Steven Rau

Last night, I had the pleasure of attending an engaging panel discussion hosted by the Financial Times and Infosys centered around the theme "Building an AI-First Organization." Thank you to FT for inviting me. The discussion explored AI's role broadly, but one point caught my attention: the relatively limited adoption of generative AI for enhancing customer experiences and driving lead generation through content. While chatbots were highlighted as a compelling use case—rightly so—the broader use of AI for content generation and digital marketing went largely unaddressed. This omission surprised me, as I believe the content space is one of the most exciting opportunities for Danish companies and beyond. Achieving true hyper-personalization has long been a challenge for many organizations, yet it remains a top priority for CMOs. However, realizing this vision requires a step-change in efficiency across the Content Supply Chain. Generative AI offers precisely that—scalability at an unprecedented level. At Optimizely, we’re already building AI tools to: - Generate on-brand text and visuals - Create draft briefs for new campaigns - Optimize content assets using real-time performance and conversion data - Identify gaps in content strategies by integrating insights from online and internal data sources These capabilities enable organizations to deliver the right content at the right time, through the right channels—faster and more cost-effectively than ever before. In my view, this is one of the most promising and underexplored applications of generative AI today. The quote from Salesforce in the attached post encapsulates the potential perfectly. Thanks to Alexander for pulling it forward from an value packed Opticon. What are your thoughts on the future of generative AI in content? Let’s discuss! #contentSupplyChain #CMP #CMS #Optimizely #copenhagen #FTLive #genAI #martech #customerexperience #dxp #personalization

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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I've had the pleasure of knowing Felix for over 10 years, collaborating as both partners and team members. This year, he embarked on a new venture by starting his own AI consulting company. Now, he's launching his first newsletter! Given Felix's expertise and dedication, I'm confident this newsletter will be both precise and informative and highly recommend signing up for it. #AI #Consulting #Newsletter

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Cloud-basiert. Revisionssicher. Mobile- und Web-App. Hoch-performant. Intuitiv.

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Wow, 23rd place! 🤩😳 I'm genuinely surprised and honored to be listed among the top influencers in the IT & Tech space in Germany. A huge thank you to StoryMatters.online for sharing this post, and to Favikon for including me. It’s incredible to see that so many people resonate with the topics I’m passionate about and follow my journey. I owe this to each of my followers – your support means the world to me! 🙏🏼❤️ Why do I focus on these topics? Because I truly believe the future of work lies in skill-based and self-organized structures. With agyleOS | Build a skills-based organization, we help companies embrace this transformation, moving beyond outdated hierarchies toward empowerment and flexibility. But our workplaces are shaped not just by technology – societal challenges like democracy erosion, racism, discrimination, and the struggle for real diversity have a profound impact on businesses. Ignoring these is no longer an option. For me, real progress comes when we address both technological innovation and societal shifts and transformations together. I’m also proud of my two podcasts: Lost in Transformation and "Woher kommst du wirklich?", where I dive deep into these issues. In both, I explore the intersection of technology, societal changes, and the future of work. Thank you again to everyone who follows and supports me on this journey. Together, we’re shaping a better future!

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There are a lot of Myths 🧞‍♂️ floating around - especially when the competition is trying to dethrone 🏰 you. Naturally, 👑 Salesforce Commerce Cloud (Voted 🥇 #1 Digital Commerce platform for the 8th year in a row by Gartner) - is not immune . Luckily Jakub Santur is there to clear everything up! Click through to find out what the real story is behind Salesforce Commerce Cloud - and get in touch to discuss how it can help you take your business to the next level.

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T H E N I C H E D O M I N A T O R F R A M E W O R K 10 Schritte, um deine Software Development Agentur zu positionieren.

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A masterpiece about digital sales rooms by 💥 Lars Krüger 😍 He really covers everything in this video... ✅ Why you need a DSR... ✅ How a DSR works... ✅ Why it's good (and needed) for you and your GTM team... ... and much more! Be sure to check it out! 🚀 #digitalsalesroom #b2bsales #sales

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Size isn't everything

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Lieber besser vorher die #User #Community fragen, bevor man #große #Deals abschließt, um mit ihren Daten #AI zu trainieren: "#Stack #Overflow users sabotage their posts after #OpenAI deal Anti-AI users who change or delete answers in protest are being punished." "I hate this. I'm just going to delete/deface my answers one by one," wrote one user on sister site Stack Exchange. "I don't care if this is against your silly policies, because as this announcement shows, your policies can change at a whim without prior consultation of your stakeholders. You don't care about your users, I don't care about you." https://lnkd.in/emqQSkk9

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To all founders, here's a very detailed overview and comparison of VC investors in Germany 💸 Who's your preferred VC, what should they bring to the table and what are their preferences? Also: Excellent portrait of First Momentum Ventures 😉

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Sascha Pallenberg 潘賞世 ... I understand that the new possibilities of technology initially evoke fears. HOWEVER, even our parents used to say (back in 1990?) 'what comes on television is nonsense, you must not believe it.' Although this was more aimed at soda commercials or cartoon TV formats, it essentially underscored the fact that this content was created by humans. From my perspective, what DeepFace Realtime technology is doing is simply reaffirming what our common sense has long known, but what we often ignore in everyday life (especially when using social media formats), namely the justified loss of trust in media formats. Images, videos, and audio recordings could already be falsified ten years ago... albeit with a much higher technical barrier... and therefore only by a few with the appropriate skill, equipment, and money. Today, however, anyone can do it... In every problem lies an opportunity, and so I hope that methods and systems for the qualified verification of authenticity of news/media will become part of our media consumption routines. This way, we could also better counter other sources of manipulated media... not a bad idea in times of war propaganda. "In war, truth is the first casualty."... let's solve this problem!

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Generative AI for Content Creation—The Future of B2B Sales What if Generative AI could create personalized sales materials for every prospect? While German companies are using AI for data analysis and quality control, B2B sales teams are also tapping into AI for personalized content creation. Whether it’s crafting tailored email templates or industry-specific sales collateral, AI helps sales teams: ✅ Deliver hyper-relevant content that resonates with prospects ✅ Cut down the time spent on repetitive content creation ✅ Ensure consistency across all touchpoints Ready to give your sales team the AI advantage for content creation? 🚀 Let’s chat about how AI can personalize your outreach and boost conversions. #SalesAutomation #Personalization #B2BSales #ContentCreation #AIinBusiness #SalesInnovation #AIMastery

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🚨 𝟮 𝗱𝗮𝘆𝘀 𝘂𝗻𝘁𝗶𝗹 𝗼𝘂𝗿 𝗪𝗘𝗕𝗜𝗡𝗔𝗥: 𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀! 🚨 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 𝗡𝗢𝗪 𝗛𝗘𝗥𝗘 𝗮𝗻𝗱 𝗮𝗹𝘀𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝘀𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗮𝗻𝗼𝗻𝘆𝗺𝗶𝘀𝗲𝗱 𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗼 𝗯𝗲 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀𝗹𝘆 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲𝗱 𝗟𝗜𝗩𝗘👉 https://lnkd.in/e44FstAS 📅 Join us on 𝟭𝟳𝘁𝗵 𝗼𝗳 𝗝𝘂𝗹𝘆, 𝟯𝗽𝗺 𝗕𝗦𝗧/ 𝟰𝗽𝗺 𝗖𝗘𝗧 for an insightful webinar featuring: 🎙️ Christian Paul (CEO & Co-Founder, nnamu GmbH) 🎙️ Myself, Lance Younger (CEO & Founder, ProcureTech) 🎙️ Special Guest Speaker: Cyril Pourrat (Founder & CEO, BT Sourced) Don't miss out on the discussion between industry leaders on how game theory and AI are transforming sourcing and autonomous negotiations! #ProcureTech #nnamu #BTSourced #Procurement #DigitalProcurement #GameTheory #AI #Sourcing

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Ich zitiere meinen Kollegen Joseph Hotter: LLMs still don’t show evidence for robust reasoning. LLMs are still learning superficial token patterns (‘if the input tokens are x, the next token is y’) instead of truly abstracting the key patterns in data ‘the issue is x. Therefore, the solution is y’. This is very beneficial when drafting text. The rest is marketing. #deepassist #customerservice #artificialintelligence ___________________________________ Du willst mehr von mir auf LinkedIn lesen? 🤓 Folge deepsearch | Gartner® Cool Vendor in Composite AI | Gartner® Cool Vendor in Composite AI 🚀 Klicke auf mein Profil und vernetze dich gerne mit mir 📆 Lass uns persönlich austauschen: https://lnkd.in/dPZ56Kfg

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The DACH. The DACH (Germany, Austria, and Switzerland) region offers immense opportunities for growth and business expansion, but each country brings unique characteristics and challenges. 📍 Unified yet distinct: Although the DACH countries are often treated as a single market, each has its specific consumer behaviors, regulatory environment, and cultural priorities. Germany and Austria align under the EU framework, simplifying cross-border operations through regulatory consistency. In contrast, Switzerland maintains its independence, placing high importance on data protection and local production standards - adding a layer of complexity for new entrants. 📍 Each DACH country values its heritage: 🇩🇪 Germany’s 'hidden champions' are globally competitive family-owned enterprises known for specialization, innovation, and export focus. 🇦🇹 Austria is dominated by small to medium enterprises, where relationship-building and trust are paramount. 🇨🇭 Switzerland emphasizes reliability and premium quality, with strong local loyalty to Swiss products. 📍Labor laws in DACH can be complex: Germany has extensive protections and a high minimum wage, while Austria and Switzerland differ in wage expectations and insurance structures. Compliance and fair treatment are highly valued across all three nations, so be prepared to engage with localized standards and collective bargaining agreements to meet both employee and regulatory expectations. 📍Cost Considerations in DACH: (Using the example of a Senior Product Manager with a €100K salary) 🇩🇪 Germany: Employer cost is approximately €116.6K, with net take-home around €61.8K. 🇨🇭 Switzerland: Despite higher living costs, €80.7K net take-home makes Switzerland attractive for employees, with employer cost similar to Germany at €114K. (Note: cantonal tax variations require careful planning) 🇦🇹 Austria: Here, employer cost is highest at €136.3K due to strong social contributions, with net salary at €59.5K. Austria’s higher contributions ensure robust social benefits but can make it a challenging cost market. The DACH region is a rewarding yet complex market. While a one-size-fits-all approach won’t work, these countries are connected by shared values of quality, reliability, and a high emphasis on compliance and fair treatment. Success requires balancing each country’s unique needs with these common principles, fostering trust and adaptability across borders. Businesses that can master this balance - respecting both local nuances and regional similarities - will unlock lasting relationships and sustainable growth in the heart of Europe. p.s For those who've expanded into the DACH region, what was your experience? Any insights or surprises along the way? #expansion

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30 % increase in overall marketing ROI 31 % increase in customer lifetime value 31 % increase in customer engagement 26 % decrease in cost to acquire new customers Jetzt registrieren und die Salesforce Marketing Cloud kennenlernen.

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This is a brilliant presentation about the impact and progress of AI. https://lnkd.in/e64BvZtH My conclusion is... the only reliable way I can benefit from AI is by buying a global index fund.

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