Vishal Sharma’s Post

Day 3 | Let’s Talk Marketing 🍸 Throwback to a Marketing Masterpiece: The Absolut Group "The Bottle" Campaign 🌟 Reflecting on standout marketing campaigns, Absolut Vodka’s "The Bottle" campaign remains top of mind. Here’s why it's a classic that gets it right: - Iconic Branding: Absolut transformed its simple bottle into a symbol of creativity and style, showcasing how the basic became iconic. 🏆 - Art Meets Advertising: Each ad featured the bottle in imaginative and artistic ways, making every piece a mini-work of art—impressive! 🎨 - Cultural Touchpoints: By tapping into various cultural and artistic themes, the campaign connected with people, telling a story beyond just selling a product. 🌍 - Simplicity with Punch: Focusing on the bottle kept the message straightforward yet powerful, proving that sometimes less is more. 🔍 - Timeless Appeal: Withstanding the test of time, this campaign remains relevant, showcasing how effective branding can be enduring. What do you think makes a campaign like this resonate so deeply? Share your insights in the comments! 💬👇 https://lnkd.in/gMkpBF4j #Marketing #Advertising #Branding #CreativeCampaigns #AbsolutVodka #Innovation #Design #MarketingStrategy

Our genius marketers are divided as to whether this was a good or bad move from #aquafresh brand. But watu wa boda boda na mama mboga. Just tell me if you are not going to buy this brand (particularly if you have never used it before) if it has your name on it like the lucky Anyango, Simuyu, or Njeru. I am a #closeup guy but to be honest if i saw the name #Morwani on an aquafresh toothpaste I am 💯 buying ata kama inauzwa 1 mirrion. Nothing gives anyone more pride than seeing their name on something. 100% reason why we have Trump Towers, Moi schools, Kenyatta airport etc etc. Now as mtu wa boda boda na mama mboga I don't have big boy money for such grandiose projects, But a toothpaste, buana thats something I can afford and definitely buying. Now imagine if the quality inside is better than my former brand, ayam sold for good and voila, Aquafresh grows its market share even if its by 1 person. But thats just my opinion. Over to you fellow Kenyans. Would you buy if you were Wekesa or Njeru??

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Coca Cola has suddenly become unhinged with its logo usage, and we are loving it. It takes some courage to play around with your logo, but Coca Cola does it with panache in this stellar campaign! Agency: Ogilvy New York #madovermarketing #advertisingandmarketing #sustainability #cocacola #brands #logo #advertising #marketing #recycle #environment #outdooradvertising #socialimpact #awareness

A couple of thoughts on this: 1. It’s said, no need to reinvent the wheel. - knowing how to adapt a concept and tweaking it for your audience is key. - An established financial player once copied a concept my fantastic team and I had done. I was flattered but at the same time underwhelmed. 2. Execution matters - Reminiscing over the FOMO Coke had us in! Calls were made, my name wasn’t going to be easy to come by 🙂 And yes I got for the family as well. (I’m the only day of the week #KeepCalm ) - Were this not had been shared here I’d not have known about this campaign. What are they doing to activate other than packaging and shelving (is there category branding within outlets?) 3. Then what? - We are known to keep boxes but toothpaste packing? What will I keep in there? How do I repurpose it? 4. Differentiation Ideas - They’ve gone eco friendly ie promoting sustainability thus a packing idea could have been “Atieno Supports.” Research shows Millenials and Genz are keen on reducing their environmental impact and take great pride in it. #Branding #Campaigns #Marketing

Among the key pillars of #ESG, environmental sustainability stands out as a critical focus area. Within this realm, #recycling emerges as a cornerstone practice with profound implications for both businesses and society at large. Recycling is not merely about waste management; it's about fostering a circular economy wherein resources are conserved, emissions reduced, and environmental impact mitigated. By diverting materials from landfills and incinerators, recycling conserves #energy, reduces greenhouse gas emissions, and minimizes pollution - a trifecta of benefits that align perfectly with ESG objectives. For brands, actively encouraging customers to recycle is not just a matter of corporate social responsibility; it's a #strategic imperative with multifaceted advantages. In an era where consumers increasingly prioritize sustainability, this can translate into enhanced brand loyalty and competitive advantage. With ESG investing gaining momentum, businesses that prioritize #sustainability are more likely to access capital and enjoy long-term financial stability. Furthermore, by facilitating the return and repurposing of products and packaging, brands can reduce raw material costs, minimize waste disposal expenses, and even create new revenue streams through recycling partnerships and circular business models. In conclusion, recycling is not just a feel-good practice; it's a strategic imperative for brands seeking to align with ESG principles and thrive in a rapidly evolving business landscape. By actively encouraging customers to recycle, businesses can bolster their brand reputation, attract investors, drive operational efficiency, and contribute to a more sustainable future for generations to come. #esgprinciples #climatechange #globalwarming #marketingcampaigns Allinial Global

Brands face a constant competitive battle with private label products. A cost-of-living crisis simply intensifies this. In general, this is legitimate commercial pressure that brands must live with. It is a debate for another day, but we must also reference that, too often, private label products stray into blatant, ‘parasitic’ copying that replicate visual assets that brands have spent many years and resources building. Such copying often misleads and manipulates shoppers and it seems reasonable that brands should get more legal protection than they currently have to resist this. Magnum’s response to the fact that all retailers have a Magnum copy in every store is bold. Ultimately, this is a quality play. A focus on the product and brand attributes – the benefits and reasons to believe – that demonstrate a Magnum is superior to the copycats. We love the attention to detail e.g. the cracking of the chocolate plus sound effect beautifully magnifies the experiential elements that build brand difference. Magnum knows it also needs to create an emotional connection - the product superiority messaging is wrapped up in a humorous human story. By the way, the posters are great too. Advertising core product truths and building emotional connection is what brands do. Tackling private label competition head on is what great brands do. Read more: https://lnkd.in/esxx6q_J #WhatBrandsDo #BrandAdvertising #Marketing #ParasiticCopying Unilever

🚫 Myth #5: “You Need to Keep Reinventing Your Brand to Stay Relevant” 🚫 Hold up! let me explain. We live in a world where everything moves fast, and trends change by the minute. So, it’s easy to fall into the trap of thinking that you constantly need to shake things up to keep your brand fresh. But here’s the truth: reinventing your brand over and over can actually do more harm than good. What Really Works? #Consistency. It’s the foundation that keeps your audience coming back. Think of it like your favorite restaurant—you go there because you know exactly what you’re getting. If they changed their menu every week, you’d probably start to look elsewhere. Let’s dive into how two iconic Nigerian beverage brands, Coca-Cola and Bigi Cola, took different approaches: Comparison: Coca-Cola vs. Bigi Cola Coca-Cola has mastered the art of staying relevant without losing its core identity. Even when they roll out new products or seasonal campaigns, the brand message remains consistent: happiness, joy, and shared moments. They’ve kept the same visual identity for decades—the iconic red color, the swoosh logo, and the “Taste the Feeling” message. This has helped them build a strong emotional connection with their audience, making Coca-Cola more than just a drink—it’s an experience. On the other side, Bigi Cola has focused heavily on constant reinvention. From introducing multiple new flavors to frequent changes in packaging design, they’ve built a reputation for innovation. While this has helped them attract customers who crave variety, it has also made it harder for them to create a consistent brand image. The result? A mix of excitement and confusion, as customers aren’t always sure what to expect next. 🌟 Here is my take: It’s tempting to keep changing things up to stay trendy, but don’t underestimate the power of a consistent brand message. People love brands they can rely on—brands that show up the same way, every time. 💬 But what do you think? i will love to hear your perspective!

The Power of Brand Consistency: Lessons from McVities Shortbread. McVities Shortbread, a beloved product of United Biscuits, has been a staple for over a century, its exact introduction to the Nigerian market shrouded in the mists of time. Growing up, the biscuit was a familiar sight, and one thing has remained constant: its unwavering brand consistency. Despite the ever-changing tides of consumer preferences, McVities Shortbread has steadfastly maintained its identity, earning enduring market acceptability and continuing to thrive. The secret to McVities' success lies in its commitment to brand consistency. Unlike many small businesses that fall into the trap of unnecessary rebranding, McVities understands that consistency is key to building trust and loyalty among consumers. While some may be tempted to reinvent their brand on a whim, it's essential to weigh the pros and cons of such a decision. A cautionary tale comes to mind: a small business owner supplying local supermarkets and stores experienced a surge in demand for her products. Encouraged by this success, she decided to rebrand her products in a bid to enhance their appeal. However, the outcome was far from what she anticipated. The rebranding led to a decline in sales as consumers no longer recognized her products on the shelves. Her brand identity became lost in the sea of competition, resulting in significant losses. This anecdote underscores the importance of defining objectives before embarking on rebranding endeavors. Blindly following trends or succumbing to the allure of change can have disastrous consequences. Businesses must carefully evaluate the need for rebranding, considering whether it aligns with their long-term goals and resonates with their target audience. In a world where trends come and go, McVities Shortbread stands as a testament to the enduring power of brand consistency. By staying true to its identity, McVities has secured its place in the hearts and minds of consumers, proving that sometimes, the best strategy is to stick with what works. Yusuf Ayodeji. #branding #brandconsistency #brandbuilding

If you aim to grow your brand internationally, take a lesson from The Coca-Cola Company From a single drink served in 1886 to over 2.1 billion servings enjoyed daily across 200+ countries, Coca-Cola’s global success is rooted in its strong and consistent brand identity. By sticking to its iconic red and white logo 🎨 and promoting a clear message of refreshment and happiness 😊, Coca-Cola has become instantly recognizable and trusted worldwide. So if you want to expand into new markets as a business owner you should develop a unique brand identity and consistently reinforce it across all your marketing efforts. But that’s just the first step. You must ensure this identity is reflected in everything you do—your logo, your ads, and even how you talk to customers. This will help your brand stand out and build trust 🤝 Follow LeadMonger for more marketing tips #branding #brandstrategy #brandpositioning #digitalmarketing #marketingtips #marketing #leadmonger #socialmediamarketing #businessgrowth