Ignacio Valea

Repost from our Founder on the importance of CRO (conversion rate optimization) and creating an intuitive experience for your website site users. #DTC #DTCGrowth #ecommerce

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Kick-off Campaigns with ROAST Scripts on Google Ads⚽ How can you score marketing goals during the Euro's? Our ROAST Labs team have created a script for Google AdWords to make real-time adjustments to your campaigns, based on external data! #Google #euros2024

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💥 #BlackFriday Prep on Google & Bing #PaidSearch 💥 To the ambitious start-up CEOs: Black Friday is your prime time to make noise and reap the benefits. For #GoogleAds, use #PerformanceMax ( #PMax ) campaigns [in tandem with your Search ones], to leverage automated bidding and placements. Ensure you segment your audience by interest and behavior to capture potential early buyers. For #BingAds, customize your ad headlines to include countdown timers—perfect for attracting higher-intent shoppers. This strategy works even if your budget is lean. You can also test importing your #FacebookAds into the #BingAdPlatform, for ease of use. Stay tuned for more insights! #PaidAds #PaidSearchAds #BlackFridayPrep #EarlyBuyers #Shoppers #HighIntent #HighIntentShoppers #AdAgency #FreeAdvice #PerformanceMarketing #AdsPerformance

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💀📉 90% of agencies optimize off in-platform ROAS and it's killing your ROI. The best agencies run off a far better metric: Contribution Margin (CM) Here’s the easiest way to get started: Step 1 – Start measuring CM (or some proxy like below). E.g., Net Sales * Gross Margin – Ad Spend If it’s not going up, your ad partner isn’t performing. Step 2 – Measure CM on a category and SKU level. Spend more on higher CM items and less on the poor performers. It’s easy for ad partners to “fake” growth. Don’t fall for it. #digitalmarketing #ecommerce

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🚨 Why Scope3 buying Adloox is actually a huge deal 🚨 Scope3 has just announced the acquisition of french ad verification specialist Adloox. From what I gathered, the deal was completed in less than two monthes, which is impressive and partly explained by the fact the two companies already knew each other well, having announced a first partnership earlier this year. Partnership which saw Adloox integrate Scope3 data directly into its dashboarding suite. Adloox, which works with 300 brands, is obviously nowhere near as big as the two giants of the sector : IAS and Doubleverify. But it is a profitable company, whose founder, Romain Bellion, is well known in the market. It's also a company with rare and hard-to-crack technical assets, which enable Scope3 to adress measurement topics that are way more mature today : visibility, fraud, brand safety and attention. We are talking about a 2 to 4 billions dollars industry. 1° Scope 3 become a sustainable media efficiency solution A repositioning that comes with some pragmatism : advertisers find it hard to move solely on the subject of carbon optimization. This KPI needs to be coupled with business issues. That’s where media quality come into play since buying “viewed by human only” ad impressions make you save both dollars AND carbon. Needless to say that Scope3's reputation will boost Adloox commercial traction worldwide. This is all the more true given that Moat's demise, a few months ago, leaves room for a 3rd giant in media quality measurement. “The market needed an alternative to 'IAS and DoubleVerify to ensure healthy competition”, observes an insider. Scope3/Adloox will be this alternative. 2° Scope 3 gets its hands on a technology that is natively integrated into the market's leading advertising platforms: Meta, Amazon Ads, DV 360, The Trade Desk and Xandr.  Adloox is even available “prebid” from those three DSPs, enabling “plug and play” access for  each trader using these tools. No need for a contractual relationship with them (the DSP manages everything). Imagine an artisanal yoghurts maker moving from its local Sunday market to the shelves of Walmart, Costco, Amazon, Target and so on… Scope3 saves months, if not years, in its integration roadmap. An insider tells me that DV 360 hasn't been opening up prebid access to third-parties for years. 3° Scope 3 gets its hands on a technology that is well versed with the Media Rating Council (MRC), the media industry's self-regulatory body in the USA. Its visibility and fraud measurement tools have been accredited for years. This is obviously a major advantage for Scope3, as carbon measurement is “doomed” to be the subject of such an accreditation in the years to come. Last June, the WFA, Garm and Ad Net Zero set up a global framework for carbon measurement, which is a prerequisite for such an accreditation. Congrats on a powerful play Brian O'Kelley, Paul-Antoine Strullu and Romain Bellion !

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🔝 Introducing Native Carousel Ads: It's the Carousel experience we all love, within the most popular & trusted sites we all read. We’re thrilled to announce that Taboola Carousel Ads are now available! 🎉 This ad format empowers brands with a dynamic, swipeable experience designed to: 🔹 Drive Higher Engagement: Showcase multiple products, features, or offers in a single, interactive ad. 🔹 Boost Conversions: Deliver immersive storytelling that resonates with audiences and inspires action. 🔹 Maximize Visibility: Appear mid-article and in-feed on premium local and global publishers, seamlessly integrating into trusted environments. Whether you’re a brand looking to: ✨ Highlight multiple products, ✨ Demonstrate service features, or ✨ Present compelling offers, Carousel Ads ensure your message gets the attention it deserves, all while keeping users engaged and informed. 💡 Ready to elevate your advertising game and capture more attention in high-impact placements? Let’s create memorable experiences together! Read the full announcement here: https://lnkd.in/gK5n34Hb #ProjectAgora #Taboola #NativeAds #CarouselAds #DigitalMarketing

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3 unexpected ways our clients leverage Cezium Ads: - FinServ: Educational short-videos on TikTok targeting their customers to explain Local Regulation updates. => +30% decrease in calls to customer service versus email only! - Retail: Promotion Code pushed on TikTok to recently complaining customers. => +200% redemption vs emails (mainly because of very low open rates)! - Events: TikTok reminders for the upcoming event to registered attendees => -20% no-shows on D-Day!! We love seeing results! We now propose a free trial and it's plug-and-play to your SFMC. If you want to join us, click the link in comments. #sfmc #salesforcemarketingcloud #tiktokads #cezium

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Community in marketplaces is underrated. It’s also really hard to do well. Marketplaces want three things*: 1) more buyers & sellers, 2) more matches between them, 3) higher quality matches. Community* can help with all three. More buyers & sellers: - For buyers, community content is seen as where the real wisdom lies (which is why appending “Reddit” to google searches is so popular). - For sellers, community can act as a volunteer army of customer service reps and business coaches (“does anyone know how to…”). - In both cases, created content can draw in new users from search engines (though this will get harder over time as search traffic declines.) More matches between them: - Matching is typically the domain of teams working on search & browse, but feeding community content into an LLM-powered knowledge base or using it to augment product search is a great way to expand the number of queries that will have relevant results returned*. Higher quality matches: - Matching gets the buyer to the detail page, but the quality of the match is what leads to a transaction. - Communities can help buyers be more confident that this is the thing they are looking for, and can help sellers teach other how to improve the quality of their storefronts (better photos / descriptions / pricing, etc). The challenge, of course, is getting the community going and keeping it alive and healthy. Having a dedicated community manager (or managers) is necessary. Setting and enforcing rules and norms is a must, as is finding the right balance between “this is your space” vs “you’re in our space”. But us humans are naturally social animals - we will seek out others when we feel unsure, lonely, confused, anxious, etc. Community, if done right, can be a great boon for your users as well as an asset and moat for your business. —————— *If you’re interested in reading the footnotes as well as my work-in-progress thoughts on where the PM/PL job market is headed, sign up for my free newsletter: https://lnkd.in/g8GjKR5q

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My team has generated +$25,000,000 on ads internationally (Steal our 12 step process to add an extra 7 figures) This turns overspending DTC brands into highly profitable businesses in 100 days: Step 1: Identify The Best Countries (Days 1-7) -The countries where the cost per thousand views are low -The countries where the brand has the highest demand -The countries that have a high growth potential Step 2: Identify Hero Product (Days 1-7) -The product with the highest demand overall -The product with the best supply chain -The product with the best margins Step 3: Define Customer Avatar (Days 7-14) -Define the one person that needs this product -Research the exact language they use -Figure out their pain points Step 4: Craft a Home Run Offer (Days 7-14) -Create an offer that is a no brainer and is highly profitable -This offer has to really resonate with your ICP´s pain points -Consider bundling products to drive up AOV Step 5: Write Video Scripts & Find Creators (Days 7-21) -Write 3 angles with 4 hooks, focusing on pain points -Write a story in the customer avatars language -Find creators that represent the ideal customer Step 6: Build Custom Landing Page (Days 14-30) -Create a landing page specifically for the hero product -Use avatar research for your copy, content, and stories -Make sure it loads extremely fast and is mobile friendly Step 7: Filming and Post-Production (Days 21-30) -Keep it short and sweet (30 seconds) -Creator demonstrates using the product -Ensure transitions between scenes flow seamlessly Step 8: Client Approval (Day 30) -We make sure all creators fit the brand image -Scripts/landing page is consistent with brand story -Take the client's feedback and implement Step 8: Launch Ads (Days 30-40) -We set up our initial Builder/Creative testing campaign -We launch an engagement campaign to build social proof -We don’t exclude customers in testing so we can build social proof faster. Step 9: Analyze Performance (Days 40-60) -We look at (CPA, ROAS, hook ratio, retention, CTR, CPC) -We identify if there is a creative or customer journey problem.  -High CPC & High CVR = Creative issue. Low CPC & Low CVR = Customer journey issue Step 10: Optimize (Days 60-80) - Test more creative elements that have proven to work based on data - Test more offers or upsells to increase AOV further - Tighten up any customer journey drop-offs Step 11: Scale (Days 80-100) - Launching best-performing tests into a scale campaign - Again use data to write scripts and film our next round of content - Every week we launch more tests so performance and spend doesn’t plateau Step 12: Double Down (Day 100+) - Identify another hero offer to launch in the main market - Identify 2/3 new markets where the brand could deliver results - Repeat this process for every new offer and for every new country tested

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Revenue comes from scaling traffic Profit comes from maximizing conversions

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🚀 Big Wins on TikTok Shop GMV Max Beta Ads! 🚀 Our latest campaign has generated some impressive results in just 4 days! 🔥 💰 Ad Spend: $529.15 USD  📦 Total Orders: 521  💵 Revenue: $19,677.77 USD  📈 ROI: 37.74 With a cost per order of just $1.02, our ads are reaching more customers than ever and delivering incredible returns! This is proof that a well-targeted campaign on TikTok can truly drive growth. 🌟 Looking to level up your e-commerce game? Contact us 📲 for your Amazon stores or TikTok Shop stores – ads might be the key! 🛒✨ #EcommerceSuccess 🚀 #TikTokAds 📊 #TikTokShop 🛍️ #PPC #GrowthHacking 💡 #DigitalMarketing 📈 #ROI 💹

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[Project of the Week on AppStoreResearch] This project is for ecommerce brands generating +$5M/year via their Shopify store. The researcher wants to understand the decision making process around app selection. $400 for a $30 min call to help cover your next Klaviyo bill. 😜 If you own or hold a key role at an ecommerce brand on Shopify Plus, your insights and experience from years of using Shopify apps in your role are intangible assets. It’s one of the best ways to offset the growing cost of your app stack. 👀 Don’t sleep on this! Link below. 👇 Tag a Plus merchant you know. #shopify

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The Home Page SEO optimisation for a B2B SAAS (also valid for IT and any Tech project) I used the same tactic as Ivan Palii described in his post. It looks obvious) Main Page = Main backlink focus = the main keyword. It worked and still works on many projects of mine and what I see in SERP. Check it out if you’re doing the same thing on your website. We had a case at Netrocket, when a SAAS project were thinking about redirecting the main page with 90% of organic traffic in to an internal page on a brand new domain name, because they have change their business strategy. But still no rush to change anything today, just think about it and synchronize it with the inbound marketing Strategy. Or business strategy you have for the project. Making a separate internal page for the main keyword really gives you a lot of flexibility. PS: we’re now changing the concept of one website and stuck a bit, because 50%+ of SEO traffic lands to the main page, and we need to change the intent of the main page) #netrocket #b2bsaas #b2bmarketing #b2bseo

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MVP, MLP, Prototype, POC, they've all lost meaning because there are shades of gray on state of product. The important thing is understanding what is possible to validate at a given stage of the product development cycle - and moving as quickly and cheaply as possible to the next validation phase. Here's a simple example - Tesla's MVP to validate commercial demand for electric cars could never have been an electric scooter. Building Singulate, at the pre-seed phase, is a balancing act of prioritization, but we are happy to have been able to validate that: - We are getting 5x or more CTR results on marketing campaigns tested across over 50 registered businesses. - Singulate makes deep personalization simple - and that matters to over 1,000 businesses on our waitlist. - The future of communications is coming, but no business out there is capturing even 5% of the opportunity. It's been a really fun journey - and we are only just starting. Our next few years are about proving our vision. Large-scale communication is about to change for good in every area from external commercial communication in marketing, sales, customer support, and product experiences. To internal organization communication, educational, and informational. The future of communication is hyper-personalized, hyper-relevancy, reliably, at scale. If you want to find out more - join our waitlist at: https://www.singulate.com/

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🚀 Unlocking the Power of CRO for Your DTC Brand 🚀 If you're running a Direct-to-Consumer (DTC) brand, you've probably heard of Conversion Rate Optimisation (CRO). But what exactly is it, and why should it matter to you? Let's dive into the world of CRO and uncover why it's a game-changer for your business. In the competitive world of e-commerce, attracting visitors to your website is only half the battle. The real challenge is converting those visitors into paying customers. This is where CRO comes into play. CRO focuses on enhancing your website to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form. Why CRO Matters: Imagine doubling your sales without spending an extra penny on marketing. Sounds too good to be true? With effective CRO, it's entirely possible. CRO helps you make the most out of your existing traffic by optimising your site for conversions. This means higher revenue, better return on investment (ROI), and improved customer satisfaction—all without increasing your marketing budget. How CRO Transforms Your Business: 1. Increased Sales: By fine-tuning your website's user experience, you can significantly boost your sales. Simple changes like improving your call-to-action buttons, streamlining the checkout process, and enhancing product pages can lead to more conversions. 2. Better Customer Insights: CRO involves analysing user behaviour on your site. This data provides valuable insights into what your customers want, helping you tailor your offerings to meet their needs. 3. Cost-Effective Growth: Traditional marketing strategies often require substantial investments. In contrast, CRO leverages your existing traffic, making it a cost-effective way to grow your business. 4. Enhanced Customer Experience: A website that is easy to navigate and user-friendly not only increases conversions but also leaves a positive impression on your customers, encouraging repeat business and referrals. CRO is not just a buzzword; it's a crucial strategy for any DTC brand looking to thrive in the digital marketplace. By focusing on optimising your website for conversions, you can achieve significant growth and outshine your competitors.

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