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Most agencies would never do this. But we're not most agencies.   In Jul, we wrapped up a short-term ads sprint with a VC-backed AI SaaS.   ✅ We set up a first-class account ✅ We ran it for a few months ✅ We tested fast ✅ We learned re: creative ✅ We taught them to run it ✅ We left   --   Founder hit me up last week with new ad learnings.   She's 10-days into Media Buying...   She's already better than 50%.   --   Ads aren't that complicated.   IF you nail the setup & right wkly motion.   If you're spending $$$, sometimes expert retainers are best.   We do these too.   But if you're early, don't handcuff your brand to a retainer.   Most agencies would never tell you this. But we're not most agencies.

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Mobbin just dropped probably the most valuable resource ever. 🔥 This collection of successful AB tests is a goldmine. ✨ Sure, not all ideas will work for your product, but there is a high chance they might. This is how the design can have a direct impact on your business. At Mimo, we took inspiration from the famous Blinkist free trial screen, and surprise, surprise, it worked like a charm. If you want to improve your product, you must constantly test and optimize. Sure, you can rely on your expertise, but an AB test can confirm if you are right or wrong. Check it out -> https://abtest.design

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🚨🎙️ Podimo Expands with Acquisition of Podads! 🎧 The Copenhagen-based podcasting and audiobook platform Podimo just acquired Podads, a leading Danish podcast agency and advertising platform. 🌍📢 What does this mean? • New opportunities for creators to increase earnings through multiple revenue streams. 💰 • Expanded reach for both independent podcasters and media houses by connecting with advertisers. 🔗 • Podads will continue to operate independently under CEO & Co-Founder Anne-Kathrine Pommergaard . 🤝 Why is this a big deal? • Podads specializes in advertising partnerships, helping podcasts generate value outside the paywall by offering advertising space, podcast production, and content dissemination. 🎯 • This acquisition is part of Podimo’s broader strategy, complementing their recent expansion in the Netherlands with acquisitions of Dag en Nacht Media and Tonny Media. 🚀 Podimo, led by CEO Morten Strunge, remains committed to its subscription-based business while integrating new ad-supported models, making it easier for creators to thrive. Available across Europe and Latin America, Podimo focuses on local stories and diverse voices. 🌐 This is another step forward in revolutionizing the podcast ecosystem! 🎧 📢 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 💥 Source: FinSMEs #Podcasts #Acquisition #AdTech #Media #Podimo #Podads #AudioEntertainment #CreatorEconomy #Growth #FutureTechly

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🚀 What a great week with big deals flowing in VC - Welcome to Funding Friday's ! Let's start in Europe with Swedish HealthTech 🧑‍⚕️ Yazen Health raising €19.5m in a Series A round led by Evli Growth Partners & Helsana HealthInvest. Let's travel to Sweden's neighbor in Norway 🌞 Glint Solar which raised $8m Series A led by Smedvig Ventures. Ending our Euro-trip with Germany's 📦 Plato raising $6.5m to future proof wholesale distributors in a Pre-seed funding round led by Cherry Ventures. 🚨‼️🙈 Soft Launching my up and coming Weekly Newsletter! Where all these posts will be sent directly to your inbox, with more jobs, news, and tips! Early Sign up here -> https://lnkd.in/ddTHXqi4 Heading over to the US,🚙 Waymo closes a $5.6B Series C round at a $45B valuation 🤯 led by Alphabet Inc. while AI company Sierra raises $200M led by Greenoaks. Ending our trip with 🐕 Corgea (YC S23) , it leverages AI to reduce development effort by 80% in a $2.6m seed round led by Shorooq In the MENA region,🗣️ Mush Social raises $1.2M pre-seed round led by Nefal while 💰 WarburgAI secured $250K in a seed round led by undisclosed investors to provide adaptive AI and machine learning solutions for financial institutions. Moving on to funds with 🧑‍🏫 Emerge closes its new (oversubscribed) $73M fund focused on dezocratising access to opportunity and helping humankind maximize their potential. The fund is led by GP Nic Newman and expects to invest at the early stage with checks ranging from $500K to $2.5M ➡️ Any other VC firms & Startups you want to mention? let me know 👇🏼 ------------------------------------------------------------------------------- For more VC Jobs, insights, newsletters and everything in between like, share, follow to support the page ♥️ #VC #VCJobs #PE #Tech #startups #SaaS #VentureCapital #Fundraising

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The Deliverability Boogermen are BACK! It's BFCM week and the deliverability boogermen are out in full force. Apparently Gmail changed some policy and is sending more emails to the promo tab. And if you pay them 5k, they'll make sure you inbox, or your money back! But Gmail does this every November. I just talked to the founder of my favorite ESP and all other email clients are stable. iCloud is 54% of the email client market. Gmail is 30%. So you're spending 5k to get 30% more of 30%... Which is a 9% bump. Talk about being penny-wise and pound-foolish. You know what my solution is for more emails going to the promo tab? Instead of paying some rent-seeker 5k for a marginal boost in deliverability... I write 5 more emails and make 25k. But my absolute best strategy... That no one wants to hear because it involves actual effort... Is to write emails so entertaining and valuable my subscribers move them to their primary inbox and mark them as important... Without me asking them to.

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Just a bit under a month until New Nordics HealthTech Matchmaking is here! 🔥 🎫 There are still several investor tickets available, so if you're hunting for new investments, now's the perfect chance to connect with startups from all over the health tech niche! Grab your tickets before they're all gone here: https://lnkd.in/dDRVbNM3 Speaking of investors…  It's no small feat to organise an event of this scale.  That's why we're honored to have the following investor partners supporting New Nordics HealthTech Matchmaking: 🔷 Along with their investment, Almaral offers guidance in risk management, building up long term strategies, budgeting, setting up operational functions, legal support, setting up early-stage sales and marketing functions, and commercialization. 🔷 Athensmed is an investment company through which CEO and angel investor Kustaa Piha makes investments in early-stage growth companies and brings in added value thanks to his extensive experience as an investor and insight related to healthcare. 🔷 Innovestor Life Science Fund invests in early-stage biotech and digital health companies who are developing life-saving or life-altering products for unmet medical needs with global potential. 🔷 Nordic Science Investments partners with founders to transform groundbreaking university research into successful startups. Committed to both profit and impact, they accelerate the journey from scientific discovery to market, creating meaningful career opportunities and driving technological advancement. 🔷 Tesi is a state-owned, market-driven investment company that invests in venture capital and private equity funds and directly in Finnish startups and growth companies. Tesi has an industry-focused mission aimed at promoting economic growth, innovation, and investments. 🔷 Voima Ventures helps founders scale global solutions for the people, planet and industry. Their investments vary from pre-seed stage and technology spin-offs to leading a series A (and even series B). 🤝 A big thanks to our investor partners for helping make the event happen! ❗PS. Startup tickets for the event are currently sold out, but don't fret!   Join the waiting list for a chance to connect with investors and ecosystem players. We will screen the startups that have signed up, and prioritise those which best fit the criteria. https://lnkd.in/dDRVbNM3 🗓️ New Nordics HealthTech Matchmaking 20 November at 18-22. Terkko Health Hub, Haartmaninkatu 4, Helsinki.

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Quizzes are underrated in e-commerce. We implemented one for Nordic Oil, a brand selling CBD products, and it’s generated tens of thousands of dollars in extra revenue. But not only that, there’s more. When you implement a quiz that gives personalized recommendations to users, they’re more likely to pick the right product and by extension get better results with it. That means that they’re also more likely to purchase again in the future. Here are the results so far (in terms of CRO): ✅ +3.78% in Conversion Rate ✅ +5.37% in Product Page Visits

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Buying friction is killing deals. High friction — even friction that isn’t a product of “buying from you” — is stalling deal progress. A few factoids: 📉buying friction reduces the likelihood of a bold customer purchase by 43% 🤦🏻‍♂️the average (!) purchase has 5+ various commercial representatives and 70%+ of customers admit they’re confused as to who does what 🤯there are 12+ decision makers in the average (!) buying process — and yes, it’s really bad even in smaller price point, transactional purchases 🎢there are 7 simultaneous change events happening inside the average customer organization during a purchase Yet, we know that 31% of deals successfully overcome these barriers. We studied those outlier purchases in depth and will tell their story tomorrow. Join us. Link in comments.

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Most financial ads are boring. But I love this new campaign from CoinShares. Their new campaign is so bold you can't ignore it. CoinShares launched the first crypto ETP in 2015 and its listed on Nasdaq Stockholm. So, they're trying to educate more Swedish investors about their ETP. How? Through their Crypto Puppies Campaign. Teaching Swedes about crypto and CoinShares through puppies. Tapping into the deep connection Swedes have with their dogs. With most creative crypto advertising dominated by exchanges, it’s refreshing to see an ETF/ETP provider stepping up with creativity and insight. #web3 #coinshares #crypto #creative #marketing #advertising

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🚨 New update: New Turis Pricing Plans! 🚨 To make our pricing as transparent as possible, Anders Buchmann has created an explainer video detailing our updated subscription options. We now offer four flexible pricing models, tailored to align with your business revenue: 🚀 €99/month for revenues under €10,000 🚀 €299/month for revenues between €10,001 and €50,000 🚀 €599/month for revenues between €50,001 and €150,000 🚀 €999/month for unlimited monthly revenue Watch the video to learn how Turis can support your B2B eCommerce business with transparent and adaptable pricing. Your feedback is important to us, so please feel free to share your thoughts in the comments. #Turis #B2Becommerceplatform #saas #pricing

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Focus on brand, influencers and partners 🔥 🌶️ Listen to when Alina Vandenberghe - Co-CEO & Co-founder at Chili Piper - joins Josef for episode nr 100 in B2B SaaS CEOs! They talk about: - US vs Europe - Her journey with Chili Piper - Their best lead-generator the last 6 months - What she would tell her younger self - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts. 🎧 #SaaS #RevenueTeams #LeadRouting #B2BSaaSCEOs

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Is Display the most underrated campaign type in Google Ads? At Nordic Sales Force, we have a retargeting Display Campaign running on Google Ads. We didn't disable all mobile apps, we didn't just select the 10 most attractive placements. We let the algorithm figure it out. We just chose the audience (website visitors). Getting +300k impressions for 4k DKK (600$) in 3 months is unlike any of the other advertising channels we use. Even if the real number is half, it's still a boat load of impressions for a very affordable prize. The campaign is not made to convert users here and now, its objective is to increase brand awareness (stay top of mind). So far, it's doing its job. For the experts: We are of coursing getting lots of placements on questionable placements like Wordfeud, but we also see a lot of clicks on popular news sites and forums. What do you think - is Google Display underrated?

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🔒 Podcasts Behind a Paywall: What Listeners Think 🔒 With the growing popularity of podcasts, the industry has seen a rise in shows placed behind paywalls. Recent insights from Den Store Podrapporten 2024 provide a clear picture of listener sentiments on this trend in Norway. 📉 Declining Willingness to Pay: Only 1 in 5 podcast listeners currently pay for access to high-quality, ad-free podcasts. Among them, there's a notable decline in the willingness to pay, dropping from 41% in 2022 to 24% in 2024. This trend is driven by the increasing number of podcasts moving behind paywalls, making it challenging for listeners to justify multiple subscriptions. 🔍 Understanding the Trade-off: Listeners generally understand the need for advertisements to support free content. Many prefer this model over paying for ad-free episodes, as long as the ads are not overly intrusive. 📈 Subscription Preferences: Among those who do pay, services like Spotify dominate, with 66% of paying listeners choosing this platform. These insights highlight a critical challenge for podcast creators and platforms: balancing the need for revenue with listener preferences for free, easily accessible content. Source: Den Store Podrapporten 2024, a collaboration between Norstat, Bauer Media, and NRK. #Podcasting #MediaTrends

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This summer, FotMob is heading to Euro 2024 to conduct exclusive live interviews with fans, and we’re looking for sponsors who want to join this exciting journey. If your brand is eager to connect with a young and passionate audience, we offer numerous opportunities to make a significant impact. Reach out to me directly or contact [email protected]. Let’s partner to create something truly unique and memorable. As FotMob continues to grow rapidly across social media, web, and mobile platforms, it’s the perfect time for your brand to stand out during one of the biggest football events of the year. Some key numbers to show our reach and growth: 🇬🇧 1.6 million monthly active users 🇺🇸 1.9 million monthly active users 🇩🇪 1.0 million monthly active users 🇳🇴 200K monthly active users TikTok International - from 0 to 230K users in 4 months TikTok Norway - from 0 to 25K users in 4 months Some of our Euro 2024 and Copa America 2024 plans include: - On ground live interviews in Germany - Dedicated Predictor tournament for both Euro and Copa - New app features coming soon - Dedicated news section - News pushes for each national team - And much more

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How much of the digital marketing spend goes to MarTech? More than you think. On average advertisers say they spend 20-30% on tech. But when comparing this to other sources of data, we find it is closer to 50% in Sweden (and other markets). The transaction cost for many is in reality around 100%. I think that makes your eyes water, doesn't it? We help companies understand what they are actually paying - and pay less. And we are filling up the calendar for 2025, so if you want our help, reach out and schedule a call.

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Astrid Jørgensen Politiken Three Key Takeaways: 1. Shift Toward Subscriptions: Our business model has evolved from a 50/50 split between ads and subscriptions to being 80% subscription-driven. While ads remain vital, the primary focus is on the subscription base. 2. Quality Over Quantity in Ads: The strategy emphasizes quality, turning off programmatic sales, guaranteeing 100% viewability, and limiting ad experiences to one banner on screen (at a time) to align with subscription values. 3. Focus on Brand and User Needs: Raising subscription prices by 400% in 2016 reinforced the brand’s quality, increased sales, and enhanced team pride. The key is to stay true to the brand and be relentlessly focused on meeting user needs. "Never stop being obsessed with user needs and meeting them."

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🎊 Great news for early-stage businesses in Denmark! The new government reform introduces significant funding opportunities, tax relief, and legal changes aimed at boosting startup growth. This is a perfect time for innovative ideas in health, wellbeing, and energy sectors to thrive. If you have a startup or an idea, we want to hear from you! Learn more about the reforms and send your pitch to us for a chance to collaborate. At KRING we not only invest in impact ideas and business concepts, we co-create! https://lnkd.in/dSBnmuDS #Startups #Innovation #Health #Energy #Entrepreneurship #DenmarkReform #EarlyStageBusiness #impactinvesting #Venturebuilding #kring

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