Matthew Cox

More evidence for the role of creativity and the cost of being dull, also for campaigns with a clear activation focus (I much prefer that term to "performance", as all marcom activities need to perform against given objectives).

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Pay attention! 📚 Week Two of 52 Weeks of Marketing Wisdom brings us invaluable insights from "Look: How to Pay Attention in a Distracted World" by Christian Madsbjerg. This brilliant book showcases the commercial value of observation for brands and businesses, emphasizing the significance of integrating social sciences with data-driven strategies. At Selbey Labs, this book holds a special place in our hearts. Hope you find it as enlightening as we did! #MarketingWisdom #Observation #DataDrivenApproach

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So, why is it, more people listen to ads on a podcast than on the radio? Because a lot of ads in a podcast are read – or more accurately, delivered – by the host. A host-read ad becomes part of the show. Nu Media Mix helps brands connect to listening audiences who become their new customers. Get in touch with us at: Nu Media Mix! #radio #podcasts #numediamix #marketing #hostreads #influencers #demandgeneration

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People fall for brands that mess up. Sounds odd, right? Welcome to the Pratfall Effect. According to a study by psychologist Elliot Aronson, • People actually appear more likeable when they make a mistake or show their imperfections. And the same applies to brands. Here's why: [1] People find perfection unrelatable. Perfect brands can feel distant and unapproachable [2] Brands that showcase their imperfect side or flaws appear more relatable and human. People love a brand with a human side. They connect with brands that feel real. Humanise your brand to build a connection. P.S. Is your brand perfect or human? P.P.S. Don’t forget to follow me Inder Brar for more insights. #marketing #branding #brands

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⭐️⭐️⭐️⭐️⭐️ Reviews are incredibly important for businesses, especially with the rise of AI-driven search and the significance of the "three-pack" in local search results. ➕Positive reviews boost credibility exponentially. ⭐️Google and search engines put strong emphasis on fresh reviews. This platform gets you reviews containing keywords, attracting more people to your web presence, which ultimately helps you increase online trust and visibility. 🚀Reviews boost your SEO and PPC efforts. ☺️The platform gives you the possibility to easily share positive reviews on social media, which helps you communicate more trust in your social media posts and ads, hence, we boost your Social Media Marketing efforts. ✨The platform saves you time by centralizing reviews from various review platforms, enabling you to monitor and reply to all reviews in one place. ➖Negative reviews will can harm the reputation of you and your business. 🏹It's absolutely crucial for businesses to actively manage their online reviews to maintain a positive presence and ensure you and your businesses reputation remains intact.

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Ahead of Time, Cease producing content. * Takes the needs and behaviour og Target audience and their audience into account. * Looks at how user-generated content and Social content can be integrated. * Has an integrated Social approach whereby the different social channels strength each other. * IS integrated with the overall content marketing strategy. * Includes a calendar per social channel and contact moment, integrated with me editorial calendar. * Integrates with search that is increasingly becoming defined by social signals. *Is connected with a marketing automation platform interested contacts can be followed up. * Goes far beyond the simple sharing of content. Monitoring listening and understanding what Target audiences are talking about. * Looks at sharing behaviour and triggers, as well as the ideal form and format per channel. Follow @pdspltd for more information Contact us at +91 90343 63431 #panghaldigitalservicespvtltd #contentmarketing #viralcontent #digitalmarketingagency #websitedesign #trendingnow #trendingreels #trendingsound #trendingsong #reelsinstagram

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🎯 We 3X purchases for OOSC Clothing by focusing on creative testing Our work with OOSC Clothing goes to show how testing your ad creative will skyrocket new customer acquisition by testing how your content is received and engaged with. The key metric we tested first was Thumbstop Ratio (TSR) - this indicates how good your hook is. → TSR = 3s views / impressions After testing a large amount of ad creative we quickly identified the ads with highest TSR. We then tested Hold Ratio (HR) - which tells us how engaging your content is post 3s. → HR = 50% views / impressions We collated winners using TSR and HR. These were authentic UGC videos - we fed this back to the content team at OOSC and they doubled down on winning concepts. These videos worked best in bringing in new customers with intention to buy, we lowered CPA and pushed for first purchase profitability for OOSC. By leveraging authentic UGC and short-form content, we helped OOSC 3X purchases and achieve a 208% increase in revenue. Using this framework allows you to understand how you target using creative Drop me a DM to learn how our strategies can drive impressive results for your brand 🗣

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Being entertaining in communication has never been more important for brands. But at the same time, it has never been rarer. Entertaining advertising is almost endangered. It has become a niche. Instead, dull, boring and humourless have replaced it and become the norm. Meanwhile, Adam Morgan and Peter Field have just stated in their project - The cost of being dull - that the price is very high for companies not to be entertaining. Companies and brands lose an awful lot of money being boring. Especially in combination with looking like everyone else, compromising on most things (idea, craftsmanship, …) and being generally irrelevant in their advertising. Making sure no one gives a s**t. A recipe that more or less guarantees that no one cares about your communication. Or remember it. A bit strange as many people agree that it is (at least in theory) more important than ever to be distinct - have your own expression, be meaningful (relevant), dare to entertain and be uncompromising in what you do. There is a brutally simple solution. We (brands, marketers, agencies, …) need to get back to salesmanship and showmanship. As Dave Dye and Steve Harrison demonstrates in their new book – The Howard Gossage Show, and Paul Feldwick writes insightful about it his book – Why does the peddlar sing? Just like Volvo Trucks, Klarna, The Swedish Number or Diesel back in the days. To take a few Swedish examples. The future is in the past. In Gossage. Or Van Damme. Or Smoooth. Or in For Successful Living.

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Shocking data from Garnter: Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes. The survey went on to say almost half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment. What are your thoughts on this data? Personally, I find it hard to believe that CMOs widely say that marketing spend is an expense not a strategic investment and that 48% of Senior Marketing Leaders can not prove marketings value to their companies...shocking. I guess the simply question here is what are we doing? Got questions, feel free to DM me. The Backwards Hat CMO Pod: 🎧 Apple: https://lnkd.in/gtXsKgz6 🎧 Spotify: https://lnkd.in/g_k4yyaB Link to survey below: https://lnkd.in/gtdbZ4ck #marketing #b2b #gartner #b2c #data

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Why you should NOT use digital attribution only... Les Binet will explain in detail Why and How rather use market mix or econometrics for budget setting >>https://lnkd.in/eCx55te9 #digitalattribuition #performancemarketing #marketing #advertising #campaign #brand #econometrics

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Studies show brands using CGI in campaigns see 30% higher engagement. CGI-driven campaigns increases the potential to engage on an entirely new level. Yet without a clear strategy, you will fail to make an impression. This is how I actively plan the CGI driven campaigns that truly resonate with the brands and you can do it too. 1. Set Clear Goals & Know Your Audience ↳ Define whether you’re aiming for - brand awareness, - a product launch, or - a memorable connection. ↳ Understand your audience's - tastes, - values, and - viewing habits. 2. Develop a Story that Connects ↳ Build a story that reflects the brand values and speaks to the heart of your audience. 3. Choose the Right CGI Techniques ↳ Select visual theme – hyper-realistic or fantastical. ↳ Utilize 3 things to make your campaign stand out - 3D models, - animations, - visual effects. 4. Select Strategic Channels ↳ Leverage Instagram and TikTok with short, striking CGI videos. 5. Measure, Optimize, Repeat ↳ Analyze and use the data to fine-tune and elevate your next campaign. - Track views, - engagement, - conversions. Steal this proven framework in order to build effective CGI campaigns. And Follow me for more insights like these. PS: Who loves coffee? Let's have a coffee chat in the comments below.

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I work with Marketing Gamification because i can see on a daily basis how it positively impacts companies and their customer journey. And i admit it - often i can be at fault for making it sound simple - maybe to simple? TL:DR 1. Set Clear Objectives 2. Know your Audience  3. Create an incentive to do something  4. Promote Across Multiple Channels 5. Define the “what” 6. …and then what? ...And while it can be simple - its important that a few basics are in order, before adding a gamified layer to your marketing activites. I wrote a article about that here: https://lnkd.in/eTk5TcwU

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I'm incredibly proud to say my first custom white paper made its debut at Cannes Lions! I served as the lead analyst on the B2B Brand-to-Demand Experience playbook published by WARC Advisory and sponsored by Stein IAS and LinkedIn. This groundbreaking research introduces a comprehensive approach toward unifying brand marketing and demand marketing. First, it lays out the case for why B2B marketers should link brand and demand (hint: it will drive cost efficiencies and enhance customer experience - who doesn't want that?). Then, it illustrates the BDX model, which organizes and systematizes marketing touchpoints, creating a coherent experience for buyers. The white paper concludes with a set of practical steps B2B marketers can take. Download the report here: https://lnkd.in/e59EutNd

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🎈 Can balloon twisting shape your marketing? 🦒 Ever seen marketing strategy explained through the art of balloon modeling? That’s right, balloon twisting is not just a hobby of mine - it’s the inspiration behind Twist Consultancy Ltd name and approach. Imagine I hand you a balloon giraffe and ask you to recreate it. Feels impossible, right? It seems complex, and you might not even know where to start. But what if I broke it down for you? Simple, easy-to-follow steps in a logical sequence. Suddenly, the impossible becomes achievable! 🎬 Watch the video and all will be revealed. And you'll get to meet Gerry 🦒 That's exactly how we operate at Twist. We take intricate marketing models and frameworks and break them down into actionable, real-world strategies. Our approach reshapes your marketing plan into a performance-driven work of art. And here’s the twist (sorry, not sorry) we do it with a lot of fun! We believe in taking our work seriously, but not ourselves. After all, your customers crave personality and entertainment just as much as they need information. Curious to see how we can give your marketing plan a new shape? Let’s chat and let's create something amazing together. Drop the word 'Gerry' into the comments. ___ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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Brand Recognition Masterclass   Absolut Vodka’s marketing success is a case study in how to build a brand icon through simple yet creative advertising.   Launched in the early 1980s, the "Absolut Bottle" campaign turned the brand’s distinctive bottle shape into the star.   The campaign was unique in its consistency; for over 25 years,   Absolut kept the same core concept while constantly refreshing its appeal with new ideas.   Collaborating with renowned artists like Andy Warhol and Keith Haring,   Absolut expanded beyond ads to connect with the art world, enhancing its premium image and cultural relevance.   This approach not only increased brand recognition but also made Absolut’s bottle one of the world’s most recognizable icons.   The "Absolut Bottle" campaign remains a powerful example of how a simple design, paired with adaptable creativity,   can create lasting brand affinity and an unforgettable legacy in marketing history.   #absolut #absolutvodka #branding #brandrecognition #branding #smallbusiness #iconic #iconicmarketingcampaign #marketingcampaign

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Generation Beta will be born into a new age of possibilities. They will be shaped by their Gen Z parents, the poweful socio-cultural trends in play, emerging technology, ongoing societal challenges and major society wide events. The implications for brands and the experiences they offer their Gen Beta customers are substantial. To learn how this future generation could shape your brand's marketing, download the full infographic now 📊 https://lnkd.in/dXBMSASc Prepared by the dentsu Intelligence team, this insightful infographic uncovers the forces influencing your brands' future consumers in the Australian market. Anthony Nguyen Catalina Burge Carolina Ferreira Florence Wong Jena Wills Jarrad Dowling Helen Barnes Manica Cortezano #GenBeta #Marketing #GenerationBeta, #DentsuIntelligence

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Podimo Acquires Danish Advertising Agency Podads. Podimo, the pioneering podcast subscription service, has acquired the Danish podcast agency and advertising platform Podads. This strategic move aims to enhance revenue opportunities and audience growth for podcast creators, ultimately improving content quality for listeners. Podads specialises in representing independent podcasters and major Danish media houses, connecting them with advertisers and media agencies to generate value beyond paywalls. The agency also offers comprehensive podcast production services, including concept development, hosting, and targeted content dissemination. Despite the acquisition, Podads will continue to operate independently under the leadership of CEO and Co-Founder Anne-Kathrine Pommergaard. Morten Strunge, Podimo’s Co-Founder and CEO, highlighted the synergy between Podimo’s subscription model and the growing podcast advertising market, arguing that the acquisition would enhance the efficiency of podcast advertising in Denmark, attracting more and larger advertisers to the medium. This hybrid approach, combining subscription and ad-supported models, is expected to provide creators with more revenue streams and audience growth opportunities, but Podimo itself remains committed to its subscription-based business, offering exclusive, ad-free content to subscribers. This acquisition follows Podimo’s successful expansion in the Netherlands, where it acquired Dutch production companies Dag en Nacht and Tonny Media, reinforcing its strategy to strengthen the podcasting ecosystem through a hybrid model. Read more: Podimo: https://lnkd.in/eDYePkYp tech.eu: https://lnkd.in/ejY2t-zi Podnews: https://lnkd.in/exFx2c82 SoundsProfitable: https://lnkd.in/eD4EnUYa

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An excellent 20 minutes on B2B marketing. John Dawes from the Ehrenberg-Bass Institute makes some really interesting points on the 95:5 rule of B2B marketing, mental and physical availability, CEPs, memory cues and what all this means to B2B marketers. https://lnkd.in/gcD82x_Z #b2b #b2bmarketing #marketing #CEP #EBI #mentalavailability #advertising #advertisingeffectiveness #marketingscience 

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