industry were left behind vs. how foreign businesses evolved: - Studios have been too creative-driven & relaxed. - IP & brand syndromes, e.g., many haven't created new hits since their 1st nor been able to create new IPs / brands. - Missed completely #hypercasual wave & its learnings; and, because of this, came late to #hybridcasual. - Many don't know how to publish & distribute games. Many early stage studios leaned on publishers, whilst after #IDFA there's a clear gap between how foreign studios distribute games vs. our studios approach it. - Finland had #F2P is 'bad' sentiment within devs., showcasing immaturity, which was a thing during the golden era of F2P. - Not evolving when it was necessary or following shifts on best practices on e.g., #monetization on scale (if you look at e.g., Scopely, they really were heavy-lifting to became great on where they are today, whilst our biggest f2p player had to catch up years after on this). - #AAA, #PC & #Console releases with misses lately; with additional layers of having budgets getting out of control, QA done poorly, etc. 2. Not knowing how to own companies + issues with buyers after exits: - We have had #founders who knew how to build companies, whilst they exited early. Unfortunately, on many cases, the buyers have shut down the studios they bought. - Additionally, buyers & foreign studios who are still operating tend to let studios optimize comfort over #commercialization (correlating with 1). - #Games #millionaires not starting new companies. 3. Funding landscape: - #VCs shifting to invest abroad, resulting to gates for cash inflow to #Finland. - Games millionaires not participating on circulating cash back to the industry (e.g. security wins over games). If they have stakes on #funds, the problem stays same as long as above is valid. - Evergreen Finnish funds have shifted away from games. This includes successful funds who made it, but don't believe they will see new Supercell; thus they have shifted away as well. - Government #financing entities investing in wrong trends and shifts, on top of moving slowly around them. 4. #Politics, #education and #economical issues: - Highest taxation in the world, resulting also game millionaires moving out (correlates with 3). - Some education programs have been shut down. Some don't teach commercial side the right way. Some produce talent to wrong positions, resulting unemployment. - Work-based immigration regulation. - Etc. While I love working here, I'm calling out a reality check that everyone needs to do to uplift our industry. I'm doing my best to improve the industry & sentiment here, but we need everyone on this cause.

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 23 aimed at digital publishers by Relevant Digital Oy: 📈 US Ad Revenues to Approach $400 Billion This Year. Link: https://lnkd.in/d2_XMc-R 🔒 IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance. Link: https://lnkd.in/db6CC6Rg, Framework: https://lnkd.in/dGVhGETp 🚀 The Evolution Of Yahoo Backstage One Year After Its Debut. Link: https://lnkd.in/dGQFkrmp 📝 The cases for and against The Trade Desk’s Top 100 List. Link:  https://lnkd.in/d_UqF8d5 Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #adrevenue #technews #privacycompliance #dataprivacy #iabtechlab #thetradedesk #relevantdigital

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It's time for the final weekly wrap before my summer holiday! 🗞️ But don’t worry—my colleagues will keep you updated in the meantime, so you can stay in the loop by following Relevant Digital Oy. So, let’s dive into the curated ad tech news from week 27 aimed at digital publishers: 📊 Media Briefing: How the digital publishing industry has fared so far in 2024. Link: https://lnkd.in/d88iJHhd 🌍  IAB Europe’s Environmental Sustainability Glossary. Link: https://lnkd.in/dKxWf6tK 🎥 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory. Link: https://lnkd.in/dwMqrzRE 🍪 Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue? Link: https://lnkd.in/dtjUqtSD 🔍 After months of testing, Google faces growing pressure to revamp the Privacy Sandbox. Link: https://lnkd.in/daZ5pwRE ⚖️ Commission sends preliminary findings to Meta over its “Pay or Consent” model for breach of the Digital Markets Act. Link: https://lnkd.in/dSEzDxdW #weeklywrap #adtech #atechnews #digitalpublishing #mediabriefing #publishingtrends #thetradedesk #yahoo #videoads #instreamvideo #adinventory #digitalrevenue #cookies #mfas #privacysandbox #google #adprivacy #digitalmarketsact #privacyregulations #relevantdigital

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I strongly believe that in B2B sales - especially when we talk about selling services - people buy from people 💪 So, what I have noticed here on LinkedIn especially (since it provides relevant statistics), posts about the persona of a sales manager enjoy the great popularity. 💥 Why? I think it is quite simple. You have to build trust first and prove yourself to be a reliable ally to be able to proceed to selling what you have to offer. So, here I'd love to hear what YOU think of it! ❓ Which posts are most interesting: 👉 About the services and products of the company I represent 👉 Or learn more about my profession related expertise and not only? Please, share in the comments below Your most genuine feedback is highly appreciated! #sales #strategy #B2B #technology #BlitzBrain

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Work with a local licensed casino from the perspective of affiliate marketing.    🇩🇰 I have been working with a local-licensed Danish brand for more than a year, so I definitely know all the pros and cons of working with a local license from the perspective of affiliate marketing. Let me share my experience with you. Let’s start with the pros:  1. Higher Conversion Rates: Affiliates often find that promoting locally licensed casinos leads to higher conversion rates, as players trust these casinos more due to regulatory oversight and credibility. For example, our Reg2Dep reaches 90% on paydays. Fantastic, isn’t it?  2. Brand Reliability: Affiliates benefit from associating with reputable and regulated brands, which can enhance their own credibility.  3. Regional Offers: Promoting localized bonuses, promotions, and payment methods can attract more players, leading to better affiliate commissions.  4. Legality: Promoting locally licensed casinos ensures that affiliates are operating within the legal frameworks of the jurisdictions they target, reducing legal risks. Do you know that Danish Twitch streamers, for example, promote only those brands, that have a DGA license?  5. Stable Partnerships: Working with compliant casinos reduces the risk of sudden shutdowns or legal issues that can disrupt affiliate revenue streams.

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Unlock insights from Patrik Wilkens, VP at TheSoul Publishing! 🔍 Ever wondered what it’s like to lead one of the world’s biggest digital media companies? Patrik Wilkens, VP of Business Development at TheSoul Publishing, shares his journey, leadership tips, and work-life balance. Here are some key takeaways: ✨ Leadership Insight: "A results-driven attitude is essential in fast-changing industries."  🌍 Career Advice: “Find an up-and-coming industry. For me, it was mobile gaming and China.”  💡 Creativity Hack: “Hire smart people, travel, and think outside the box.” Curious to learn more? Patrik’s full story reveals practical tips for leaders and innovators alike! Read the full article: https://lnkd.in/ddEym2jy #Leadership #Innovation #CareerAdvice #Cyprus #WorkLifeBalance #BusinessDevelopment

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Here you go! From our community evening part 2 we had #FISTAGON #gametesting See here how it plays out! and remember to #wishlist if you people here in LinkedIn have STEAM There is Business Finland banner in the background and that is just fine as they have been part of our journey very much! We should also start to leave our banners here and there to get accidental visibility :D #gametest #community #visibility #gaming #metaverse #VR #virtualreality #gamers #gamedev #puzzle

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Challenging times ahead

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🎄 Happy Monday! Only a month until Christmas 🤯—have you put up your decorations yet? Product Owners are masters of planning ahead—roadmaps, sprints, milestones—it’s all about keeping things on track, much like organising everything perfectly for the holiday season! 🎁 If you're a Product Owner thinking about your next step, now might be the perfect time to explore new opportunities. Check out the post below!

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Don't trust your Google Search Console data! I just looked at GSC data for a website with 100 % Finnish content. Yet, 93 % of search impressions are from all over the world, from countries like the USA, South Korea, or Vietnam. For some queries, it is even worse. For example, 100 % of search impressions for "verkkokaupan SEO" (e-commerce SEO) are generated outside Finland. This simply does not make sense. The only possible reason is that SEO tools crawling Google's search results destroy the data quality for most digital marketing and SEO-related search queries. So, in this case, collecting the data with scrapers destroys the data quality for all users. 💗 Follow me for more posts about #digitalanalytics in the #realworld!

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Happy to announce Matias Myhrberg, Co-Founder & CEO of One Second AI, as our keynote speaker for our upcoming "AI Surge: Accelerate Growth" event at Epicenter Helsinki. Matias is a force in the AI industry, and under his leadership, One Second AI has significantly impacted how businesses leverage technology for operational excellence and growth. During his keynote, Matias will explain how AI is reshaping business operations across diverse sectors. From the automation of everyday tasks to the optimization of complex processes and personalization of customer interactions, he will demonstrate how AI can be a catalyst for business transformation. Matias will also share a practical roadmap for companies ready to adopt AI, with real-world examples of organizations that have successfully integrated AI to boost their productivity and profitability. Join us to gain invaluable insights from an industry leader on harnessing the power of AI to not just enhance operational efficiency but also accelerate business growth. Don’t miss out on this opportunity to transform your business strategy with AI! https://lnkd.in/dfCVTcQC #AIAccelerate #BusinessTransformation #AIInnovation #KeynoteSpeaker #epicenterhelsinki

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Back in B2B and working on my Linked In approach, what do you think: "Hi, I noticed we share the same interest in oxygen" my company does xyz and if I had looked at your profile for just 1 second I would know you're not a potential lead, but I will regurgitate this to you anyway. Lets connect and I can badger you or At The Unit, we focus on solving real problems for our clients. Understand their challenges, offer tailored solutions, and build trust. If any of these roadblocks are in the way of growing your business, let's talk: Development backlogs. Amazing ideas, not enough resources. Product Innovation. Product Challenges. Speed to market. Scalability. (and you get a set of steak knives and an obscure payment solution)

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 33 aimed at digital publishers by Relevant Digital Oy: 📈  Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market. Link: https://lnkd.in/dQafp3RS 🌍 IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions. Link: https://lnkd.in/d2RkWpNX 🔒 Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement. Link: https://lnkd.in/d5Saj9mc 📺 Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide. Link: https://lnkd.in/dgCJ9VVb 🛠️ IAB Diligence Platform is Now Available to Streamline Compliance for the Entire Digital Advertising Industry. Link: https://lnkd.in/d7rkZTzu  ⚠️ Ad Tech Companies Should Heed The FTC’s Warning About Hashing. Link: https://lnkd.in/dz9Jkb52 #weeklywrap #adtech #technews #relevantdigital #ai #digitaladvertising #revenuegrowth #sustainability #ademissions #privacy #compliance #techlab #mediaindustry

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It's time for the weekly wrap! 🗞️ This week seems to focus quite a bit on brand safety. So let's dive into the curated ad tech news from week 32 aimed at digital publishers by Relevant Digital Oy: 🤖  Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves. Link: https://lnkd.in/d3GbJFXC 🍪 What Google’s third-party cookie left turn means for retail media’s growth spurt. Link: https://lnkd.in/dppUVUTe 📺 Magnite Continues Steady Growth Powered By Programmatic CTV. Link: https://lnkd.in/d_9zwnXY 🔍 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media. Link: https://lnkd.in/dqvQkVhW, Report: https://lnkd.in/dZ9VJsJP ⚖️ Google has an illegal monopoly on search, judge rules. Here’s what’s next. Link: https://lnkd.in/dwD5Zs_w 🚧 NewsPassID Is Building PMPs That Bypass Brand Safety Blockers. Link: https://lnkd.in/dDSWy9pN #weeklywrap #adtech #technews #mediainnovation #retailmedia #CTV #antitrust #brandsafety #relevantdigital

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Building a solid relationship with your existing customer base is vital for every business! Up to 70% of a business’ revenue comes from existing customers! With Videobot you can build useful interactive videos that allow you to connect with your customer base on a personal level and keep them coming back to your website for more! 👇🏼#interactivevideo #customerrelations #relationshipmarketing #marketingstrategy #digitalmarketing

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Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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