Ekkehard Schmider

🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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🎥 Our Latest Webinar Recording is Now Online! Dr. Dirk Rohweder, COO & Co-Founder of Teavaro, recently shared valuable insights during his lecture with marketing-BÖRSE on: "Marketing Automation Today: What Companies Really Use." Did you know? 🔍 Only 5% of companies fully utilise their marketing automation today. 🔄 Meanwhile, 99% of companies plan to change their MarTech stack in the next 12 months. What about you? Are you part of the 68% of companies planning to adopt Identity Management in the near future? 👉 Want to watch the full recording? (webinar in 🇩🇪 ) We invite you to explore it here: https://lnkd.in/dG-M8pFV Gain actionable insights and see how marketing automation and Identity Management can transform your business strategies! Dirk Rohweder Daniel Meyer David Porzelt Robert Bergmann Sibilla Ponzoni Nemanja Ostojic Gabriele Braun #MarketingAutomation #IdentityManagement #CustomerEngagement #Teavaro #Webinar #IdentityResolution #FirstPartyData #PrivacyFirst #MarketingBörse

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Size isn't everything

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On the road to TOA Tech Open Air Berlin. Eager to meet entrepreneurs and learn about the future of tech, art and science. I am curious to discover how these companies are already applying ai to improve business processes or inventing new ones. What will Ai's impact mean for your business? #toaberlin #toa-berlin #automation #artificialtechnology

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VC-Markt im DACH-Raum: So sieht die "neue Normalität" aus https://buff.ly/45vkOpn The VC market in the DACH region reflects the changing landscape of the "new normal." Companies are focusing on online presence, e-commerce strategies, cloud technologies, and data analytics for decision-making. Cybersecurity investments have increased, and remote work setups are crucial for business continuity. Adaptability and resilience are shaping the current VC market in the DACH region. #VCtrends #DACHregion.

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Last night, I had the pleasure of attending an engaging panel discussion hosted by the Financial Times and Infosys centered around the theme "Building an AI-First Organization." Thank you to FT for inviting me. The discussion explored AI's role broadly, but one point caught my attention: the relatively limited adoption of generative AI for enhancing customer experiences and driving lead generation through content. While chatbots were highlighted as a compelling use case—rightly so—the broader use of AI for content generation and digital marketing went largely unaddressed. This omission surprised me, as I believe the content space is one of the most exciting opportunities for Danish companies and beyond. Achieving true hyper-personalization has long been a challenge for many organizations, yet it remains a top priority for CMOs. However, realizing this vision requires a step-change in efficiency across the Content Supply Chain. Generative AI offers precisely that—scalability at an unprecedented level. At Optimizely, we’re already building AI tools to: - Generate on-brand text and visuals - Create draft briefs for new campaigns - Optimize content assets using real-time performance and conversion data - Identify gaps in content strategies by integrating insights from online and internal data sources These capabilities enable organizations to deliver the right content at the right time, through the right channels—faster and more cost-effectively than ever before. In my view, this is one of the most promising and underexplored applications of generative AI today. The quote from Salesforce in the attached post encapsulates the potential perfectly. Thanks to Alexander for pulling it forward from an value packed Opticon. What are your thoughts on the future of generative AI in content? Let’s discuss! #contentSupplyChain #CMP #CMS #Optimizely #copenhagen #FTLive #genAI #martech #customerexperience #dxp #personalization

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🌟 We are glad to be part of #MarketingTechMonitor and thanks Ralf Strauss for highlighting Teavaro as a beacon of clarity in the intricate landscape of ID Management and Data-Driven Marketing! 🌟 Your session of #MarketingTechMonitor2024 on cross-channel ID management was particularly insightful, addressing the pressing question: "Which standard will prevail?" The emphasis on owning a First-Party ID-Graph in real time: deterministic, cross-device, cross-domain is essential. An ID-Graph which is user-friendly and transparent.  Here are some key takeaways: 🔍 Reliance on Consent: Ensuring all tracking is based on explicit user consent. 🌐 Proliferation: Seamless proliferation of user identities across different channels. ⚙️ Activation and Attribution: Enabling precise activation and attribution of marketing efforts across various devices and sessions. We at Teavaro are committed to delivering solutions that empower businesses to navigate these complexities with ease and confidence. Thank you for the continued support and valuable insights! 🚀 #MarketingTech #IDManagement #DataDrivenMarketing #UserConsent #DigitalMarketing #AdTech #MarTech #IDGraph #Cookielessfuture

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How does one of the top marketing spenders make data-driven decisions? How do you implement privacy by design? What are the differences in the data that an energy company collects compared to that of a love brand like L'Oréal? Franziska Eickhoff knows these answers, and after her fascinating talk, she was kind enough to sit down with Fedor Thiel to answer a few questions. Thank you, Franziska, for accepting our invitation to this year's Analytics Summit. #analytics #data #dataprivacy #consentmode #gdpr #eprivacy #googlemarketingplatform #gmp #google #loreal #analyticssummit2024 #trkkn

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In B2B marketing, we're increasingly inundated with buzzwords that lack substance, fail to differentiate, and often result in poor marketing and communication. A recent announcement by a Swiss-based cloud provider exemplifies this trend with an extensive list of such buzzwords. Can you identify which company this is? Probably not, because nearly all providers use the same terms: - Cloud computing solution - Prioritizes security - Performance and scalability - Innovative approach - Mission-critical workloads - Enterprise-grade hardware - Automation, efficiency, and sustainability - Ensuring the highest standards of security and privacy - Scale your operations seamlessly - Flexibility to adapt to your business needs - Commitment to open-source principles - Infrastructure-as-Code - Rapid deployment - Reducing time-to-market - Unified developer experience - Simplifies your workflow - Revolutionize your business It's a challenge to stand out in a sea of similar-sounding promises.

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Germany's startup ecosystem is a powerhouse waiting to fully unleash its potential in driving digital and sustainable transformation. But how do we make sure this happens? The Startup-Verband, the voice of German startups, addresses this head-on with their bold new initiative, "Innovationsagenda 2030: Weltklasse Made in Germany" (link in comments). Here’s what resonates most with me: 🚀 A Regulatory Framework Built for the Future To foster real innovation, we need policies that allow startups to experiment, iterate, and scale swiftly. Flexible, forward-thinking regulations in areas like AI and Climate Tech could be the catalyst for Germany’s long-term global leadership. 🌟 Stronger Leadership & Collaboration The future of innovation depends on tighter collaboration between government, industry, and startups. Building partnerships that connect research with industry can ignite sustainable growth and cement Germany’s place as a global innovation hub. 💬 What do you think is the most crucial next step in shaping Germany's innovation landscape? Let’s discuss in the comments below! #Innovationsagenda2030 #Startups #DigitalTransformation #Germany2030

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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🚀 Ready to kickstart your media automation with AIMEY? It’s easier than ever! 🌟 HOW FAST CAN I START WITH AIMEY? 1️⃣ Fill Out the Contact Form: Visit www.aimey.de/contact or click ‘start now’. After submitting the form, AIMEY will reach out to you soon. 2️⃣ Easy Setup: AIMEY will ask simple questions about your business, goals, website or shop, service or product to understand your needs. 3️⃣ Subscribe & Start: AIMEY will propose the right package for you to subscribe and start your first campaign - ready in minutes! 📧 Get in touch: [email protected] 🌐 Learn more: www.aimey.de Join the automation revolution with AIMEY, your AI agent for media automation! 🤖✨ #AI #MediaAutomation #AIMEY #ECHOMOTION #Innovation #BusinessGrowth #googleads #marketing #performancemarketing

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One of the most exciting Munich start-ups in the Handelsblatt today: David Hahn talks about the AI first strategy of remberg and how their AI co-pilot is going to change the industrial world! #remberg #pr #AI #copilot #industrialtech

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How about #Reverse #Matching for a change? At LIYA, the number of vacancies from our corporate partners is growing, but we do not always have the right job for all #talent. That's why there is now the "Job Wish" function. This means that talents looking for a job can simply enter their career aspirations and we will see what we can do. 😊 Here comes our first action: Info to our network that we have "ready to hire" talents on LIYA. Help yourself... and choose your future top stars based on skill and without (unconscious) prejudices. 💪 #skillbasedhiring #nocv #skillsoverdegree

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Unlock the Untapped Goldmine: Rank and Rent in Germany - The untapped online business opportunity in Germany. A Complete Guide! Discover the hidden potential of the Rank and Rent business model in Germany! 🚀 In this video, I delve into the lucrative world of Rank and Rent, explaining step-by-step how you can start and scale your own Rank and Rent business in the German market. 🔑 Key Topics Covered: What is Rank and Rent? Why Germany is the perfect market for Rank and Rent. My Rank and Rent website that is ranking in Berlin. Live Google ranking position How to choose the best niches. Step-by-step guide to ranking a website. Renting out your ranked websites for passive income. 🌟 Don't miss out on this untapped opportunity! Whether you're a seasoned marketer or a complete beginner, this guide will equip you with everything you need to succeed. If you are interested in building online website that ranks or business, feel free to contact RM Digital https://lnkd.in/ez8cYZe8

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How Katharina Otulak transitioned from corporate work into entrepreneurship. Her story is very inspiring and you can share your thoughts in the comment section if you can relate. Katharina Otulak. #entrepreneurship #startup #leadership #podcast #business #coaching #mentor

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Being a Country Manager of a new market means understanding that this market is not necessarily the internal priority. 🌍 Why not? Because sales numbers in the new market are most likely still below those “at home” ... That's why you need a good dose of courage to convince your colleagues of Germany's potential… and provide them with the necessary information! ☺️ Here's a list of topics you can cover to make them understand: ✅ introduction to Germany (political system, key figures, economy, Toni Kroos' hairstyle) ✅ the market potential (the most important part) ✅ your competitors ✅ the startup's German team needs ✅ an overview of your activities in Germany (what has already been done, what remains to be done) ✅ your go-to-market strategy for conquering the market Once the cards are on the table, all that's left to do is begin your adventure! The more you communicate, the clearer and more focused your plan and goal will be. Want to know more? Sign-up for our newsletter, link in bio! 💌 #gotogermany #gotomarket #countrymanager #internationalexpansion #marketexpansion #marketlaunch

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