Ganni A/S

Thank you to Allyson Shiffman and Vogue Scandinavia for the lovely mention of our debut show in Paris - It’s a great honor to be listed first in your roundup of the 9 biggest Scandinavian fashion moments of 2024. We look forward to creating more memorable moments in 2025! Read the full article here: https://lnkd.in/dHpiaFJX

We're excited to see our Pre-Fall 2025 collection featured on Vogue Runway Thank you to Laird Borrelli-Persson for the thoughtful review and for capturing the essence of this season. As GANNI creative director Ditte Reffstrup shared, "The Ganni girl has grown up—and I think that's very natural because [she] is also an extension of me." This collection reflects our core values while embracing evolution, blending playful energy with a sophisticated perspective. Read the full article here: https://lnkd.in/d7ZP2t7F

Last Friday, we proudly opened the doors to our GANNI Madison Avenue store in New York City—our fifth flagship in Manhattan! This exciting milestone marks a significant step in our US expansion and introduces our most elevated store concept yet. We're thrilled to share our unique blend of Scandinavian design and responsibility with even more customers. A special thank you to Lisa Lockwood and WWD for featuring our store opening. We can't wait to welcome you to our new home on Madison Avenue. Come visit us! Read the full WWD article here: https://lnkd.in/ehsHNUuT

We’re excited to launch our third Ganni x Barbour collection, live today! This collaboration celebrates the beauty of Danish and British heritage, combining Ganni’s modern, joyful style with Barbour’s iconic craftsmanship in outerwear. Together, we have created pieces that reflect our shared commitment to quality and responsibility. A special thank you to Michella Oré  and Harper's Bazaar  for joining us last week in Copenhagen and sharing this special project with their readers— Read the full article here: https://lnkd.in/dsdqeZAC

We’re thrilled to have had our debut Paris show this week presenting the GANNI SS25 collection. This marks an exciting new chapter for the brand, and we couldn’t be more proud of the team behind it all. This season, we showcased seven innovative Fabrics of the Future on the runway, each representing our ongoing commitment to pushing the boundaries and becoming a more responsible version of ourselves as we are on a journey to reduce our carbon footprint by 50% in 2027 from a 2021 baseline. A special thank you to Laird Borrelli-Persson for the Vogue Runway review.  Your words captured the heart of our vision. Read the full review here:  https://lnkd.in/dcwZUH4P (https://lnkd.in/dcwZUH4P)

We’re excited to share a preview of GANNI Fall/Winter 24 campaign The campaign is an exploration of self-expression, celebrating a new era of the GANNI Woman. Featuring ‘90s icon and actor Christina Ricci. Christina embodies a modern take on female archetypes, balancing both the light and dark sides of femininity and the Fall/Winter collection. Photographed by Ukrainian-born, New York-based twin photographers Zhenya and Tanya Posternak, Styled by Vanessa Reid. Thank you Rebecca Cope for featuring our new campaign on Harper's Bazaar. Read the full article here: https://lnkd.in/d_tsbEXE

“Checking in on GANNI’s ambitious sustainability strategy - nobody said reducing your impact was easy” Alec Leach and GANNI Chief Sustainability Officer Lauren Bartley spoke all about our strategy after having launched our 2023 Responsibility report and discussed our goal of decreasing our carbon footprint by 50% in 2027 from the 2021 baseline, and the results of our insetting project and results so far in Alec’s Substack. Thank you Alec Leach for speaking to us - Sign up to Alec’s Substack and read the full interview via the link below. https://lnkd.in/ds3vTRTr

Tune in as Nicolaj Reffstrup and Lauren Sherman founder of the Fashion People podcast, discuss the journey of building GANNI, working with his wife and Creative Director Ditte Reffstrup, and insights from his new book, The GANNI Playbook. “For a while, we were trying to build a brand and build our business model on what other people had succeeded in doing throughout the years. But at some point we just decided to stick to our own ideas and try not to look too much towards others. And the same thing with sustainability or responsibility, as we like to refer to, we just kind of went our own way.” - Nicolaj Reffstrup, GANNI founder Catch the 'Cult of GANNI' episode now via the link below: https://lnkd.in/eJ6ePtPt

Thank you Elizabeth Segran, Ph.D. for the GANNI feature on Fast Company. Elizabeth's article captures our journey, the core values and the strategies that drive our commitment to more responsible fashion. We are honored to be featured in Fast Company. Read the full article and learn more about how we strive to balance fashion, responsibility and growth. https://lnkd.in/dMX3Bpqn

We are excited to share that GANNI has been featured in a new article in Vogue Business written by Rachel Cernansky titled "Shifting Design, Adjusting Profits: Inside GANNI's Sustainability-First Model." Rachel Cernansky visited our GANNI office in Copenhagen during the Global Fashion Summit and spoke with our Founder, Creative Director, Chief Sustainability Officer, and Material Innovation Lead to write this piece. Her article provides an in-depth look at our commitment to responsibility and how it shapes our design and business practices. We are honored to have our efforts recognized and shared on Vogue Business. Read the article to learn more about our journey towards a more responsible future in fashion. Thank you, Rachel Cernansky for capturing the essence of our mission and for highlighting the importance of responsibility in the industry. Read the full article here: https://lnkd.in/ebqx7NPK