Benjamin Borch

Today, I’ll do something I very rarely do. Talk about an actual feature in our product. AI-synonyms. It’s really cool and it’s an upgrade we rolled out to all clients for free! 🎁 One of our awesome clients, Legeakademiet.dk, an online toy shop, got early access to our AI-Synonyms feature and saw a very nice boost in search engagement. The new feature applies Artificial Intelligence (AI) to solve the problem of zero search results. To improve the search experience, it identifies potential alternative keywords or queries that produce relevant results. As an e-commerce manager you can continue adding synonyms manually in the Dashboard, but also take your mind off those cases that are out of your reach. Today, artificial intelligence is everywhere, including deep within our products. A generative tool, but also a deep learning engine that knows everything about your store's products. Search with spelling errors and you’ll get great search results. Search for something out of stock or not in the store’s product lineup and you’ll still get great search results. The toy store saw a direct conversion rate of 7.9% and an indirect conversion rate of 22.7% when we observed performance with AI-Synonyms engagement. The feature prevents zero-result pages, reducing bounce rates and abandoned carts. Turning out-of-stock scenarios and mistakes into opportunities 🚀 Lukas Rogvall Rasmus Leth Skjoldan Philip Andersen Brian Petersen Casper Emil Sciuto Rouchmann Mads Gustafsen Alexander Stefansson Just add 🧠 Kasper Refskou Jensen Hello Retail #ecommerce #personalization #productintelligence

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Are you curious about how sustainable the video streaming industry is? 🤔 Our latest Annual Bitmovin Video Developer Report provides insights into how developers perceive their companies' commitment to sustainability and if there is more support than action. Download the report for free and drop me a message if you'd like to discuss the findings! 🔗 Link: https://okt.to/e46nYX #sustainability #Video #Streaming

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These are the hottest startups to follow in the Nordics 🔥 curated by Sifted and Mimi Billing - picked by top VC funds, generalists and deep tech VCs in the area. Please note, that these are companies we have not invested, but think are worth to follow or with high potential. https://lnkd.in/d3pit3FT ——— Our fund was asked to list in particular university and science spin-off companies. My picks from Voima Ventures: - IntuiCell, Photoncycle and Vitroscope Sophia Bendz, partner at Cherry Ventures - Leya, Lovable and Terra Labs Sabina Wizander, partner at Creandum - Normain, Dendrite.ai Agent, Soolv Linus Dahg, CEO of Inventure - IONLACE - We're hiring!, spektr,Ambio Kremena Tosheva, investor at SNÖ Ventures - ReOrbit, Carbon Crusher, Keystrike #nordics #startups #tech #innovation #ai #venturecapital

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Got a killer idea or early case within digital health or energy? Read on to see if you are a match and get in touch ⚡️ At KRING, we have two tracks for investments; we invest in our developed ventures in our #venturestudio, BUT we also invest in early-stage external cases, when there is a match 🎯 First of all, there needs to be a match between you as co-founder(s) and KRING's values. Naturally, we have some key criteria for our external investment strategy. We could be a good match if your startup is: 1) 🧬 Within digital health, focused on early diagnostics and early intervention, chronic disease prevention, management and reversal, functional medicine, or behavioural-based health interventions. 2) 🌏 Within energy, focused on energy renovation, optimization, grid flexibility, EV infrastructure or the built environment. 3) 👶🏽 Early in the journey with ongoing development needed for product-market fit, go-to-market strategy, team capabilities or other strategic work. 4) 💻 Has a digital business model that is asset-light with low fixed costs and high scalability. 5) 💸 With early focus on profitability - we build ‘Zebras’ rather than ‘Unicorns’ and aim to make our companies sustainable with early profitability. Classic “VC journeys” are the exception. 6) 🤓 Has a B2B2C or B2C focus. We focus on solving real end-user problems with a demonstrated high level of value-add and consumer demand, either directly or via corporate partnerships. In the case your startup does not fall within each category above, there may still be a relevant match between your case and KRING. If you are interested in learning more, please get in touch with me or fill out the assessment on our website: https://lnkd.in/dvNGP_iW 📩 Don’t hesitate to get in touch - we would love to hear from you! 🤘 #venturestudio #startupstudio #impactstartups

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As I’ve just finished a week-long course at Hyper Island, I have to admit - I’m a bit fed up with the word strategy (thank you, Stefan Wendin). But since you weren’t there, maybe you can bear with me for a minute. We talked a lot about strategy: what it is, what it isn’t; how to work with it in times of high uncertainty; how often you should revisit it - you name it. But for me, one of the most interesting topics was this: what do you do in between strategy sessions? Spoiler alert - it’s not just KPI tracking. It’s STRATEGIZING, which means, among other things: ➤ Prioritizing resources ➤ Aligning teams ➤ Scenario planning ➤ And, most importantly, deciding what you won’t do Simple? Honestly, I’m not so sure. It doesn’t feel that simple on a daily basis when you’re focusing on all the operational noise and trying to figure things out. I had been trying wrap my head around it whole week, and here’s my weird revelation: it doesn’t feel natural to me. In my native language - Polish (a.k.a. the most complicated language in the world, as some might say) - we don’t even have a word for strategizing. And how you speak profoundly affects how you think. What I’m trying to say is: even though revisiting the concept of strategizing over and over again this week felt exhausting at the time, I'm grateful, because the word is now imprinted in my head - and I own it. And somehow it feels simple now.

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Revolutionizing diagnostics with AI. When you think about healthcare, the first thing that comes to mind isn’t always AI. But it should be. Especially when it comes to Neglected Tropical Diseases (NTDs)—a space that has been underserved for far too long. Enter Enaiblers, a Swedish startup I’m proud to be working with. They’re using AI-powered diagnostics to make healthcare more equitable and affordable for everyone. 🌍 AI isn’t just about cutting-edge tech. It’s about changing lives. This is the first part of my Behind the Scenes series where I’ll be sharing how Enaiblers is redefining healthcare with innovation. Follow along if you want to see how AI can reshape industries, break barriers, and create impact. Stay tuned for part 2. #AIInHealthcare #TechForGood #Diagnostics #HealthcareInnovation #NTD #VisibilityMatters #OneBXL

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A healthy perspective on how things are evolving in Tech & AI. Not all roses. Since this article the number of departures from Open AI is now at 3, all for similar reasons. Even if OpenAI didn't clone the voice, which I take their word for, in the current AI environment the fact that it's possible and relatively easy with readily available tools changes the perceptions. If the AI companies want to keep people's confidence they can't just walk up to the line, but need to stay way clear of it. They have the burden of of proof that they can control their ambitions and behave like good citizens. https://lnkd.in/edHE8_AK #AI #ethics

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About that Coke ad. When Lars von Trier launched Dogma 95, he sought to strip cinema down to its most authentic elements: no artificial lighting, no sets, no special effects. It was an extreme stance, but it raised an important question: Where do we draw the line between real and fake? The history of cinema tells us that fully CGI human characters, unless they’re incarnations of real actors (such as baby Benjamin Button, or Princess Leia in The Rouge One) or stylized humanoids (like Avatar), rarely connect. It’s not just about the craftsmanship. The simple knowledge that a character is real carries an undeniable weight. Knowing that there is a human being behind a smile, a tear, or a gaze creates an intrinsic connection. It's this authenticity that makes the interaction meaningful. When Coca-Cola (or any brand) chooses AI-generated people over real ones, it subtly undermines this human connection. Even if the AI-generated figures are visually indistinguishable from real people, something intangible is lost. That “something” is the emotional gravity of knowing that another person—someone with a heartbeat, a history, and a story of their own—was part of the creation. By leaning into AI-generated humans, Coca-Cola’s ad sidesteps this fundamental truth. It delivers a polished but hollow experience, one that may look magical but lacks the alchemy that only Real People can bring. -- [EDIT] To be clear: I'm not a luddite. I use AI professionally every day and the smartest way to create polar bears in 2024 is (probably) with AI. Polar bears ✅ People ❌ #Storytelling #CGI #MarketingInsights #EmotionalConnection #UncannyValley

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Quizzes are underrated in e-commerce. We implemented one for Nordic Oil, a brand selling CBD products, and it’s generated tens of thousands of dollars in extra revenue. But not only that, there’s more. When you implement a quiz that gives personalized recommendations to users, they’re more likely to pick the right product and by extension get better results with it. That means that they’re also more likely to purchase again in the future. Here are the results so far (in terms of CRO): ✅ +3.78% in Conversion Rate ✅ +5.37% in Product Page Visits

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🎊 Great news for early-stage businesses in Denmark! The new government reform introduces significant funding opportunities, tax relief, and legal changes aimed at boosting startup growth. This is a perfect time for innovative ideas in health, wellbeing, and energy sectors to thrive. If you have a startup or an idea, we want to hear from you! Learn more about the reforms and send your pitch to us for a chance to collaborate. At KRING we not only invest in impact ideas and business concepts, we co-create! https://lnkd.in/dSBnmuDS #Startups #Innovation #Health #Energy #Entrepreneurship #DenmarkReform #EarlyStageBusiness #impactinvesting #Venturebuilding #kring

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HOW TO MAKE IT FROM TICKETING MANAGER TO CEO Are you a ticketing manager with aspirations of climbing the corporate ladder? Then our latest episode of TicketingPodcast.com is a must-listen! This week, we feature Fredrik Söderberg, the CEO of AIK, one of Sweden’s top-tier football clubs. Fredrik's unique career path at AIK, starting as Head of Ticketing & Marketing and rising to the CEO role, offers invaluable insights for anyone looking to make a similar transition. Fredrik shares his journey from managing ticket sales and fan engagement to leading one of Sweden's most prestigious football clubs. He discusses the strategic importance of ticketing in sports management and how his background has provided a solid foundation for his current leadership role. Key Highlights: 💡 Strategic Planning in Ticketing: Fredrik emphasises the critical role of strategic planning in ticket sales and how it has doubled AIK's season ticket sales since 2018. ❤️ Balancing Business and Passion: Learn how Fredrik balances maintaining financial health while fostering a passionate fan base. 📱 Future of Ticketing: Discover Fredrik's predictions on how data-driven decision-making and marketing automation will shape the future of ticketing. Whether you’re aiming to climb the career ladder or seeking innovative strategies for your current role, this episode is packed with actionable insights. Don’t miss out on this opportunity to gain knowledge from an industry leader who has successfully navigated the transition from ticketing manager to CEO. #ticketing #podcast #career

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"A good COO runs just behind a CEO with urgency and picks up all the pieces that fall behind on the journey." This is Kjartan Slette's (COO & Co-Founder Unacast) description of why he and Thomas Walle (CEO & Co-Founder Unacast) have such a well-functioning partnership after over 10 years. Thanks for a great summary of the COO Summit Autumn 2024 (link to article in the comments), Joakim Birkeli Jacobsen & Shifter.no. Agnes Dyvik Clark shares some great takeaways from her fireside chat with Jon Kåre Stene and other relevant insights into the COO's role in a venture-backed scaleup. Curious to hear how Jon Kåre and Karl would agree with the Batman & Robin comparison! 😅 Great to witness another "Tandberg Mafia" story with Michel Sagen and his learnings from building Videxio and Pexip. Spoiler alert -> One common thread all the speakers come back to is the importance of culture. Something that is hard to copy or replicate but authentically crafted by the founders from early on. "Progress over perfection" - was Videxio's cultural mantra in the early days and I believe a lot of companies, both big and small could learn a lot by following that mindset. 💪🏻🔥🚀

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Scandinavian OnlyFans Agency Price $299,750 https://lnkd.in/eMe_qjwN This OnlyFans Agency, nestled in Sweden, presents a great opportunity for smart entrepreneurs. Since its inception in May 2023, the agency has showcased impressive financial performance, with over $72,000 USD in profits for the year. With a business model centered around revenue sharing, it has solidified its position in the industry. As of the first four months of 2024, the agency continues its upward trajectory, recording an operating income of approximately $81,000 USD, resulting in a profit of around $44,065 USD. Projections indicate an annual profit of $132,193 USD. This sale includes valuable assets such as social media accounts and comprehensive knowledge transfer, ensuring a seamless transition for the new owner. #TheDealmakr #Broker3x

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A-haaaaa! Take On Me Timeless vibes Strategy behind A-ha's breakthrough: In the early 1980s, A-ha, a Norwegian pop band founded by Paul Waaktaar-Savoy, Magne Furuholmen, and Morten Harket, faced the challenge of breaking into the global music market with their debut single, ‘Take On Me’. Their target audience, influenced by platforms like MTV, sought emotionally meaningful and visually compelling content. They faced the challenge to differentiate themselves from established artists and capture global attention in a competitive landscape. Insights and research highlighted the influential role of music video-content in shaping trends and artist popularity. Audiences increasingly demanded immersive and engaging visual experiences. Under the visionary direction of Steve Barron, the band innovatively used rotoscoping—a technique combining live-action with hand-drawn animation, which was innovative for its time - to craft a narrative rich in themes of love and longing, finding synergy with their distinctive musical style. The resulting music capsule captivated global audiences and garnered critical acclaim, winning six prestigious awards and receiving two nominations at the 1986 MTV Video Music Awards. The Power of (Narrative) Depth: Many modern communication strategies often rely on quick, fragmented emotions and repetitive messaging to capture the audience's attention in a crowded media landscape. While this approach aims to stand out amid the high volume of content, it can result in material that feels less engaging or meaningful. In contrast, short formats that tell a complete and cohesive story with strong narratives and emotional depth tend to build a stronger emotional connection with the audience. This approach enhances brand recall and fosters long-term loyalty, creating a memorable experience for viewers. ‘Take On Me’ remains a timeless masterpiece, an example of a complete narrative experience, distinct from today’s fragmented emotions and repetitive hooks. Released in 1985, it demonstrates the power of storytelling encapsulated in a condensed format. Today, brands can draw inspiration from A-ha’s pioneering approach to create engaging content strategies that leverage advanced technologies, ensuring they resonate with diverse audiences while staying true to their business objectives. For now, simply listen, feel and let the music move you! 🎶

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This summer, FotMob is heading to Euro 2024 to conduct exclusive live interviews with fans, and we’re looking for sponsors who want to join this exciting journey. If your brand is eager to connect with a young and passionate audience, we offer numerous opportunities to make a significant impact. Reach out to me directly or contact [email protected]. Let’s partner to create something truly unique and memorable. As FotMob continues to grow rapidly across social media, web, and mobile platforms, it’s the perfect time for your brand to stand out during one of the biggest football events of the year. Some key numbers to show our reach and growth: 🇬🇧 1.6 million monthly active users 🇺🇸 1.9 million monthly active users 🇩🇪 1.0 million monthly active users 🇳🇴 200K monthly active users TikTok International - from 0 to 230K users in 4 months TikTok Norway - from 0 to 25K users in 4 months Some of our Euro 2024 and Copa America 2024 plans include: - On ground live interviews in Germany - Dedicated Predictor tournament for both Euro and Copa - New app features coming soon - Dedicated news section - News pushes for each national team - And much more

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🚨New byFounders investment alert! Livv Health - a 🇳🇴 HealthTech company founded by Sverre Sundsdal (prev. Head of AI at Babylon Health) and Ishita Barua, MD PhD (a medical doctor with a PhD in AI for Medicine and the author of the highly praised book “Artificial Intelligence Saves Lives”) - is tackling one of the most difficult but impactful problems we face in healthcare today: consolidating fragmented medical records into a single accessible platform. Read more about why we invested here: https://lnkd.in/dfm9wm9T

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What great minds can talk about when they meet ? 😉 We were really happy to welcome Max Andersson at our studio and talk about personal branding and the power of video. 💡 As a matter of fact according to Forbes, viewers retain 95% of a message when they watch it on video.. ...this implies that only 10% of you will retain this info since it is not on a video format... 😜 😅 #video #podcast #personalbranding #digitalmarketing #influencingchange

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As we await the launch of OpenAI's Sora, Google's latest offering, Veo, is already heating up the AI video generator landscape. Veo marks a significant leap in generative video technology. ‘Veo is our most capable video generation model to date. It generates high-quality, 1080p resolution videos that can go beyond a minute, in a wide range of cinematic and visual styles. With advanced understanding of natural language and visual semantics, Veo generates video that closely follows the prompt. It accurately captures the nuance and tone in a phrase, rendering intricate details within complex scenes.’ #Veo #DeepMind #Google #Alphabet #AI #Video #GenerativeVideo

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