Luís J de Alarcón Fragachán y Lugo

Today I am looking forward to attending and speaking at the aegve (Asociación Española de Gestores de Viajes de Empresa) summit on behalf of The BTA and its members. The subject matter is fragmentation, modern airline retailing and I suspect the devil acronym of NDC will be mentioned at some point. 12 years on and it still featuring as a hot topic just shows what a mess the whole thing has been. However, evolution in business travel retailing was needed just the journey we are all enduring wasn’t needed. Along with Marcel Forns my colleague from GEBTA we will share with the delegates the findings from our recently published joint white paper “Navigating Fragementation in Corporate Travel”. A copy of which is available by this link. https://lnkd.in/ePwmWUCH The conclusions from travel buyers across the globe on fragmentation are clear, the TMCs are best placed to de-fragment the content and to do that they want suppliers to provide price parity and full content by whatever means. There, that’s simple isn’t it? #businesstravel #yourbta #corporatetravel #travelmanagement #NDC #fragmentation

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Last week, the European Padel Championships were held in Cagliari, and they were a great sports event! 🎉 As a Padel enthusiast and Founder of Padel Travel, I experienced my “perfect final”, a moment of #happiness and great #pride. 🇪🇸🏆 The Head Coach of Padel Travel, #JuanjoGutierrez, was crowned European Champion with #Spain, beating my country, #Italy😊🌍 When I think that at Padel Travel we give all amateur players 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐭𝐫𝐚𝐢𝐧 𝟑𝟔𝟓 𝐝𝐚𝐲𝐬 𝐚 𝐲𝐞𝐚𝐫 𝐰𝐢𝐭𝐡 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐡𝐞𝐥𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐂𝐨𝐚𝐜𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐥𝐲 𝐝𝐞𝐜𝐨𝐫𝐚𝐭𝐞𝐝 𝐒𝐩𝐚𝐧𝐢𝐬𝐡 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐞𝐚𝐦, I feel great pride and think we are reaching that utopian (at the time) goal I set for myself in 2018: to 𝐠𝐢𝐯𝐞 𝐚𝐥𝐥 𝐏𝐚𝐝𝐞𝐥 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐭𝐬, regardless of their level, age, country, 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐠𝐮𝐫𝐮𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐩𝐨𝐫𝐭, in the cradle of Padel. In this post, I would like to reflect on what can help European and World Championships become as significant as they are in other sports. 𝐏𝐫𝐞𝐦𝐢𝐬𝐞: 𝐭𝐡𝐞 𝐥𝐞𝐯𝐞𝐥 𝐨𝐧 𝐜𝐨𝐮𝐫𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐥𝐞𝐯𝐞𝐥 𝐡𝐚𝐯𝐞 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐜𝐨𝐦𝐩𝐚𝐫𝐞𝐝 𝐭𝐨 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐞𝐝𝐢𝐭𝐢𝐨𝐧𝐬. 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲: Anticipation makes the event more desirable, so why not hold the Championship every 4 years? ⏳ 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧/𝐖𝐨𝐫𝐥𝐝 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Having a European Championship at the end of July and a World Championship at the end of October in the same year "normalizes" these events. Most other sports treat them as the most important competitions. 📆 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐋𝐞𝐯𝐞𝐥: While the level of Padel is growing in Europe, there is still a considerable gap between the big teams and the emerging ones. Many 6/0 results are not good publicity for the appeal of the event. 🎾💪 𝐍𝐞𝐰 𝐕𝐞𝐧𝐮𝐞𝐬: Cagliari and Doha deserve public thanks for believing in and investing in Padel. However, it would be great to see new venues and countries involved. Full stands would attract new sponsors and investors! 🌍🏟️ 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Padel captivates on TV because it is a spectacular sport. Adequate coverage is key! 📺⭐ 𝐒𝐞𝐧𝐬𝐞 𝐨𝐟 𝐁𝐞𝐥𝐨𝐧𝐠𝐢𝐧𝐠/𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐫𝐢𝐝𝐞: It would be wonderful if sports enthusiasts from different countries experienced the European and World Padel Championships with the same enthusiasm as they do for football. I know, it’s a long process, but we have to start somewhere! 🌐⚽ 𝐏𝐮𝐬𝐡 𝐟𝐫𝐨𝐦 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬: Professionals should help promote these major events. If the example of football is still too distant, the Final Phase of the Davis Cup can be a good reference! 🏅🌍 Any other suggestions to make these events even more attractive? 🤔💡

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Exciting to see industry leaders like Fulvio Giannetti, CEO of Lybra Tech part of Zucchetti Hospitality, sharing insights on how AI can revolutionize the hotel business! 🌟 Looking forward to learning how innovative technologies can drive growth and enhance the tourism sector. Kudos to the European Digital Innovation Hubs Network for organizing this informative webinar! 🚀 #ZucchettiHospitality #AI #Innovation"

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"Is Padel the Next Golf? ⛳ Padel is more than a trend; it’s becoming the go-to sport for today’s active, social lifestyle. In a world full of screens and social media, people crave real, offline experiences. Padel answers this call with its fast, exciting gameplay. For a generation with shorter attention spans, padel is perfect—it’s a quick, fun way to stay active, fit, and social without long commitments. And unlike golf, building a padel court is much more affordable. This has led to the sport spreading rapidly to corporate campuses, residential complexes, schools, and resorts. Padel courts are now popping up in cities and communities everywhere. Affordable, inclusive, and easy to set up, padel is redefining recreation and becoming a staple for health-conscious, social living. This sport isn’t just growing; it’s here to stay. https://lnkd.in/gR6kiajn https://padelpro.cy/

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🌍✨ Málaga: A Top Destination for American Travelers ✈️ The Costa del Sol, especially Málaga, is capturing the hearts of American tourists like never before: 📈 Record Growth In 2023, Málaga welcomed 174,951 American visitors, a 26.6% increase from the previous year. January 2024 alone saw 1.38M overnight stays (+13.7%) and 380,056 total travelers (+12%). ✈️ Stronger Air Connections Málaga Airport experienced a 50.9% rise in U.S. passenger arrivals in January 2024, reflecting growing demand. 🌟 Why Málaga? As a cultural hub with sun-soaked beaches, rich history, and vibrant gastronomy, Málaga now attracts over 25% of American visitors to Andalusia and accounts for 1/3 of overnight stays. With its booming tourism sector and increasing appeal, Málaga continues to position itself as a top European destination for Americans. #Málaga #CostaDelSol #Tourism #AmericanTravelers #GlobalDestinations #Spain https://lnkd.in/d35qkY3F

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🌟 Two Spanish Cities Among the Top 10 Urban Destinations for 2025! According to Euromonitor International's latest ranking, Madrid and Barcelona have secured their spots among the world's top 10 urban destinations for 2025. This global recognition highlights Spain's excellence in tourism! 🇪🇸 🔝 The full ranking: 1️⃣ Paris 2️⃣ Madrid 3️⃣ Tokyo 4️⃣ Rome 5️⃣ Milan 6️⃣ New York 7️⃣ Amsterdam 8️⃣ Sydney 9️⃣ Singapore 🔟 Barcelona 🎯 Why are Madrid and Barcelona shining so bright? Madrid: A vibrant capital, rich in culture, gastronomy, and world-renowned events. Barcelona: The perfect balance between modernity, historical heritage, and sunny beaches. 🌱 Spain’s commitment: Both cities are investing in sustainable initiatives, tailor-made experiences, and exceptional hospitality, attracting discerning travelers from all over the world. #SpanishTourism #Madrid #Barcelona #TopDestinations #Tourism2025 #Innovation #Sustainability

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🤯 A snapshot of Hoola's performance with a single client under 4h. 📩 If you're an e-commerce brand and want to make the most of these critical weeks in the industry, reach out to our team or Guillem Oliva de Fuenmayor

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Check HotelTechReport.com session with Juanjo Rodriguez. 🪦 Why fancy hotel websites are one of the biggest conversion killers 🏆 Why some booking engines are systematically better than others ⚖️ How to benchmark your hotel's direct channel 🎯 The latest trends in conversion optimization 🤖 The future of cutting edge AI call center technology If you want to see why The Hotels Network is developing some of the coolest new features for Hospitality, this session will give you a good idea on why! Have FUN! https://lnkd.in/gE2CkCue #Hotels #Hoteltech #growthstrategist #directbookings #podcast

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Did you know 63% of travelers are choosing emerging destinations over crowded hotspots? Discover what’s shaping travel in 2025 and how to stay ahead. 🌍✨ #TravelTrends #Unpack25”

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🌍📉 Forbes.es presents a recent study by Evaneos that reveals that in 🇪🇸 Spain, 45% of people support government-imposed limits on the number of tourists, with 70% favoring stricter regulations in protected areas. These findings highlight growing concerns about sustainable tourism and environmental protection. Spanish people also recognize the cultural and economic benefits of responsible tourism. #SustainableTourism #Evaneos #ResponsibleTravel

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