Henrik Grannas

KarpaloGroup is the proven* number one. Our Customer Satisfaction Index score is 9.7 on a scale of 1-10, the highest overall score in the Agency of the Year 2024 survey conducted by independent research consultancy Regi Ab. We achieved Best Practice status in eight of the eight categories surveyed: - Overall score - Brand competency - Knowledge of the client's business - Knowledge of end-customer and target groups - Knowledge of the client's industry - Commitment - Administrative practices - Customer's perceived business benefits   KarpaloGroup's overall customer satisfaction score has increased since last year. In terms of overall scores, we were therefore number one in the entire survey. This is despite the fact that this year, our gold award was replaced by silver. The criteria for the awards have changed, so there is now a slight difference between the survey itself and the competition. We have been successful for several years in a row and it feels incredibly good. I feel a great sense of pride and joy and at the same time, in a traditional Finnish way, I don’t want to get too proud or forget the enormous professionalism, continuous development and depth of knowledge that this requires from all of us. Planning the marketing of medicines and health-critical products requires special skills. Successful marketing is a good service, and you cannot achieve that without a deep understanding of the product, the regulation, the industry and the market. There are no shortcuts in pharma marketing or the health sector in general. Doing pharma marketing means having to constantly learn new things and understanding the “why” cannot be left to just a few people in charge; every single person in our company is an expert in this specialised field. Together, we strive for high quality to achieve the best possible results for our customers. In this process, everyone plays an important role. Last Friday we gathered to celebrate and cherish our success and to thank each other for a job well done.   *Agency Of The Year, https://lnkd.in/d74-s4s The survey is based on the Swedish consultancy firm Regi’s concept. The survey maps client satisfaction when buying marketing, advertising and communication services from the agencies participating in the survey and providing the services. It also sheds light on the criteria influencing the client’s choice of agency and general trends in the marketing sector.

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I've always believed in the power of collaboration. And that's why recent news about non-European fast fashion giants seeking and finding partners to lobby their interests across Europe is concerning. This is a reminder that while competition is inevitable, we must stay united in our commitment to protect European fashion field. European fashion is more than just style—it's a vital industry that creates jobs, keeps tax revenue within the region, and supports local economies. Unlike fast fashion, European fashion prioritizes sustainability and environmental responsibility, ensuring that the production processes respect both people and the planet. #NordicFashion #SustainableFuture #Purply #CollaborateForSuccess

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I'm so excited to share Purply's Black Week 2024 insights for Nordic premium fashion! One key insight from Purply’s Black Week 2024 analysis was that sales were more evenly distributed across the week, with strong performance not just on Black Friday and Cyber Monday but also on surrounding days. This shift indicates that consumers are spreading out their shopping, making more thoughtful decisions over multiple days, rather than rushing for single-day deals. As you've had time to analyze your brand and store performance, do you agree with our findings? With the Christmas and January sales periods approaching, imagine the advantage of having these insights daily. Join Purply to optimize your strategy and drive growth!!

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Are you curious about where your brand or store stands in the Nordic premium fashion market? With Purply’s Market Intelligence and Benchmarking tools, you’re equipped to dive deep into data-driven insights that reveal where you excel—and where there’s room for growth. If you let me and my team help you to understand your market position and guide your next strategic steps I can promise that it will be the easiest way to unlock new growth opportunities, make data-driven decisions successfully, and stay ahead of the competition.

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PODCAST🎙 Brave or Crazy? (Swe: "Modig eller galen?") — What a fitting name for Carolina Lahdo inspiring podcast! As an entrepreneur, I truly believe you need to be a bit of both! It was a pleasure to join this episode as a guest and share my journey with Dashl — the highs, the challenges, and everything in between. We talked about what it takes to navigate the rollercoaster of entrepreneurship and where I personally find the drive to keep going. I hope this episode sparks inspiration or boosts energy for those on their entrepreneurial path! 🚀

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Petter A. Stordalen, in his book 𝐌𝐢𝐧 𝐇𝐞𝐦𝐥𝐢𝐠𝐡𝐞𝐭 (𝐈 𝐖𝐢𝐥𝐥 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐌𝐲 𝐒𝐞𝐜𝐫𝐞𝐭), really gets to the heart of HR when discussing 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐮𝐫𝐞. He describes the time he acquired Steen & Strøm in Oslo, a department store that reminded me of Stockmann in Finland—a heritage brand, but one that was losing its edge a bit. He reflects on how, for the first time, he experienced real team spirit and the power it holds; how those employees genuinely felt they were “in this together” and shared in their successes. He realized that this company had a culture he aspired to have, and this experience shaped his vision when establishing his new business in the hotel industry. He also refers to 𝐌𝐚𝐬𝐥𝐨𝐰’𝐬 𝐡𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲 𝐨𝐟 𝐧𝐞𝐞𝐝𝐬 𝐭𝐡𝐞𝐨𝐫𝐲 (if you're not familiar with it, see the picture), which I recall reading during my time at university—it was already considered old news back then. The theory has since been criticized by other scientists, among other things, for conflicting empirical evidence regarding the hierarchy’s order. But never mind that; I buy into his idea that there is some truth to the theory. As Petter suggests, on a national level, in developed countries, we have generally moved to a stage where employees are less concerned with job security, money, and lifelong employment (i.e., the lower levels of Maslow’s hierarchy) and are increasingly 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐫 𝐥𝐞𝐯𝐞𝐥𝐬, 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐬𝐞𝐥𝐟-𝐚𝐜𝐭𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐰𝐡𝐢𝐜𝐡 𝐬𝐢𝐭𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐢𝐞𝐫𝐚𝐫𝐜𝐡𝐲. With more and more of our workforce representing 𝐦𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐙, as Petter says, we should adjust the way we lead our companies. He practices what he preaches, focusing on a culture where transparency is very strong. His approach empowers people, encourages teamwork and diversity, and he offers concrete examples of how he achieves this. Here's my list of his tips: 𝐋𝐞𝐚𝐝 𝐛𝐲 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐭𝐞𝐚𝐦𝐰𝐨𝐫𝐤 𝐅𝐨𝐬𝐭𝐞𝐫 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐒𝐞𝐭 𝐜𝐥𝐞𝐚𝐫 𝐯𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞 𝐨𝐩𝐞𝐧 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 You cannot, and should not, try to copy another company’s culture, but you can learn from what others have done. Building or changing a culture is tricky business (been there, done that 😅), so all tips are welcome. 🙏

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Check out Neticle 's latest ebook about 3 Areas to focus on for more effective customer retention and Developing an engaging marketing strategy for Gen Z https://lnkd.in/dNW5-PuK  

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Retail is changing - get ready for a bumpy road To succeed in retail is not about maintaining the status quo. I learned this at the event "Retail and e-commerce – new habits, new opportunities." Arranged by Swedish-Polish Chamber of Commerce. To succeed in retail, you must: 👉 meet consumers' increasing service demand. An omnichannel experience is one example. 👉manage a global competition. Chinese Shein and Spanish Zara are not "sleeping." 👉win a piece of the consumer's time. Here you are competing against Netflix, Facebook, and other categories. Many large retail corporations make large investments in artificial intelligence. One might believe the big dragons will beat the smaller retailers because of this. But new custom software and SaaS offers innovation also to smaller firms. There are great payment tools, advertising platforms, and loyalty mechanisms. 😱 I would argue that the big companies need to watch out. Small retail companies armed with AI-based software tools can move faster. This is an advantage in a fast-changing environment. 🛒 The future of retail belongs to those who dare to disrupt. How can you understand what you should do? What technology choices should you make? How can you grow in an international market? A shortcut is to meet, network, and learn from others facing similar challenges. The events, by the Polish-Swedish Chamber of Commerce, are a great platform for this. I always learn a lot, find new relationships, and uncover new business opportunities. 🤝 Will I see you there at the next event? Thanks for the insights from all the speakers and the panel. Jerry Ralowski Olga Nikrasova Akolor Damian Mazurek Marcus Fredriksson Jenny Köpper Sofia Valentin Magdalena Rozmiarek Mateusz Sawaryn Fredrik Hildebrand Maciej Michalski Linda Pimmeshofer Aleksandra Gromnicka Yvonne Magnusson. #retail #shiftretail #ecommerce

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Another example of our pragmatic approach to composable commerce here at NoA Ignite Denmark. In this case the site has been live for a while and we've proven the flexibility of the approach by successfully making changes to the stack and the editor experience along the way. Read more below Built on Occtoo: The Experience Data Platform, Centra, Sanity, Vercel and Clerk.io #PragmaticComposable #ComposableCommerce And as always, do reach out if you want to hear more about our approach.

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I think that staying on top of your prices and market trends is actually quite crucial in fashion industry. Check below how Purply's Price Analyzer keeps you in sync with the latest data, empowering you to make informed pricing decisions continuously so you can stay ahead, adapt quickly, and maintain your competitive edge.

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This is how Zimply helps Parfym.se to get rid of manual and time-consuming work using one of our smart AI assistants 💜 🚀

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This is just one example how we are rewriting the rules of retail. This case perfectly aligns with our strategy, driving us towards a future of limitless possibilities. Verkkokauppa.com #rebelofretail

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I know that in fashion industry that understanding market prices is crucial at every stage—whether it’s planning, designing, and producing new collections, buiyng those collections, managing stock, or launching sales campaigns. Thus it's so cool that I’ve seen firsthand how with Purply’s Price Analyzer these insights help optimize product offerings and pricing strategies. And this is especially important when brand is entering to new Nordic market through new stores or resellers. Having the right market intelligence not only boosts profitability but ensures fashion retailers stay aligned with consumer trends throughout the entire season ‼️

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🎙️ Recently, in Finsilva Oyj’s Luontopääoma podcast, CapMan’s CEO Pia Kåll summarised that maintaining and increasing natural capital requires investments, which in turn necessitate a market to generate returns. The second episode of the podcast trilogy focuses on what kind of market should be created for natural capital.   This topic is particularly relevant to CapMan, as the acquisition of Dasos Capital and establishment of CapMan Natural Capital as an investment area realised at the beginning of this year.   “At CapMan, the whole idea of sustainability starts from the fact that it is fully integrated into our financial operations. We view forests similarly: generating financial returns for investors and enhancing natural capital are complementary goals. Additionally, I see opportunities to develop new products beyond traditional investment areas where value chains could be ensured to be net zero or nature positive from start to finish”, Pia explains. Finsilva is a forest and natural capital company majority owned by CapMan Natural Capital through Dasos Capital funds.   Tune into the podcast here to find out more (in Finnish): https://lnkd.in/dnbGT_Wd 🌳🎧 or find it on Spotify! #naturalcapital #capmannaturalcapital #podcast

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🚀 Kjell A. Nordström at BRAND MINDS 2024: A Glimpse Into the Future 🌍 The second speaker at this year’s Brand Minds event was none other than the renowned Swedish economist and author, Kjell A Nordström. Famous for his unconventional take on business strategies and the future of the global economy, Kjell delivered a thought-provoking talk on the destructuring of globalization as we’ve known it for the past 40 years and the rise of what he calls the “mini worlds” of the globe. 🌎Furthermore, in Kjell’s view, corporations will switch their strategy in the future from “multicountries companies” to “multiurban companies”. They might not focus on having large footprint in multiple countries but rather in main cities of the specific countries. How does this perspective will change our day to day life? 🔧 To stay ahead of the curve, Kjell recommended that we stay close to the industries experiencing the fastest changes due to global pressures, such as the automotive sector. This is where the future is being built, brick by brick, or rather, innovation by innovation. 💡One of the interesting concepts presented, was the “streaming payments”which refers to a future where payments are made continuously and in real-time, rather than in outfront transactions. This concept is aligned with the way digital services, such as music or video streaming, are consumed today—users pay for access as they go, without owning the product. This is a big shift of mindset and culture, going from paying for “owning” products to paying for “having access” to certain services. 🏙️Another fascinating insight was the prediction of a future dominated by urbanization. According to Kjell, humanity will increasingly concentrate in 650 key cities worldwide, as these urban centers symbolize hope—hope for finding love, a great job, and a fulfilling life. ✨ Sitting in the audience, it felt like I was traveling back and forth in time, getting a sneak peek at what’s coming. My biggest takeaway: Despite all the current talk about crisis and permacrisis, which are real and tangible in many sectors, there is immense growth ahead. The challenges we face today are the very forces that will deconstruct and rebuild society—and with that comes opportunity. 📈 After all, history shows us that cycles repeat, and from every breakdown comes a breakthrough. #BrandMinds #KjellNordstrom #FutureOfBusiness #Globalization #Urbanization #Growth #Innovation #FutureEconomy #HopeForTheFuture #BusinessStrategy #Growthmindset

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Talking about data-driven decision making at the Digital Commerce Finland event tomorrow. See you there! For those who don't have the ticket yet: I think the in-person event is fully booked, but you can see the stream online. 😊

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A recent report from AllBright see women closing the gender gap on several fronts in Sweden. It is a positive progress both in boards and management teams. We can now for the first time see gender equality in the boards of large-cap companies in Sweden. In management teams the female representation increases by two points and reaches 30% for the first time ever.   These numbers come with more positive progression as the report also see an increased focus on sustainability efforts. Previous reports have highlighted that increased number of women in leadership roles tend to correlate with more sustainability efforts. Something I think we all can agree on is much needed.   Although many of the report findings are positive, there are also number of areas of improvement. One is the representation of female CEOs that have decreased from 12% to 11%. The drop is even more significant in large-cap companies, where the percentage of female CEOs have dropped to 9% and is the lowest since 2020.   Another is representation based on ethnicity, which is investigated in the report for the second year. Here there is no progress at all, meaning Sweden loses valuable skills and expertise. Diversity and inclusion is business critical, so I hope these numbers will pick up rapidly.   Read the full report English🔗https://lnkd.in/dt86RMxR Swedish🔗https://lnkd.in/dPRhneaM

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