Jami Pankakari

Black Friday is big. But Q5? That’s where the real money is. For many brands, the weeks after Christmas—what we call Q5—deliver lower CPMs, higher response rates, and stronger ROAS. Yet, too many advertisers overlook this golden window. This isn’t about spending more—it’s about spending smarter. While others are pulling back, you could be winning market share when costs are low and audiences are ready to convert. Check out Tatari’s latest insights on why Q5 should matter more than ever from the link in the comments.✌️ #Q5 #DTCMarketing #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing

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Textbook execution from Shopify. Patiently scale adoption of Shop Pay and Shop App among a critical mass of users, hit inflection point of daily customer transaction volumes becoming meaningful to brands, introduce ad load and self-serve buying with goal-based bidding on hard business outcomes, tune the dials from there to a point where the avg math for brands black-and-white justifies always-on spending. Will not be hard to convince DTC/ecomm advertisers of all shapes and sizes to fund modest pilots as this ramps. 👌🛒

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Inbound Day ✌️ Got to hear from TikTok on short form video We have better ads integrations into HubSpot New forms tool is coming New lead scoring is coming More AI More first party data discussions!

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Inbound Day ✌️ Got to hear from TikTok on short form video We have better ads integrations into HubSpot New forms tool is coming New lead scoring is coming More AI More first party data discussions!

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Inhouse vs Outsourced Lead Generation? Find out how we got on with our big experiment. #aiadvertising #leadgen #outbound #inbound https://lnkd.in/dtMpJ7B4

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If someone's running your startup or ecom's ads, beware of “growth cowboys." I’ve worked with dozens of agencies, and I know hundreds. Too many still run the broken, growth cowboy playbook: - Come in over-confident. - Don’t listen to the brand. - Run generic playbook w/no edge. - Migrate ads too quickly. - Throw the algorithms into disarray. - Get fired b/c they made things worse. The ad partners for profitable growth do it different: - Are confident but ask questions. - Listen first b/c you know your customers. - Integrate your insights into their strategy. - Migrate w/o hurting performance, but no faster. - Balance optimizing & getting out of the way. Sounds simple, but you’d be surprised. Beware of growth cowboys.

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We invite you to explore our FREE Focal Therapy Case Study to learn how our targeted paid search and social ad campaigns yielded impressive outcomes and contributed to enhanced reach and online visibility. Check out these notable results: Google Ads • 69% Increase in Paid Ad Impressions YoY • 13% Decrease in Cost per Conversion* • 10 % Increase in Conversions YoY • 2% Increase in Paid Ad Clicks* Facebook Ads • 165% Increase in Paid Ad Impressions YoY • 83% Increase in Conversions* • 32% Increase in Paid Ad Clicks* • 29% Decrease in Cost per Conversion* *Comparing quarter-over-quarter results (Q4 2022 to Q1 2023). For inquiries or to explore how our strategic marketing efforts can benefit your healthcare business, reach out anytime. https://hubs.ly/Q02sZ7cC0 #healthcaremarketing #hcmktg #casestudy #paidsearch

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Advantage shopping campaign for only new customers! Since ASC started allowing other events for optimization we were thinking what if we can optimize for events that we started tracking lately. Guess what we found it works! ASC being optimized for new customer acquisition only. Few things to clarify You still need to apply existing audience %ge here and we got more than 11 purchases. New customer acquired 11 here but total purchase was actually 14 But the point here is we can see and optimize for what we want to optimize for :)

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🎉 Big news: LinkedIn messaging ads are back in the EU after a couple of years on pause! We’ve seen great success with conversation ads—especially when paired with a compelling offer to a warm audience. But heads up: they can get pricey if you're targeting a cold audience with generic “book a demo” invites, as LinkedIn charges per send. Here’s a hidden gem worth trying: Click-to-Message Ads. Think of them as single-image ads with a twist—the CTA is “Send message.” When clicked, it opens a conversation ad! We’ve found that CPC can be half of what you'd expect from a single-image ad, and since it's a message, you get 100% open rates on your conversation ad, boosting your chances for conversions. Have you given Click-to-Message ads a go? I’d love to hear about your experience! #linkedinads #b2bmarketing #paidsocial

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🎯 We 3X purchases for OOSC Clothing by focusing on creative testing Our work with OOSC Clothing goes to show how testing your ad creative will skyrocket new customer acquisition by testing how your content is received and engaged with. The key metric we tested first was Thumbstop Ratio (TSR) - this indicates how good your hook is. → TSR = 3s views / impressions After testing a large amount of ad creative we quickly identified the ads with highest TSR. We then tested Hold Ratio (HR) - which tells us how engaging your content is post 3s. → HR = 50% views / impressions We collated winners using TSR and HR. These were authentic UGC videos - we fed this back to the content team at OOSC and they doubled down on winning concepts. These videos worked best in bringing in new customers with intention to buy, we lowered CPA and pushed for first purchase profitability for OOSC. By leveraging authentic UGC and short-form content, we helped OOSC 3X purchases and achieve a 208% increase in revenue. Using this framework allows you to understand how you target using creative Drop me a DM to learn how our strategies can drive impressive results for your brand 🗣

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Taboola + Outbrain = the OG marketing platforms... Or are they? Most marketers limit their native ad campaigns to these two. And they're great. But if you want to scale then you need to think bigger! Here's why you should consider Native ads: 1️⃣ Native ads can work anywhere, from YouTube and Instagram to local newspapers 2️⃣ Multichannel marketing amplifies results by repurposing top-performing ads across platforms 3️⃣ Tailor your approach to each platform for maximum impact By expanding your horizons, you can reach new audiences, test fresh creative approaches, and find new sources of inventory. Ready to take your native ads to the next level?

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What's the difference between brand marketing & SEO? Fundamentally? In one you're chasing algorithms, in other the unconscious mind. There are a few other very big differences. For example, suddenly hit a downturn in rankings? You can improve the quality of the site's content or find whatever technical issue is preventing Google from effectively crawling and indexing or whatever (clearly not talking to HCU sites who clearly can't do anything about it...) If you make a branding mistake and need to course correct you're not trying to adjust to an algorithm you're trying to change the minds of real people - that is way harder. And it means trying your hardest to get things right from the get-go. This and other points about what SEOs need to know about branding as I chat with Shelley Walsh on IMHO! https://lnkd.in/dwFANHFB #SEO #marketing

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One very common challenge for Marketeers is to understand contribution across channels, as well as creating an optimal budget distribution between them. At Precis we have been developing our own technology since we started, ranging from automation tools to Attribution solutions and more. Finally the day is here where we open up our tech platform Alvie to the public! 🎉 In order to celebrate this we host a breakfast seminar next week in Stockholm where we share our knowledge on how to succeed with the challenge of Marketing Evaluation! Im presenting together with my brilliant co-workers Rhys Cater, Jonas Bæk and Hanna Shirkavand, make sure not to miss it! We will cover: 🤯 Learn how to break free from the limitations of traditional attribution models. 🤩 Discover the power of testing and incrementally to calibrate channel performance.  📊 Build a robust framework for ongoing data insights and decision-making. 🤑 Find out how Alvie by Precis attribution technology can help you maximise the value of your marketing investments. Link to sign up can be found in the comments. Hope to see you there! 👋

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Even though I’m far from being the top expert in affiliate marketing, I’ve managed to overcome: ❌ The challenge of finding profitable niches ❌ The inefficiency of manual performance tracking ❌ Difficulty in scaling campaigns sustainably And achieve: ✅ Identifying high-converting niches using AI-driven market analysis ✅ Automating performance tracking and gaining deeper insights ✅ Scaling campaigns effectively with predictive analytics If I can make this journey, so can you. With the right guidance, mindset, and a touch of bold self-confidence, anything is possible. Say goodbye to outdated methods and focus on leveraging AI to amplify your marketing efforts #AffiliateMarketing #DigitalMarketing #AIMarketing #PerformanceTracking #PredictiveAnalytics #NicheMarketing #MarketingStrategy #Entrepreneurship #BusinessGrowth #ScalableMarketing #SelfConfidence #mobilogi

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Todays ecom review is Colugo. I'm a dad. I've been in the buyers' market for a stroller. It's a high-ticket item and you get ONE chance (basically) to capture my attention and get me to buy YOUR stroller. I think that's one of the simple challenges this brand faces BUT... They did some smart things like offering extra and add-ons, some of which are seasonal! Watch our review to learn moreeeeeeeeeeeeeeeeeee.

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If you want to know if a marketing agency is actually good, just ask them this one question: "How many leads do you get for yourself?" Most agencies hide behind: • Clean website • Dated client results • Fancy-looking case studies But the real measure of competence is their own lead flow. Yes, marketing for ecom, SaaS, B2B, local lead gen, etc. all have their differences. But the principles are the same. If they are competent, they should be generating leads for themselves. Look for agencies who: 1. Share their numbers openly 2. Track everything 3. Put their money where their mouth is by using their service on themselves Always ask to take a look under the hood. Actions speak louder than words. Do you agree? Let me know in the comments! PS - another great way to identify great agencies is by how many referrals they get.

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🤔 Why Your Ads Are Missing the Mark: 4 Simple Fixes How to Fix Ads That Don’t Work 👇 👉 If your ads are falling flat, it might be because you’re missing a few key things. Ads shouldn’t just talk about your product—they should get people excited and make them want to take action! ☝ Not setting clear goals is one of the biggest mistakes. If you don’t know exactly what you want—whether it’s more traffic, more sales, or more engagement—your ads will be all over the place. Always have clear goals like “Increase sales by 15%” so you can track success and stay focused. 🤘 Another mistake? Not understanding your audience. You can’t reach everyone with the same message. Understand who your audience is, what they care about, and where they hang out. Make your ads for them, and pick the best platforms to get the message across. ☝ 👆 👉 Relying on just one ad version can really hold you back. The same old design or message won’t always work. Test different headlines, images, and CTAs to see what gets the best response. A/B testing helps you figure out what your audience really connects with. 🖐 And, showing the same ad too much? That can cause ad fatigue. Your audience will start ignoring it. Pay attention to how often your ad shows up and adjust accordingly to keep things fresh and engaging. So, how do you make your ads work? It’s easy—get expert help. At Crest Prospect, we can help you define your goals, get to know your audience, test your ads, and make sure your campaigns work harder. Let’s turn those “meh” to amazing? Let’s get started! ✨ Ready to stop wasting money and make every ad count? Let’s chat! monica bell Crest Prospect 📞 Call/WhatsApp: +91 72008 89037 📧 Email: [email protected] 🌐 Website: www.crestprospect.com 📍 Address: 341 A, Rajiv Gandhi Street, Opp. Bensam Hospital, Vetturnimadam, Nagercoil-629003, INDIA Stop Wasting Your Budget—Dodge These 4 Ad Pitfalls Now! #AdSuccess #AvoidMistakes #AdCampaignTips #Marketing101 #CrestProspect #SmartMarketing #digitalmarketingagency #digitalmarketingstartergy

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