Anders Rahr

Today, we shared the annual results for Elkjøp for the fiscal year 23/24 with media, and I am incredibly proud of what all colleagues around in the Nordics have achieved together as one team! We have almost tripled our results, which is an enormous accomplishment in a challenging market characterized by rising interest rates, high inflation, and unstable currencies. Last year, we decided to focus on what we could actually control, and our strategy has truly paid off. We have improved as customer advisors, become more effective salespeople, and been more cost-conscious across all our operations. The result is increased profitability, historically high customer satisfaction, and we have also increased our market shares. Over the past year, we have faced challenges such as inflation increase, unstable currency exchange rates, and high interest rates. Nevertheless, we have managed to deliver impressive results through hard work and right focus. We have launched a new and faster website, which has been very well received. Most of our customers start their shopping journey online from home, but also visit our stores for advice, guidance, or to pick up the items they have ordered. Our efficient logistics system, which I believe is the best in the Nordics, has enabled us to provide top-notch service whether customers shop in-store or online. The market is still not back on track, but we see improvements in consumer confidence across the Nordics. Still going to be ups and downs, most important thing will be to continue to focus on what we can improve or control.

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Hear directly from Westwing on how 7Learnings has increased their pricing efficiency and unlocked new levels of profitability. 💬 "7Learnings played a big part because it allowed us to shift from rule-based pricing to a value-based approach. By incorporating price elasticity and demand data, we’ve transformed how we make pricing decisions." This is what success sounds like! Watch the full video to see how we empower retailers to: ✅ Embrace value-driven strategies ✅ Harness real-time data for smarter decisions ✅ Maximize profitability with confidence 🎯 Your Takeaway: Stay competitive in today’s dynamic market with smarter, AI-powered pricing solutions. 👉Read our case study with Westwing and discover what sets 7Learnings apart! 

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"I'm basically the ultimate multitasker." Sidsel's AI avatar. I love when folks get creative with avatars and change up how they deliver their experiences. There's both an opportunity to drive better customer experiences by using video creatively along the learner journey AND drive value by saving on development. If I can encourage ONE new technique: Co-facilitate with your avatar 1. Use them for pre-show announcements 2. Use them to set off discussions or reflection activities 3. Use them to recap your takeaways from your sessions Awesome stuff Sidsel and BESTSELLER!

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Redesigning garments to be experienced by many, owned by none – Danish fashion brand GANNI, remakes and rents garments to keep products in use and at their highest value. Ganni A/S allows customers to access exclusive collections through their rental platform GANNI Repeat. Additionally, many of their rental items have been remade from existing clothes, reducing the emissions associated with producing new materials. To continue on the journey towards a circular economy for fashion, we need an increased level of attention, ambition and investment to circular business models that keep products in use. Get inspired, explore Ganni in more detail here: https://lnkd.in/e7WMg39y #MakeFashionCircular #CircularBusinessModels #KeepClothesInUse

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Know Your Market, Know Your Position in the Nordics: The Power of Benchmarking premium fashion with Purply MI Understanding your market and your own position within it is so important. That’s where Purply’s Market Intelligence (MI) and Benchmarking tool come into play. 💡 Why is Benchmarking Important? Benchmarking allows you to measure your performance against industry standards, competitors, and market trends. It’s not just about knowing where you stand—it's about understanding how you can improve and where your opportunities lie. 🔍 See the Bigger Picture: With Purply MI, you gain a comprehensive view of the market landscape. By comparing your brand's performance to others, you can identify gaps, adjust your strategies, and make data-driven decisions that propel your business forward. 📈 Optimize for Success: Benchmarking helps you pinpoint areas for improvement, whether it’s optimizing your product assortment, adjusting pricing strategies, or refining your marketing campaigns. With Purply MI, these insights are at your fingertips, enabling you to stay competitive and agile. 💪 Empower Your Business: Knowledge is power, and understanding your position in the market empowers you to make strategic moves that drive growth and success. Don’t just participate in the market—lead it. With Purply’s Market Intelligence you’re equipped to make informed decisions that ensure your buusiness remains competitive and relevant. #MarketIntelligence #Benchmarking #Fashion #Purply #DataDrivenDecisions #RetailSuccess

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🗞 The 15th Annual Global Fashion Summit in Copenhagen's iconic Concert Hall challenged attendees to move beyond presentations and into action. While some sessions felt like a retread of old ground, others offered fresh perspectives and a call to arms. On that note, I'm excited to share some interesting discoveries from the Summit. With a lens on Business & Technology, here are the things we are watching from the Global Fashion Agenda's GFS 2024. 🌿 We look at fresh ways of doing business as set forth by Ellen MacArthur Foundation The Fashion ReModel, collective financing in a partnership between The Fashion Pact Apparel Impact Institute DBS Bank on Future Supplier Initiative, and the gritty Collective Bargaining Agreement breaking new grounds in Cambodia on worker wages set into motion by IndustriALL Global Union 👏 💡 What's up in tech? We look at Worldly, helping brands get a better view of their value chain and prepare for better reporting, Hyran Technologies leveraging AI-powered tech with a mission to end oversupply, Hakio trying to revolutionise deman-forecasting model, as well. Reverse Resources aims to do more with textile waste and they're conquering the waste world quick. Lastly, we look at regenerative textiles from the lens of Bloom Labs and Modern Meadow. 👗 Hope you enjoy - do share your thoughts! 📩 #globalfashionsummit #sustainablefashion #businessmodels #tech

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Now you can take your buying strategy for AW25 to the whole new level! Are you curious about which brands are driving profitability in premium fashion? Purply’s recent analysis of AW23 data highlights valuable trends, for example in the competitive 1000-1500 SEK men’s sweater market in Sweden. With a striking 22.3% difference in gross margins among top brands, Purply offers the tools you need to make informed decisions and boost store profitability this season. Check out the post below for more insights and let Purply be your partner in strategic buying!

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I've always believed in the power of collaboration. And that's why recent news about non-European fast fashion giants seeking and finding partners to lobby their interests across Europe is concerning. This is a reminder that while competition is inevitable, we must stay united in our commitment to protect European fashion field. European fashion is more than just style—it's a vital industry that creates jobs, keeps tax revenue within the region, and supports local economies. Unlike fast fashion, European fashion prioritizes sustainability and environmental responsibility, ensuring that the production processes respect both people and the planet. #NordicFashion #SustainableFuture #Purply #CollaborateForSuccess

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Are you curious about where your brand or store stands in the Nordic premium fashion market? With Purply’s Market Intelligence and Benchmarking tools, you’re equipped to dive deep into data-driven insights that reveal where you excel—and where there’s room for growth. If you let me and my team help you to understand your market position and guide your next strategic steps I can promise that it will be the easiest way to unlock new growth opportunities, make data-driven decisions successfully, and stay ahead of the competition.

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 👕 Get the Right Assortment with Purply Retail! Struggling to ensure your store has the products that sell? Purply Retail provides real-time insights from over 230 multibrand fashion stores in the Nordics, helping you curate an assortment that moves. ◾ Example: You notice your sales in women clothes lagging. Benchmark data reveals that other stores are seeing success within women's blouses. ▶ Action: Stock more of this correct price range women blouse brand, adjust your price range accordingly and inform your customers. This will help align your assortment with what’s selling well in the market. Stay ahead with a well-curated assortment! Contact us for a demo: [email protected] #RetailAnalytics #AssortmentOptimization #FashionIndustry #PurplyRetail

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The purchasing period is one of the most critical stages in the fashion cycle. Making the right buying decisions directly impacts key performance indicators like sell-through rates, revenue, and gross margins. At Purply, we leverage Nordic market data and insights to help fashion retailers to optimize their purchasing strategies. By aligning purchasing with actual market trends and demand, it is easy to maximize profitability while avoiding overproduction or the problems that unsold articles cause, such as markdowns, waste, and excessive resource use. Data-driven purchasing decisions reduce excess inventory, improve sell-through, and create a more sustainable fashion ecosystem. 🙏 Together, with help of Market Intelligence we can drive both business success and environmental responsibility. P.S. Don’t forget that Purply Retail is free to premium fashion stores that join our data ecosystem! #Fashion #Retail #MarketIntelligence #Datadriven

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Many of our clients have already experienced a significant return on digital ad spend after having implemented Paradigm – is it your turn? 🤔 For Specsavers, Paradigm optimizes online appointment bookings in real-time, which has yielded groundbreaking results: 💲 +3M DKK annual media savings  📈 +22M DKK incremental turnover from the saved media budget reinvested in the same media groups 📉 16% lower cost per acquisition Want to learn more about or eager to get started with Paradigm?  Visit our website via the link in the comments 👇

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Plusius is at Retail Technology 2024! Plusius attending The Nordic Region's Largest Retail Conference in Stockholm. Join us at this premier exhibition & meeting place where we'll be tackling the most pressing challenges in the retail landscape head-on: 🛍️ Consumers are Choosing Multichannel Buying Experiences 💫 Customers Expect a Seamless Experience 🎉 Customers Expect MORE, a full Entertainment Experience 🔒 Attract Customer Loyalty, Retailers Need an Experience Which Stands Out 🔌 A Siloed Retail Infrastructure 🤔 So Many Technologies Exist, but They Don’t Seem to Work Together 📍Location: Kistamässan, Stockholm 📍Date: 29-30 of May Our team: Niklas von Sterneck Sterneck - Marketing & PR Manager Magnus Högfeldt - Founder & CCO Stay tuned for live updates, insights, and solutions as we dive deep into these critical topics. Don't miss out on the opportunity to revolutionize your retail strategy with Plusius. #Plusius #RetailConference #Innovation #RetailTech #CustomerExperience #Multichannel #RetailChallenges #RetailTechnology #Fintech #FinancialServices

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I think that staying on top of your prices and market trends is actually quite crucial in fashion industry. Check below how Purply's Price Analyzer keeps you in sync with the latest data, empowering you to make informed pricing decisions continuously so you can stay ahead, adapt quickly, and maintain your competitive edge.

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Centra powers both wholesale and direct-to-consumer commerce for some of the world’s most loved fashion brands. 🏴 In fact, Nudie Jeans and Paul Smith use Centra for both. (Along with most brands on Centra.) With Centra they get: ⚫ A digital showroom that buyers love to place orders with (front-end as a service, no design or code needed). ⚫ Smart inventory, updated in real time always ⚫ A drag-n-drop visual CMS to create gorgeous campaign pages with shopable hotspots And of course, a ton more. To learn more about how you can succeed with digital wholesale, get our latest guide: ✨Direct to Buyer: A Guide to Wholesale for Fashion Brands.✨ Link in comments.

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As the FW24/25 peak season approaches, fashion brands are gearing up for the busiest time of the year—Black Friday, Christmas, and January sales. However, alongside the potential for increased revenue comes a significant challenge: managing size & fit issues. Read the full article to see the 7 main challenges for the upcoming season >> https://lnkd.in/dcm6S42n #NaizFit #Sizing #Returns #SizeConsistency

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How to Succeed in Clothing Retail: Focus Beyond Fashion I am impressed by the story of Lager157. A company in Sweden that sells casual clothes. It is now boosting its international presence. The next establishment looks to be in Germany. The entrepreneur Stefan Palm founded Lager157 in 1999. Today they have over 60 physical stores and e-commerce in several countries. Enjoying a turnover of 320 MEUR (forecast 2024) with a 35% growth rate. (Dagens Industri 7 Aug 2024). Did they gain success by focusing on the latest fashion? Nope. They sell ordinary clothes. Compared to their competitors, they don't offer 10,000 different products, but 600. Most of the products cost less than 50 EUR. With few articles and optimized logistics, they can keep the prices low. It brings me to think about Henry Ford's famous quote from 1922: "any color the customer wants as long as it's black." Highlighting that the scaling is about doing one thing with focus. Conclusion and takeaway: success in modern retail is less about your products. Rather, it is about smart distribution, optimization, and focus. There are huge opportunities to leverage modern technology to achieve this. My work to help clients grow in retail has exposed me to #AI, #IoT, #openbankingAPI, and smart parcel scanning. Often in cases focusing on speeding up their Swedish market entry. This afternoon, I am looking forward to learning more about modern retail. I am planning to attend the event "Retail and e-commerce – new habits, new opportunities" Arrenged by Swedish-Polish Chamber of Commerce Proud to be part of the panel discussion with the topic: "what will physical and online stores look like in 5-10 years?" https://lnkd.in/dMsZ-bKC If this is interesting to you, join us online or in person in Stockholm. It's free! What key technology trends do you see in retail? I would love to hear your ideas? Ultiro AB #retail #newbusiness

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