Monica Rodriguez Paz

New Cross-Channel budgeting GA4 🚨 Of course, Brais Calvo Vázquez discovered a new Alpha from GA4! Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives. Cross-channel budgeting includes the Budgeting Overview and the Projections Report. Cross-channel budgeting is currently in a closed alpha and only available to those users! #GA4 #Google

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Unlock Continuously Improving Results in Europe! 🤔 Partner with AdsRank for Google Ads campaigns in European and Francophone markets (France, Switzerland, Belgium, Luxembourg) that continuously improve and deliver 20% better conversion rates over time. Our monthly meetings ensure your campaigns stay aligned with your evolving business goals for maximum impact. #GoogleAdsEurope #ContinuousImprovement #ClientSuccess #EuropeExpansion #FrancophoneMarkets

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Commitment to Product Development and Innovating in #Gamification is what makes CataBoom special --> Check out these 🔥hot🔥 new features: 1️⃣ 𝗡𝗘𝗪 𝗜𝗡𝗧𝗘𝗥𝗙𝗔𝗖𝗘: Easier than ever to create and tailor your campaigns with revamped interface 2️⃣ 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗟𝗢𝗚𝗜𝗖 𝗕𝗟𝗢𝗖𝗞𝗦 𝟯.𝟬: Target Your Audience with Precision with Logic Blocks feature that allows you to predict and deliver content for personalized journeys based on customer profiles. 3️⃣ 𝗪𝗘𝗕𝗛𝗢𝗢𝗞𝗦: The Quick Connect Feature for Marketing Tools; connect instantly with your tech stack streamlining integrations and eliminating IT delays. 4️⃣ 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗭𝗘𝗗 𝗚𝗔𝗠𝗘𝗦: Deliver personalized experiences that captivate your audience. 

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Save the Date ⏰ Google Marketing Live EMEA is back on M​a​y 2​2! 🚀 We will see the latest updates and innovations. 🤖 New AI powered solutions. 🎥 Behind the scenes insights from Google leads #ppc #google #gml

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SumUp Sales Success in #Berlin Sales training isn’t just a pit stop; it’s the fuel that powers your entire journey. Did you know that top-performing sales teams engage in 50% more training than their lower-performing peers? The result? A conversion rate that’s up to 19% higher! In a world where 80% of sales require 5 follow-up calls, but 44% of salespeople give up after just one, it’s clear: the right training makes all the difference. It’s not just about knowing your product—it's about mastering the art of the pitch, perfecting your follow-up, and turning objections into opportunities. Think of every prospect as a station on the way to your final destination: #WINNING. With the right training, your team won’t just reach their goals; they’ll blow past them like a high-speed bullet train. Ready to turn your sales team into a conversion powerhouse [email protected] #SalesTraining #CloseTheDeal #ConversionRate #SalesSuccess #AllAboard

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The holiday shopping season is on! I'm here to share some practical, action-packed tips to help brands win over early and deliberate shoppers. With a shorter holiday window this year, every moment matters, and it’s crucial to make the most of your campaigns. Here’s how to set yourself up for success: Plan smarter with Performance Planner: Predict demand and get tailored suggestions to enhance your Google Ads campaigns. This tool helps you stay ahead by providing actionable insights to optimize your budget and strategy. Balance brand-building with performance: Combining these campaigns ensures you’re not only building awareness but also driving tangible results—the perfect mix for maximum impact. Leverage Demand Gen and Performance Max campaigns: Demand Gen creates and converts demand, while Performance Max drives those critical holiday sales. Together, they’re a powerhouse for reaching and converting shoppers. Unlock the power of Google & YouTube Ads: From awareness to action, capture attention across the entire customer journey. From sparking interest to driving decisions, this combination keeps your brand top of mind. Optimize with Target ROAS bidding: Focus on conversion value while meeting specific return-on-ad-spend goals. This strategy ensures you’re making every dollar count in a highly competitive market. The key takeaway? Treat every day like a holiday. Being proactive, strategic, and customer-focused will help you stay ahead and make this season a success. And Google is here to help you with every step! #HolidayShopping #Marketing #GoogleAds #BlackFriday #CyberMonday

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The 4 pillars of a happy, effective life: [Work] Achieving a 27x ROAS through optimized Google Ads was a game-changer for Javier's business. Our strategies maximize ad budgets. [Emotion] Feeling proud and confident when your business thrives. [Physical] Staying energized by seeing tangible results. [Mindfulness] Knowing your ad spend is in expert hands. So simple, but we make it complicated. Know someone into paid ads? Share this with them! #DigitalMarketing #ROAS #BusinessGrowth #TeamLPA #StrategizeAdvertiseSucceed (Paid Ads Strategies, Paid Advertising Techniques, PPC Campaigns, Google Ads Strategies, Meta Ads Techniques, Facebook Ads Campaigns, Instagram Ads Optimization, TikTok Ads Strategies, Google PPC Tips, Meta Advertising Strategies) #PaidAds #PaidAdvertising #PPC #GoogleAds #FacebookAds #InstagramAds #TikTokAds #PaidTraffic

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🎅 On the 18th day of Christmas, the IAB Europe gave us 9 Programmatic predictions for 2025. A must read for anyone in Digital. Each of us gave our 2025 predictions, 3 buzzwords, and a summary of 2024 in two words. My prediction: 👉 Generative Creative Optimisation (GCO) 👈 2024 in two words: 👉 "Mainstream AI" 👈 🔹 Predictions from industry leaders like Josephine Howe 🐎 and Ben Geach on how AI and Generative AI will redefine advertising workflows. 🔹 Insights on privacy-safe innovation, hyper-personalisation, and the rise of gamified and shoppable ad formats. 🔹 Practical takeaways on media curation, supply path optimisation, and the evolving role of commerce media. Contributors include: 👉 Josephine Howe - Senior Marketing Manager, Microsoft Advertising 👉 Alex Still - Chief Commercial Officer, Verve 👉 Jörg Vogelsang - Chief Digital Officer, BCN Brand Community Network & Vice Chair of IAB Europe’s Programmatic Trading Committee 👉 Giulia Perfetti - Senior Marketing Manager EMEA, Ogury 👉 Ben Geach - Advertising Tech Lead, Google 👉 Ekkehardt Schlottbohm - Regional VP, Northern Europe, PubMatic 👉 Sam Matharu - EMEA Director of Analytics, Marketing Science 👉 Franziska Motta Ferraz - VP, Media Owner Development, EMEA, Criteo 👉 Tanya Field - CPO and Co-founder, Novatiq Thanks to everyone in the IAB for a fantastic year, we're looking forward to an even better 2025! Special thanks to Wayne Tassie, Helen Mussard, Dimitris Beis, Ioana Mardare and the rest of the folks at the IAB / GroupM . #IAB #Programmatic #AI #GenerativeAI #DCO #Advertising #Marketing #GroupM #WPP

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The countdown to Black Friday has begun, and every second counts! Discover how Google Ads can be your superpower in attracting a flood of new customers. Our article covers everything from setting clear goals to creating bespoke campaigns that resonate with eager shoppers. Learn the art of timing, audience targeting, and using dynamic features to outpace the competition. https://lnkd.in/dQKaZYai

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Did you stop too soon when defining your ideal customer profile? This stellar graphic from the brilliant Pierre Herubel illustrates this perfectly. Most marketers are excellent at defining the second ring. That bullseye, though, that center ring - that's the bit that is really hard to nail down. I'm so passionate about that center ring that I suspect I can get a little obnoxious about it. (Who, me?) As marketers, we need to be able to speak to the fears, frustrations, motivations, ego, etc. so that what we write will actually be HEARD by those who need to hear it. And we need to be SPECIFIC. Fluffy generic posts that try to talk to too many people end up talking to no people at all. What drives people to buy your specific product or service? What is the big benefit those people get from buying from you? How do you put that into terms they understand? That center ring is what makes an ideal customer profile actionable and relevant. The deeper and more specific you get, the more you will sell. What do you think?

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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💡 Want to know how your retargeting ads can focus on driving purchases that last, reducing returns and boosting your ROI? 💡 Discover how our Deep Learning technology can help your retargeting ads focus on purchases that are more likely to be 𝐫𝐞𝐭𝐚𝐢𝐧𝐞𝐝, 𝐫𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐫𝐞𝐭𝐮𝐫𝐧𝐬 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐑𝐎𝐀𝐒. 🔃 No need for manual segmentation—our AI adapts to both segmented and unsegregated data to identify customers who are less likely to return items. Swipe through to see how RTB House makes it happen. #MarketingAI #Retargeting #ROAS #AIOptimization #RTBHouse #performancemarketing #fashion

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Struggling to Build Your Brand AND Get Results? Try This. Finding the balance between building a strong brand and driving results can feel like a juggling act. But with platforms like Outbrain and Taboola, you don’t have to choose - you can do both. Here’s how native ads help: Branding: Native ads blend seamlessly into premium sites, making them perfect for sharing articles, videos, or stories that build trust and connect with your audience. Performance: With clear call-to-actions (like “Learn More” or “Shop Now”), you can turn that attention into clicks, leads, or sales. The trick? Focus on mid-funnel content - pieces that educate, inspire, and build interest while gently leading people to take action. Have you used native ads to balance branding and performance? We'd love to hear what’s worked for you - share your thoughts! #DigitalMarketing #NativeAds #BrandBuilding #PerformanceMarketing #MidFunnel #Outbrain #Taboola

Interesting talks at Botify Connect today. Short summary for #SEO-ers: embrace #AI in your workflow, and #search will become more fragmented, opening up new possibilities

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A must read on the state of data collaboration, identity and the evolution of the programmatic ecosystem today and beyond. Big shout out to a long time partner Cint for helping to power these insights!

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🚨 Uncover Hidden Opportunities with Valor Visitor View 🚨 Tired of missing out on potential leads? Frustrated by anonymous website visitors? Valor Visitor View is the solution! Identify anonymous visitors: Discover who's been browsing your site. Prioritize leads: Focus on the hottest prospects. Close more deals: Convert website traffic into customers. Ready to take your business to the next level? Learn more about Valor Visitor View today and fill out out contact form for mor einformation or send me a DM https://lnkd.in/d8AS_v3H #digitalmarketing #leadgeneration #sales #marketingtips #businesstips #valorvisitorview

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Using AI in customer experience helps to facilitate personalization. With the use of data from purchasing history and browsing habits, AI can make personalized recommendations which in return will drive sales, retain and gain more customers.

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