Tania Leuschner

In an interview with INTERNET WORLD Austria, Birgit Sedlmayer-Gansinger talks about the panel "PRICE: Are marketers investing too much or too little energy in pricing policy?", which she will moderate at the MARKETING X conference on October 16th. Check out the full interview below to find out what she is most looking forward to and what she will be focusing on during the panel moderation. #Pricing #PanelDiscussion

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📚 New #OpenAccess Publication in Creativity and Innovation Management Daniel-Leonhard Fox, Oliver Kullik & Katharina Hölzle (2024) Managerial framing in light of discontinuous change: Revolutionists, evolutionists, and mediators Link: https://lnkd.in/d6nPAVvf Abstract: This study examines the critical role of middle and frontline managers in an incumbent organization navigating discontinuous change, emphasizing the balance between exploring new opportunities and exploiting existing ones. While top managers set the strategic ambidextrous direction, the on-the-ground manifestation and tension management fall predominantly to the middle and frontline managers. We introduce a novel typology, classifying these managers as Evolutionists, Revolutionists, or Mediators, each with distinct cognitive framings. Our findings underscore the importance of understanding and moderating these cognitive framings to facilitate successful ambidextrous implementation. Key managerial implications include the need for heightened awareness of tension points, strategic resource allocation, mitigation of extreme cognitive framings, and the significant value of Mediator managers in steering ambidextrous strategies. This research paves the way for a deeper understanding of individual-level ambidexterity and provides crucial insights for organizations to innovate in times of discontinuous change. Keywords: #Ambidexterity #CaseStudy #CognitiveFraming #DiscontinuousChange #Incumbent #Tensions Fraunhofer Institute for Industrial Engineering IAO University of Stuttgart

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Closing the Circle I'm currently working on a new episode of my podcast "Auf der Kippe - Philosophie für das digitale Zeitalter" on #DeepFakes and #SyntheticMedia. Here are some thoughts, insights or examples I consider worth dropping in a small series of posts. For more checkout the coming podcast. Nr. 2👉 What role does AI play in the #Infocalypse? 1️⃣ "Traditional" #AI algorithms curate what part of reality you see on digital and social media. E.g. on Instagram every day approx. 100 mio fotos are newly added. On YouTube every minute 400 hours of new content is uploaded. AI decides based on engagement-based ranking which chunk of the digital world you get to experience. The content itself (text, foto, film, audio etc.) have traditionally been man-made. 2️⃣ Now comes #GenAI. GenAI leads to the content itself beeing AI-generated no matter if it is text, foto, film or audio. A study concludes that by the end of this decade the majority of internet content will be AI generated. The result is AI curating what you see and AI creating what you see and thereby significantly shaping your worldview. (Picture showing me this time as an old man -feature 'cool old man'-, generated with 'FaceApp' in < 1 minute) (Nr. 1 👉 https://lnkd.in/eMUEpMN4) #AufDerKippe #socialmedia #digitalmedia #YouTube #Instagram

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Planting seeds… (The mind type ones) 🚝 First stop: Lean Agile London - keynoting tomorrow at the intersection of #Agile & Sustainability #LALDN24 Next up: Wir sind Ohana for the innagural event! About adaptive, collaborative & holistic approach. Followed by: YeurLeadin how a #permaculture garden can help us. Product. People. Planet Up next: Coalition of the Willing bud cohort! Agile Sustainability in practice 4 weeks handson programme https://lnkd.in/ez4YCEtk Soon after: @agilists4theplanet covering the business case of #sustainability & debunking key exec myths Then on: London's Calling Ltd with Architecting Sustainability: Our Responsibility And yes if you are wondering about the actual seeds, are being taken care of by a lovely neighbour. And no, I’m not rewriting nor crafting with #AI, we can’t be talking about sustainability by draining fresh water, rare earth materials, energy and modern slavery. There is a better way to do business. The question is: Are you willing to be part of the solution?

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How does Spotify use AI to recommend music? How do listeners perceive and react to these recommendations? It was intriguing for Katharina Veit and me to look behind the scenes of the streaming service providing the "soundtrack to our lives". Our key takeaways: - any interaction with the recommender systems helps boost customer lifetime value in the long run, - people are aware of interacting with an artificially intelligent system and deliberately do so to improve their experience, - listening to algorithmically curated music usually does not get people stuck up in filter bubbles; it rather seems to be the case that heavy listeners listen to both songs sought out on their own and recommended by the system. Curious to find out more? Than check out our article recently to be found here: https://lnkd.in/ehkW-Mym. Thanks to the editors in chief Prof. Dr. Annett Wolf and Prof. Dr. Mahmut Arica for publishing yet another superinteresting edition of PraxisWissen - German Journal of Marketing! As for now, I cannot wait to physically take a peek behind Spotify's scenes on Friday as part of Arbeitsgemeinschaft für Marketing (AfM)'s annual conference. Thanks to the organizers for coming up with an amazing conference program and bringing so many interesting people together! #ai #ki #marketing #recommender #clv #empfehlungsalgorithmus #spotify #streaming #

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Thanks to David Stammer and the Popakademie Baden-Württemberg for including us in the new white paper PopakademieDigital #6: Generative AI in the Music Business, supported by YouTube. This kind of research is vital in providing a framework for ongoing discussions around AI's potential in music. We're pleased to be featured in 'The Significance of Metadata for AI' section, as an AI-powered analysis tool that takes "charge of tagging extensive catalogs [...] and lays the foundation for recoverability and traceability".  Read more for insights on: ✅ Music Production: How AI is enhancing and evolving creative workflows. ​​✅ Music Marketing: AI's role in content creation and optimizing marketing processes. ​​✅ Licensing and Metadata: The future of licensing in an AI-driven world. ✅ Live Performances: New approaches to booking and live experience. Congratulations to all involved in the release of the paper! https://lnkd.in/exxpZtUE #GenerativeAI #MusicTech #DigitalInnovation #Metadata #MusicBusiness

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🚀 Brandenburg's rural areas are on the brink of a digital transformation! The "Brandenburger KI-Landpartie" (AI roadshow), powered by the Cluster ICT Media and Creative Industries of Wirtschaftsförderung Land Brandenburg GmbH (WFBB), is spearheading digitization and innovation in these regions. Collaborating with NET4AI and TMB Tourismus-Marketing Brandenburg GmbH, the roadshow aims to show how AI could work and how it could be seamlessly integrated into the fabric of rural Brandenburg. 🌱 Challenges and potential: While AI has made significant strides in urban centers, rural areas offer immense untapped potential. From optimizing resource allocation to enhancing healthcare services, AI holds the key to addressing pressing challenges. However, infrastructure deficiencies and a shortage of skilled workers pose significant hurdles. 🛣️ Overcoming obstacles: The roadshow adopts a hands-on approach to demystify AI for businesses. Through practical demonstrations and expert insights, it seeks to empower businesses to embrace AI technologies and unlock their full potential. 👀 Reflecting on the 2023 pilot: The inaugural pilot was merely a glimpse into the transformative power of AI. From sustainable energy solutions to predictive maintenance in industrial settings, the applications of AI are vast and varied. Stay tuned for further updates and impactful use cases! 💡 Looking ahead: Recent showcases at Deutsches Elektronen-Synchrotron DESY Zeuthen and PCK Raffinerie GmbH underscore the tangible benefits of AI adoption. With continuous updates and novel applications, the future of AI in Brandenburg is promising. Get more information here: 👉 https://lnkd.in/dzDCkrsA #AIinBrandenburg #DigitalTransformation #BrandenburgerKILandpartie #AirportRegionBB

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#WeAreDevelopers #WWC24 – Part 2   The Power of Purpose: Unlocking Potential and Innovation our panel talk with Sue, Hadi, Steffen and me. What is the potential, “purpose” can unlock in a workforce/for a company? Interesting that at the current survey of Kienbaum showed that 60% of employees don´t know the company’s purpose and our quick check in the audience showed only 50%. Especially in the increasing complexity around us the purpose give orientation and helps to do the right things. The second dimension of purpose is your purpose in life. Unfortunately, this is even lower. Just 1% in the audience has a purpose of life. If you don´t know your purpose you are living the purpose of someone else. This is o.k. if it feels right to you, but you should take some time to find it and check if this is in line with your company´s purpose. Your full potential can flow if this is the case. Let´s find your purpose of life now!   It´s might be good to listen in our first podcast about “purpose” and how this trend will stay. We had Dominic in our session. https://lnkd.in/e23sqmdB   Again, I am glad to be part of the #WWC24. Many thanks to Sead, Rudi, Thomas and Lena.   #WeAreDevelopers #WWC24 #weilmachenkrasserist #DigitalPacemaker #IT4good

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Have you listened to the new UPA podcast episode yet? This time with our UX experts Juliane Zirke and Andrea Miquel! 🚀

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AI will of course not only revolutionize news production. Join this session to get more insights, how AI is beneficial in #healthcare and other industries. #wearecgi #ai

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My first Podcast 💪🏻 came out today! Thank you Eliot Mannoia and Manuela Machner for having me! I really enjoyed sharing my insights on opportunities and challenges of #AI in our economy and society. AI will certainly induce a big #transformation of processes and operating models in organizations as impact well as our daily lives very deeply. It is presenting so many new opportunities, enables new business models and has the power to #disrupt entire business categories. In a few years, AI will be an integral part of our everyday routines and be as normal as using a smartphone today. Listen in and let me know what you think.😉 #DisruptTodayThriveTomorrow #innovation #technology #change #digitization #digitalhumanism #experiencedesign #1030innovation

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For those who missed our webinar "LLMO: How to gain visibilty in results of generative AI like ChatGPT, Gemini or Copilot." The recording is online now. Only in german but you can use Youtube Translation... https://lnkd.in/dGTj9rqy

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Are you a tech innovator looking for more support and recognition? Then apply for the Bundesministerium für Wirtschaft und Klimaschutz's "Gründungswettbewerb – Digitale Innovationen" by September 25! 🚀 Aspiring entrepreneurs and start-ups with digital technology-based business concepts can participate for free. 👉 Find out more: https://lnkd.in/eyHS8wv7 #Innovation #startup #competition #digital #entrepreneurship

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📬In the 19th edition of the Outlook - AI in the News & all #MediaInnovation opportunities. In this newsletter, we share a recap of a private lecture: AI in the News – Re-shaping the Public Arena, by Dr. Felix M. Simon. Read the issue for the latest research on AI’s impact in #newsrooms, audiences' perceptions of #AIcontent, ethical considerations when adopting #AI, and the exciting new ways media can take advantage of AI solutions. 📰 Read the full newsletter: https://buff.ly/3zzjdDb ☕️Sign up and get a fresh perspective on Media Innovation, bi-weekly in your inbox: https://buff.ly/4cAEQS7 🔎 What's your take? Can AI be a solution to the challenges your media tackles? Share with us and shape the next issues of The Outlook! ---- This private lecture was organized for the Central Europe Independent Media Network.

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The EU AI Act enters into force across all 27 EU Member States a week from today, on 1 August 2024, and the enforcement of the majority of its provisions will commence on 2 August 2024. The activation of the Act's most stringent articles related to 'Prohibited' uses comes into force in February 2025. Katrin-Cécile Ziegler raises an important AI perspective: 80% of industrial data is unused. (EU Commission estimate 2022). She highlights that the AI Act by no means prohibits chatbots or multimodal models but it complicates top application cases in the industry. So, why, as she questions, does the lion's share of industrial data go unused? Are, as she queries, AI and data economy really contradictory? The key challenge, as it will be in the use of AI in Coaching, Business or Organisational Psychology, or Therapy, will be 'Legal Clarity'. Until then there is reticence in using AI because of exposure to ethical and compliance related risks. Since June 2023 I've been raising that particular flag in communities of practice within coaching, mentoring and psychology and now ask those in the aforementioned fields, don't wait for the EU AI Act regulations enforcement dates to pass. Stop chewing your pencil, twirling your pen or tapping your keyboard. Follow the Collaboration Cycle steps and Initiate Connection, Conversation, Cooperation, Commitment, Collaboration, Creation and Communication. Use the momentum of Collaboration cycles and their outcomes to Engage, Embed, Embody and Evolve Ethical and Inclusive Compliance based AI principles for your clients and stakeholders, for yourself, your peers and your processes. Getting ready for the law after it has been enacted will cost you in ways that you may not be expecting. The path you are on, will it cost you or benefit you? Listen to Ziegler's #TecTalk at https://lnkd.in/dvubegqD

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A new enlightening episode of the Handelsblatt Disrupt podcast with Sebastian Matthes interviewing Yuval Noah Harari (The podcast is in English). Fits in perfectly with the crazy state of the world between AI everywhere, Musk's robots and Trump's divisive politics. The two discuss where we go from here - interesting thoughts, but not much cause for optimism. Here are a few quotes from Harari: „I read many times in history books about societies that destroy themselves, about societies that are taken over by these mass delusions and mass psychosis. But then to find myself living, actually living inside such a process, this is really terrifying.“ „It's very, very simple. If you have order and you attack this order and you don't put anything in its place, what you get is chaos. It's as simple as that. And we now have chaos agents in more and more areas around the world.“ „The few AI superpowers, they will have the ability to conquer and exploit the rest of the world in a different way. You know, in the 19th century, to dominate a colony, you needed to send in the soldiers. Now, to dominate a colony, you need to take out the data. If you control the digital infrastructure of a country and if you collect all the information on the people in that country and you also control their attention, you control that country. Imagine a situation in 20 years when somebody in China or in the US has the entire personal records, medical records, every joke people ever told, every medical test they did, every Love affair they had throughout their lives, of every journalist, every politician, every judge. (..) This country would be independent in theory, but in reality, just a data colony.“ „When you flood humans with too much information, they collapse. When you flood AI with a lot of information, it becomes better. So there are people in different places around the world today that say, this is now the golden age of totalitarianism. One hub, one center will decide everything.“ Sounds fun, doesn't it? 😳 Link down in the comments...

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🇪🇺🆔 Today‘s big 🐘 in the room at 10th ENISA Trust Services Forum in Heraklion: Franziska Granc is nominating the „Total Market Volume of Qualified Trust Services“ for the informal „Elephant Award“. The responses provided for the turnover with qualified trust services so far for the survey triggered by Nimbus Technologieberatung GmbH might be based on different assumptions such as including or excluding hardware, consulting and integration services etc. - but Kudos (as the ly say not just in 🇬🇷) to Arno and his team for triggering the attempt to show that we are talking about an industry segment which might suffer a bit from lack in recognition also based on turnover already created and its potential going forward. #DigitalIdentity #DigitalTrustServices #DigitalWallet #DigitalWallets #EUDigitalIdentity #ElectronicIdentity #EUDIWallet #eIDAS #eIDAS2 #IDWallet #IDWallets #IntelligentTrustServices #ElectronicSignature #ESignature #ElectronicSeal #ElectronicAttributes #ElectronicAttributeAttestation #TrustServices #Namirial #EnisaTSF24 #TSF2024

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Together with Telefónica Germany, the Aspen Institute Germany organized the last Digital Dish in 2024 on November 26 on the topic of “Transatlantic Tech Policy in 2025 & Beyond.” Together with Annegret Bendiek from the Stiftung Wissenschaft und Politik (SWP), Sharinee L. Jagtiani (PhD) from German Marshall Fund of the United States, Marc Lendermann from German Federal Ministry of Digital and Transport, and Jens Redmer from Google, the forum discussed how tech policy is expected to change in the next few years. While some concern was expressed regarding future U.S. trade policies and how that impacts the tech sphere, the discussion showed that there are some opportunities for hope. In particular, the next few years present a chance to strengthen bilateral dialogues on tech policy, improve and expand digital education, and strengthen digital solidarity among democracies.

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Exciting insights from KARBON Consulting GmbH recent expert interview with Wolfgang Bliem on the digital transformation of educational and career guidance! 💡   Wolfgang Bliem works at the Research Institute for Education and Business, which was founded by the Federation of Austrian Industry and Economic Chambers and has been the representative for Austria in Cedefop's CareersNet since 2018, as well as working in the context of skills research on behalf of the Public Employment Service. The expert shared valuable expertise on the current state and future trends in this field, and we're thrilled to share some key takeaways with you:   🔹 AI integration is set to revolutionise counselling, offering personalised and efficient support. 🔸 Addressing challenges such as tool proliferation and varying digital competences requires unified strategies and upskilling initiatives. 🔹 The digitalisation potential to enhance accessibility and personalise guidance is key. 🔸 Additionally, the importance of fostering collaboration and knowledge-sharing among institutions and stakeholders to maximise the benefits of digital transformation. 🚀 The DigiCards team will use these insights to continue the work on the competence cards digital tool which will fuel innovation and empower individuals on their career journeys! #DigiCards #erasmusplus #counselling #careerguidance #digitaltools

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